The Sales Engineer is responsible for developing and growing Hach's business in Bulgaria by promoting analytical instrumentation, online monitoring solutions, software, and services to customers in the municipal water, wastewater, industrial, power, environmental, and laboratory markets. The role combines technical expertise with commercial skills to identify customer needs, provide consultative solutions, and achieve sales growth objectives.

Key Responsibilities

• Develop and maintain relationships with existing and prospective customers across Bulgaria.
• Identify, qualify, and develop new business opportunities for Hach products, solutions, and services.
• Promote Hach's portfolio of laboratory instruments, online analyzers, sensors, software, and service agreements.
• Provide technical consultations, presentations, demonstrations, and application support to customers.
• Engage with utilities, industrial end users, engineering companies, consultants, and EPC contractors during project planning and specification phases.
• Manage the complete sales cycle from opportunity identification to order closure.
• Prepare quotations, technical proposals, and tender documentation.
• Maintain accurate sales forecasts, customer records, and opportunity pipelines in CRM.
• Monitor market developments, competitor activities, and investment projects to identify growth opportunities.
• Collaborate with service, application, product management, and regional sales teams to ensure customer success.
• Support customers with solution selection and application optimization.
• Ensure compliance with company policies, ethical standards, and safety requirements.

Qualifications

• Bachelor's degree in Engineering, Environmental Sciences, Chemistry, Biology, Water Technology, or a related technical field.
• Experience in technical sales, application engineering, water treatment, process instrumentation, or laboratory equipment is preferred.
• Knowledge of water and wastewater treatment processes is an advantage.
• Strong communication, presentation, and negotiation skills.
• Ability to understand customer processes and recommend technical solutions.
• Proficiency in Microsoft Office and CRM systems.
• Fluent in Bulgarian and English.
• Valid driving license and willingness to travel within Bulgaria.
• Willingness to travel up to 3 days per week (with 8 nights away from home a month on average)
• preferably 5 years of sales experience in Municipal and/or Industry sector or experience with handling with measurement equipment

Key Competencies

• Customer Focus
• Technical Expertise
• Business Development
• Solution Selling
• Relationship Building
• Communication and Presentation Skills
• Planning and Organization
• Results Orientation
• Problem Solving
• Team Collaboration

Success Measures

• Achievement of sales and growth targets.
• Pipeline generation and opportunity conversion.
• Growth of strategic accounts.
• Successful project and tender wins.
• Customer satisfaction and retention.
• Forecast accuracy and CRM discipline.

Reporting Line

Reports to the Country Manager / Regional Sales Manager and works closely with application specialists, service engineers, and regional commercial teams.

This position offers the opportunity to contribute to the growth of Hach Bulgaria by helping customers improve water quality, regulatory compliance, operational efficiency, and sustainability through innovative analytical solutions.

At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve.  Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
 

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.