Who We Are

Parenting isn't picture-perfect. It's messy, hilarious, exhausting, and life-changing — sometimes all before noon. That's where we come in.

Founded in 2014 by our CEO Chelsea Hirschhorn, Frida was built to make the raw reality of parenting a little easier to navigate (and a lot less overwhelming). It all started with one legendary snot-sucker — the NoseFrida — and has grown into a 200+ product lineup that supports families through every stage: from fertility and postpartum recovery to baby care and beyond.

We don't shy away from the stuff no one else wants to talk about — nipple pain, diaper blowouts, or the emotional rollercoaster that comes with keeping a tiny human alive. We call it like it is, solve the problems that actually matter, and build products that help parents feel seen, supported, and totally capable.

You can now find Frida products in 50+ countries and thousands of stores across the U.S., from the biggest national retailers to your neighborhood grocery aisle.

Under Hirschhorn's leadership, Frida has become a category leader by challenging taboos, championing honesty, and supporting families at every stage of parenthood and beyond, earning acclaim on TIME's 100 Most Influential Companies, TIME Best Inventions, Fast Company Most Innovative Companies and Fast Company Brands That Matter. But the real win? Knowing we're helping parents everywhere feel a little more human and a little less alone.

How You Will Make an Impact

Frida is seeking a Director, Talent Acquisition to join our People Team based in Miami, FL. The selected candidate will lead Frida’s talent acquisition strategy and build the recruiting capabilities, processes, and pipelines needed to support the company’s continued growth. This leader will own full-cycle recruiting across functions and levels while partnering closely with executives and hiring managers to anticipate talent needs, identify exceptional candidates, and continuously improve how Frida attracts, assesses, and hires talent. The ideal candidate is a strategic and hands-on talent leader who combines strong business acumen with exceptional recruiting instincts, data-driven decision-making, and a passion for building high-performing teams. The Director, Talent Acquisition will thrive in a dynamic, fast-paced, and entrepreneurial environment. 

Responsibilities to include:

• Lead end-to-end recruiting across functions and levels, remaining hands-on with critical, senior-level, and hard-to-fill searches while ensuring consistent execution across all open roles
• Partner with the CHRO, executive leadership, Finance, and hiring managers to translate business plans into proactive workforce and recruiting plans
• Build and continuously strengthen diverse talent pipelines based on anticipated hiring needs, market dynamics, talent availability, and business priorities
• Serve as a trusted talent advisor to leaders, bringing market insights, recruiting expertise, and informed perspectives to hiring decisions while constructively challenging assumptions when needed
• Design and continuously improve scalable recruiting processes, including intake and role definition, sourcing, screening, structured interviewing, candidate assessment, selection, and reporting. Establish consistent, effective assessment practices and tools, including competency-based interview guides, evaluation criteria, and interviewer training, to improve the quality and consistency of hiring decisions
• Own the candidate experience throughout the recruiting lifecycle, creating thoughtful and differentiated experiences that reflect Frida's culture and deliver a high level of service to candidates and hiring teams
• Partner with the People Operations Manager to develop and execute employer branding and talent attraction strategies that strengthen Frida's reputation and ability to compete for exceptional talent
• Lead, coach, and develop Talent Acquisition team members through clear expectations, ongoing feedback, mentorship, and professional development
• Evaluate recruiting technology, tools, and external resources to improve efficiency, scalability, candidate engagement, and decision-making across the recruiting process
• Build and manage relationships with external search partners, establishing clear expectations and using agencies strategically to supplement internal recruiting capabilities when needed
• Stay closely connected to talent-market trends and emerging recruiting practices, bringing forward creative, practical solutions that strengthen Frida's ability to attract and hire exceptional talent
• Champion accountability, collaboration, candor, and continuous improvement across the hiring process, helping leaders make thoughtful talent decisions while maintaining momentum in a fast-moving environment
• Support additional People Team initiatives and projects as business needs evolve

What You Will Need

• Bachelor’s degree in Human Resources, Business, Organizational Development, or a related field preferred; equivalent relevant experience will also be considered
• 10+ years of progressive full-cycle recruiting and Talent Acquisition experience, ideally including both in-house and agency environments
• Experience leading Talent Acquisition in a high-growth or rapidly evolving organization, with demonstrated success building or scaling recruiting programs and processes
• Experience recruiting across multiple functions, disciplines, and levels, including senior-level and specialized roles
• Consumer products, consumer goods, retail, or other relevant consumer-focused industry recruiting experience strongly preferred
• Demonstrated ability to operate as both a strategic Talent Acquisition leader and hands-on recruiter, moving comfortably between long-term planning and day-to-day execution
• Strong business acumen with the ability to understand organizational priorities, translate business needs into talent strategies, and advise senior leaders on hiring decisions
• Demonstrated experience designing and implementing structured, scalable recruiting and candidate assessment practices
• Strong analytical capabilities with experience defining recruiting metrics, interpreting talent data, identifying trends, and using insights to improve performance and decision-making
• Experience with applicant tracking systems, recruiting technology, sourcing platforms, and other tools that support efficient and scalable Talent Acquisition operations
• Proven ability to build trusted relationships and influence executives, hiring managers, candidates, and cross-functional partners through credibility, judgment, and clear communication
• Strong people leadership skills with demonstrated success coaching, developing, and setting clear expectations for recruiting team members
• Creative and resourceful problem solver who is comfortable challenging established approaches, testing new ideas, and adapting quickly as business needs evolve
• High level of judgment, discretion, and integrity when handling confidential employee, candidate, and organizational information
• Ability to work in a fast-paced environment in which requirements and priorities constantly change
• Excellent written and verbal communication
• Strong organizational and multi-tasking skills with high attention to detail
• A self-starter with an ability to complete tasks both independently and collaboratively as part of a team

Who You Will Work With

Frida is an organization that values collaboration and community. As the Director, Talent Acquisition, you will work closely with the CHRO, executive leadership, Finance, hiring managers across the organization, the People team, the Talent Acquisition team, and external search partners.

Our Ways of Working

Frida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.

Why You Will Love Working at Frida

We offer a comprehensive and thoughtfully designed benefits package to support our employees:

• Robust health benefits including:
• Comprehensive medical, vision, and dental plan options
• Employer paid life insurance
• Supplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and more
• FSA & HSA
• 401k matching up to 4% with immediate vesting
• Generous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!
• Pregnancy and parental leave
• Weekly wellness programming in-office
• Dog friendly office - feel free to bring your best buddy with you to work!
• Learning & development opportunities for professional and personal growth
• Company-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.
• Exclusive employee product discounts

EEO

Frida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

Privacy Policy

By applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: https://frida.com/pages/fridababy-job-applicant-privacy-policy

Agency and Third-Party Submissions

Please note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.

Fraud Disclaimer

Fridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address or through our verified recruiting partners.

If you receive any suspicious outreach claiming to represent Fridababy LLC, please report it to [email protected] or [email protected]. Your safety and privacy is our priority.