Digital Media Manager (Google Ads, Meta, TikTok, CTV & Performance Marketing) – Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring an experienced Digital Media Manager to own and optimize end-to-end paid media campaigns across multiple digital advertising platforms.

This is not a strategy-only marketing role. It is a hands-on, performance-driven position focused on:

• Campaign execution and optimization
• Paid media strategy and scaling
• Budget management and pacing
• Performance analysis
• Conversion tracking and attribution
• Reporting and data visualization

You’ll manage campaigns across:

• Google Ads
• Microsoft Ads
• Meta Ads (Facebook & Instagram)
• TikTok Ads
• Snapchat Ads
• Display and video advertising
• Native advertising
• Connected TV (CTV)

The ideal candidate combines deep paid media expertise with strong analytical thinking, operational discipline, and a relentless focus on measurable performance.

If you have extensive hands-on media buying experience and know how to turn advertising budgets into scalable business results, this role is a strong fit.

What You’ll Own

Multi-Platform Paid Media Management

Own and manage campaigns across:

• Google Ads
• Microsoft Ads
• Meta Ads
• TikTok Ads
• Snapchat Ads
• Native advertising platforms
• CTV platforms

Plan, build, launch, and optimize:

• Paid search campaigns
• Paid social campaigns
• Display campaigns
• Video advertising
• Retargeting campaigns
• Native campaigns
• CTV placements

Ensure campaigns are launched accurately, tracked correctly, and aligned with performance and business objectives.

Manage multiple accounts, channels, and campaigns simultaneously without sacrificing execution quality.

Campaign Optimization & Scaling

Monitor campaign performance daily and optimize:

• Bids
• Budgets
• Audiences
• Targeting
• Placements
• Keywords
• Creatives
• Campaign structures

Continuously improve key performance metrics, including:

• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA)
• Cost Per Lead (CPL)
• Click-Through Rate (CTR)
• Conversion Rate

Identify high-performing campaigns and scaling opportunities while quickly diagnosing underperformance and inefficient spend.

Analytics, Tracking & Attribution

Analyze campaign performance using:

• Google Analytics
• Google Tag Manager
• Platform-level analytics
• Reporting and visualization tools

Monitor the customer journey from initial ad interaction through conversion.

Identify:

• Performance bottlenecks
• Tracking issues
• Attribution gaps
• Audience trends
• Funnel inefficiencies
• Scaling opportunities

Ensure campaign decisions are supported by reliable, actionable data.

Reporting & Data Visualization

Build and maintain reporting dashboards using:

• Looker Studio
• Google Analytics
• Advertising platform reporting
• Excel / Google Sheets
• Other reporting platforms

Prepare:

• Performance reports
• Optimization summaries
• Budget pacing updates
• Campaign insights
• Strategic recommendations

Translate complex advertising data into clear insights that leadership and other stakeholders can act on.

Budget Management, Pacing & Forecasting

Own:

• Campaign budgets
• Daily and monthly pacing
• Bid strategies
• Spend allocation
• Performance forecasting

Ensure advertising spend remains aligned with business objectives and performance targets.

Proactively reallocate budgets based on performance and scale successful campaigns while maintaining efficiency and profitability.

Testing & Performance Improvement

Develop and execute structured testing across:

• Audiences
• Creative formats
• Ad messaging
• Placements
• Bidding strategies
• Campaign structures
• Channels

Use testing data to determine what should be scaled, adjusted, or discontinued.

Stay current with platform updates, algorithm changes, emerging advertising channels, and performance marketing best practices.

Cross-Functional Collaboration

Work closely with:

• Marketing teams
• Creative teams
• Analytics stakeholders
• Leadership

Provide data-backed feedback on creative performance and campaign opportunities.

Ensure alignment across:

• Media strategy
• Campaign execution
• Creative development
• Analytics
• Reporting
• Revenue objectives

Maintain clear documentation and communication across campaigns and accounts.

Required Experience & Skills

• 10+ years of hands-on digital media buying and paid advertising experience.
• Deep expertise with:
• Google Ads
• Meta Ads
• Strong experience across:
• Paid search
• Paid social
• Display advertising
• Video advertising
• Native advertising
• CTV campaigns
• Advanced proficiency with:
• Google Analytics
• Google Tag Manager
• Looker Studio
• Strong understanding of:
• Performance marketing
• Conversion tracking
• Attribution
• Audience segmentation
• Funnel optimization
• Campaign scaling
• Advanced Excel or Google Sheets skills for:
• Budget pacing
• Forecasting
• Reporting
• Performance analysis
• Excellent written and verbal English communication.
• Strong organizational and time-management skills.
• Ability to manage multiple accounts and campaigns independently.
• Comfortable working remotely during U.S. business hours.
• Reliable high-speed internet and professional remote work setup.

Nice-to-Have Experience

• TikTok Ads
• Snapchat Ads
• Microsoft Ads
• CTV advertising
• Programmatic media buying
• Large-scale multi-platform campaign management
• Performance marketing agency experience
• Growth marketing environments
• Advanced attribution and conversion tracking
• Managing substantial advertising budgets
• Cross-channel acquisition strategy
• Creative performance analysis

What Makes You a Strong Fit

You:

• Are highly analytical and performance-driven.
• Have deep hands-on experience inside advertising platforms.
• Take full ownership of campaign outcomes.
• Make decisions based on data rather than assumptions.
• Know how to diagnose underperforming campaigns quickly.
• Understand when and how to scale successful campaigns.
• Balance growth with profitability and efficiency.
• Are disciplined with budgets, pacing, and reporting.
• Can manage multiple campaigns and accounts simultaneously.
• Communicate performance insights clearly to stakeholders.
• Proactively identify problems and opportunities without waiting for direction.

What a Typical Day Looks Like

A Digital Media Manager’s day may include:

• Reviewing campaign performance and budget pacing across accounts.
• Analyzing ROAS, CPA, CPL, CTR, and conversion trends.
• Adjusting bids, budgets, audiences, targeting, and placements.
• Reviewing creative performance and identifying new testing opportunities.
• Diagnosing underperforming campaigns.
• Scaling campaigns demonstrating strong performance.
• Analyzing data through Google Analytics and Looker Studio.
• Reviewing attribution and conversion tracking.
• Preparing reports and optimization recommendations.
• Collaborating with creative and marketing teams.
• Testing new channels, audiences, creatives, and campaign structures.

In short: you drive measurable growth through disciplined media buying, rigorous performance analysis, and continuous campaign optimization across multiple paid advertising channels.

Key Metrics for Success

• Return on Ad Spend (ROAS)
• Cost Per Acquisition (CPA)
• Cost Per Lead (CPL)
• Conversion rates
• Campaign profitability
• Budget pacing and spend efficiency
• Successful scaling of high-performing campaigns
• Tracking and reporting accuracy
• Consistency of campaign optimization
• Overall paid media growth and performance

Why This Role Stands Out

• Full ownership across multi-platform paid media campaigns.
• Opportunity to manage large-scale performance marketing initiatives.
• Work across Google, Meta, TikTok, CTV, and emerging advertising channels.
• Direct influence over acquisition performance and business growth.
• Strong exposure to advanced analytics, attribution, and campaign optimization.
• High ownership over budgets, testing, and scaling decisions.
• Fully remote work environment.
• Growth opportunities into:
• Senior Digital Media Manager
• Paid Media Lead
• Head of Paid Media
• Performance Marketing Director
• Growth Marketing Leadership

Interview Process

• Initial Phone Screen
• Video Interview with Pavago Recruiter
• Final Interview
• Offer & Onboarding

Spark Hire Intro Video

As part of the application process, you’ll be asked to complete a short Spark Hire intro video.

This is your opportunity to go beyond your resume and tell us about your paid media experience, the advertising platforms you’ve managed, the scale of campaigns and budgets you’ve worked with, and examples of how you’ve improved campaign performance.

Please keep your responses clear, concise, and conversational. We’re not looking for a perfectly scripted presentation — we want to understand how you communicate, think about performance, and approach campaign optimization.

Completion of the Spark Hire intro video is required for your application to be considered.

Apply Now

If you:

• Have extensive hands-on paid media experience.
• Are highly skilled in Google Ads and Meta Ads.
• Have experience across search, social, display, video, native, or CTV.
• Know how to optimize and scale campaigns based on performance data.
• Understand attribution, tracking, budgeting, and reporting.
• Thrive in fast-paced, performance-driven environments.

We’d love to hear from you.

Apply today and complete the required Spark Hire intro video to move forward in the hiring process.

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