Digital Advertising Specialist

Job Description

What if your paid media expertise could help amplify trusted journalism and empower underserved communities around the world? At the Thomson Reuters Foundation, you will use digital advertising to expand the reach of vital content on human rights, media freedom, and sustainable development — connecting global audiences with information that drives social change.

This is a hands-on specialist role within the Foundation's External Engagement team, working closely with colleagues across Communications, Social Media, and Design. You will own the full lifecycle of paid digital campaigns — from strategy, targeting, and execution through to reporting, optimisation, and stakeholder guidance — helping a lean, mission-driven team achieve outsized impact across diverse geographies and audiences. The role is grounded in ethical marketing practices aligned with the Reuters Trust Principles and will contribute directly to audience growth, campaign performance, and the Foundation's public-good mission.

Key Responsibilities

• Own and execute the end-to-end paid media strategy across social and search platforms, ensuring campaigns are aligned to clear objectives such as awareness, consideration, engagement, or conversion.

• Design, launch, and optimise full-funnel digital campaigns across platforms including LinkedIn, Google Search, Google Ad Grant, Meta, YouTube, and emerging channels to maximise performance, reach, and mission impact.

• Develop and refine audience targeting strategies for B2B, professional, advocacy, and niche stakeholder audiences, using structured testing and optimisation to improve campaign outcomes.

• Implement campaign tracking, analytics, and reporting frameworks that measure performance effectively and translate data into clear, actionable insights for non-specialist stakeholders.

• Manage paid media budgets, billing, and spend efficiency across multiple platforms, ensuring compliant, transparent, and ROI-focused use of resources in a constrained nonprofit environment.

• Partner with Social Media, Communications, and Design colleagues to align paid and organic strategies, brief effective ad creative, and deliver integrated campaigns that strengthen engagement.

• Advise and coach internal stakeholders on paid media best practice, emerging platform opportunities, campaign performance, and budget requirements, translating technical findings into strategic recommendations.

Required Qualifications

• Proven experience planning, executing, optimising, and analysing paid digital advertising campaigns with measurable outcomes.

• Hands-on experience managing campaigns on LinkedIn Ads and Google Search Ads.

• Demonstrated ability to design and manage multi-stage digital campaigns across the marketing funnel, with clearly defined objectives, audiences, KPIs, and optimisation plans.

• Experience building, testing, and refining audience segments for professional, B2B, advocacy, or similarly targeted campaigns.

• Strong analytical capability, including experience using campaign reporting tools such as Google Analytics and platform-native dashboards to evaluate performance and communicate insights.

• Fluency in English, with strong copywriting skills and experience creating, adapting, or briefing digital advertising creative.

• Excellent stakeholder management skills, including the ability to work cross-functionally and advise senior colleagues on campaign strategy, performance, and investment decisions.

Preferred Qualifications

• Experience managing paid campaigns on Meta, including Facebook and Instagram.

• Experience with YouTube advertising, TikTok advertising, or other emerging paid social platforms.

• Experience with the Google Ad Grant programme.

• Familiarity with nonprofit, NGO, media, B2B, SaaS, or mission-driven sectors where marketing supports public engagement, advocacy, or professional audience growth.

• Experience operating within tight budget constraints and prioritising campaigns, audiences, and channels for maximum impact.

• Familiarity with creative tools or workflows such as Canva, working with design teams, or briefing digital ad assets.

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What’s in it For You?

• Global Perspective and Impact: Interested in working for a dynamic global organization with a focus on social impact? With hubs all over the world from Bangkok to Madrid to Rio de Janeiro, join a truly international team with a shared goal of helping to build societies around the world that are free, fair, and informed.

• Unique Approach: Our expertise in media and the law is world class. We combine the power of both to address the critical issues faced by humanity.

• Our Relevance: With a focus on advancing media freedom, fostering more inclusive economies and promoting human rights, our work has never been more needed than right now.

• Industry Competitive Benefits: We offer competitive salary packages and market-leading benefits.

• Learning & Development: We are dedicated to the continual professional development of our employees and offer access to both in-house and external training opportunities.

About Thomson Reuters Foundation

The Thomson Reuters Foundation is the corporate foundation of Thomson Reuters, the global news and information services company. As an independent charity, registered in the UK and USA, we leverage our media, legal and data driven expertise to strengthen independent journalism, enable access to the law and promote responsible business. Through news, media development, free legal assistance and data intelligence, we aim to build free, fair and informed societies.

About Thomson Reuters

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media. Our products combine highly specialized software and insights to empower professionals with the data, intelligence, and solutions needed to make informed decisions, and to help institutions in their pursuit of justice, truth, and transparency. Reuters, part of Thomson Reuters, is a world leading provider of trusted journalism and news.

We are powered by the talents of 26,000 employees across more than 70 countries, where everyone has a chance to contribute and grow professionally in flexible work environments. At a time when objectivity, accuracy, fairness, and transparency are under attack, we consider it our duty to pursue them. Sound exciting? Join us and help shape the industries that move society forward.

As a global business, we rely on the unique backgrounds, perspectives, and experiences of all employees to deliver on our business goals. To ensure we can do that, we seek talented, qualified employees in all our operations around the world regardless of race, color, sex/gender, including pregnancy, gender identity and expression, national origin, religion, sexual orientation, disability, age, marital status, citizen status, veteran status, or any other protected classification under applicable law. Thomson Reuters is proud to be an Equal Employment Opportunity Employer providing a drug-free workplace.

We also make reasonable accommodations for qualified individuals with disabilities and for sincerely held religious beliefs in accordance with applicable law. More information on requesting an accommodation here.

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More information about Thomson Reuters can be found on thomsonreuters.com