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Job Title

Custom Sales Account Executive

Company Overview

YESCO is North America’s largest sign company, with over 100 years of experience designing, manufacturing, and installing some of the world’s most iconic signs, including the legendary “Welcome to Fabulous Las Vegas” sign. As a family-owned business, our legacy is built on craftsmanship, innovation, and a commitment to excellence. Our employees are industry leaders who value teamwork, creativity, and delivering exceptional quality to our customers. At YESCO, you’ll find a supportive environment where your skills are recognized, and your contributions help shape the future of our industry.

General Purpose

The Custom Sales Account Executive is responsible for developing new business and growing existing customer relationships to achieve sales goals. This role focuses on identifying opportunities, presenting YESCO’s custom signage solutions, and guiding customers through the sales process from initial contact to project handoff. Success in this position requires strong relationship-building skills, industry knowledge, and the ability to manage multiple opportunities while delivering a high level of customer service.

A Day in the Life

In this role, your day may include prospecting for new business, meeting with customers on-site, and presenting custom signage solutions. You spend time preparing proposals, following up on leads, and coordinating with internal teams to move projects forward. Throughout the day, you manage your sales pipeline, respond to customer inquiries, and build relationships that lead to repeat business. The role requires strong organization, consistent communication, and the ability to manage multiple opportunities at different stages of the sales cycle.

Duties and Responsibilities

• Develop and maintain a pipeline of new and existing customer opportunities to meet sales targets

• Conduct sales presentations and site visits with prospective and current customers

• Identify customer needs and recommend appropriate custom signage solutions

• Prepare and present proposals, pricing, and project scopes

• Build and maintain long-term relationships with customers to support repeat business and referrals

• Generate new business through prospecting, networking, and cold outreach when needed

• Manage assigned territory and schedule sales activities to maximize efficiency and coverage

• Coordinate with internal teams, including design, estimating, permitting, and project management, to support project execution

• Track and manage sales activities using company systems and tools

• Address customer questions, concerns, and objections in a professional and timely manner

• Maintain a high level of professionalism in all customer and internal interactions

• Stay informed on industry trends, materials, and local code requirements related to signage

• Support project handoff to internal teams to ensure accurate execution of sold work

• Perform other related duties as assigned by supervisor or management, as needed to meet business needs

Requirements and Qualifications

• Bachelor’s degree preferred or equivalent combination of education and experience

• Minimum of 3 to 5 years of outside sales experience required

• Sign industry sales experience strongly preferred

• Proven ability to develop new business and close sales opportunities

• Strong presentation, negotiation, and communication skills

• Ability to build and maintain effective customer relationships

• Experience managing multiple opportunities and prioritizing tasks in a fast-paced environment

• Understanding of sales processes, including prospecting, qualification, and closing

• Ability to work independently and as part of a team

• High level of professionalism, integrity, and accountability

• Basic math skills and the ability to prepare accurate pricing and proposals

• Working knowledge of sign materials, construction methods, and finishes preferred

• Familiarity with local sign codes and permitting processes preferred

• Proficient in basic computer operations, including internet navigation and digital file management

• Working knowledge of Microsoft Office applications, including Word and Excel

• Familiarity with Google Workspace tools, including Docs, Sheets, and Drive

• Ability to operate within Windows-based systems and standard business software environments

• Ability to learn, understand, and effectively use internal systems such as NetSuite, Workday, and other company software tools

• Strong attention to detail when entering, reviewing, and managing digital information

• Valid driver’s license required

• Ability to travel within the assigned territory as needed

• Ability to work in an office and field environment, including visiting job sites in varying weather conditions

• Flexibility to adapt to changing priorities and perform a variety of tasks as needed

Compliance Statement

YESCO is committed to maintaining a drug-free workplace. All applicants must pass a pre-hire drug test before receiving an official job offer. YESCO is an Equal Employment Opportunity (EEO) and Affirmative Action (AA) employer. All qualified applicants will receive fair consideration regardless of race, gender, color, religion, national origin, age, disability, veteran status, genetic information, or any other legally protected status.