Role Summary

This role is within GOAT Agency, a leading brand within WPP Media, where you will be instrumental in driving the development of content/influencer marketing business as a form of service or product for clients as well as a tool to support the growth of digital business for WPP Media agencies. 

Responsibilities of the role:

1. Strategic Planning
   • Lead strategic planning for new business pitches or entire client business unit
   • Set the correct planning framework and methodology
   • Develop overall content landscape and trends mining
   • Unify Share of voice planning across teams
   • Set new planning methodologies by identifying new trends per channel platform and define the right KOL mix to achieve content plan objectives
   • Supervise team members to define the right KOL content plan messaging aligned with brand objectives
   • Supervise team members in monitoring campaign phasing versus budget and ambition
   • Develop the right template for KOL briefing and content plan, supervise KOL brief and content idea/ messaging
   • Supervise KOL content plan quality, ensuring standardization and templates applied
   • Set overall direction for annual strategic planning for entire business unit
   • Set Business KPI and strategic KPI for entire division (i.e. SOV, Engagement, social sentiment, Buzz)
2. Account Planning
   • Set the ways of working on account planning and regular client stakeholder
   • Liaise with senior client stakeholders to set annual ambition and plans
   • Ensure client satisfaction on brand’s performance
   • Lead regular client interaction and monthly performance review
   • Liaise with key client lead to align on agency rating / feedback (Monthly, quarterly basis)
3. Commercial Planning
   • Determine the cost and value for each project
   • Ensure zero overspend per campaign plan
   • Support the department objective in managing costs with the buying team based on budgets
   • Support the department objective in ensuring budget spend tracker is 100% updated and no overspends
   • Develops overall commercial volume and liaises with the Commercial team to manage preferential rates
4. Best Practice and Innovations
   • Identify new tools, practices to drive competitive advantage for WPP Media planning
   • Lead in developing new case studies or portfolio that can establish the value of the service
   • Set new innovations on planning and practice for influencer marketing

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising. 

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. 

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.  Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide. 

While we appreciate all applications received, only those candidates selected for an interview will be contacted. 

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