Go-To-Market at Innovaccer

Our GTM (Go-To-Market) team is driven by a passion for healthcare and a mission to make a meaningful impact across the ecosystem. We are the front line of the organization—working closely with our customers to solve real-world challenges through our innovative solutions. If that excites you, let’s talk about how you can be a part of our journey and help tell our unique story.

About the Role:

As a Senior Manager – Strategic Business Generation, you will be a strategic leader within the Marketing team, reporting directly to the Director of Demand Generation. You’ll oversee a team of skilled demand generation specialists and lead the development of scalable, high-performing campaigns aligned with Innovaccer’s marketing and sales goals.

Your efforts will directly influence pipeline growth, customer engagement, and revenue generation within the US healthcare technology market. You'll collaborate across departments to optimise tools, processes, and strategies—empowering your team and the business to reach new heights.

What You’ll Do – A Day in the Life

● Develop, maintain and execute demand generation plans aligned with business goals

● Develop a deep understanding of Innovaccer customers, products, and the buyer’s journey

● Develop and execute ABM strategies, working closely with sales to exceed pipeline goals, including 1:Many, 1:Few, and 1:1 account-based marketing programs, leveraging both inbound and outbound channels.

● Oversee events and field marketing to enhance brand awareness and generate new business opportunities.

● Own the reporting and analytics for demand generation efforts, focusing on ROI, pipeline contribution, and lead conversion rates. Present actionable insights to leadership.

● Facilitate cross-functional cohesion to ensure effective campaign messaging and execution

● Partner with sales leadership, ensuring continuous feedback loops that optimize pipeline velocity, high conversion rates, and shared accountability for pipeline and revenue growth.

● Leverage marketing automation and lead management to streamline, automate and measure all marketing tasks

● Lead and mentor a growing team of demand-generation professionals, providing guidance on strategy, execution, and career development

Requirements

What We’re Looking For

• 6–10 years of experience in demand/lead generation or sales development, ideally within the US healthcare tech market.
• Proven success in managing teams in a fast-paced, high-growth environment.
• Deep understanding of B2B marketing strategies and channels.
• Proficiency in CRM (Salesforce, HubSpot) and automation tools (Marketo, Pardot, etc.).
• Strong analytical, strategic thinking, and communication skills.
• Track record of achieving or exceeding pipeline and revenue targets.

Benefits

We offer competitive benefits to set you up for success in and outside of work.

Here’s What We Offer

• Generous Leaves: Enjoy generous leave benefits of up to 40 days.
• Parental Leave: Leverage one of industry's best parental leave policies to spend time with your new addition.
• Sabbatical: Want to focus on skill development, pursue an academic career, or just take a break? We've got you covered.
• Health Insurance: We offer comprehensive health insurance to support you and your family, covering medical expenses related to illness, disease, or injury. Extending support to the family members who matter most.
• Care Program: Whether it’s a celebration or a time of need, we’ve got you covered with care vouchers to mark major life events. Through our Care Vouchers program, employees receive thoughtful gestures for significant personal milestones and moments of need.
• Financial Assistance: Life happens, and when it does, we’re here to help. Our financial assistance policy offers support through salary advances and personal loans for genuine personal needs, ensuring help is there when you need it most.

Innovaccer is an equal-opportunity employer. We celebrate diversity, and we are committed to fostering an inclusive and diverse workplace where all employees, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, or veteran status, feel valued and empowered.

Disclaimer: 

Innovaccer does not charge fees or require payment from individuals or agencies for securing employment with us. We do not guarantee job spots or engage in any financial transactions related to employment. If you encounter any posts or requests asking for payment or personal information, we strongly advise you to report them immediately to our HR department at [email protected]. Additionally, please exercise caution and verify the authenticity of any requests before disclosing personal and confidential information, including bank account details.

About Innovaccer

Innovaccer activates the flow of healthcare data, empowering providers, payers, and government organizations to deliver intelligent and connected experiences that advance health outcomes. The Healthcare Intelligence Cloud equips every stakeholder in the patient journey to turn fragmented data into proactive, coordinated actions that elevate the quality of care and drive operational performance. Leading healthcare organizations like CommonSpirit Health, Atlantic Health, and Banner Health trust Innovaccer to integrate a system of intelligence into their existing infrastructure, extending the human touch in healthcare. For more information, visit www.innovaccer.com.

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