As Marqeta’s Manager, Developer Documentation and Experience you will lead our documentation team and evolve how we deliver developer experiences at scale. This role goes beyond traditional technical writing. You will define how complex financial systems are translated into clear, actionable guidance and ensure our documentation is structured around real customer use cases, not just technical endpoints. You will own documentation strategy, information architecture, and content quality across APIs, SDKs, and platform surfaces. In close partnership with Product, Engineering, and customer-facing teams, you will ensure documentation is accurate, timely, and aligned to how developers actually build on Marqeta.

Documentation is a core part of the Marqeta product experience. It is often the first touchpoint for developers and plays a critical role in how quickly they can integrate, launch, and scale. High-quality documentation builds trust, reduces friction, and directly impacts developer adoption and long-term customer success.

This role comes at a pivotal moment as we expand our platform and invest in AI-driven workflows to improve how content is created, maintained, and consumed. You will play a key role in shaping how AI is applied to scale content, improve discoverability, and enhance the overall developer experience.

We work Flexible First. This role can be performed remotely anywhere within Ontario or British Columbia, Canada. We’d love for you to join us!

This position is not for an existing vacancy.

The Impact You’ll Have

• Lead and develop a team of technical writers, fostering a high bar for clarity, quality, and customer impact.
• Define and drive documentation strategy, standards, and information architecture across the platform.
• Partner with Product, Engineering, Design, and Support to document features as they are built.
• Improve developer onboarding and reduce time to integration through structured, high-quality documentation.
• Identify gaps in APIs, SDKs, and workflows through documentation and developer feedback.
• Contribute to a cohesive developer experience across documentation, SDKs, and platform surfaces.
• Drive innovation in tooling, automation, and AI-driven content workflows.
• Use data and feedback to continuously improve content quality, coverage, and discoverability.

Who You Are

• 8+ years in technical writing or developer documentation, with 2+ years in leadership.
• Experience delivering documentation for APIs, SDKs, or complex platform products.
• Strong information architecture and content strategy skills, with experience scaling documentation systems.
• Ability to translate complex systems into clear, concise, and actionable guidance.
• Proficiency with Markdown, Git, and modern documentation tools.
• Strong cross-functional collaboration, communication, and project management skills.
• A mindset focused on developer experience, usability, and continuous improvement.
• Experience in payments, fintech, or enterprise SaaS
• Familiarity with backend languages (Python, Go, Java, Node)
• Experience with large-scale documentation systems and information architecture
• Experience with AI-driven or automated documentation workflows

Nice-To-Haves

• Experience building or scaling developer portals or self-service platforms.
• Familiarity with onboarding flows, sandbox environments, or API-first ecosystems.
• Experience partnering with Developer Relations or developer-facing teams.
• Background in content analytics, SEO, or improving content discoverability.
• Experience creating diagrams, architecture visuals, or instructional media.

What You’ll Need to Apply

• Resume
• Writing samples or portfolio demonstrating developer-focused documentation.
• Examples of how you have used AI or automation in workflows or developer experiences.

Your Manager

• Sarah Dulski, Senior Director, Product Design - Customer & Developer Experience

Recruiter For This Role

• Prashant Sharma

Typical Process

• Application Submission
• Recruiter phone call
• Hiring manager video call
• Virtual “Onsite” consisting of 4-5, 45 min calls
• Offer!

Compensation and Benefits

Marqeta is a Flex First company which allows you to choose your best working environment, whether that be from home or at a company office. To support Flex First, we calibrate pay to a competitive value according to working location. 

When determining salaries, we consider several factors including, but not limited to, skills, prior experience, and work location. The new-hire base salary range for this position, reflected in CAD is: 109,600 - 137,000

We also believe in recognizing the contributions of our people. That's why we award annual bonuses to eligible employees, rewarding both individual performance and the success of the entire company.

Along with monetary compensation, Marqeta offers

• Multiple health insurance options
• Flexible vacation time
• Retirement savings program with company contribution
• Equity in a publicly-traded company 
• Monthly stipend to support our remote work model
• Annual “development dollars” to support our people growth and development
• Family-forming benefits and up to 20 weeks of Parental Leave

As Marqeta’s Manager, Developer Documentation and Experience you will lead our documentation team and evolve how we deliver developer experiences at scale. This role goes beyond traditional technical writing. You will define how complex financial systems are translated into clear, actionable guidance and ensure our documentation is structured around real customer use cases, not just technical endpoints. You will own documentation strategy, information architecture, and content quality across APIs, SDKs, and platform surfaces. In close partnership with Product, Engineering, and customer-facing teams, you will ensure documentation is accurate, timely, and aligned to how developers actually build on Marqeta.

Documentation is a core part of the Marqeta product experience. It is often the first touchpoint for developers and plays a critical role in how quickly they can integrate, launch, and scale. High-quality documentation builds trust, reduces friction, and directly impacts developer adoption and long-term customer success.

This role comes at a pivotal moment as we expand our platform and invest in AI-driven workflows to improve how content is created, maintained, and consumed. You will play a key role in shaping how AI is applied to scale content, improve discoverability, and enhance the overall developer experience.

We work Flexible First. This role can be performed remotely anywhere within Ontario or British Columbia, Canada. We’d love for you to join us!

This position is not for an existing vacancy.

The Impact You’ll Have

• Lead and develop a team of technical writers, fostering a high bar for clarity, quality, and customer impact.
• Define and drive documentation strategy, standards, and information architecture across the platform.
• Partner with Product, Engineering, Design, and Support to document features as they are built.
• Improve developer onboarding and reduce time to integration through structured, high-quality documentation.
• Identify gaps in APIs, SDKs, and workflows through documentation and developer feedback.
• Contribute to a cohesive developer experience across documentation, SDKs, and platform surfaces.
• Drive innovation in tooling, automation, and AI-driven content workflows.
• Use data and feedback to continuously improve content quality, coverage, and discoverability.

Who You Are

• 8+ years in technical writing or developer documentation, with 2+ years in leadership.
• Experience delivering documentation for APIs, SDKs, or complex platform products.
• Strong information architecture and content strategy skills, with experience scaling documentation systems.
• Ability to translate complex systems into clear, concise, and actionable guidance.
• Proficiency with Markdown, Git, and modern documentation tools.
• Strong cross-functional collaboration, communication, and project management skills.
• A mindset focused on developer experience, usability, and continuous improvement.
• Experience in payments, fintech, or enterprise SaaS
• Familiarity with backend languages (Python, Go, Java, Node)
• Experience with large-scale documentation systems and information architecture
• Experience with AI-driven or automated documentation workflows

Nice-To-Haves

• Experience building or scaling developer portals or self-service platforms.
• Familiarity with onboarding flows, sandbox environments, or API-first ecosystems.
• Experience partnering with Developer Relations or developer-facing teams.
• Background in content analytics, SEO, or improving content discoverability.
• Experience creating diagrams, architecture visuals, or instructional media.

What You’ll Need to Apply

• Resume
• Writing samples or portfolio demonstrating developer-focused documentation.
• Examples of how you have used AI or automation in workflows or developer experiences.

Your Manager

• Sarah Dulski, Senior Director, Product Design - Customer & Developer Experience

Recruiter For This Role

• Prashant Sharma

Typical Process

• Application Submission
• Recruiter phone call
• Hiring manager video call
• Virtual “Onsite” consisting of 4-5, 45 min calls
• Offer!

Compensation and Benefits

Marqeta is a Flex First company which allows you to choose your best working environment, whether that be from home or at a company office. To support Flex First, we calibrate pay to a competitive value according to working location. 

When determining salaries, we consider several factors including, but not limited to, skills, prior experience, and work location. The new-hire base salary range for this position, reflected in CAD is: 109,600 - 137,000

We also believe in recognizing the contributions of our people. That's why we award annual bonuses to eligible employees, rewarding both individual performance and the success of the entire company.

Along with monetary compensation, Marqeta offers

• Multiple health insurance options
• Flexible vacation time
• Retirement savings program with company contribution
• Equity in a publicly-traded company 
• Monthly stipend to support our remote work model
• Annual “development dollars” to support our people growth and development
• Family-forming benefits and up to 20 weeks of Parental Leave

Are you looking for an Outside Sales position with unlimited earning potential in a flourishing industry? Are you looking for an opportunity where you can earn uncapped commissions while still having a base salary with full benefits? Have you been thinking about switching career paths and moving into sales? Hibu is here to set you up with best-in-class training so you can win and grow your career! 

Year 1 on-target earnings between $100,000-$110,000 with ability to earn more through uncapped commissions and monthly bonuses! Year 2 on-target earnings between $110,00-$130,000.

Base Salary: $51,000

Why our people love working at Hibu (and why we have made Power Selling’s Top Companies to Sell for EIGHT years in a row!):

• • Base salary, expense allowance, mileage reimbursement, and uncapped earnings through commission and bonuses
  • Comprehensive benefits package offered, including health, vision, and dental coverage.
  • Hybrid sales environment (home office and in-field work)
  • Recognition and incentives including an annual President’s Club Trip
  • Clear career path in both leadership and sales with high potential for promotions
  • 3 weeks of classroom training followed by 9 weeks of field training while on the job and ongoing companywide support
  • Best-in-class digital marketing offerings in partnership with Google, Amazon, Instagram, Meta, and Microsoft
  • Community focused organization
  • Flexibility and work-life balance

By now, you are probably ready to apply immediately, but just in case you need 1 more reason to apply, check out this video from one of our sales reps on why Hibu is the right choice for you!  

What you will be responsible for as an Outside Sales Representative:

• Selling Digital Marketing solutions through a partnership selling model
• Websites, Search Ads, Display Ads, Reviews & Reputation Management, Social Ads, and SEO
• Cold calling business owners and prospecting within a designated territory to set appointments and conduct strong needs assessments

• Grow your own book of business by helping small businesses succeed and earn residual commissions for retaining your clients through strong account management
• Perform virtual and in-person presentations to prospects
• Build strong client relationships working within a wide variety of industries, making each day different!

Want to know more before going any further? Check out this short video of who we are, and we are sure you will want to explore further: 
https://video.hibu.com/watch/kKXY8EF3zFsuGsU36yzom7

Requirements to win as an Outside Sales Representative:

• Grit and relentless perseverance
• Entrepreneurial spirit
• Problem solver and relationship builder

• Refuse to lose attitude every single day
• Quick-witted, adaptable, and strategic

Our core values are something we live by every single day and what has helped to shape our business to become a leading provider of digital solutions along with a company people love working for. Check out this video to learn more about Hibu’s core values from our employees themselves:
https://video.hibu.com/watch/NdGvcR4FEsay3CvC43fjyQ

#LI-HYBRID

#LI-JD1

IND8

Job Summary:

The Paid Media Specialist will support our in-house paid media team, who executes digital marketing efforts across the North American, EMEA, APAC & LATAM regions. This is a hands-on paid media role where the candidate will be expected to be in platform executing and optimizing campaigns daily. This role is perfectly suited for a new starter in digital marketing who is looking to expand their knowledge and experience. 

As a member of the performance marketing team, the successful candidate will be expected to help execute and optimize our various campaigns across the year, while providing recommendations to the channel strategists where applicable.  

The successful candidate will also have the opportunity to develop their knowledge outside of paid media by supporting the performance marketing team in ABM & SEO efforts.  

The successful candidate will report to each of the channel strategists and the performance marketing director. 

How Will I Make an Impact?

• Support in the creation and management of new LinkedIn Ad campaigns for the B2B market (with support and guidance from the Paid Social Manager). 
• Support in the execution & optimization Paid Search (Google Ads) campaigns for the North American & International markets (with support and guidance from the Paid Media Manager). 
• Support in the execution of ABM marketing display campaigns. 
• Creation of landing pages for performance marketing campaigns (with support & training from web experience team). 
• Partner with creative team & external freelancers to develop assets for performance marketing campaigns. 
• Support in the management of external agency and/or channel partners. 
• Report success metrics and provide insights & recommendations on paid search & paid social performance. 
• Assist with project and resource planning where required. 
• Work with web, SEO & content team to feedback keyword insights & findings. 

What you’ll bring to the role:

• Knowledge of Digital Marketing tactics & channels. 
• Knowledge of Paid Search and/or Paid Social channels (Google Ads & LinkedIn Ads). 
• Experience working in SaaS and/or B2B verticals is preferred.  
• Experience with tracking technologies including Google Tag Manager & Google Analytics is preferred but not required. 
• Ability to create positive external relationships and internal cross-functional stakeholders. 
• Strong organization and project management skills.  
• Proven team player who is both flexible and adaptable. 
• Ability to handle multiple projects simultaneously and work effectively in a fast-paced, deadline-driven environment with rapidly changing priorities. 
• Strong analytical and research skills. 
• Attention to detail.

Location Information: This position offers the flexibility to work from your home office within Canada or at one of our vibrant office spaces in Kitchener, Toronto, Winnipeg or Vancouver.

As VP of Search, you’ll set the vision and direction for our global Search practice—leading best-in-class SEO, SEM, and Generative Engine Optimization (GEO) strategies across a diverse portfolio of clients and regions. You are the global leader and point of contact for Search within the agency, responsible for practice leadership, quality standards, capability growth, and operational excellence.

You’ll translate the evolving search landscape—including AI-powered discovery (AI Overviews, LLMs, and “answer engines”)—into actionable strategies, scalable frameworks, and measurable business outcomes. You balance executive-level client counsel with hands-on strategic depth, while building and sustaining a high-performing global team through strategic talent planning, staffing, and resourcing.

You’ll play a pivotal role in expanding our Search services and capabilities and helping our clients achieve top-tier performance. You define what great looks like, ensure we deliver it consistently, and evolve our offering to keep CM at the forefront of the industry.

*This is a one-year contract opportunity*

You Will: 

Practice leadership & operations

• Serve as the discipline lead and global point of contact for the Search practice—representing CM’s Search capabilities across agency leadership, cross-functional partners, and the broader Omnicom network.
• Define and lead the agency-wide vision for best-in-class SEO, SEM, and GEO—developing strategic POVs, frameworks, and standardized processes across regions and accounts.
• Act as a strategic thought leader, innovator, and champion for the role of search across the modern digital ecosystem.
• Spearhead and deliver educational Search presentations, developing internal slideware to keep other disciplines updated on search news, trends, best practices, and “what it means for your clients” opportunities.
• Own staffing strategy and resourcing across the global Search practice and client portfolio, partnering with Operations and account leaders to forecast needs, allocate talent, and address coverage gaps proactively.
• Lead administrative and operational oversight for the discipline (e.g., capacity planning, utilization, role mix, and scalable delivery models, performance reviews, capability roadmaps).

Client leadership & business growth

• Act as the executive Search lead for priority accounts, guiding senior stakeholders and ensuring Search programs align to business objectives, scope and measurable outcomes.
• Lead the creation, definition, execution, and optimization of holistic search strategies (SEO + SEM + GEO), including multi-year roadmaps.
• Proactively drive new business growth—shaping offerings, scoping work, mapping pricing/LOEs, supporting new business pitches, and identifying organic growth opportunities.
• Communicate complex search concepts and performance narratives in a concise, compelling, executive-ready manner, transforming search data insights into strategic opportunities.

Innovation, AI search & future-proofing

• Lead and implement AI Search Optimization / GEO strategies, ensuring clients are discoverable across AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.).
• Build frameworks and processes to systematically track and improve search performance, including GEO visibility metrics, attribution impacts, and content/technical readiness.
• Keep the agency ahead of search shifts (AI/ML automation, SERP changes, visual/voice/social search) and translate those shifts into new service offerings.

Strategy & execution

• Utilize cross-channel search data to understand user intent, shape content strategy, and identify business opportunities.
• Advise on technical website development to maximize indexability and visibility, including JavaScript SEO and accessibility considerations for both users and LLM crawlers.
• Define search-driven guidelines and requirements for content, page speed, accessibility, structured data, site architecture, URL structure, metadata, internal linking, sitemaps, etc.
• Conduct regular SEO/SEM/GEO audits and competitive analyses, translating insights into prioritized, executable roadmaps.
• Deliver actionable performance insights and strategic recommendations through clear, visually compelling reports—communicating complex concepts in a concise and easy-to-understand manner
• Collaborate with cross-functional teams to incorporate SEO strategies and best practices.
• Optimize social search channels (e.g., YouTube, TikTok) to maximize brand and content visibility across the digital landscape.
• Define success metrics and translate SEO/SEM/GEO results to business objectives.

You Have:

• 10–15+ years of Search experience, including 5+ years leading high-performing Search teams across multiple accounts.
• Experience managing department-level staffing, resourcing and operations.
• Strong communication and data storytelling skills (written and verbal), with confidence presenting to executive clients and agency leadership.
• Deep expertise in SEO (technical + content + UX + measurement) and experience overseeing SEM strategy or managing large-budget paid search campaigns.
• Experience integrating paid and organic search strategies and workflows to reduce costs while maximizing key business outcomes.
• Proven track record of driving measurable performance improvements.
• Strong organizational and project management skills, with experience leading multiple workstreams, teams, and deadlines simultaneously.
• Experience with global brands and international SEO (multi-region, multi-language sites).
• Experience managing SEO strategies for large-scale website migrations and redesigns.
• Experience with GEO and AI search optimization for both AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.).
• Experience defining and documenting cross-disciplinary internal processes, playbooks, and best practices to improve search implementation and deliverable quality.
• Deep understanding of search algorithms and ranking factors across modern search ecosystems (traditional search, social search & AI search).
• Proficiency in 3rd party SEO/SEM tools such as SEMrush, BrightEdge, Ahrefs, Screaming Frog, and similar platforms.
• Proficiency in analytics and visualization tools such as Google Analytics, Looker Studio (Data Studio), Adobe Analytics, Google Search Console, Tableau, etc.
• Experience with GEO/AI search tracking tools such as Profound, BlueFish, BrightEdge AI Catalyst, or similar solutions.
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Strong Excel skills (pivot tables, VLOOKUP/XLOOKUP, large datasets) and experience analyzing and reporting on performance data.
• Experience developing and executing search-driven content strategies that improve visibility, traffic, engagement, and conversion.
• Experience testing and leveraging AI to improve search workflows, efficiencies, and quality.
• A proactive, self-starter attitude and a passion for staying current in a rapidly evolving digital landscape.

As VP of Search, you’ll set the vision and direction for our global Search practice—leading best-in-class SEO, SEM, and Generative Engine Optimization (GEO) strategies across a diverse portfolio of clients and regions. You are the global leader and point of contact for Search within the agency, responsible for practice leadership, quality standards, capability growth, and operational excellence.

You’ll translate the evolving search landscape—including AI-powered discovery (AI Overviews, LLMs, and “answer engines”)—into actionable strategies, scalable frameworks, and measurable business outcomes. You balance executive-level client counsel with hands-on strategic depth, while building and sustaining a high-performing global team through strategic talent planning, staffing, and resourcing.

You’ll play a pivotal role in expanding our Search services and capabilities and helping our clients achieve top-tier performance. You define what great looks like, ensure we deliver it consistently, and evolve our offering to keep CM at the forefront of the industry.

*This is a one-year contract opportunity*

You Will: 

Practice leadership & operations

• Serve as the discipline lead and global point of contact for the Search practice—representing CM’s Search capabilities across agency leadership, cross-functional partners, and the broader Omnicom network.
• Define and lead the agency-wide vision for best-in-class SEO, SEM, and GEO—developing strategic POVs, frameworks, and standardized processes across regions and accounts.
• Act as a strategic thought leader, innovator, and champion for the role of search across the modern digital ecosystem.
• Spearhead and deliver educational Search presentations, developing internal slideware to keep other disciplines updated on search news, trends, best practices, and “what it means for your clients” opportunities.
• Own staffing strategy and resourcing across the global Search practice and client portfolio, partnering with Operations and account leaders to forecast needs, allocate talent, and address coverage gaps proactively.
• Lead administrative and operational oversight for the discipline (e.g., capacity planning, utilization, role mix, and scalable delivery models, performance reviews, capability roadmaps).

Client leadership & business growth

• Act as the executive Search lead for priority accounts, guiding senior stakeholders and ensuring Search programs align to business objectives, scope and measurable outcomes.
• Lead the creation, definition, execution, and optimization of holistic search strategies (SEO + SEM + GEO), including multi-year roadmaps.
• Proactively drive new business growth—shaping offerings, scoping work, mapping pricing/LOEs, supporting new business pitches, and identifying organic growth opportunities.
• Communicate complex search concepts and performance narratives in a concise, compelling, executive-ready manner, transforming search data insights into strategic opportunities.

Innovation, AI search & future-proofing

• Lead and implement AI Search Optimization / GEO strategies, ensuring clients are discoverable across AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.).
• Build frameworks and processes to systematically track and improve search performance, including GEO visibility metrics, attribution impacts, and content/technical readiness.
• Keep the agency ahead of search shifts (AI/ML automation, SERP changes, visual/voice/social search) and translate those shifts into new service offerings.

Strategy & execution

• Utilize cross-channel search data to understand user intent, shape content strategy, and identify business opportunities.
• Advise on technical website development to maximize indexability and visibility, including JavaScript SEO and accessibility considerations for both users and LLM crawlers.
• Define search-driven guidelines and requirements for content, page speed, accessibility, structured data, site architecture, URL structure, metadata, internal linking, sitemaps, etc.
• Conduct regular SEO/SEM/GEO audits and competitive analyses, translating insights into prioritized, executable roadmaps.
• Deliver actionable performance insights and strategic recommendations through clear, visually compelling reports—communicating complex concepts in a concise and easy-to-understand manner
• Collaborate with cross-functional teams to incorporate SEO strategies and best practices.
• Optimize social search channels (e.g., YouTube, TikTok) to maximize brand and content visibility across the digital landscape.
• Define success metrics and translate SEO/SEM/GEO results to business objectives.

You Have:

• 10–15+ years of Search experience, including 5+ years leading high-performing Search teams across multiple accounts.
• Experience managing department-level staffing, resourcing and operations.
• Strong communication and data storytelling skills (written and verbal), with confidence presenting to executive clients and agency leadership.
• Deep expertise in SEO (technical + content + UX + measurement) and experience overseeing SEM strategy or managing large-budget paid search campaigns.
• Experience integrating paid and organic search strategies and workflows to reduce costs while maximizing key business outcomes.
• Proven track record of driving measurable performance improvements.
• Strong organizational and project management skills, with experience leading multiple workstreams, teams, and deadlines simultaneously.
• Experience with global brands and international SEO (multi-region, multi-language sites).
• Experience managing SEO strategies for large-scale website migrations and redesigns.
• Experience with GEO and AI search optimization for both AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.).
• Experience defining and documenting cross-disciplinary internal processes, playbooks, and best practices to improve search implementation and deliverable quality.
• Deep understanding of search algorithms and ranking factors across modern search ecosystems (traditional search, social search & AI search).
• Proficiency in 3rd party SEO/SEM tools such as SEMrush, BrightEdge, Ahrefs, Screaming Frog, and similar platforms.
• Proficiency in analytics and visualization tools such as Google Analytics, Looker Studio (Data Studio), Adobe Analytics, Google Search Console, Tableau, etc.
• Experience with GEO/AI search tracking tools such as Profound, BlueFish, BrightEdge AI Catalyst, or similar solutions.
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Strong Excel skills (pivot tables, VLOOKUP/XLOOKUP, large datasets) and experience analyzing and reporting on performance data.
• Experience developing and executing search-driven content strategies that improve visibility, traffic, engagement, and conversion.
• Experience testing and leveraging AI to improve search workflows, efficiencies, and quality.
• A proactive, self-starter attitude and a passion for staying current in a rapidly evolving digital landscape.

*Please note, the pay range noted below is hourly*

As VP of Search, you’ll set the vision and direction for our global Search practice—leading best-in-class SEO, SEM, and Generative Engine Optimization (GEO) strategies across a diverse portfolio of clients and regions. You are the global leader and point of contact for Search within the agency, responsible for practice leadership, quality standards, capability growth, and operational excellence.

You’ll translate the evolving search landscape—including AI-powered discovery (AI Overviews, LLMs, and “answer engines”)—into actionable strategies, scalable frameworks, and measurable business outcomes. You balance executive-level client counsel with hands-on strategic depth, while building and sustaining a high-performing global team through strategic talent planning, staffing, and resourcing.

You’ll play a pivotal role in expanding our Search services and capabilities and helping our clients achieve top-tier performance. You define what great looks like, ensure we deliver it consistently, and evolve our offering to keep CM at the forefront of the industry.

*This is a one-year contract opportunity*

You Will: 

Practice leadership & operations

• Serve as the discipline lead and global point of contact for the Search practice—representing CM’s Search capabilities across agency leadership, cross-functional partners, and the broader Omnicom network.
• Define and lead the agency-wide vision for best-in-class SEO, SEM, and GEO—developing strategic POVs, frameworks, and standardized processes across regions and accounts.
• Act as a strategic thought leader, innovator, and champion for the role of search across the modern digital ecosystem.
• Spearhead and deliver educational Search presentations, developing internal slideware to keep other disciplines updated on search news, trends, best practices, and “what it means for your clients” opportunities.
• Own staffing strategy and resourcing across the global Search practice and client portfolio, partnering with Operations and account leaders to forecast needs, allocate talent, and address coverage gaps proactively.
• Lead administrative and operational oversight for the discipline (e.g., capacity planning, utilization, role mix, and scalable delivery models, performance reviews, capability roadmaps).

Client leadership & business growth

• Act as the executive Search lead for priority accounts, guiding senior stakeholders and ensuring Search programs align to business objectives, scope and measurable outcomes.
• Lead the creation, definition, execution, and optimization of holistic search strategies (SEO + SEM + GEO), including multi-year roadmaps.
• Proactively drive new business growth—shaping offerings, scoping work, mapping pricing/LOEs, supporting new business pitches, and identifying organic growth opportunities.
• Communicate complex search concepts and performance narratives in a concise, compelling, executive-ready manner, transforming search data insights into strategic opportunities.

Innovation, AI search & future-proofing

• Lead and implement AI Search Optimization / GEO strategies, ensuring clients are discoverable across AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.).
• Build frameworks and processes to systematically track and improve search performance, including GEO visibility metrics, attribution impacts, and content/technical readiness.
• Keep the agency ahead of search shifts (AI/ML automation, SERP changes, visual/voice/social search) and translate those shifts into new service offerings.

Strategy & execution

• Utilize cross-channel search data to understand user intent, shape content strategy, and identify business opportunities.
• Advise on technical website development to maximize indexability and visibility, including JavaScript SEO and accessibility considerations for both users and LLM crawlers.
• Define search-driven guidelines and requirements for content, page speed, accessibility, structured data, site architecture, URL structure, metadata, internal linking, sitemaps, etc.
• Conduct regular SEO/SEM/GEO audits and competitive analyses, translating insights into prioritized, executable roadmaps.
• Deliver actionable performance insights and strategic recommendations through clear, visually compelling reports—communicating complex concepts in a concise and easy-to-understand manner
• Collaborate with cross-functional teams to incorporate SEO strategies and best practices.
• Optimize social search channels (e.g., YouTube, TikTok) to maximize brand and content visibility across the digital landscape.
• Define success metrics and translate SEO/SEM/GEO results to business objectives.

You Have:

• 10–15+ years of Search experience, including 5+ years leading high-performing Search teams across multiple accounts.
• Experience managing department-level staffing, resourcing and operations.
• Strong communication and data storytelling skills (written and verbal), with confidence presenting to executive clients and agency leadership.
• Deep expertise in SEO (technical + content + UX + measurement) and experience overseeing SEM strategy or managing large-budget paid search campaigns.
• Experience integrating paid and organic search strategies and workflows to reduce costs while maximizing key business outcomes.
• Proven track record of driving measurable performance improvements.
• Strong organizational and project management skills, with experience leading multiple workstreams, teams, and deadlines simultaneously.
• Experience with global brands and international SEO (multi-region, multi-language sites).
• Experience managing SEO strategies for large-scale website migrations and redesigns.
• Experience with GEO and AI search optimization for both AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.).
• Experience defining and documenting cross-disciplinary internal processes, playbooks, and best practices to improve search implementation and deliverable quality.
• Deep understanding of search algorithms and ranking factors across modern search ecosystems (traditional search, social search & AI search).
• Proficiency in 3rd party SEO/SEM tools such as SEMrush, BrightEdge, Ahrefs, Screaming Frog, and similar platforms.
• Proficiency in analytics and visualization tools such as Google Analytics, Looker Studio (Data Studio), Adobe Analytics, Google Search Console, Tableau, etc.
• Experience with GEO/AI search tracking tools such as Profound, BlueFish, BrightEdge AI Catalyst, or similar solutions.
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Strong Excel skills (pivot tables, VLOOKUP/XLOOKUP, large datasets) and experience analyzing and reporting on performance data.
• Experience developing and executing search-driven content strategies that improve visibility, traffic, engagement, and conversion.
• Experience testing and leveraging AI to improve search workflows, efficiencies, and quality.
• A proactive, self-starter attitude and a passion for staying current in a rapidly evolving digital landscape.

As VP of Search, you’ll set the vision and direction for our global Search practice—leading best-in-class SEO, SEM, and Generative Engine Optimization (GEO) strategies across a diverse portfolio of clients and regions. You are the global leader and point of contact for Search within the agency, responsible for practice leadership, quality standards, capability growth, and operational excellence.

You’ll translate the evolving search landscape—including AI-powered discovery (AI Overviews, LLMs, and “answer engines”)—into actionable strategies, scalable frameworks, and measurable business outcomes. You balance executive-level client counsel with hands-on strategic depth, while building and sustaining a high-performing global team through strategic talent planning, staffing, and resourcing.

You’ll play a pivotal role in expanding our Search services and capabilities and helping our clients achieve top-tier performance. You define what great looks like, ensure we deliver it consistently, and evolve our offering to keep CM at the forefront of the industry.

*This is a one-year contract opportunity*

You Will: 

Practice leadership & operations

• Serve as the discipline lead and global point of contact for the Search practice—representing CM’s Search capabilities across agency leadership, cross-functional partners, and the broader Omnicom network.
• Define and lead the agency-wide vision for best-in-class SEO, SEM, and GEO—developing strategic POVs, frameworks, and standardized processes across regions and accounts.
• Act as a strategic thought leader, innovator, and champion for the role of search across the modern digital ecosystem.
• Spearhead and deliver educational Search presentations, developing internal slideware to keep other disciplines updated on search news, trends, best practices, and “what it means for your clients” opportunities.
• Own staffing strategy and resourcing across the global Search practice and client portfolio, partnering with Operations and account leaders to forecast needs, allocate talent, and address coverage gaps proactively.
• Lead administrative and operational oversight for the discipline (e.g., capacity planning, utilization, role mix, and scalable delivery models, performance reviews, capability roadmaps).

Client leadership & business growth

• Act as the executive Search lead for priority accounts, guiding senior stakeholders and ensuring Search programs align to business objectives, scope and measurable outcomes.
• Lead the creation, definition, execution, and optimization of holistic search strategies (SEO + SEM + GEO), including multi-year roadmaps.
• Proactively drive new business growth—shaping offerings, scoping work, mapping pricing/LOEs, supporting new business pitches, and identifying organic growth opportunities.
• Communicate complex search concepts and performance narratives in a concise, compelling, executive-ready manner, transforming search data insights into strategic opportunities.

Innovation, AI search & future-proofing

• Lead and implement AI Search Optimization / GEO strategies, ensuring clients are discoverable across AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.).
• Build frameworks and processes to systematically track and improve search performance, including GEO visibility metrics, attribution impacts, and content/technical readiness.
• Keep the agency ahead of search shifts (AI/ML automation, SERP changes, visual/voice/social search) and translate those shifts into new service offerings.

Strategy & execution

• Utilize cross-channel search data to understand user intent, shape content strategy, and identify business opportunities.
• Advise on technical website development to maximize indexability and visibility, including JavaScript SEO and accessibility considerations for both users and LLM crawlers.
• Define search-driven guidelines and requirements for content, page speed, accessibility, structured data, site architecture, URL structure, metadata, internal linking, sitemaps, etc.
• Conduct regular SEO/SEM/GEO audits and competitive analyses, translating insights into prioritized, executable roadmaps.
• Deliver actionable performance insights and strategic recommendations through clear, visually compelling reports—communicating complex concepts in a concise and easy-to-understand manner
• Collaborate with cross-functional teams to incorporate SEO strategies and best practices.
• Optimize social search channels (e.g., YouTube, TikTok) to maximize brand and content visibility across the digital landscape.
• Define success metrics and translate SEO/SEM/GEO results to business objectives.

You Have:

• 10–15+ years of Search experience, including 5+ years leading high-performing Search teams across multiple accounts.
• Experience managing department-level staffing, resourcing and operations.
• Strong communication and data storytelling skills (written and verbal), with confidence presenting to executive clients and agency leadership.
• Deep expertise in SEO (technical + content + UX + measurement) and experience overseeing SEM strategy or managing large-budget paid search campaigns.
• Experience integrating paid and organic search strategies and workflows to reduce costs while maximizing key business outcomes.
• Proven track record of driving measurable performance improvements.
• Strong organizational and project management skills, with experience leading multiple workstreams, teams, and deadlines simultaneously.
• Experience with global brands and international SEO (multi-region, multi-language sites).
• Experience managing SEO strategies for large-scale website migrations and redesigns.
• Experience with GEO and AI search optimization for both AI Overviews and LLMs (ChatGPT, Perplexity, Gemini, AI Mode, etc.).
• Experience defining and documenting cross-disciplinary internal processes, playbooks, and best practices to improve search implementation and deliverable quality.
• Deep understanding of search algorithms and ranking factors across modern search ecosystems (traditional search, social search & AI search).
• Proficiency in 3rd party SEO/SEM tools such as SEMrush, BrightEdge, Ahrefs, Screaming Frog, and similar platforms.
• Proficiency in analytics and visualization tools such as Google Analytics, Looker Studio (Data Studio), Adobe Analytics, Google Search Console, Tableau, etc.
• Experience with GEO/AI search tracking tools such as Profound, BlueFish, BrightEdge AI Catalyst, or similar solutions.
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Strong Excel skills (pivot tables, VLOOKUP/XLOOKUP, large datasets) and experience analyzing and reporting on performance data.
• Experience developing and executing search-driven content strategies that improve visibility, traffic, engagement, and conversion.
• Experience testing and leveraging AI to improve search workflows, efficiencies, and quality.
• A proactive, self-starter attitude and a passion for staying current in a rapidly evolving digital landscape.

The Role

The Director, Brand and Communications will shape and execute Versaterm’s global brand and external communications strategy, strengthening the company’s position as an innovator and trusted partner in public safety technology. This leader will drive a unified market narrative and brand voice that showcases Versaterm’s vision, thought leadership and differentiated value in empowering public safety agencies through modern, connected solutions. 

The role oversees all aspects of external brand and communications, including media relations, analyst relations, executive visibility, brand storytelling, and strategic product and customer narratives. Working cross-functionally with Executive leadership, Product, Sales and People teams, the Director will ensure that Versaterm’s communications reflect its culture of innovation and integrity. 

A key focus will be advancing programs that deepen engagement with employees and partners, reinforce Versaterm’s mission and values, and ensure that communications resonate across audiences. This leader will develop integrated strategies that align brand, communications, and go-to-market priorities to drive market awareness, credibility and growth. This job posting is being used to fill an existing vacancy.

What You'll Do 

Corporate and External Communications

• Lead the development and execution of Versaterm’s communications strategy across media relations, corporate reputation and brand storytelling.
• Drive proactive and reactive media engagement to strengthen Versaterm’s position as an industry leader, including thought leadership, issues management and executive visibility.
• Manage global PR agency partnerships and external communications partners, ensuring consistency of message and excellence in execution.
• Oversee corporate announcements, product launches and strategic narratives that highlight Versaterm’s innovation, customer impact and growth momentum
• Partner with industry analysts, conference organizers and associations to secure earned visibility for Versaterm and its executives.

Executive Communications

• Develop strategic communications for senior leaders, including keynote speeches, op-eds, thought leadership articles and investor presentations.
• Support internal and external presentations that articulate Versaterm’s mission, strategy and performance with clarity and impact.

Content Strategy & Thought Leadership

• Develop and lead a content strategy focused on thought leadership, industry insights and SEO-driven content to increase visibility and authority.
• Oversee the creation of high-quality content, including blogs, articles, reports and executive bylines that position Versaterm as a leader in public safety technology.
• Partner with subject matter experts and leadership to translate complex topics into compelling, accessible narratives.
• Ensure content is optimized for search and aligned to key audience needs, trends, and industry topics.
• Shape communications that connect employees to the company’s vision, values and priorities, building alignment and engagement across teams.

Brand & Creative

• Define and evolve Versaterm’s brand positioning, messaging and voice across all external channels.
• Establish and maintain brand guidelines, ensuring consistency across all communications, campaigns and touchpoints.
• Lead creative direction and oversee the development of visual assets, including digital, social, events and campaign materials.
• Manage internal and external creative resources, including designers, agencies and freelancers.
• Ensure all brand expressions reflect Versaterm’s market positioning and differentiation  

Integrated Strategy & Cross-Functional Collaboration

• Collaborate closely with Product, Sales and People to align messaging and ensure storytelling consistency across all channels.
• Lead crisis and reputation management planning, ensuring readiness and coordinated response across functions.

What You’ll Bring

• Bachelor’s degree in Communications, Public Relations, Marketing or a related field.
• 10-15+ years of experience in corporate communications, public relations or related fields, ideally in public safety or technology, with 5 years leadership experience.
• Proven track record of developing and executing global communications programs that drive visibility and influence.
• Strong media relations expertise, with established relationships across technology, business and industry trade media.
• Experience managing and collaborating with global PR and communications agencies.
• Exceptional storytelling, writing and executive communication skills.
• Ability to translate complex technology and business strategies into compelling, human-centered narratives.
• Strategic mindset with hands-on execution ability; comfortable operating both at a high strategic level and in day-to-day delivery.
• Experience leading internal communications or culture initiatives.

Due to the nature of our work with public safety agencies, this position requires compliance with the FBI's Criminal Justice Information Services (CJIS) Security Policy. Candidates must successfully pass a comprehensive, fingerprint-based background check. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on CJIS security requirements, please visit the FBI's CJIS Security Policy Resource Center.

Versaterm is committed to fair and equitable compensation that is competitive, consistent, and aligned with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors, such as the successful candidate’s skills, experience, education, training as well as internal equity, market data, and business needs. In addition to base salary and our comprehensive benefits offering, some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses. 

The Role

The Director, Brand and Communications will shape and execute Versaterm’s global brand and external communications strategy, strengthening the company’s position as an innovator and trusted partner in public safety technology. This leader will drive a unified market narrative and brand voice that showcases Versaterm’s vision, thought leadership and differentiated value in empowering public safety agencies through modern, connected solutions. 

The role oversees all aspects of external brand and communications, including media relations, analyst relations, executive visibility, brand storytelling, and strategic product and customer narratives. Working cross-functionally with Executive leadership, Product, Sales and People teams, the Director will ensure that Versaterm’s communications reflect its culture of innovation and integrity. 

A key focus will be advancing programs that deepen engagement with employees and partners, reinforce Versaterm’s mission and values, and ensure that communications resonate across audiences. This leader will develop integrated strategies that align brand, communications, and go-to-market priorities to drive market awareness, credibility and growth. This job posting is being used to fill an existing vacancy.

What You'll Do 

Corporate and External Communications

• Lead the development and execution of Versaterm’s communications strategy across media relations, corporate reputation and brand storytelling.
• Drive proactive and reactive media engagement to strengthen Versaterm’s position as an industry leader, including thought leadership, issues management and executive visibility.
• Manage global PR agency partnerships and external communications partners, ensuring consistency of message and excellence in execution.
• Oversee corporate announcements, product launches and strategic narratives that highlight Versaterm’s innovation, customer impact and growth momentum
• Partner with industry analysts, conference organizers and associations to secure earned visibility for Versaterm and its executives.

Executive Communications

• Develop strategic communications for senior leaders, including keynote speeches, op-eds, thought leadership articles and investor presentations.
• Support internal and external presentations that articulate Versaterm’s mission, strategy and performance with clarity and impact.

Content Strategy & Thought Leadership

• Develop and lead a content strategy focused on thought leadership, industry insights and SEO-driven content to increase visibility and authority.
• Oversee the creation of high-quality content, including blogs, articles, reports and executive bylines that position Versaterm as a leader in public safety technology.
• Partner with subject matter experts and leadership to translate complex topics into compelling, accessible narratives.
• Ensure content is optimized for search and aligned to key audience needs, trends, and industry topics.
• Shape communications that connect employees to the company’s vision, values and priorities, building alignment and engagement across teams.

Brand & Creative

• Define and evolve Versaterm’s brand positioning, messaging and voice across all external channels.
• Establish and maintain brand guidelines, ensuring consistency across all communications, campaigns and touchpoints.
• Lead creative direction and oversee the development of visual assets, including digital, social, events and campaign materials.
• Manage internal and external creative resources, including designers, agencies and freelancers.
• Ensure all brand expressions reflect Versaterm’s market positioning and differentiation  

Integrated Strategy & Cross-Functional Collaboration

• Collaborate closely with Product, Sales and People to align messaging and ensure storytelling consistency across all channels.
• Lead crisis and reputation management planning, ensuring readiness and coordinated response across functions.

What You’ll Bring

• Bachelor’s degree in Communications, Public Relations, Marketing or a related field.
• 10-15+ years of experience in corporate communications, public relations or related fields, ideally in public safety or technology, with 5 years leadership experience.
• Proven track record of developing and executing global communications programs that drive visibility and influence.
• Strong media relations expertise, with established relationships across technology, business and industry trade media.
• Experience managing and collaborating with global PR and communications agencies.
• Exceptional storytelling, writing and executive communication skills.
• Ability to translate complex technology and business strategies into compelling, human-centered narratives.
• Strategic mindset with hands-on execution ability; comfortable operating both at a high strategic level and in day-to-day delivery.
• Experience leading internal communications or culture initiatives.

This position requires a security clearance from the Government of Canada. Candidates must be legally authorized to work in Canada and must successfully obtain and maintain a Reliability security clearance. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on the Government of Canada's security screening process, please visit Public Services and Procurement Canada. 

Versaterm is committed to fair and equitable compensation that is competitive, consistent, and aligned with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors, such as the successful candidate’s skills, experience, education, training as well as internal equity, market data, and business needs. In addition to base salary and our comprehensive benefits offering, some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses. 

The Role

The Director, Brand and Communications will shape and execute Versaterm’s global brand and external communications strategy, strengthening the company’s position as an innovator and trusted partner in public safety technology. This leader will drive a unified market narrative and brand voice that showcases Versaterm’s vision, thought leadership and differentiated value in empowering public safety agencies through modern, connected solutions. 

The role oversees all aspects of external brand and communications, including media relations, analyst relations, executive visibility, brand storytelling, and strategic product and customer narratives. Working cross-functionally with Executive leadership, Product, Sales and People teams, the Director will ensure that Versaterm’s communications reflect its culture of innovation and integrity. 

A key focus will be advancing programs that deepen engagement with employees and partners, reinforce Versaterm’s mission and values, and ensure that communications resonate across audiences. This leader will develop integrated strategies that align brand, communications, and go-to-market priorities to drive market awareness, credibility and growth. This job posting is being used to fill an existing vacancy.

What You'll Do 

Corporate and External Communications

• Lead the development and execution of Versaterm’s communications strategy across media relations, corporate reputation and brand storytelling.
• Drive proactive and reactive media engagement to strengthen Versaterm’s position as an industry leader, including thought leadership, issues management and executive visibility.
• Manage global PR agency partnerships and external communications partners, ensuring consistency of message and excellence in execution.
• Oversee corporate announcements, product launches and strategic narratives that highlight Versaterm’s innovation, customer impact and growth momentum
• Partner with industry analysts, conference organizers and associations to secure earned visibility for Versaterm and its executives.

Executive Communications

• Develop strategic communications for senior leaders, including keynote speeches, op-eds, thought leadership articles and investor presentations.
• Support internal and external presentations that articulate Versaterm’s mission, strategy and performance with clarity and impact.

Content Strategy & Thought Leadership

• Develop and lead a content strategy focused on thought leadership, industry insights and SEO-driven content to increase visibility and authority.
• Oversee the creation of high-quality content, including blogs, articles, reports and executive bylines that position Versaterm as a leader in public safety technology.
• Partner with subject matter experts and leadership to translate complex topics into compelling, accessible narratives.
• Ensure content is optimized for search and aligned to key audience needs, trends, and industry topics.
• Shape communications that connect employees to the company’s vision, values and priorities, building alignment and engagement across teams.

Brand & Creative

• Define and evolve Versaterm’s brand positioning, messaging and voice across all external channels.
• Establish and maintain brand guidelines, ensuring consistency across all communications, campaigns and touchpoints.
• Lead creative direction and oversee the development of visual assets, including digital, social, events and campaign materials.
• Manage internal and external creative resources, including designers, agencies and freelancers.
• Ensure all brand expressions reflect Versaterm’s market positioning and differentiation  

Integrated Strategy & Cross-Functional Collaboration

• Collaborate closely with Product, Sales and People to align messaging and ensure storytelling consistency across all channels.
• Lead crisis and reputation management planning, ensuring readiness and coordinated response across functions.

What You’ll Bring

• Bachelor’s degree in Communications, Public Relations, Marketing or a related field.
• 10-15+ years of experience in corporate communications, public relations or related fields, ideally in public safety or technology, with 5 years leadership experience.
• Proven track record of developing and executing global communications programs that drive visibility and influence.
• Strong media relations expertise, with established relationships across technology, business and industry trade media.
• Experience managing and collaborating with global PR and communications agencies.
• Exceptional storytelling, writing and executive communication skills.
• Ability to translate complex technology and business strategies into compelling, human-centered narratives.
• Strategic mindset with hands-on execution ability; comfortable operating both at a high strategic level and in day-to-day delivery.
• Experience leading internal communications or culture initiatives.

This position requires a security clearance from the Government of Canada. Candidates must be legally authorized to work in Canada and must successfully obtain and maintain a Reliability security clearance. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on the Government of Canada's security screening process, please visit Public Services and Procurement Canada. 

Versaterm is committed to fair and equitable compensation that is competitive, consistent, and aligned with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors, such as the successful candidate’s skills, experience, education, training as well as internal equity, market data, and business needs. In addition to base salary and our comprehensive benefits offering, some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses. 

The Role

The Director, Brand and Communications will shape and execute Versaterm’s global brand and external communications strategy, strengthening the company’s position as an innovator and trusted partner in public safety technology. This leader will drive a unified market narrative and brand voice that showcases Versaterm’s vision, thought leadership and differentiated value in empowering public safety agencies through modern, connected solutions. 

The role oversees all aspects of external brand and communications, including media relations, analyst relations, executive visibility, brand storytelling, and strategic product and customer narratives. Working cross-functionally with Executive leadership, Product, Sales and People teams, the Director will ensure that Versaterm’s communications reflect its culture of innovation and integrity. 

A key focus will be advancing programs that deepen engagement with employees and partners, reinforce Versaterm’s mission and values, and ensure that communications resonate across audiences. This leader will develop integrated strategies that align brand, communications, and go-to-market priorities to drive market awareness, credibility and growth. This job posting is being used to fill an existing vacancy.

What You'll Do 

Corporate and External Communications

• Lead the development and execution of Versaterm’s communications strategy across media relations, corporate reputation and brand storytelling.
• Drive proactive and reactive media engagement to strengthen Versaterm’s position as an industry leader, including thought leadership, issues management and executive visibility.
• Manage global PR agency partnerships and external communications partners, ensuring consistency of message and excellence in execution.
• Oversee corporate announcements, product launches and strategic narratives that highlight Versaterm’s innovation, customer impact and growth momentum
• Partner with industry analysts, conference organizers and associations to secure earned visibility for Versaterm and its executives.

Executive Communications

• Develop strategic communications for senior leaders, including keynote speeches, op-eds, thought leadership articles and investor presentations.
• Support internal and external presentations that articulate Versaterm’s mission, strategy and performance with clarity and impact.

Content Strategy & Thought Leadership

• Develop and lead a content strategy focused on thought leadership, industry insights and SEO-driven content to increase visibility and authority.
• Oversee the creation of high-quality content, including blogs, articles, reports and executive bylines that position Versaterm as a leader in public safety technology.
• Partner with subject matter experts and leadership to translate complex topics into compelling, accessible narratives.
• Ensure content is optimized for search and aligned to key audience needs, trends, and industry topics.
• Shape communications that connect employees to the company’s vision, values and priorities, building alignment and engagement across teams.

Brand & Creative

• Define and evolve Versaterm’s brand positioning, messaging and voice across all external channels.
• Establish and maintain brand guidelines, ensuring consistency across all communications, campaigns and touchpoints.
• Lead creative direction and oversee the development of visual assets, including digital, social, events and campaign materials.
• Manage internal and external creative resources, including designers, agencies and freelancers.
• Ensure all brand expressions reflect Versaterm’s market positioning and differentiation  

Integrated Strategy & Cross-Functional Collaboration

• Collaborate closely with Product, Sales and People to align messaging and ensure storytelling consistency across all channels.
• Lead crisis and reputation management planning, ensuring readiness and coordinated response across functions.

What You’ll Bring

• Bachelor’s degree in Communications, Public Relations, Marketing or a related field.
• 10-15+ years of experience in corporate communications, public relations or related fields, ideally in public safety or technology, with 5 years leadership experience.
• Proven track record of developing and executing global communications programs that drive visibility and influence.
• Strong media relations expertise, with established relationships across technology, business and industry trade media.
• Experience managing and collaborating with global PR and communications agencies.
• Exceptional storytelling, writing and executive communication skills.
• Ability to translate complex technology and business strategies into compelling, human-centered narratives.
• Strategic mindset with hands-on execution ability; comfortable operating both at a high strategic level and in day-to-day delivery.
• Experience leading internal communications or culture initiatives.

Due to the nature of our work with public safety agencies, this position requires compliance with the FBI's Criminal Justice Information Services (CJIS) Security Policy. Candidates must successfully pass a comprehensive, fingerprint-based background check. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on CJIS security requirements, please visit the FBI's CJIS Security Policy Resource Center.

Versaterm is committed to fair and equitable compensation that is competitive, consistent, and aligned with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors, such as the successful candidate’s skills, experience, education, training as well as internal equity, market data, and business needs. In addition to base salary and our comprehensive benefits offering, some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses. 

The Role

The Director, Brand and Communications will shape and execute Versaterm’s global brand and external communications strategy, strengthening the company’s position as an innovator and trusted partner in public safety technology. This leader will drive a unified market narrative and brand voice that showcases Versaterm’s vision, thought leadership and differentiated value in empowering public safety agencies through modern, connected solutions. 

The role oversees all aspects of external brand and communications, including media relations, analyst relations, executive visibility, brand storytelling, and strategic product and customer narratives. Working cross-functionally with Executive leadership, Product, Sales and People teams, the Director will ensure that Versaterm’s communications reflect its culture of innovation and integrity. 

A key focus will be advancing programs that deepen engagement with employees and partners, reinforce Versaterm’s mission and values, and ensure that communications resonate across audiences. This leader will develop integrated strategies that align brand, communications, and go-to-market priorities to drive market awareness, credibility and growth. This job posting is being used to fill an existing vacancy.

What You'll Do 

Corporate and External Communications

• Lead the development and execution of Versaterm’s communications strategy across media relations, corporate reputation and brand storytelling.
• Drive proactive and reactive media engagement to strengthen Versaterm’s position as an industry leader, including thought leadership, issues management and executive visibility.
• Manage global PR agency partnerships and external communications partners, ensuring consistency of message and excellence in execution.
• Oversee corporate announcements, product launches and strategic narratives that highlight Versaterm’s innovation, customer impact and growth momentum
• Partner with industry analysts, conference organizers and associations to secure earned visibility for Versaterm and its executives.

Executive Communications

• Develop strategic communications for senior leaders, including keynote speeches, op-eds, thought leadership articles and investor presentations.
• Support internal and external presentations that articulate Versaterm’s mission, strategy and performance with clarity and impact.

Content Strategy & Thought Leadership

• Develop and lead a content strategy focused on thought leadership, industry insights and SEO-driven content to increase visibility and authority.
• Oversee the creation of high-quality content, including blogs, articles, reports and executive bylines that position Versaterm as a leader in public safety technology.
• Partner with subject matter experts and leadership to translate complex topics into compelling, accessible narratives.
• Ensure content is optimized for search and aligned to key audience needs, trends, and industry topics.
• Shape communications that connect employees to the company’s vision, values and priorities, building alignment and engagement across teams.

Brand & Creative

• Define and evolve Versaterm’s brand positioning, messaging and voice across all external channels.
• Establish and maintain brand guidelines, ensuring consistency across all communications, campaigns and touchpoints.
• Lead creative direction and oversee the development of visual assets, including digital, social, events and campaign materials.
• Manage internal and external creative resources, including designers, agencies and freelancers.
• Ensure all brand expressions reflect Versaterm’s market positioning and differentiation  

Integrated Strategy & Cross-Functional Collaboration

• Collaborate closely with Product, Sales and People to align messaging and ensure storytelling consistency across all channels.
• Lead crisis and reputation management planning, ensuring readiness and coordinated response across functions.

What You’ll Bring

• Bachelor’s degree in Communications, Public Relations, Marketing or a related field.
• 10-15+ years of experience in corporate communications, public relations or related fields, ideally in public safety or technology, with 5 years leadership experience.
• Proven track record of developing and executing global communications programs that drive visibility and influence.
• Strong media relations expertise, with established relationships across technology, business and industry trade media.
• Experience managing and collaborating with global PR and communications agencies.
• Exceptional storytelling, writing and executive communication skills.
• Ability to translate complex technology and business strategies into compelling, human-centered narratives.
• Strategic mindset with hands-on execution ability; comfortable operating both at a high strategic level and in day-to-day delivery.
• Experience leading internal communications or culture initiatives.

This position requires a security clearance from the Government of Canada. Candidates must be legally authorized to work in Canada and must successfully obtain and maintain a Reliability security clearance. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on the Government of Canada's security screening process, please visit Public Services and Procurement Canada. 

Versaterm is committed to fair and equitable compensation that is competitive, consistent, and aligned with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors, such as the successful candidate’s skills, experience, education, training as well as internal equity, market data, and business needs. In addition to base salary and our comprehensive benefits offering, some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses. 

About this position:

We’re looking for a Senior SEO Manager to lead Later’s organic growth engine and drive measurable impact across demand generation. In this role, you’ll be both a strategic leader and a hands-on practitioner—developing and executing SEO strategies that grow qualified traffic, improve conversion rates, and strengthen Later’s authority in the creator and social media space.
Reporting to the VP of Demand Generation, you’ll own Later’s SEO roadmap, partner cross-functionally with Web, Product Marketing, and Content teams, and set high standards for technical and content-driven SEO execution. This is a critical, high-visibility role across all lines of business (Later Influence, Later Social, and Mavely) with direct impact on revenue growth and regular exposure to senior leadership. 

What you'll be doing:

Strategy

• Own Later’s full SEO strategy across technical, on-page, content, off-site, and AI search to drive sustainable, high-quality organic growth across all three lines of business.
• Define SEO goals, KPIs, and reporting frameworks that connect performance to revenue growth.
• Provide actionable insights to Demand Gen, the broader marketing team, and senior leadership on trends, opportunities, and performance.

Technical/ Execution

• Lead keyword research, content gap analysis, SERP opportunity assessments, and AI search opportunities to inform actionable strategy.
• Create and deliver SEO-driven content plans, including briefs, page structures, and leveraging proprietary data for E-E-A-T methodology.
• Execute advanced on-page optimizations (metadata, internal linking, schema, site architecture).
• Manage technical SEO initiatives—site speed, Core Web Vitals, structured data, crawl/indexation, and CMS optimization (Contentful).
• Build scalable frameworks for monitoring rankings, visibility, and performance across key search queries.
• Drive off-page SEO efforts, including authority-building strategies and high-quality backlink acquisition.
• Regularly audit and revitalize content for freshness, keyword alignment, and competitive differentiation.
• Partner with Analytics and Data teams to ensure Amplitude, GA4, and GSC insights fuel revenue-focused decisions.

Team / Collaboration

• Serve as Later’s SEO lead, collaborating with Web, Content, and Creative teams to deliver integrated campaigns.
• Partner with Content on an SEO-driven content plan, embedding E-E-A-T methodology and 10x competitor strategy.
• Partner with Web for technical SEO, site health, and on-site optimizations.
• Partner with Product Marketing to embed SEO into GTM motions and campaign planning.
• Mentor junior SEO contributors (current or future) and establish SEO best practices across teams.
• Contribute to weekly, monthly, and quarterly planning within Demand Gen and cross-functionally.

Leadership

• Act as the hands-on manager and subject matter expert for SEO at Later.
• Balance day-to-day execution with setting strategy, frameworks, and processes for scalable growth.
• Foster a culture of testing, learning, and continuous optimization.

Research/Best Practices

• Stay ahead of evolving SEO landscapes including AI search (GEO, SGE, Perplexity, ChatGPT Overviews) and voice/social search.
• Monitor competitors and industry leaders, identifying opportunities to differentiate Later.
• Share insights and evangelize SEO best practices across Marketing and Growth teams.

What success looks like:

• Within the first 90 days, you’ve delivered a full SEO audit, identified quick wins, launched initial priority initiatives, and built dashboards that clearly connect SEO performance to revenue.
• By 6 months, SEO is driving measurable growth in trials, mid-market/enterprise leads, and creator sign-ups, with best practices embedded across Content, Web, and Marketing.
• Later consistently ranks on the first page (and top 3) for high-priority keywords across all lines of business, with improvements in Core Web Vitals, site speed, and indexation.
• Later is recognized as an authority in the space, with high-quality backlinks, top-tier press mentions, and a scalable roadmap for continued growth in AI and emerging search channels.

What you bring:

• 5–7+ years of SEO experience with proven impact in SaaS, PLG, or B2B tech environments.
• Track record of driving measurable growth through SEO (traffic, conversions, pipeline).
• Advanced proficiency in on-page, off-page, and technical SEO.
• Hands-on experience with tools such as SEMrush, Ahrefs, Screaming Frog, Moz, GSC, GA4, Amplitude.
• Strong background with CMS platforms (preferably Contentful), including structuring and optimizing workflows.
• Experience managing authority-building efforts and backlink acquisition.
• Strong analytical skills; comfortable with keyword data, content performance, and attribution.
• Excellent communication and collaboration skills; able to influence across technical and creative teams.
• Familiarity with Generative Engine Optimization (GEO) and AI-powered search visibility.
• Experience in creator/social media marketing space.
• Knowledge of Google Tag Manager, A/B testing tools, or data visualization platforms (Looker, Supermetrics).
• Basic knowledge of HTML, CSS, and JavaScript.

How you work: 

• Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
• Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
• Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement.
• Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high.
• Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
• Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted. 

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range: 

$ 130,000 - $ 155,000 USD

#LI-Hybrid

About this position:

We’re looking for a Senior SEO Manager to lead Later’s organic growth engine and drive measurable impact across demand generation. In this role, you’ll be both a strategic leader and a hands-on practitioner—developing and executing SEO strategies that grow qualified traffic, improve conversion rates, and strengthen Later’s authority in the creator and social media space.
Reporting to the VP of Demand Generation, you’ll own Later’s SEO roadmap, partner cross-functionally with Web, Product Marketing, and Content teams, and set high standards for technical and content-driven SEO execution. This is a critical, high-visibility role across all lines of business (Later Influence, Later Social, and Mavely) with direct impact on revenue growth and regular exposure to senior leadership. 

What you'll be doing:

Strategy

• Own Later’s full SEO strategy across technical, on-page, content, off-site, and AI search to drive sustainable, high-quality organic growth across all three lines of business.
• Define SEO goals, KPIs, and reporting frameworks that connect performance to revenue growth.
• Provide actionable insights to Demand Gen, the broader marketing team, and senior leadership on trends, opportunities, and performance.

Technical/ Execution

• Lead keyword research, content gap analysis, SERP opportunity assessments, and AI search opportunities to inform actionable strategy.
• Create and deliver SEO-driven content plans, including briefs, page structures, and leveraging proprietary data for E-E-A-T methodology.
• Execute advanced on-page optimizations (metadata, internal linking, schema, site architecture).
• Manage technical SEO initiatives—site speed, Core Web Vitals, structured data, crawl/indexation, and CMS optimization (Contentful).
• Build scalable frameworks for monitoring rankings, visibility, and performance across key search queries.
• Drive off-page SEO efforts, including authority-building strategies and high-quality backlink acquisition.
• Regularly audit and revitalize content for freshness, keyword alignment, and competitive differentiation.
• Partner with Analytics and Data teams to ensure Amplitude, GA4, and GSC insights fuel revenue-focused decisions.

Team / Collaboration

• Serve as Later’s SEO lead, collaborating with Web, Content, and Creative teams to deliver integrated campaigns.
• Partner with Content on an SEO-driven content plan, embedding E-E-A-T methodology and 10x competitor strategy.
• Partner with Web for technical SEO, site health, and on-site optimizations.
• Partner with Product Marketing to embed SEO into GTM motions and campaign planning.
• Mentor junior SEO contributors (current or future) and establish SEO best practices across teams.
• Contribute to weekly, monthly, and quarterly planning within Demand Gen and cross-functionally.

Leadership

• Act as the hands-on manager and subject matter expert for SEO at Later.
• Balance day-to-day execution with setting strategy, frameworks, and processes for scalable growth.
• Foster a culture of testing, learning, and continuous optimization.

Research/Best Practices

• Stay ahead of evolving SEO landscapes including AI search (GEO, SGE, Perplexity, ChatGPT Overviews) and voice/social search.
• Monitor competitors and industry leaders, identifying opportunities to differentiate Later.
• Share insights and evangelize SEO best practices across Marketing and Growth teams.

What success looks like:

• Within the first 90 days, you’ve delivered a full SEO audit, identified quick wins, launched initial priority initiatives, and built dashboards that clearly connect SEO performance to revenue.
• By 6 months, SEO is driving measurable growth in trials, mid-market/enterprise leads, and creator sign-ups, with best practices embedded across Content, Web, and Marketing.
• Later consistently ranks on the first page (and top 3) for high-priority keywords across all lines of business, with improvements in Core Web Vitals, site speed, and indexation.
• Later is recognized as an authority in the space, with high-quality backlinks, top-tier press mentions, and a scalable roadmap for continued growth in AI and emerging search channels.

What you bring:

• 5–7+ years of SEO experience with proven impact in SaaS, PLG, or B2B tech environments.
• Track record of driving measurable growth through SEO (traffic, conversions, pipeline).
• Advanced proficiency in on-page, off-page, and technical SEO.
• Hands-on experience with tools such as SEMrush, Ahrefs, Screaming Frog, Moz, GSC, GA4, Amplitude.
• Strong background with CMS platforms (preferably Contentful), including structuring and optimizing workflows.
• Experience managing authority-building efforts and backlink acquisition.
• Strong analytical skills; comfortable with keyword data, content performance, and attribution.
• Excellent communication and collaboration skills; able to influence across technical and creative teams.
• Familiarity with Generative Engine Optimization (GEO) and AI-powered search visibility.
• Experience in creator/social media marketing space.
• Knowledge of Google Tag Manager, A/B testing tools, or data visualization platforms (Looker, Supermetrics).
• Basic knowledge of HTML, CSS, and JavaScript.

How you work: 

• Driven by Impact: You deliver results that matter—prioritizing high-value work, meeting deadlines, and adapting quickly while keeping outcomes clear.
• Strategic & Customer-Centric: You anticipate risks and opportunities, connect decisions to long-term growth, and build trust through proactive insights.
• Curious & Growth-Oriented: You seek knowledge, ask sharp questions, and apply learnings fast—challenging the status quo with a mindset of improvement.
• Collaborative & Resilient: You thrive in change by staying resourceful, solution-focused, and positive—removing roadblocks, sharing insights, and keeping morale high.
• Accountable & Honest: You own your work, hold yourself and others to a high bar, and use transparent feedback to drive growth.
• Emotionally Intelligent: You build trust through empathy and collaboration, foster inclusion, and inspire others with grit, optimism, and integrity.

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience and other factors help determine the final salary we offer which may vary from the original range posted. 

Additionally, all permanent team members are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range: 

$ 130,000 - $ 155,000 USD

#LI-Hybrid