SEO Jobs in Ottawa.
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Knak is a mission-driven company
Why? Because our time is limited, our competition is fierce, and our margin for error is small. For us to have the greatest impact on the world, we need to be laser focused on our core mission, which is...
Empowering people to be creative.
That’s why Knak exists.
We are a world-class enterprise email and landing page creation platform with a focus on making successful and happy customers by providing them with an incredibly powerful, yet easy to use creation platform.
Our industry leading SaaS solution is built by Marketers, for Marketers. We know that it’s the small things that make the biggest impact and that emails and landing pages are where the rubber hits the road when it comes to Marketing Automation. We change the way Marketers work by making them more efficient, while improving conversion rate of their campaigns and helping them stay on brand.
Oh, and we have a bit of fun while doing it, too!
About the Role
We’re looking for a digital-first marketer who knows how to take bold brand stories and make sure they actually get seen. As Knak’s Senior Demand Gen Manager, you’ll own the channels that amplify our content - paid media, SEO, retargeting, and distribution mechanics - and make sure every campaign reaches the right buyers in the right places.
You won’t be starting from scratch. You’ll collaborate closely with our new Director of Brand & Content to bring campaign narratives to life, and you’ll manage our SEO and Paid consultants to execute with precision. Your superpower is knowing how to translate a creative idea into performance - connecting storytelling with measurable growth.
This is not a “post and pray” digital role. It’s about amplification, targeting, and optimization - ensuring Knak’s content and campaigns cut through the noise and drive real impact.
What You’ll Do
Demand Generation Strategy & Execution
- Drive Knak’s demand generation strategy across the full funnel, executing programs that generate qualified pipeline, revenue growth, and efficient customer acquisition.
- Define and run integrated campaigns across paid media (LinkedIn, Google, retargeting, ABM platforms), lifecycle/email, content syndication, webinars, and events.
- Translate revenue goals into clear demand gen plans that improve conversion at every stage, reduce CAC, and accelerate pipeline velocity.
- Manage and optimize Knak’s web and digital touchpoints, ensuring prospects have a seamless journey from ad to landing page to conversion.
- Manage day-to-day work of SEO and paid consultants, ensuring alignment with brand campaigns and ICP targeting (enterprise marketing teams using Marketo, Pardot, SFMC, Eloqua).
Amplification & Distribution
- Build distribution strategies that extend the reach of benchmark reports, product launches, POVs, and customer stories across digital channels.
- Partner with the Content Pod to translate campaign narratives into channel-ready plans and repurpose assets (blogs, videos, POVs) into high-performing digital formats.
- Collaborate with lifecycle email SME to ensure nurture programs move users from awareness through activation, expansion, and retention.
- Monitor competitive digital strategies and test emerging formats and channels to keep Knak differentiated in a crowded space.
Cross-Functional Partnership
- Partner closely with Sales and RevOps to align on ICPs, targeting, funnel definitions, lead management, and pipeline goals.
- Work with Product Marketing to translate value propositions, use cases, and launches into compelling demand programs.
- Build feedback loops so creative ideas and campaign strategies are continuously informed by performance data and customer insights.
Measurement & Optimization
- Lead demand gen forecasting, budgeting, and performance reporting, translating digital performance into business outcomes: pipeline creation, influenced revenue, and market share.
- Run experiments on targeting, channels, creative, and formats to continuously improve conversion rates and ROI.
- Leverage attribution modeling, incrementality testing, and A/B testing to optimize spend and inform future investments.
- Recommend budget allocations and optimize across campaigns for maximum efficiency.
About You
- 6–10+ years of experience in demand generation, growth marketing, or performance marketing within a B2B SaaS environment.
- Proven track record building and scaling demand programs that drive measurable pipeline and revenue impact.
- Deep understanding of full-funnel marketing, SaaS metrics (CAC, LTV, payback, activation, retention), and experimentation frameworks.
- Fluency in LinkedIn Ads, Google Ads, ABM platforms, and SEO strategy, with hands-on experience managing significant budgets.
- Strong analytical mindset; comfortable using data to diagnose performance, prioritize opportunities, and guide decision-making.
- Experience partnering cross-functionally with Sales, Product Marketing, RevOps, and Product teams.
- Hands-on experience with marketing automation tools and lifecycle marketing programs.
- Experience managing agencies, consultants, or freelancers, and knowing how to get quality work out of partners.
- A high degree of agency: bias for action, strong follow-through, and excellent operational discipline.
Bonus Points If You...
- Have experience marketing to Marketing Ops or technical SaaS buyers.
- Have worked in partnership with brand/content teams, not just demand gen.
- Can get hands-on in platforms (Google Analytics, LinkedIn Ads Manager, SEO tools).
- Have tested creative formats like short-form video, meme-led ads, or interactive campaigns.
The Impact You’ll Make
- You’ll own the demand engine that turns Knak’s brand into measurable pipeline and revenue, bridging the gap between creative storytelling and performance outcomes.
- You’ll have ownership of budget, channels, and consultants, with a creative partner in the Content Pod and cross-functional allies across Sales, RevOps, and Product Marketing.
- You’ll build the systems, experiments, and programs that help Knak show up where our buyers spend their time, and convert them when they do.
- You’ll join a high-trust, low-ego team that’s serious about doing great work.
What We Offer
At Knak we have four foundational pillars. Culture, customers, product and growth. Culture is our number one pillar because we know that is at the core of building a strong company that can build amazing products and delight our customers. We do this with a laser focus on hiring the right people who are smart, positive and who want more than the typical nine-to-five offers.
We offer an extremely rewarding, second to none work environment as acknowledged by Ottawa’s Best Places to Work 2025! We show our investment in our people through our competitive salaries, equity in the company, great benefits, paid vacation, Life leave days (because life happens), team lunches and off-sites, and most importantly our commitment to YOUR career growth.
If this sounds like something you’re looking for, then we’d love to hear from you!
If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that women and underrepresented groups often only apply when they feel 100% qualified. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply. Knak believes in creating an inclusive, barrier-free working environment. If you require ANY accommodation to the interview process please contact culture@knak.com.
At Knak, our recruitment process includes AI screening for keywords and minimum qualifications as well as video interviews which are transcribed with AI. Humans are still at the core of our decision making!
Click here to view the Knak Privacy Policy
Ready to apply?
Apply to Knak
Director, Brand and Communications
Share this job
The Company
Versaterm is a global public safety solutions company helping agencies transform how they serve their communities. Since 1977, we’ve been building an ecosystem of intuitive tools designed for public safety agencies, forensic labs, court systems, schools and other institutions. Through purposeful integrations and a selective growth strategy, we focus on improving workflows to help our customers achieve more efficient operations, better service and more just outcomes.
Our teams are driven by innovation, expertise and an unwavering commitment to customer success. As we continue to grow and expand our ecosystem, you’ll have the opportunity to contribute to solutions that enhance community safety and transform the future of public safety technology. If you’re passionate about making a meaningful difference, we’d love to hear from you.
The Role
The Director, Brand and Communications will shape and execute Versaterm’s global brand and external communications strategy, strengthening the company’s position as an innovator and trusted partner in public safety technology. This leader will drive a unified market narrative and brand voice that showcases Versaterm’s vision, thought leadership and differentiated value in empowering public safety agencies through modern, connected solutions.
The role oversees all aspects of external brand and communications, including media relations, analyst relations, executive visibility, brand storytelling, and strategic product and customer narratives. Working cross-functionally with Executive leadership, Product, Sales and People teams, the Director will ensure that Versaterm’s communications reflect its culture of innovation and integrity.
A key focus will be advancing programs that deepen engagement with employees and partners, reinforce Versaterm’s mission and values, and ensure that communications resonate across audiences. This leader will develop integrated strategies that align brand, communications, and go-to-market priorities to drive market awareness, credibility and growth. This job posting is being used to fill an existing vacancy.
What You'll Do
Corporate and External Communications
- Lead the development and execution of Versaterm’s communications strategy across media relations, corporate reputation and brand storytelling.
- Drive proactive and reactive media engagement to strengthen Versaterm’s position as an industry leader, including thought leadership, issues management and executive visibility.
- Manage global PR agency partnerships and external communications partners, ensuring consistency of message and excellence in execution.
- Oversee corporate announcements, product launches and strategic narratives that highlight Versaterm’s innovation, customer impact and growth momentum
- Partner with industry analysts, conference organizers and associations to secure earned visibility for Versaterm and its executives.
Executive Communications
- Develop strategic communications for senior leaders, including keynote speeches, op-eds, thought leadership articles and investor presentations.
- Support internal and external presentations that articulate Versaterm’s mission, strategy and performance with clarity and impact.
Content Strategy & Thought Leadership
- Develop and lead a content strategy focused on thought leadership, industry insights and SEO-driven content to increase visibility and authority.
- Oversee the creation of high-quality content, including blogs, articles, reports and executive bylines that position Versaterm as a leader in public safety technology.
- Partner with subject matter experts and leadership to translate complex topics into compelling, accessible narratives.
- Ensure content is optimized for search and aligned to key audience needs, trends, and industry topics.
- Shape communications that connect employees to the company’s vision, values and priorities, building alignment and engagement across teams.
Brand & Creative
- Define and evolve Versaterm’s brand positioning, messaging and voice across all external channels.
- Establish and maintain brand guidelines, ensuring consistency across all communications, campaigns and touchpoints.
- Lead creative direction and oversee the development of visual assets, including digital, social, events and campaign materials.
- Manage internal and external creative resources, including designers, agencies and freelancers.
- Ensure all brand expressions reflect Versaterm’s market positioning and differentiation
Integrated Strategy & Cross-Functional Collaboration
- Collaborate closely with Product, Sales and People to align messaging and ensure storytelling consistency across all channels.
- Lead crisis and reputation management planning, ensuring readiness and coordinated response across functions.
What You’ll Bring
- Bachelor’s degree in Communications, Public Relations, Marketing or a related field.
- 10-15+ years of experience in corporate communications, public relations or related fields, ideally in public safety or technology, with 5 years leadership experience.
- Proven track record of developing and executing global communications programs that drive visibility and influence.
- Strong media relations expertise, with established relationships across technology, business and industry trade media.
- Experience managing and collaborating with global PR and communications agencies.
- Exceptional storytelling, writing and executive communication skills.
- Ability to translate complex technology and business strategies into compelling, human-centered narratives.
- Strategic mindset with hands-on execution ability; comfortable operating both at a high strategic level and in day-to-day delivery.
- Experience leading internal communications or culture initiatives.
Due to the nature of our work with public safety agencies, this position requires compliance with the FBI's Criminal Justice Information Services (CJIS) Security Policy. Candidates must successfully pass a comprehensive, fingerprint-based background check. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on CJIS security requirements, please visit the FBI's CJIS Security Policy Resource Center.
Versaterm is committed to fair and equitable compensation that is competitive, consistent, and aligned with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors, such as the successful candidate’s skills, experience, education, training as well as internal equity, market data, and business needs. In addition to base salary and our comprehensive benefits offering, some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses.
Versaterm does not use AI in the recruitment process. All stages of recruitment decisions are lead by people, including our qualified acquisition team and our experienced hiring managers.
Versaterm is an equal opportunity employer and is committed to equity, diversity, inclusion, and a barrier-free workplace. Accommodations are available upon request throughout all stages of the recruitment process and apply to the terms and conditions of employment. For more information, please contact info@versaterm.com.
Ready to apply?
Apply to Versaterm
The Company
Versaterm is a global public safety solutions company helping agencies transform how they serve their communities. Since 1977, we’ve been building an ecosystem of intuitive tools designed for public safety agencies, forensic labs, court systems, schools and other institutions. Through purposeful integrations and a selective growth strategy, we focus on improving workflows to help our customers achieve more efficient operations, better service and more just outcomes.
Our teams are driven by innovation, expertise and an unwavering commitment to customer success. As we continue to grow and expand our ecosystem, you’ll have the opportunity to contribute to solutions that enhance community safety and transform the future of public safety technology. If you’re passionate about making a meaningful difference, we’d love to hear from you.
The Role
The Director, Brand and Communications will shape and execute Versaterm’s global brand and external communications strategy, strengthening the company’s position as an innovator and trusted partner in public safety technology. This leader will drive a unified market narrative and brand voice that showcases Versaterm’s vision, thought leadership and differentiated value in empowering public safety agencies through modern, connected solutions.
The role oversees all aspects of external brand and communications, including media relations, analyst relations, executive visibility, brand storytelling, and strategic product and customer narratives. Working cross-functionally with Executive leadership, Product, Sales and People teams, the Director will ensure that Versaterm’s communications reflect its culture of innovation and integrity.
A key focus will be advancing programs that deepen engagement with employees and partners, reinforce Versaterm’s mission and values, and ensure that communications resonate across audiences. This leader will develop integrated strategies that align brand, communications, and go-to-market priorities to drive market awareness, credibility and growth. This job posting is being used to fill an existing vacancy.
What You'll Do
Corporate and External Communications
- Lead the development and execution of Versaterm’s communications strategy across media relations, corporate reputation and brand storytelling.
- Drive proactive and reactive media engagement to strengthen Versaterm’s position as an industry leader, including thought leadership, issues management and executive visibility.
- Manage global PR agency partnerships and external communications partners, ensuring consistency of message and excellence in execution.
- Oversee corporate announcements, product launches and strategic narratives that highlight Versaterm’s innovation, customer impact and growth momentum
- Partner with industry analysts, conference organizers and associations to secure earned visibility for Versaterm and its executives.
Executive Communications
- Develop strategic communications for senior leaders, including keynote speeches, op-eds, thought leadership articles and investor presentations.
- Support internal and external presentations that articulate Versaterm’s mission, strategy and performance with clarity and impact.
Content Strategy & Thought Leadership
- Develop and lead a content strategy focused on thought leadership, industry insights and SEO-driven content to increase visibility and authority.
- Oversee the creation of high-quality content, including blogs, articles, reports and executive bylines that position Versaterm as a leader in public safety technology.
- Partner with subject matter experts and leadership to translate complex topics into compelling, accessible narratives.
- Ensure content is optimized for search and aligned to key audience needs, trends, and industry topics.
- Shape communications that connect employees to the company’s vision, values and priorities, building alignment and engagement across teams.
Brand & Creative
- Define and evolve Versaterm’s brand positioning, messaging and voice across all external channels.
- Establish and maintain brand guidelines, ensuring consistency across all communications, campaigns and touchpoints.
- Lead creative direction and oversee the development of visual assets, including digital, social, events and campaign materials.
- Manage internal and external creative resources, including designers, agencies and freelancers.
- Ensure all brand expressions reflect Versaterm’s market positioning and differentiation
Integrated Strategy & Cross-Functional Collaboration
- Collaborate closely with Product, Sales and People to align messaging and ensure storytelling consistency across all channels.
- Lead crisis and reputation management planning, ensuring readiness and coordinated response across functions.
What You’ll Bring
- Bachelor’s degree in Communications, Public Relations, Marketing or a related field.
- 10-15+ years of experience in corporate communications, public relations or related fields, ideally in public safety or technology, with 5 years leadership experience.
- Proven track record of developing and executing global communications programs that drive visibility and influence.
- Strong media relations expertise, with established relationships across technology, business and industry trade media.
- Experience managing and collaborating with global PR and communications agencies.
- Exceptional storytelling, writing and executive communication skills.
- Ability to translate complex technology and business strategies into compelling, human-centered narratives.
- Strategic mindset with hands-on execution ability; comfortable operating both at a high strategic level and in day-to-day delivery.
- Experience leading internal communications or culture initiatives.
This position requires a security clearance from the Government of Canada. Candidates must be legally authorized to work in Canada and must successfully obtain and maintain a Reliability security clearance. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on the Government of Canada's security screening process, please visit Public Services and Procurement Canada.
Versaterm is committed to fair and equitable compensation that is competitive, consistent, and aligned with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors, such as the successful candidate’s skills, experience, education, training as well as internal equity, market data, and business needs. In addition to base salary and our comprehensive benefits offering, some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses.
Versaterm does not use AI in the recruitment process. All stages of recruitment decisions are lead by people, including our qualified acquisition team and our experienced hiring managers.
Versaterm is an equal opportunity employer and is committed to equity, diversity, inclusion, and a barrier-free workplace. Accommodations are available upon request throughout all stages of the recruitment process and apply to the terms and conditions of employment. For more information, please contact info@versaterm.com.
Ready to apply?
Apply to Versaterm
Director, Brand and Communications
Share this job
The Company
Versaterm is a global public safety solutions company helping agencies transform how they serve their communities. Since 1977, we’ve been building an ecosystem of intuitive tools designed for public safety agencies, forensic labs, court systems, schools and other institutions. Through purposeful integrations and a selective growth strategy, we focus on improving workflows to help our customers achieve more efficient operations, better service and more just outcomes.
Our teams are driven by innovation, expertise and an unwavering commitment to customer success. As we continue to grow and expand our ecosystem, you’ll have the opportunity to contribute to solutions that enhance community safety and transform the future of public safety technology. If you’re passionate about making a meaningful difference, we’d love to hear from you.
The Role
The Director, Brand and Communications will shape and execute Versaterm’s global brand and external communications strategy, strengthening the company’s position as an innovator and trusted partner in public safety technology. This leader will drive a unified market narrative and brand voice that showcases Versaterm’s vision, thought leadership and differentiated value in empowering public safety agencies through modern, connected solutions.
The role oversees all aspects of external brand and communications, including media relations, analyst relations, executive visibility, brand storytelling, and strategic product and customer narratives. Working cross-functionally with Executive leadership, Product, Sales and People teams, the Director will ensure that Versaterm’s communications reflect its culture of innovation and integrity.
A key focus will be advancing programs that deepen engagement with employees and partners, reinforce Versaterm’s mission and values, and ensure that communications resonate across audiences. This leader will develop integrated strategies that align brand, communications, and go-to-market priorities to drive market awareness, credibility and growth. This job posting is being used to fill an existing vacancy.
What You'll Do
Corporate and External Communications
- Lead the development and execution of Versaterm’s communications strategy across media relations, corporate reputation and brand storytelling.
- Drive proactive and reactive media engagement to strengthen Versaterm’s position as an industry leader, including thought leadership, issues management and executive visibility.
- Manage global PR agency partnerships and external communications partners, ensuring consistency of message and excellence in execution.
- Oversee corporate announcements, product launches and strategic narratives that highlight Versaterm’s innovation, customer impact and growth momentum
- Partner with industry analysts, conference organizers and associations to secure earned visibility for Versaterm and its executives.
Executive Communications
- Develop strategic communications for senior leaders, including keynote speeches, op-eds, thought leadership articles and investor presentations.
- Support internal and external presentations that articulate Versaterm’s mission, strategy and performance with clarity and impact.
Content Strategy & Thought Leadership
- Develop and lead a content strategy focused on thought leadership, industry insights and SEO-driven content to increase visibility and authority.
- Oversee the creation of high-quality content, including blogs, articles, reports and executive bylines that position Versaterm as a leader in public safety technology.
- Partner with subject matter experts and leadership to translate complex topics into compelling, accessible narratives.
- Ensure content is optimized for search and aligned to key audience needs, trends, and industry topics.
- Shape communications that connect employees to the company’s vision, values and priorities, building alignment and engagement across teams.
Brand & Creative
- Define and evolve Versaterm’s brand positioning, messaging and voice across all external channels.
- Establish and maintain brand guidelines, ensuring consistency across all communications, campaigns and touchpoints.
- Lead creative direction and oversee the development of visual assets, including digital, social, events and campaign materials.
- Manage internal and external creative resources, including designers, agencies and freelancers.
- Ensure all brand expressions reflect Versaterm’s market positioning and differentiation
Integrated Strategy & Cross-Functional Collaboration
- Collaborate closely with Product, Sales and People to align messaging and ensure storytelling consistency across all channels.
- Lead crisis and reputation management planning, ensuring readiness and coordinated response across functions.
What You’ll Bring
- Bachelor’s degree in Communications, Public Relations, Marketing or a related field.
- 10-15+ years of experience in corporate communications, public relations or related fields, ideally in public safety or technology, with 5 years leadership experience.
- Proven track record of developing and executing global communications programs that drive visibility and influence.
- Strong media relations expertise, with established relationships across technology, business and industry trade media.
- Experience managing and collaborating with global PR and communications agencies.
- Exceptional storytelling, writing and executive communication skills.
- Ability to translate complex technology and business strategies into compelling, human-centered narratives.
- Strategic mindset with hands-on execution ability; comfortable operating both at a high strategic level and in day-to-day delivery.
- Experience leading internal communications or culture initiatives.
This position requires a security clearance from the Government of Canada. Candidates must be legally authorized to work in Canada and must successfully obtain and maintain a Reliability security clearance. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on the Government of Canada's security screening process, please visit Public Services and Procurement Canada.
Versaterm is committed to fair and equitable compensation that is competitive, consistent, and aligned with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors, such as the successful candidate’s skills, experience, education, training as well as internal equity, market data, and business needs. In addition to base salary and our comprehensive benefits offering, some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses.
Versaterm does not use AI in the recruitment process. All stages of recruitment decisions are lead by people, including our qualified acquisition team and our experienced hiring managers.
Versaterm is an equal opportunity employer and is committed to equity, diversity, inclusion, and a barrier-free workplace. Accommodations are available upon request throughout all stages of the recruitment process and apply to the terms and conditions of employment. For more information, please contact info@versaterm.com.
Ready to apply?
Apply to Versaterm
The Company
Versaterm is a global public safety solutions company helping agencies transform how they serve their communities. Since 1977, we’ve been building an ecosystem of intuitive tools designed for public safety agencies, forensic labs, court systems, schools and other institutions. Through purposeful integrations and a selective growth strategy, we focus on improving workflows to help our customers achieve more efficient operations, better service and more just outcomes.
Our teams are driven by innovation, expertise and an unwavering commitment to customer success. As we continue to grow and expand our ecosystem, you’ll have the opportunity to contribute to solutions that enhance community safety and transform the future of public safety technology. If you’re passionate about making a meaningful difference, we’d love to hear from you.
The Role
The Director, Brand and Communications will shape and execute Versaterm’s global brand and external communications strategy, strengthening the company’s position as an innovator and trusted partner in public safety technology. This leader will drive a unified market narrative and brand voice that showcases Versaterm’s vision, thought leadership and differentiated value in empowering public safety agencies through modern, connected solutions.
The role oversees all aspects of external brand and communications, including media relations, analyst relations, executive visibility, brand storytelling, and strategic product and customer narratives. Working cross-functionally with Executive leadership, Product, Sales and People teams, the Director will ensure that Versaterm’s communications reflect its culture of innovation and integrity.
A key focus will be advancing programs that deepen engagement with employees and partners, reinforce Versaterm’s mission and values, and ensure that communications resonate across audiences. This leader will develop integrated strategies that align brand, communications, and go-to-market priorities to drive market awareness, credibility and growth. This job posting is being used to fill an existing vacancy.
What You'll Do
Corporate and External Communications
- Lead the development and execution of Versaterm’s communications strategy across media relations, corporate reputation and brand storytelling.
- Drive proactive and reactive media engagement to strengthen Versaterm’s position as an industry leader, including thought leadership, issues management and executive visibility.
- Manage global PR agency partnerships and external communications partners, ensuring consistency of message and excellence in execution.
- Oversee corporate announcements, product launches and strategic narratives that highlight Versaterm’s innovation, customer impact and growth momentum
- Partner with industry analysts, conference organizers and associations to secure earned visibility for Versaterm and its executives.
Executive Communications
- Develop strategic communications for senior leaders, including keynote speeches, op-eds, thought leadership articles and investor presentations.
- Support internal and external presentations that articulate Versaterm’s mission, strategy and performance with clarity and impact.
Content Strategy & Thought Leadership
- Develop and lead a content strategy focused on thought leadership, industry insights and SEO-driven content to increase visibility and authority.
- Oversee the creation of high-quality content, including blogs, articles, reports and executive bylines that position Versaterm as a leader in public safety technology.
- Partner with subject matter experts and leadership to translate complex topics into compelling, accessible narratives.
- Ensure content is optimized for search and aligned to key audience needs, trends, and industry topics.
- Shape communications that connect employees to the company’s vision, values and priorities, building alignment and engagement across teams.
Brand & Creative
- Define and evolve Versaterm’s brand positioning, messaging and voice across all external channels.
- Establish and maintain brand guidelines, ensuring consistency across all communications, campaigns and touchpoints.
- Lead creative direction and oversee the development of visual assets, including digital, social, events and campaign materials.
- Manage internal and external creative resources, including designers, agencies and freelancers.
- Ensure all brand expressions reflect Versaterm’s market positioning and differentiation
Integrated Strategy & Cross-Functional Collaboration
- Collaborate closely with Product, Sales and People to align messaging and ensure storytelling consistency across all channels.
- Lead crisis and reputation management planning, ensuring readiness and coordinated response across functions.
What You’ll Bring
- Bachelor’s degree in Communications, Public Relations, Marketing or a related field.
- 10-15+ years of experience in corporate communications, public relations or related fields, ideally in public safety or technology, with 5 years leadership experience.
- Proven track record of developing and executing global communications programs that drive visibility and influence.
- Strong media relations expertise, with established relationships across technology, business and industry trade media.
- Experience managing and collaborating with global PR and communications agencies.
- Exceptional storytelling, writing and executive communication skills.
- Ability to translate complex technology and business strategies into compelling, human-centered narratives.
- Strategic mindset with hands-on execution ability; comfortable operating both at a high strategic level and in day-to-day delivery.
- Experience leading internal communications or culture initiatives.
This position requires a security clearance from the Government of Canada. Candidates must be legally authorized to work in Canada and must successfully obtain and maintain a Reliability security clearance. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on the Government of Canada's security screening process, please visit Public Services and Procurement Canada.
Versaterm is committed to fair and equitable compensation that is competitive, consistent, and aligned with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors, such as the successful candidate’s skills, experience, education, training as well as internal equity, market data, and business needs. In addition to base salary and our comprehensive benefits offering, some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses.
Versaterm does not use AI in the recruitment process. All stages of recruitment decisions are lead by people, including our qualified acquisition team and our experienced hiring managers.
Versaterm is an equal opportunity employer and is committed to equity, diversity, inclusion, and a barrier-free workplace. Accommodations are available upon request throughout all stages of the recruitment process and apply to the terms and conditions of employment. For more information, please contact info@versaterm.com.
Ready to apply?
Apply to Versaterm
The Company
Versaterm is a global public safety solutions company helping agencies transform how they serve their communities. Since 1977, we’ve been building an ecosystem of intuitive tools designed for public safety agencies, forensic labs, court systems, schools and other institutions. Through purposeful integrations and a selective growth strategy, we focus on improving workflows to help our customers achieve more efficient operations, better service and more just outcomes.
Our teams are driven by innovation, expertise and an unwavering commitment to customer success. As we continue to grow and expand our ecosystem, you’ll have the opportunity to contribute to solutions that enhance community safety and transform the future of public safety technology. If you’re passionate about making a meaningful difference, we’d love to hear from you.
The Role
The Director, Brand and Communications will shape and execute Versaterm’s global brand and external communications strategy, strengthening the company’s position as an innovator and trusted partner in public safety technology. This leader will drive a unified market narrative and brand voice that showcases Versaterm’s vision, thought leadership and differentiated value in empowering public safety agencies through modern, connected solutions.
The role oversees all aspects of external brand and communications, including media relations, analyst relations, executive visibility, brand storytelling, and strategic product and customer narratives. Working cross-functionally with Executive leadership, Product, Sales and People teams, the Director will ensure that Versaterm’s communications reflect its culture of innovation and integrity.
A key focus will be advancing programs that deepen engagement with employees and partners, reinforce Versaterm’s mission and values, and ensure that communications resonate across audiences. This leader will develop integrated strategies that align brand, communications, and go-to-market priorities to drive market awareness, credibility and growth. This job posting is being used to fill an existing vacancy.
What You'll Do
Corporate and External Communications
- Lead the development and execution of Versaterm’s communications strategy across media relations, corporate reputation and brand storytelling.
- Drive proactive and reactive media engagement to strengthen Versaterm’s position as an industry leader, including thought leadership, issues management and executive visibility.
- Manage global PR agency partnerships and external communications partners, ensuring consistency of message and excellence in execution.
- Oversee corporate announcements, product launches and strategic narratives that highlight Versaterm’s innovation, customer impact and growth momentum
- Partner with industry analysts, conference organizers and associations to secure earned visibility for Versaterm and its executives.
Executive Communications
- Develop strategic communications for senior leaders, including keynote speeches, op-eds, thought leadership articles and investor presentations.
- Support internal and external presentations that articulate Versaterm’s mission, strategy and performance with clarity and impact.
Content Strategy & Thought Leadership
- Develop and lead a content strategy focused on thought leadership, industry insights and SEO-driven content to increase visibility and authority.
- Oversee the creation of high-quality content, including blogs, articles, reports and executive bylines that position Versaterm as a leader in public safety technology.
- Partner with subject matter experts and leadership to translate complex topics into compelling, accessible narratives.
- Ensure content is optimized for search and aligned to key audience needs, trends, and industry topics.
- Shape communications that connect employees to the company’s vision, values and priorities, building alignment and engagement across teams.
Brand & Creative
- Define and evolve Versaterm’s brand positioning, messaging and voice across all external channels.
- Establish and maintain brand guidelines, ensuring consistency across all communications, campaigns and touchpoints.
- Lead creative direction and oversee the development of visual assets, including digital, social, events and campaign materials.
- Manage internal and external creative resources, including designers, agencies and freelancers.
- Ensure all brand expressions reflect Versaterm’s market positioning and differentiation
Integrated Strategy & Cross-Functional Collaboration
- Collaborate closely with Product, Sales and People to align messaging and ensure storytelling consistency across all channels.
- Lead crisis and reputation management planning, ensuring readiness and coordinated response across functions.
What You’ll Bring
- Bachelor’s degree in Communications, Public Relations, Marketing or a related field.
- 10-15+ years of experience in corporate communications, public relations or related fields, ideally in public safety or technology, with 5 years leadership experience.
- Proven track record of developing and executing global communications programs that drive visibility and influence.
- Strong media relations expertise, with established relationships across technology, business and industry trade media.
- Experience managing and collaborating with global PR and communications agencies.
- Exceptional storytelling, writing and executive communication skills.
- Ability to translate complex technology and business strategies into compelling, human-centered narratives.
- Strategic mindset with hands-on execution ability; comfortable operating both at a high strategic level and in day-to-day delivery.
- Experience leading internal communications or culture initiatives.
Due to the nature of our work with public safety agencies, this position requires compliance with the FBI's Criminal Justice Information Services (CJIS) Security Policy. Candidates must successfully pass a comprehensive, fingerprint-based background check. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on CJIS security requirements, please visit the FBI's CJIS Security Policy Resource Center.
Versaterm is committed to fair and equitable compensation that is competitive, consistent, and aligned with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors, such as the successful candidate’s skills, experience, education, training as well as internal equity, market data, and business needs. In addition to base salary and our comprehensive benefits offering, some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses.
Versaterm does not use AI in the recruitment process. All stages of recruitment decisions are lead by people, including our qualified acquisition team and our experienced hiring managers.
Versaterm is an equal opportunity employer and is committed to equity, diversity, inclusion, and a barrier-free workplace. Accommodations are available upon request throughout all stages of the recruitment process and apply to the terms and conditions of employment. For more information, please contact info@versaterm.com.
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Growth Web Engineer (AI-Enabled)
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Mattermost is seeking a Growth Web Engineer to own and operate a modern, AI-enabled, developer-first website that powers high-velocity campaign execution and personalized digital experiences.
This role sits at the intersection of marketing, engineering, and AI-driven workflows. You will be responsible for translating campaign strategy, intent signals, and AI-generated insights into live web experiences—quickly, reliably, and at scale.
You will play a critical role in enabling rapid experimentation, account-based experiences, and AI-assisted execution—turning the website into a core growth engine.
What You’ll Do
Daily Website Operations & Content Management
- Own the day-to-day operation of the website, including updates, edits, and publishing of pages and content
- Build, update, and launch landing pages, campaign pages, and site content on tight timelines
- Make ongoing updates to existing pages, including copy, layout, components, and integrations
- QA all changes before and after publishing to ensure accuracy, functionality, and performance
- Monitor site health and quickly resolve issues related to broken pages, components, forms, or integrations
- Support rapid turnaround requests from marketing, including same-day updates when needed
- Maintain consistency across pages, ensuring alignment with design, messaging, and conversion best practices
Own the Website as a High-Velocity System
- Manage and evolve a static-site architecture (Astro or similar)
- Build flexible, reusable components that enable rapid page creation and iteration
- Ensure the site supports frequent updates without breaking structure, performance, or tracking
- Troubleshoot and resolve rendering, formatting, and build issues quickly
Enable Personalized & ABM Experiences
- Partner with Growth Marketing and ABM to create targeted landing pages and campaign experiences for specific accounts, industries, and personas
- Translate intent signals and campaign inputs into tailored web experiences
- Build reusable templates for ABM, industry, and campaign pages to support scale and speed
- Enable rapid iteration of messaging, layouts, and CTAs based on performance and engagement
Operate AI-Assisted Page & Workflow Systems
- Use AI tools (e.g., Claude, Cursor, Copilot) to accelerate page creation and development workflows
- Translate campaign requirements into structured prompts and page outputs
- Validate and refine AI-generated code and content to ensure production quality
- Integrate the website into broader AI-driven workflows that inform lead routing, nurture behavior, and optimization
- Act on insights generated from AI systems to continuously improve page performance and relevance
Forms, Data Flow & Funnel Integration
- Build and maintain frontend form experiences within the site
- Integrate forms with Pardot using form handlers or APIs
- Ensure accurate field mapping, hidden fields, and campaign attribution
- Validate end-to-end data flow into Salesforce
- Implement and maintain conversion tracking via Google Analytics 4
- Debug and resolve issues across the full lead capture, routing, and attribution process
Integrations & Third-Party Systems
- Integrate and maintain external tools such as:
- Qualified
- Navattic
- Greenhouse
- Ensure consistent styling, performance, and tracking across all embedded systems
- Maintain reliable data flow across marketing and AI workflow systems
AEO / GEO & Technical SEO
- Structure pages and content to support both traditional SEO and AI-driven discovery (AEO/GEO)
- Implement schema, metadata, and semantic page structures to improve answer engine visibility
- Work with emerging AI search and optimization tools (e.g., Profound, AthenaHQ, or similar)
- Continuously optimize pages based on search performance, AI visibility, and engagement signals
- Monitor and address indexing and performance issues via Google Search Console
Git-Based Workflow & Deployment
- Own content and code workflows in GitHub
- Manage CI/CD pipelines and deployments (e.g., Vercel, Netlify)
- Ensure reliable publishing with minimal friction and downtime
What We’re Looking For
Core Technical Skills
- 3–6+ years in frontend, growth engineering, or similar roles
- Experience with static frameworks (Astro, Next.js, Gatsby, or equivalent)
- Strong proficiency in HTML, CSS, and JavaScript
- Experience with Git-based workflows and modern deployment pipelines
Growth & Execution Mindset
- Proven ability to launch and iterate on pages quickly in fast-paced environments
- Strong bias toward action while maintaining quality and stability
- Experience supporting marketing or growth teams (landing pages, campaigns, experimentation)
Systems & Integration Experience
- Experience working with APIs, webhooks, and third-party integrations
- Familiarity with marketing and analytics tools (Pardot, Salesforce, GA4, etc.)
- Ability to debug issues across frontend, backend, and data systems
AI & Modern Tooling
- Experience using AI tools (e.g., Claude, Cursor, Copilot) in development workflows
- Ability to generate, evaluate, and refine AI-assisted outputs
- Comfort working in environments where AI workflows are integrated into execution
Nice to Have
- Experience in B2B SaaS or enterprise marketing environments
- Familiarity with headless CMS platforms or structured content systems
- Experience implementing advanced tracking, attribution, and experimentation frameworks
Success in This Role
In your first 90 days, you will:
- Establish a fast, reliable workflow for launching and updating pages
- Deliver same-day or next-day turnaround for key campaign updates
- Enable rapid creation of personalized and ABM campaign experiences
- Implement robust form handling and ensure accurate lead flow into Pardot and Salesforce
- Integrate the website into key AI-driven workflows across marketing and sales
- Improve site flexibility through reusable components and scalable templates
Why This Role Matters
We are building a connected, AI-orchestrated growth system where insights, intent signals, and campaign strategy must translate into live digital experiences immediately.
This role ensures that happens—turning data into execution at speed and enabling personalized, high-impact experiences that drive pipeline and revenue.
Mattermost takes a market-based approach to pay and pay may vary depending on your location. The successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
Ready to apply?
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