Appian is seeking a visionary Principal, AI GTM Excellence Leader reporting to the VP of Product Marketing, to transform and scale how our Product and Solution Marketing organization creates, delivers, and optimizes content. This highly visible role will act as a centralized Center of Excellence, leading the adoption of AI, scalable video, and innovative content strategies across the GTM organization.

This role is both strategic and hands-on. You will not only define the strategy, but also actively design, edit, and produce high-impact assets, including videos, animations, digital layouts, self-service content tools, and AI-enabled templates. The ideal candidate blends product marketing, content strategy, creative execution, AI fluency, and GTM operational scale.

In this role, you will:

• Lead the integration of AI-driven workflows across the PMM organization to improve productivity and expand the variety and volume of content outputs.

• Pioneer new strategies and operating models to scale video production and other high-impact digital assets.

• Build and deploy AI-enabled self-service content tools and templates that empower marketing, sales, and field teams while maintaining brand and messaging guardrails.

• Monitor emerging AI, content, and creative technology trends, and guide Product Marketing and Content teams on how to adopt them effectively.

• Actively create, edit, and produce top-tier deliverables, including videos, motion graphics, animations, and sophisticated digital layouts.

• Ensure content supports the full buyer journey, from web and digital campaigns to sales progression and closed-won opportunities.

• Develop and manage a scalable global network of content architects and production leaders who can translate complex product portfolios into clear, compelling stories and assets.

• Ensure AI-generated, self-served, and custom-built content aligns with Appian’s brand voice, messaging, and strategic positioning.

• Guide teams on the most effective layouts, formats, and delivery mechanisms to maximize audience engagement and market impact.

• Serve as a hands-on mentor, strategic advisor, and centralized resource across the PMM organization.

• Partner closely with product, marketing, and sales leadership to align teams around a shared GTM framework.

• Turn high-level strategy into measurable market impact, demand generation, and sales engagement.

Qualifications:

• 10–15+ years of senior-level experience in product marketing, content strategy, brand building, GTM leadership, or related roles.

• Demonstrated experience driving digital innovation, operational scale, and content transformation within a B2B or enterprise technology environment.

• Advanced, hands-on proficiency with creative technologies, including Adobe Creative Cloud tools such as Premiere Pro, After Effects, InDesign, Illustrator, and Photoshop.

• Experience with modern digital layout, UI, content production, or creative workflow platforms.

• Proven ability to combine strategic vision with hands-on execution across content creation, digital ecosystems, analytics, AI-driven workflows, and campaign execution.

• Experience building global messaging, content, or design systems that translate complex technical product portfolios into cohesive stories across multiple channels.

• Deep practical understanding of AI tools, generative workflows, and content automation platforms, with the ability to operationalize them for marketing teams.

• Strong cross-functional leadership skills, with experience aligning Product, Marketing, Sales, and GTM teams around a shared narrative and scalable content architecture.

• Strong eye for content layout, visual effectiveness, video production, and how B2B audiences consume content across different stages of the buyer journey.

• Hands-on leadership approach with the ability to break down silos, mentor teams, and set a high bar for creative and strategic execution.

#LI-MB1

Appian is looking for a strategic and detail-oriented Web Content Manager to contribute to the evolution and maintenance of our web presence. In this role, you will be responsible for the end-to-end production of high-impact web experiences, ensuring our CMS remains healthy, scalable, and user-friendly. Rather than just executing updates, you will manage the intake of stakeholder requests and enforce a content lifecycle strategy. You will also play a critical role in empowering other teams through distributed authoring, ensuring our global web footprint is consistent, modern, and optimized for conversion.

In this role, you will:

• Oversee the end-to-end production and launch of high-quality web pages, ensuring they are optimized for the B2B buyer journey.
• Partner with Content and Product Marketing teams to ensure web content is engaging, accessible, and aligned with company strategy.
• Partner with the SEO/AEO team to ensure web content is optimized for organic growth.
• Partner with creative agencies to ensure visual assets are delivered on time and aligned to web needs.
• Lead webpage localization efforts, ensuring a seamless and culturally relevant experience for international markets.
• Manage workflows between internal teams and external translation agencies to ensure high-quality, timely localized content updates.
• Manage the web component library within the CMS, ensuring technical stability and consistency.
• Monitor and maintain overall CMS health, collaborating with Web Engineering to troubleshoot issues and implement enhancements.
• Act as the primary point of contact for internal web requests, developing a clear prioritization framework to align web updates with business objectives.
• Build a regular cadence with regional marketing leads to provide visibility into the web roadmap and production timelines.
• Develop and enforce a global content lifecycle process, including regular audits, refreshes, and archiving of outdated content.
• Partner with the performance team to lead conversion rate optimization efforts on key landing pages through message and layout testing.
• Design and lead training programs to enable cross-functional and regional teams to perform self-service content updates within a governed framework.
• Create and maintain CMS documentation and guides to ensure high-quality execution across the organization.

Qualifications:

• 7+ years of related experience in web content management, with a strong focus on the B2B sector.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• Deep expertise in enterprise-level CMS platforms, such as Adobe Experience Manager, Sitecore, or similar platforms.
• Strong understanding of how design systems power modern web architecture.
• Proven experience managing complex stakeholder environments and streamlining web production workflows.
• Experience managing web content intake, prioritization, localization, governance, and content lifecycle processes.
• Familiarity with web performance, SEO/AEO, CRO, and analytics-driven optimization.
• Clear and compelling communication skills, with the ability to translate technical requirements into actionable insights for stakeholders.

#LI-MB1

Appian is seeking a strategic and technical Senior Email Marketing Manager to lead our global email ecosystem. This role is responsible for the overarching marketing email strategy, ensuring high-standard domain health, and architecting sophisticated nurture programs that align with our global marketing campaign framework. You will define the governance for audience segmentation, send frequency, and list hierarchies to ensure a premium experience for our subscribers. You will be the strategic lead ensuring all email communications drive meaningful engagement and pipeline acceleration.

Qualifications

• Experience developing and implementing global email marketing strategies, including audience targeting, send cadence, and governance.

• Strong understanding of list management, suppression rules, exclusion logic, and database fatigue prevention.

• Experience managing end-to-end email content calendars aligned to broader marketing and business objectives.

• Proven ability to architect and optimize automated nurture programs aligned to the buyer journey and campaign strategy.

• Experience partnering with Global Campaign Managers or cross-functional marketing teams to integrate email nurtures into larger campaign initiatives.

• Ability to use email performance data to influence campaign themes, audience segmentation, and future optimization.

• Strong understanding of email deliverability, domain health, opt-in/opt-out trends, and batch sending protocols.

• Knowledge of global data privacy regulations, including GDPR and CCPA.

• Experience conducting deliverability and performance audits to identify technical optimization opportunities.

• Ability to provide strategic guidance to team members executing point-in-time and nurture email campaigns.

• Experience collaborating with Marketing Operations to ensure clean data flow between Marketo and sales enablement tools.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience: 7+ years of related experience in email marketing, with a deep focus on B2B technology.
• Technical Expertise: Advanced, hands-on experience with Marketo is a must.
• Strategic Mindset: Proven track record of developing global email strategies and managing complex automation workflows.
• Analytical Skills: Strong ability to interpret email metrics and translate them into actionable insights for the broader marketing team.
• Communication: Excellent written and verbal communication skills, with a focus on stakeholder management and enablement.

The base salary for this role is between $100,000–$200,000 per year and represents a good faith and reasonable estimate of the range at the time of posting. Actual compensation will be dependent on a number of factors including, but not limited to, the candidate’s relevant work experience, qualifications, internal peer equity, and market and business conditions that exist when extending an offer. A discretionary bonus may be awarded in recognition of individual and company performance.

In addition, Appian provides generous benefits offerings that include a 401(k) plan with company match, flexible time off, paid parental leave, medical, dental, and vision plans, life insurance, disability insurance, wellness programs, flexible spending accounts, health savings account contributions, an employee referral bonus program, and learning and development resources. Certain positions may be eligible for equity awards. 

Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation, commission, bonus, or benefit plans.

#LI-MB1 

The Transaction Coordinator role involves collaborating within our team to manage all compliance and administrative aspects of the listings, transaction, and commission process. Daily Agent interaction is a key part of this crucial operational role. The support our Transaction Coordinators provide allows our Agents to focus on building client relationships and advancing their businesses. 

Please Note - This position will require you to be in the local DC office 2x per month

What you will do:

• Handle document tracking for a large volume of real estate transactions from listing to close, and/or contract to close, ensuring compliance with brokerage and legal requirements
• Ensure real estate contracts are processed properly and in a timely matter, with a focus on the details
• Manage and track contract deadlines to ensure all timelines are met
• Careful attention to file review requirements
• Provide support to Agents in response to inquiries regarding commission payouts, deductions, and commission calculations
• Collaborate with sales managers, and other support teams to offer outstanding support
• to the agents

What We Are Looking For:

• DC, MD, and/or VA Real Estate License Required
• 5+ years of real estate activity in this market
• Strong knowledge of the real estate laws in DC, MD, and/or VA and familiarity with standard real estate forms used in DC, MD, and VA
• In-depth knowledge of Real Estate Transaction Coordination and Compliance
• DocuSign, Google Suite
• Strong written, quantitative, verbal, and presentation skills
• Ability to digest detailed contracts and make informed decisions based on content
• Ability to maintain strict confidentiality of Agent’s contract data
• Work independently and collaboratively in a team environment
• Customer service-oriented personality
• Impeccable attention to detail and problem-solving skills
• B.A. or B.S. degree preferred

The base pay range for this position is $29.00 - $32.00/hr; however, base pay offered may vary depending on job-related knowledge, skills, and experience. Bonuses may be provided as part of the compensation package, in addition to a full range of benefits. Base pay is based on market location. Minimum wage for the position will always be met.

The Transaction Coordinator role involves collaborating within our team to manage all compliance and administrative aspects of the listings, transaction, and commission process. Daily Agent interaction is a key part of this crucial operational role. The support our Transaction Coordinators provide allows our Agents to focus on building client relationships and advancing their businesses. 

Please Note - This position will require you to be in the local DC office 2x per month

What you will do:

• Handle document tracking for a large volume of real estate transactions from listing to close, and/or contract to close, ensuring compliance with brokerage and legal requirements
• Ensure real estate contracts are processed properly and in a timely matter, with a focus on the details
• Manage and track contract deadlines to ensure all timelines are met
• Careful attention to file review requirements
• Provide support to Agents in response to inquiries regarding commission payouts, deductions, and commission calculations
• Collaborate with sales managers, and other support teams to offer outstanding support
• to the agents

What We Are Looking For:

• DC, MD, and/or VA Real Estate License Required
• 5+ years of real estate activity in this market
• Strong knowledge of the real estate laws in DC, MD, and/or VA and familiarity with standard real estate forms used in DC, MD, and VA
• In-depth knowledge of Real Estate Transaction Coordination and Compliance
• DocuSign, Google Suite
• Strong written, quantitative, verbal, and presentation skills
• Ability to digest detailed contracts and make informed decisions based on content
• Ability to maintain strict confidentiality of Agent’s contract data
• Work independently and collaboratively in a team environment
• Customer service-oriented personality
• Impeccable attention to detail and problem-solving skills
• B.A. or B.S. degree preferred

The base pay range for this position is $29.00 - $32.00/hr; however, base pay offered may vary depending on job-related knowledge, skills, and experience. Bonuses may be provided as part of the compensation package, in addition to a full range of benefits. Base pay is based on market location. Minimum wage for the position will always be met.

Are you looking to combine your passion for technology with your penchant for strategic problem solving? Appian Customer success is obsessed with great customer outcomes. We deliver mission-critical business impact fast, and are directly responsible for partnering with our customers to bring their best ideas to life. Joining the Customer Success team will provide you with the support and growth you need to strengthen and evolve your skills within the consulting field.

Technical Delivery Managers (TDMs) are responsible for two of our most important company objectives: (1) ensure our customers achieve remarkable business results through technology engagements and (2) drive customer growth through technology expertise, trusted advice, relationships, and, most importantly, demonstrated results.  TDMs manage and deliver innovative solutions built on the Appian platform for our customers, overseeing all aspects of agile delivery for Appian led engagements, including risk management and impediment removal. TDMs also team closely with front-line sales reps to drive growth in strategic accounts and integrated deals. TDMs engage in all aspects of driving results and growth at strategic accounts, including: project management, account management, relationship building (both customers and partners), financial management, opportunity qualification, problem identification, project/use case definition, demand generation, services positioning, and account strategy.  All of these activities are performed in partnership with Appian Sales, Appian Partners, and other members of the Customer Success team, including Customer Success Managers (CSMs). 

This role is based at our HQ in McLean, VA. Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. Employees hired for this position are expected to be in the office 4 - 5 days per week to foster that culture, ensure we thrive through shared ideas and teamwork, and maximize opportunities to connect with the exceptional people across Appian. While working in-person with customers is our main priority, we also believe the office environment enables more opportunities to celebrate wins, collaborate effectively, and build strong relationships across teams.

To be successful in this role, you need:

• Experience managing a book of business using financial management tools and metrics
• Experience leading agile delivery teams and managing enterprise scale technology programs , including collaborating with architects and product designers to design and deliver compelling solutions for customers  
• Experience understanding customer’s strategic goals, positioning technology to meet their goals, developing application roadmaps with customers, and building compelling business cases to understand investments. 
• Experience with one or more value selling methods and are exceptional at creating compelling business benefits that can be used in proposals and delivery
• Ability to develop and maintain strategic relationships (stakeholder, buyer, influencer) 
• Intellectual curiosity, bias for action, ability to thrive in ambiguity, excellent communication skills
• Industry-experience in one or more of the following industries: Financial Services, Pharmaceuticals, Insurance, Manufacturing (Preferred)
• Experience with software consulting (ideally in a ERP, CRM, BPM/Workflow, Data Integration Architecture or EAI) and/or applied knowledge of enterprise architecture, including data management (Preferred)

Basic qualifications:

• 8+ years of experience in an agile delivery environment with at least 5 years of experience leading a team
• B.S./B.A. in Engineering, Computer Science, Information Systems, Mathematics or related field/degree
• Willingness to travel up to 20%

Reporting to the Senior Director, Product Marketing, the Lead Product Marketing Manager (PMM) is a senior individual contributor responsible for driving the commercial strategy for a major product category. Bridging the gap between product innovation and market dominance, you will own the "why" for your portfolio. In this role, you will lead the creation of scalable GTM strategies and mentor junior team members. You will serve as a strategic partner to Product Management and Sales leadership, translating complex market dynamics into high-impact narratives that drive revenue.

You will be responsible for creating the end-to-end GTM strategy, the core messaging framework, and the strategic sales playbooks that enable our Sales and Marketing organizations to win. You will not just be a marketer; you will be a commercial driver, a market expert, and a gifted storyteller.

In this role, you will:

• Design, own, and execute the end-to-end GTM strategy for a high-priority product category, ensuring alignment with long-term company objectives.

• Architect and maintain comprehensive messaging frameworks and positioning hierarchies that serve as the "source code" for global marketing and sales content.

• Lead the creation of strategic sales playbooks and "battle cards" that equip the sales organization to win complex commercial negotiations against top-tier competitors.

• Act as the primary feedback loop between the market and the Product Management team, synthesizing buyer feedback and competitive intelligence to influence the long-term product roadmap.

• Lead cross-functional launch teams, coordinating efforts across Sales, Marketing, and Product to ensure successful market entry for new features and solutions.

• Serve as a mentor to Product Marketing Managers, providing guidance on narrative construction, GTM execution, and commercial acumen.

About you:

• 7-10+ years of related experience in B2B product marketing, solution marketing, or strategy, preferably within enterprise software, PaaS, or automation.

• Bachelor’s degree in Marketing, Business, or a related field. MBA is strongly preferred.

• Proven track record of developing strategy at a portfolio level, rather than just executing tactical launches.

• Exceptional storytelling ability with experience crafting C-suite-ready narratives that simplify complex technology into clear business value.

• A self-starter attitude with an obsession for scalability and a refusal to be a "content factory," preferring to build strategic frameworks that enable the entire organization.

Basic Qualifications:

• Education & Experience: Bachelor's degree in Marketing, Business, or a related field, with 7-10+ years of experience in B2B product marketing, preferably within enterprise software or automation.

• Proven track record of building scalable sales playbooks and messaging frameworks, with a commitment to working in-person 5 days a week at our McLean, VA headquarters.

Preferred Qualifications:

• Strategic Leadership: MBA degree with demonstrated experience advising C-level executives and crafting narratives that simplify complex technology into business value.

• External Influence: Proven history of representing a company externally, such as speaking at major industry conferences or managing relationships with top-tier industry analysts.

#LI-MB1

Technical Delivery Managers (TDMs) are responsible for two of our most important company objectives: (1) ensure our customers achieve remarkable business results through technology engagements and (2) drive customer growth through technology expertise, trusted advice, relationships, and, most importantly, demonstrated results.  TDMs manage and deliver innovative solutions built on the Appian platform for our customers, overseeing all aspects of agile delivery for Appian led engagements, including risk management and impediment removal. TDMs also team closely with front-line sales reps to drive growth in strategic accounts and integrated deals. TDMs engage in all aspects of driving results and growth at strategic accounts, including: project management, account management, relationship building (both customers and partners), financial management, opportunity qualification, problem identification, project/use case definition, demand generation, services positioning, and account strategy.  All of these activities are performed in partnership with Appian Sales, Appian Partners, and other members of the Customer Success team, including Customer Success Managers (CSMs). 

This role is based at our HQ in McLean, VA. Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. Employees hired for this position are expected to be in the office 4 - 5 days per week to foster that culture, ensure we thrive through shared ideas and teamwork, and maximize opportunities to connect with the exceptional people across Appian. While working in-person with customers is our main priority, we also believe the office environment enables more opportunities to celebrate wins, collaborate effectively, and build strong relationships across teams.

To be successful in this role, you need:

• Experience managing a book of business using financial management tools and metrics
• Experiencing leading agile delivery teams and managing enterprise scale technology programs , including collaborating with architects and product designers to design and deliver compelling solutions for customers  
• Experience understanding customer’s strategic goals, positioning technology to meet their goals, developing application roadmaps with customers, and building compelling business cases to understand investments. 
• Experience with one or more value selling methods and are exceptional at creating compelling business benefits that can be used in proposals and delivery
• Ability to develop and maintain strategic relationships (stakeholder, buyer, influencer) 
• Intellectual curiosity, bias for action, ability to thrive in ambiguity, excellent communication skills
• Experience with software consulting (ideally in a ERP, CRM, BPM/Workflow, Data Integration Architecture or EAI) and/or applied knowledge of enterprise architecture, including data management (Preferred)

Basic qualifications:

• Proven background in support FedCiv contracts
• 5+ years of experience in an agile delivery environment with at least 1 year of experience leading a team
• B.S./B.A. in Engineering, Computer Science, Information Systems, Mathematics or related field/degree
• Willingness to travel; 10% or less annually to support customer engagement 

#LI-KC1

Technical Delivery Managers (TDMs) are responsible for two of our most important company objectives: (1) ensure our customers achieve remarkable business results through technology engagements and (2) drive customer growth through technology expertise, trusted advice, relationships, and, most importantly, demonstrated results.  TDMs manage and deliver innovative solutions built on the Appian platform for our customers, overseeing all aspects of agile delivery for Appian led engagements, including risk management and impediment removal. TDMs also team closely with front-line sales reps to drive growth in strategic accounts and integrated deals. TDMs engage in all aspects of driving results and growth at strategic accounts, including: project management, account management, relationship building (both customers and partners), financial management, opportunity qualification, problem identification, project/use case definition, demand generation, services positioning, and account strategy.  All of these activities are performed in partnership with Appian Sales, Appian Partners, and other members of the Customer Success team, including Customer Success Managers (CSMs). 

This role is based at our HQ in McLean, VA. Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. Employees hired for this position are expected to be in the office 4 - 5 days per week to foster that culture, ensure we thrive through shared ideas and teamwork, and maximize opportunities to connect with the exceptional people across Appian. While working in-person with customers is our main priority, we also believe the office environment enables more opportunities to celebrate wins, collaborate effectively, and build strong relationships across teams.

To be successful in this role, you need:

• Experience managing a book of business using financial management tools and metrics
• Experiencing leading agile delivery teams and managing enterprise scale technology programs , including collaborating with architects and product designers to design and deliver compelling solutions for customers  
• Experience understanding customer’s strategic goals, positioning technology to meet their goals, developing application roadmaps with customers, and building compelling business cases to understand investments. 
• Experience with one or more value selling methods and are exceptional at creating compelling business benefits that can be used in proposals and delivery
• Ability to develop and maintain strategic relationships (stakeholder, buyer, influencer) 
• Intellectual curiosity, bias for action, ability to thrive in ambiguity, excellent communication skills
• Industry-experience in one or more of the following industries: Financial Services, Pharmaceuticals, Insurance, Manufacturing (preferred)
• Experience with software consulting (ideally in a ERP, CRM, BPM/Workflow, Data Integration Architecture or EAI) and/or applied knowledge of enterprise architecture, including data management (Preferred)

Basic qualifications:

• Proven background in support of Intel and/or 4th Estate, with an Active Government Top Secret Clearance 
• 5+ years of experience in an agile delivery environment with at least 1 year of experience leading a team
• B.S./B.A. in Engineering, Computer Science, Information Systems, Mathematics or related field/degree
• Willingness to travel; 10% or less annually to support customer engagement 

#LI-KC1

Are you looking to combine your passion for technology with your penchant for strategic problem solving? Appian Customer success is obsessed with great customer outcomes. We deliver mission-critical business impact fast, and are directly responsible for partnering with our customers to bring their best ideas to life. Joining the Customer Success team will provide you with the support and growth you need to strengthen and evolve your skills within the consulting field.

Technical Delivery Managers (TDMs) are responsible for two of our most important company objectives: (1) ensure our customers achieve remarkable business results through technology engagements and (2) drive customer growth through technology expertise, trusted advice, relationships, and, most importantly, demonstrated results.  TDMs manage and deliver innovative solutions built on the Appian platform for our customers, overseeing all aspects of agile delivery for Appian led engagements, including risk management and impediment removal. TDMs also team closely with front-line sales reps to drive growth in strategic accounts and integrated deals. TDMs engage in all aspects of driving results and growth at strategic accounts, including: project management, account management, relationship building (both customers and partners), financial management, opportunity qualification, problem identification, project/use case definition, demand generation, services positioning, and account strategy.  All of these activities are performed in partnership with Appian Sales, Appian Partners, and other members of the Customer Success team, including Customer Success Managers (CSMs). 

This role is based at our HQ in McLean, VA. Appian was built on a culture of in-person collaboration, which we believe is a key driver of our mission to be the best. Employees hired for this position are expected to be in the office 4 - 5 days per week to foster that culture, ensure we thrive through shared ideas and teamwork, and maximize opportunities to connect with the exceptional people across Appian. While working in-person with customers is our main priority, we also believe the office environment enables more opportunities to celebrate wins, collaborate effectively, and build strong relationships across teams.

To be successful in this role, you need:

• Experience managing a book of business using financial management tools and metrics
• Experiencing leading agile delivery teams and managing enterprise scale technology programs , including collaborating with architects and product designers to design and deliver compelling solutions for customers  
• Experience understanding customer’s strategic goals, positioning technology to meet their goals, developing application roadmaps with customers, and building compelling business cases to understand investments. 
• Experience with one or more value selling methods and are exceptional at creating compelling business benefits that can be used in proposals and delivery
• Ability to develop and maintain strategic relationships (stakeholder, buyer, influencer) 
• Intellectual curiosity, bias for action, ability to thrive in ambiguity, excellent communication skills
• Experience with software consulting (ideally in a ERP, CRM, BPM/Workflow, Data Integration Architecture or EAI) and/or applied knowledge of enterprise architecture, including data management (Preferred)

Basic qualifications:

• Proven background in support of DoD; ideally with Army, Navy, or USAF contracts 
• 5+ years of experience in an agile delivery environment with at least 1 year of experience leading a team
• B.S./B.A. in Engineering, Computer Science, Information Systems, Mathematics or related field/degree
• Willingness to travel; 10% or less annually to support customer engagement 

 About the Role 

We are seeking a motivated, strategic and analytically minded Business Development Senior Associate to join our Corporate Business Development team. This junior-level role is ideal for someone with foundational experience in a professional services or marketing organization who is eager to sharpen their demand-generation, prospecting, and pipeline-management capabilities. 

In this role, you will work closely with North America regional leadership to help accelerate growth by translating buyer intent insights into action, enabling consultants to originate new relationships, and maintaining a high-quality pipeline of opportunities with senior-level prospects. You will collaborate closely with Marketing, Commercial, and Consulting teams to drive a coordinated, modern, and insight-led approach to business development. 

Your Day to Day

Demand Generation & Buyer Intent Activation (40%) 

• Monitor, interpret, and action buyer-intent signals from prospective and current enterprise accounts using platforms such as Eloqua, ZoomInfo, Dynamics 365, and Teams. 

• Identify meaningful engagement triggers (content interactions, account surges, persona-level engagement, competitive signals) and convert them into outreach recommendations or follow-up actions. 

• Partner with consultants, commercial leads, and marketing teams to ensure timely, relevant, and personalized engagement with CMOs, CEOs, and other growth-oriented executives. 

• Support the creation of high-quality outbound messaging, executive briefings, and account insights that improve conversion to meetings and early-stage opportunities. 

• Track performance of intent-driven outreach and refine best practices that improve results over time. 

 Consultant Network Engagement & Outreach Enablement (30%)

• Lead and support a group of senior consultants who originate new meetings and early-stage consulting engagements through their professional networks. 

• Provide ongoing enablement: curated content, timely insights, message frameworks, outreach cadences, and account-specific guidance. 

• Support list building, refinement, and maintenance to ensure consultants have well-prioritized and actionable prospect lists. 

• Upskill team members on CRM-enabled outreach, including Dynamics 365 hygiene, sequence management, and reporting. 

• Deliver 1:1 coaching and support to help consultants improve outreach quality, efficiency, and consistency. 

• Coordinate quarterly, in-person Outreach Acceleration Days, including agenda planning, materials, engagement support, and follow-through. 

• Foster a culture of shared celebration, continuous learning, and measurable progress across the consultant network. 

 Pipeline Management & Sales Operations (30%)

• Monitor, manage, and maintain pipeline accuracy, ensuring high standards for data quality, completeness, and prioritization. 

• Facilitate and lead the weekly pipeline review meeting in partnership with the resourcing/staffing team. 

• Follow up with opportunity owners to gather more detail on open pursuits, clarify next steps, and encourage consistent pipeline hygiene. 

• Assign priority levels to new and active pursuits based on strategic fit, buyer urgency, and likelihood of conversion. 

• Match high-priority opportunities with appropriate pursuit coaches and encourage knowledge and best practice sharing across the pursuit coaching community 

• Identify pursuits that should be escalated for discussion during the weekly Priority Pursuit Review and ensure all related materials are prepared.
• Deliver pipeline insights and reporting that support forecasting, resourcing decisions, and leadership visibility. 

What You Bring

• 3+ years of experience in a professional services, consulting, marketing, or business development environment. 

• Strong analytical skills and ability to interpret data from marketing automation, CRM, and intent-signal platforms. 

• Demonstrated success in working directly with senior leaders on outbound prospecting, account research, or sales enablement activities. 

• Excellent writing, communication, and interpersonal skills with the ability to engage senior stakeholders with confidence and professionalism. 

• High level of organization, attention to detail, and commitment to maintaining accurate systems and processes. 

• Comfortable working in a fast-paced, matrixed environment with competing priorities.
• Proficiency with or willingness to learn Eloqua, ZoomInfo, Dynamics 365, Tea
• Familiarity with consulting sales cycles, pipeline stages, and pursuit processes. 
• Experience supporting or facilitating workflow and playbook development. 
• Experience supporting and facilitating organizational change efforts. 

Location: New York, NY or Richmond, VA (3 full days/week in office)

Salary: $80,000-$90,000

Alarm.com is looking for a smart, tenacious, and inquisitive B2B2B and B2B2C Product Marketer who can operate between product management, sales, marketing, and training to help develop and execute the go-to-market strategy for Alarm.com products. The product marketer must be able to assess the market to understand the product/service landscape our channel partners (and their customers) sit in. The Product Marketing Manager will drive research projects to understand market needs, trends, and competition. They will be responsible for developing product positioning and content/tools for sales enablement and product launches.

This role will work closely with product management, partner marketing, and sales teams to identify gaps, develop resources, and launch associated initiatives to support the residential and venture business units' growth goals.

Key Responsibilities:

• Helps formulate and execute go-to-market strategy for key product lines and new product launches
• Develops product positioning content, messaging, and sales enablement assets
• Acts as the Voice of the Customer champion; collects feedback from partner and end user-facing teams to fuel product development and roadmaps
• Supports effective product launches by driving internal consensus around project and product delivery dates and works with all teams to ensure milestone and delivery dates are met
• Helps turn marketing and buyer intelligence into sales tools and thought leadership to support the full sales cycle
• Creates content, assets, and tools including market briefs, sales playbooks, and other materials
• Develops actionable, data-driven insights to inform product and marketing strategy
• Drives development and validation of product/service positioning, category creation, messaging, and competitive segmentation
• Articulates the differentiated value of Alarm.com technology and can clearly communicate the value to internal and external audiences. Understands technical product/service specs and translates them into meaningful benefits for impacted audiences
• Other duties as assigned 

Qualifications:

• 1-3 years of Product Marketing Experience OR Marketing experience in the Tech field 
• Bachelor's degree with a focus in business, engineering, or hard sciences a plus
• Demonstratable track record of crafting compelling positioning and thought leadership content
• Passion for Internet of Things (IoT), software-as-a-service, technology, and innovative thinking
• Excellent written and verbal communication skills
• Passion for new technologies and working in fast-moving markets
• Ability to synthesize high-level direction from leadership into actionable work products
• Ability to own project development, execution, and completion autonomously

Please note that sponsorship of new applicants for employment authorization, or any other immigration-related support, is not available for this position at this time.

WHY WORK FOR ALARM.COM?

• Collaborate with outstanding people: We hire only the best. Our standards are high and our employees enjoy working alongside other high achievers.
• Make an immediate impact: New employees can expect to be given real responsibility for bringing new technologies to the marketplace. You are empowered to perform as soon as you join the Alarm.com team!
• Gain well rounded experience: Alarm.com offers a diverse and dynamic environment where you will get the chance to work directly with executives and develop expertise across multiple areas of the business.
• Community and Camaraderie: One of our core values is to 'Keep It Fun,' which to us means fostering a strong sense of community. Our culture is built on collaboration and connection, where we celebrate our successes and believe that a positive, engaging environment is key to doing our best work.
• Alarm.com values working together and collaborating in person. Our employees work from the office 4 days a week.

COMPANY INFO

Alarm.com is the leading platform for intelligently connected properties. Millions of homeowners and businesses rely on Alarm.com's technology to secure, monitor, and manage their environments from anywhere. Our comprehensive suite of solutions—including security, video surveillance, access control, active shooter detection, intelligent automation, energy management, and wellness—is delivered exclusively through a trusted network of thousands of professional service providers and commercial integrators across North America and worldwide. Alarm.com's common stock is traded on Nasdaq under the ticker symbol ALRM. Alarm.com delivers serious security for serious people.

For more information, please visit www.alarm.com.

COMPANY BENEFITS

Our total rewards package is designed to support you holistically—in your health, your finances, and your life outside of work. The package includes medical plans with company subsidies, a Health Savings Account (HSA) with a company contribution, and a 401(k) with an employer match. We encourage a healthy work-life balance with paid vacation that increases with tenure, paid holidays, wellness time, and paid maternity and bonding leave. To complete the package, we also provide company-paid disability and life insurance, all within a collaborative and casual work environment.

Alarm.com is an Equal Opportunity Employer

In connection with your application, we collect information that identifies, reasonably relates to or describes you ("Personal Information"). The categories of Personal Information that we may collect include your name, government-issued identification number(s), email address, mailing address, other contact information, emergency contact information, employment history, educational history, criminal record, and demographic information. We collect and use those categories of Personal Information about you for human resources and other business management purposes, including identifying and evaluating you as a candidate for potential or future employment or future positions, recordkeeping in relation to recruiting and hiring, conducting criminal background checks as permitted by law, conducting analytics, and ensuring compliance with applicable legal requirements and Company policies. By submitting your application, you acknowledge that we may retain some of the personal data that you provide in your application for our internal operations such as managing our recruitment system and ensuring that we comply with labor laws and regulations even after we have made our employment decision.

Notice To Third Party Agencies:
Alarm.com understands the value of professional recruiting services. However, we are not accepting resumes from recruiters or employment agencies for this position. In the event we receive a resume or candidate referral for this position from a third-party recruiter or agency without a previously signed agreement, we reserve the right to pursue and hire those candidate(s) without any financial obligation to you. If you are interested in working with Alarm.com, please email your company information and standard agreement to RecruitingPartnerships@Alarm.com.