Company Introduction  

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.  
 
Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond. 

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”   

Role Overview  

We are seeking a detail-oriented and analytical Lead Business Analysis to join the Taiwan Marketplace team. You will be required to develop the business plan and visibility/dashboards needed to achieve strategic plans and goals, drive decisions and track performance on growth, KPIs like seller acquisition, seller management, selection and GMV of marketplace categories and any strategic initiatives. This role will be critical in generating data backed insights for the business and help in achieving growth goals of the business basis those insights. 

What You Will Do 

• Design, develop and improve automated reports and dashboards to 
  measure performance and support business needs 

• Pull and leverage data to provide proactive, actionable insights that can identify growth opportunities, increase efficiency, and/or deepen understanding of business. 

• Set strategic and measurable goals, define new metrics and collaborate with other teams to achieve success on cross-team projects 

• Has the potential to become a subject matter expert in areas concerning marketplace e-commerce 

• Has the potential to become a people manager and manage, coach and grow Data analysts 

• Build processes and KPIs reporting to align internal stakeholders on priorities and marketplace initiatives. 

Basic Qualifications  

• Expertise with SQL, SQL tuning, and relational database systems 

• Experience using business intelligence reporting tools (Tableau, Data Cubes, Power BI, etc.) 

• Knowledge of data management fundamentals and data storage principles 

• Excellent verbal and written communication skills to work effectively with cross-functional teams 

• BA/BS/MA/MS, preferable in Finance/Marketing/Economics/Statistics; MBA is a plus 

• At least 5-10 years relevant work experience in Analytics, Data Science, CRM, Strategy, Growth, Program Management. Experience across fast-paced technology-oriented organization e.g. e-commerce/Consulting/Banking/start-up is preferred. 

Preferred Qualifications 

• Strong analytical skills with the ability to interpret and present complex data effectively 

• Ability to manage multiple tasks and meet deadlines in a fast-paced 
  environment 

• Detail-oriented with a strong commitment to accuracy and quality 

• Proven experience in product analysis, data reporting, or a similar role 

• Able to logically break down a problem into steps and define input and output metrics 

• Bilingual English/Chinese 

Recruitment Process and Others  

Recruitment Process  

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. 

Details to Consider 

• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
• Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws. 

Privacy Notice​ 

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/​ 

Company Introduction  

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.  
 
Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Oversea” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond. 

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?”   

Role Overview  

We are seeking a detail-oriented and analytical Lead Business Analysis to join the Taiwan Marketplace team. You will be required to develop the business plan and visibility/dashboards needed to achieve strategic plans and goals, drive decisions and track performance on growth, KPIs like seller acquisition, seller management, selection and GMV of marketplace categories and any strategic initiatives. This role will be critical in generating data backed insights for the business and help in achieving growth goals of the business basis those insights. 

What You Will Do 

• Design, develop and improve automated reports and dashboards to 
  measure performance and support business needs 

• Pull and leverage data to provide proactive, actionable insights that can identify growth opportunities, increase efficiency, and/or deepen understanding of business. 

• Set strategic and measurable goals, define new metrics and collaborate with other teams to achieve success on cross-team projects 

• Has the potential to become a subject matter expert in areas concerning marketplace e-commerce 

• Has the potential to become a people manager and manage, coach and grow Data analysts 

• Build processes and KPIs reporting to align internal stakeholders on priorities and marketplace initiatives. 

Basic Qualifications  

• Expertise with SQL, SQL tuning, and relational database systems 

• Experience using business intelligence reporting tools (Tableau, Data Cubes, Power BI, etc.) 

• Knowledge of data management fundamentals and data storage principles 

• Excellent verbal and written communication skills to work effectively with cross-functional teams 

• BA/BS/MA/MS, preferable in Finance/Marketing/Economics/Statistics; MBA is a plus 

• At least 5-10 years relevant work experience in Analytics, Data Science, CRM, Strategy, Growth, Program Management. Experience across fast-paced technology-oriented organization e.g. e-commerce/Consulting/Banking/start-up is preferred. 

Preferred Qualifications 

• Strong analytical skills with the ability to interpret and present complex data effectively 

• Ability to manage multiple tasks and meet deadlines in a fast-paced 
  environment 

• Detail-oriented with a strong commitment to accuracy and quality 

• Proven experience in product analysis, data reporting, or a similar role 

• Able to logically break down a problem into steps and define input and output metrics 

• Bilingual English/Chinese 

Recruitment Process and Others  

Recruitment Process  

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances.
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. 

Details to Consider 

• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.
• Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws. 

Privacy Notice​ 

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below: https://www.coupang.jobs/privacy-policy/​ 

【 About the role 】
We are looking for a Senior Analytics Engineer to join our centralized data team and take ownership of domain-level data modeling, metric standardization, and dashboard delivery that power both product innovation and business growth.

You will collaborate closely with engineers, product managers, and data scientists — actively participating in product development scrums — and will play a critical role in designing data instrumentation, enabling trustworthy insights, and scaling decision-making infrastructure.

【What You’ll Do 】

• Design and maintain tracking plans across our data ecosystem, including naming conventions, event schemas, and user properties.
• Build and maintain data pipelines in Databricks using Python, Spark, SQL with Delta Live Tables (DLT).
• Define, implement, and document core business metrics (e.g. churn, MRR, engagement, conversions) at the data model layer.
• Own and develop Tableau dashboards, delivering clear and actionable insights to business and product stakeholders.
• Collaborate with Data Scientists to integrate model outputs (e.g. churn scores, segmentation) into production-ready datasets and reporting.
• Support self-service analytics and ensure consistency and clarity in metric definitions.
• Leverage AI tools (e.g. ChatGPT, GitHub Copilot, or internal automation) to enhance productivity and improve modeling workflows.
• Ensure data quality, governance, and documentation across all owned datasets and dashboards.

【 Who you are 】

• 3+ years in an Analytics Engineer, Data Engineer (analytics-focused), or BI Engineer role.
• Hands-on experience of building data pipelines on Databricks or Spark environments with Python.
• Knowledge of ELT process patterns, Dimension modeling, and Medallion architecture.
• Strong SQL and experience building and maintaining gold-level datasets.
• Experience designing and maintaining Tableau dashboards for cross-functional teams.
• Comfortable working directly with engineers on event instrumentation and data validation.
• Familiarity with Mixpanel, Braze, or similar event-based tools (Segment, Amplitude, etc.).
• Able to translate business questions into data products, and ensure consistent metric definitions.
• Interest in leveraging AI tools to optimize data development and analysis workflows.
• Strong problem-solving skills and attention to detail.
• Ability to manage multiple projects simultaneously and prioritize effectively.
• Excellent communication skills with the ability to explain complex technical concepts to non-technical stakeholders.

【Benefits】

• Flexible Time-off; work hard and take time off when you need it
• Flexible working hours and work-from-home when needed
• Medical insurance and free yearly health checkup
• Yearly health checkup subsidy for your pets
• 2 free Furbos for each full-time team member
• Company trip and employee outing program
• Internal workshop and external training subsidy for you to expand your skill set and continuously learn and grow.

【 Perks 】

• The rare opportunity to work with an international team from Taiwan HQ and make impact on a global scale
• Join a group of talents who have passion to change pet parents and pet's lives through technology
• The freedom to voice yourself in an open, trusting and transparent working environment
• Quarterly all-hands meetings to update entire organization on company goals, strategic directions and the opportunity to openly ask questions/give feedback
• Bring your fur babies to work in a pet-friendly office space designed to make your pet feel relaxed and comfortable
• Join our volunteer program. We are passionate about giving back to society.
• Various club activities to cultivate interests and have fun with Tomofuners after work!
• A LOT of free snacks and drinks for humans and furkids!
• Comfortable and creative office with kitchen, sofa, and quiet areas. Everyone can find their ideal place to work!
• Afternoon tea time twice a month and monthly birthday parties. We celebrate all the happy moments together.