Role Overview

Astera Labs is seeking a Principal Product Applications Engineer to join our Taurus Ethernet Smart Cable Modules team and drive customer success at the forefront of AI infrastructure connectivity. As data centers scale to meet explosive AI workload demands, our Taurus products are enabling the high-bandwidth, low-latency Ethernet fabric connections that power next-generation GPU clusters and disaggregated computing architectures.

In this role, you'll be the technical expert customers rely on to successfully deploy Taurus Ethernet solutions in their most demanding environments. You'll work hands-on with hyperscalers, OEMs, and AI system builders to debug complex physical layer challenges, deliver technical enablement, and ensure seamless product integration. Your customer insights will directly influence how we evolve our products to meet the market's most pressing connectivity needs.

This is a unique opportunity to combine deep Ethernet and physical layer expertise with meaningful customer impact at a hyper-growth company defining the future of AI connectivity. You'll collaborate across engineering, sales, and product teams while building relationships with the world's most innovative technology companies.

Key Responsibilities

· Customer Technical Engagement

o Serve as the primary technical resource for customers evaluating and deploying Taurus Ethernet Smart Cable Modules

o Deliver technical presentations, product training, and hands-on demonstrations to customer engineering teams

o Build trusted relationships with key accounts and drive successful product adoption

· System-Level Debug & Validation Support

o Lead root cause analysis and debugging of complex Ethernet physical layer and link issues in customer systems

o Support customer lab bring-up, characterization, and system validation activities

o Develop and execute test plans to reproduce and resolve customer-reported issues

o Experience with firmware handling preferred

· Technical Documentation & Enablement

o Create application notes, integration guides, and best practices documentation for Ethernet system implementation

o Develop technical collateral that accelerates customer time-to-deployment

o Contribute to product documentation including datasheets and user guides

· Cross-Functional Collaboration

o Partner with product management and engineering to translate customer feedback into product requirements

o Support sales teams with technical expertise during pre-sales and post-sales engagements

o Represent voice of the customer in internal roadmap discussions and feature prioritization

Basic Qualifications

· Bachelor's degree in Electrical Engineering, Computer Engineering, or related field

· 8+ years of experience in applications engineering, technical support, or system engineering roles

· Strong understanding of Ethernet physical layer specifications (100G/200G/400G/800G)

· Hands-on experience with lab equipment including oscilloscopes, protocol analyzers, and BER test tools

· Experience debugging high-speed serial interfaces and signal integrity challenges

· Excellent written and verbal communication skills with ability to convey complex technical concepts

· Ability to travel within mainland China and Asia for customer debug

Preferred Qualifications

· Experience with optical modules, active cables, or similar high-speed connectivity components

· Familiarity with AI/ML system architectures, GPU clusters, or data center networking

· Background in signal integrity analysis and simulation

· Scripting proficiency (Python, TCL) for test automation and data analysis

· Prior experience working with hyperscale or enterprise data center customers

· Knowledge of Ethernet consortium specifications and industry standards

Location: Shanghai, China (Global Engineering Hub) Organization Size: ~30 Engineers | 2–3 Engineering Managers

Position Summary

As the Senior Engineering Manager for the Mobile App team, you will be the strategic lead for our mobile engineering organization. You will move the team from a "task-driven" unit to a "mission-driven" powerhouse, overseeing the development and optimization of our native iOS and Android applications. You will be responsible for a team of approximately 30 engineers through a "manager of managers" structure, ensuring that our mobile platforms deliver elite-level customer experiences, performance, and stability for our global e-commerce audience.

Key Responsibilities

Strategic Leadership & Team Growth

• Team Evolution:Directly manage and mentor 2–3 Engineering Managers; cultivate a high-performing, autonomous culture focused on ownership, continuous learning, and digital fluency.
• Talent Strategy:Lead talent and succession planning, identifying internal high-potentials and utilizing strategic global sourcing to ensure team resilience.
• Culture Reshaping:Reset the organization’s culture from "executing tickets" to "owning outcomes," fostering a mission-driven mindset that eliminates cross-functional friction.

Operational Excellence & Execution

• Delivery Governance:Oversee project execution from concept to deployment, ensuring on-time, high-quality delivery across high-stakes initiatives.
• Agile Execution:Implement sophisticated performance frameworks to measure real engineering health, flow efficiency, and developer experience.
• Cross-Functional Alignment:Serve as a strategic partner to Product Managers, UX Designers, and other domain software managers to align the mobile roadmap with overarching business objectives.

Technical Innovation & Architecture

• Native Excellence:Drive the technical vision for native iOS (Swift) and Android (Kotlin) platforms, ensuring a modular, scalable architecture that minimizes technical debt.
• AI-Native SDLC:Lead the integration of AI-augmented development workflows (e.g., Claude Code, Kiro, Snyk/Figma MCP) to serve as a force multiplier for testing, documentation, and code generation.
• System Integrity:Ensure robust monitoring, logging, and governance to maintain industry-leading standards for app stability, security, and performance.

Required Qualifications

• Experience:12+ years of software engineering experience, with at least 5+ years in a people leadership role managing multiple teams or managers.
• Technical Mastery:Deep, hands-on expertise in Native Mobile Development (iOS/Swift and Android/Kotlin) is a must. You should have a proven track record of moving from a Principal Engineer to a Senior Leadership role.
• Domain Expertise:Prior experience in a fast-paced e-commerce or consumer-facing digital environment is highly preferred.
• Architectural Depth:Strong understanding of mobile app lifecycles, app store processes, RESTful APIs, and modern DevOps practices (CI/CD, observability).
• Education:Bachelor’s or Master’s degree in Computer Science, Engineering, or a related field.

What You’ll Bring

• Business Intelligence:The ability to translate complex technical decisions into business value (revenue, margin, and retention) for executive leadership.
• Innovation Mindset:A passion for staying ahead of tech trends—including Agentic AI and Multi-Agent Orchestration—and the vision to apply them to real-world business problems.
• Collaborative Style:An influential leadership style that builds trust across distributed global teams and fosters a culture of technical rigor.

#LI-OJ1
 
 

Principal Engineer, Ecosystem Partnership & Marketing – Asia Region 

Astera Labs (NASDAQ: ALAB) provides rack-scale AI infrastructure through purpose-built connectivity solutions. By collaborating with hyperscalers and ecosystem partners, Astera Labs enables organizations to unlock the full potential of modern AI. Astera Labs’ Intelligent Connectivity Platform integrates CXL®, Ethernet, NVLink, PCIe®, and UALink™ semiconductor-based technologies with the company’s COSMOS software suite to unify diverse components into cohesive, flexible systems that deliver end-to-end scale-up, and scale-out connectivity. The company’s custom connectivity solutions business complements its standards-based portfolio, enabling customers to deploy tailored architectures to meet their unique infrastructure requirements. Learn more at www.asteralabs.com. 

Are you passionate about creating differentiated products and working with hyperscale and AI platform providers to deploy the next generation of data center infrastructure?    

We are seeking a highly technical and experienced Principal Ecosystem Partnership & Marketing Manager drive business growth, product adoption, and ecosystem innovation across the Asia region, with an initial focus on China. This role will lead strategic engagement with key ecosystem partners—including CPU, GPU, and XPU platform providers—and customers, working closely with Astera Labs sales, field applications engineering (FAE), product management, engineering, and corporate marketing teams. 

This is a high-visibility role with regular interaction with executive leadership and requires a strong blend of technical depth, market insight, and leadership. The ideal candidate has deep experience in AI and cloud infrastructure, excels at cross-functional collaboration, and can translate complex technologies into compelling rack-scale solutions built on Astera Labs’ Intelligent Connectivity Platform. 

This position is based in Astera Labs’ Shanghai office and requires an in-person presence, with regular travel across the Asia region. 

Key Responsibilities  

• Define compelling product and solution positioning and messaging that differentiates our products in the market and resonates with our target partners and customers in the Asia region 

• Drive technology roadmap alignment with key CPU, GPU, and XPU ecosystem partners to ensure tight integration and long-term platform relevance 

• Collaborate with partners and internal teams to jointly create compelling rack-scale solutions built on Astera Labs’ Intelligent Connectivity Platform, increasing customer value and accelerating adoption 

• Drive competitive analysis and gather partner and customer insights to identify market trends, unmet needs, and opportunities for innovation 

• Act as the Voice of the Customer (VoC) for assigned strategic accounts, influencing product direction, platform strategy, and go-to-market execution 

• Collaborate closely with cross-functional teams including product line management, engineering, sales, field applications engineering and corporate marketing to align on product roadmap, features, and customer facing deliverables 

• Leverage, translate and customize high-impact marketing collateral including presentations, blogs, whitepapers, and case studies to support product sales and adoption in the Asia region 

• Develop engaging cross-product sales enablement collateral, perform regular training sessions with customer-facing teams and support strategic sales activities 

• Serve as a product evangelist internally and externally, representing our products at industry events, conferences, press/analyst presentations and customer engagements 
• Track and analyze key performance metrics to measure the effectiveness of product marketing initiatives and drive continuous improvement 

Qualifications  

• Bachelor’s degree in Engineering, or related field; MBA preferred 

• 7+ years of experience in product-focused, customer-facing roles within the semiconductor industry 

• Understanding of PCIe, CXL, Ethernet, and/or UALink technologies and their applications in AI and cloud infrastructure 

• Network of contacts in AI and cloud infrastructure industry in China 

• Previous experience in Business Development, Product Marketing, Product Management, Ecosystems Partnerships or similar roles  

• Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable product and account strategies 

• Excellent communication and presentation skills, with the ability to articulate complex technical concepts in a clear and compelling manner 

• Proven ability to collaborate effectively with cross-functional teams and drive consensus in a fast-paced, dynamic environment 

• Results-oriented mindset with a focus on driving measurable impact and achieving business objectives 

• Experience working with customers and partners to understand their needs and drive product adoption 

• Experience with customer negotiation, influencing successful pricing strategies, and executing agreements 

• Willingness to travel up to approximately 25% for partner/customer meetings, company training, industry events, and conferences 

Astera Labs is a global leader in purpose-built connectivity solutions that unlock the full potential of cloud and AI infrastructure. Our Intelligent Connectivity Platform integrates PCIe, CXL and Ethernet semiconductor-based solutions based on a software-defined architecture that is both scalable and customizable. Inspired by trusted partnerships with hyperscalers and the data center ecosystem, we are an innovation leader with products that are flexible, interoperable, and reliable. We are headquartered in the heart of California’s Silicon Valley, with R&D centers and offices in Texas, Taiwan, China, Canada, and Israel. 

As an Astera Labs Product Applications Engineer, you will be part of a team that supports design-in of Astera Labs’ portfolio of connectivity products by the world’s leading cloud service providers and server and network OEMs. In this role, you will need to provide technical guidance to customers to overcome design challenges, generate collateral for existing and new products, and drive innovation by providing insightful feedback to other internal teams to continuously improve products and processes. You will investigate and duplicate issues reported by customers, and drive critical issues to resolution. There are opportunities to support key customers directly, and also to dive deep in the lab to address the challenges associated with leading edge semiconductor products.

Basic Qualifications

• Strong academic and technical background in electrical, electronics, or computer engineering or a closely related field. At a minimum, an engineering bachelor’s degree is required. A master’s degree is preferred.
• A minimum of 12 years’ experience working with cloud service providers or server or network OEM customers to design in complex SoC/silicon products for server, storage, and/or networking applications.
• Entrepreneurial spirit, open-minded approach, and can-do attitude. Think and act with the customer in mind!

Required Experience

• Silicon/system bring-up and debug experience in customer systems.
• Strong knowledge of embedded FW development and in-system debug
• Firmware development with C-language, scripting with Python or other equivalent programming languages.

• Strong knowledge of PCIe protocol, including LTSSM, EQ, DMA, etc.
• Strong knowledge of NRZ/PAM4 SerDes level debugging (TX/RX Equalization) in PCIe, Ethernet (25G and above), etc.
• Firsthand experience with lab equipment including traffic generators, analyzers, and high-speed oscilloscopes.

• Broad knowledge of NRZ/PAM4 SerDes-based protocols such as PCIe or Ethernet (25G and above).
• Understanding of Data Center systems such as servers, compute nodes, JBOGs/JBODs, and networking switches/routers/interconnects, etc.
• Technical writing skills and the ability to generate clear, precise documentation including datasheets, application notes, and similar guides for both internal audiences and customers.

Preferred Experience

• Broad knowledge of signal processing and ECC coding for communications
• Device driver development
• Development/support for PCIe or Ethernet switch products
• Working with silicon characterization/validation teams to ensure desired device performance is readily achievable in customer systems.
• Knowledge of simulation/modeling, schematic capture, and PCB layout tools from Cadence, Altium and others.
• Knowledge of simulation tools such as Keysight ADS, SiSoft QCD, and others, for IBIS-AMI analysis.
• A strong background in high-speed board design and techniques for preserving signal integrity.

Job Description: 

As an Astera Labs Principal Product Application Engineer, you will need to provide technical guidance to customers to overcome design challenges, generate collateral for existing and new products, and drive innovation by providing insightful feedback to other internal teams to continuously improve products and processes. Astera Labs is seeking a Principal Product Applications Engineer in Shanghai, China with experience supporting the development and designing-in of semiconductor products for PCIe/CXL. There are opportunities to support key customers directly, and also to dive deep in the lab to address the challenges associated with leading edge semiconductor products.

Basic Qualifications

· Strong academic and technical background in electrical engineering. At minimum, a Bachelor’s in EE is required, Master’s is preferred.

· Minimum of 10 years’ experience designing in complex SoC/silicon products with a high speed (preferably PCIe) interface.

· Entrepreneurial, open-minded behavior and can-do attitude. Think and act with the customer in mind!

Required Experience

· Strong working knowledge of PCIe LTSSM at a physical layer level, associated standards, and debug. Most recent experience with PCIe 5.0 at a minimum, some experience with 6.0/CXL preferred.

· Silicon/System bring-up and debug experience in customer systems.

· Technical ownership of issue resolution: Driving and directing internal teams toward issue resolution. Driving communication with customers, FAEs, and sales team members

· Firsthand experience with lab equipment such as protocol analyzers/exercisers, high-speed oscilloscopes, or BERTs.

· Comfort working with software/firmware associated with semiconductor products, such as: Firmware development with C-language, scripting with Python or other equivalent programming languages.

Preferred experience

· Triaging complex customer reported issues which require taking into account multiple layers of conditions. For instance, silicon, firmware, hardware board design, and system environment.

· Experience with common data center BMC implementation, and BIOS configuration

· Development/support for PCIe or Ethernet Switch or Retimer products.

· PCIe compliance testing methodology and troubleshooting.

· Understanding of Data Center systems like Servers, JBOGs/JBODs, Networking switches/routers/interconnects etc.