Principal Engineer, Ecosystem Partnership & Marketing – Asia Region 

Astera Labs (NASDAQ: ALAB) provides rack-scale AI infrastructure through purpose-built connectivity solutions. By collaborating with hyperscalers and ecosystem partners, Astera Labs enables organizations to unlock the full potential of modern AI. Astera Labs’ Intelligent Connectivity Platform integrates CXL®, Ethernet, NVLink, PCIe®, and UALink™ semiconductor-based technologies with the company’s COSMOS software suite to unify diverse components into cohesive, flexible systems that deliver end-to-end scale-up, and scale-out connectivity. The company’s custom connectivity solutions business complements its standards-based portfolio, enabling customers to deploy tailored architectures to meet their unique infrastructure requirements. Learn more at www.asteralabs.com. 

Are you passionate about creating differentiated products and working with hyperscale and AI platform providers to deploy the next generation of data center infrastructure?    

We are seeking a highly technical and experienced Principal Ecosystem Partnership & Marketing Manager drive business growth, product adoption, and ecosystem innovation across the Asia region, with an initial focus on China. This role will lead strategic engagement with key ecosystem partners—including CPU, GPU, and XPU platform providers—and customers, working closely with Astera Labs sales, field applications engineering (FAE), product management, engineering, and corporate marketing teams. 

This is a high-visibility role with regular interaction with executive leadership and requires a strong blend of technical depth, market insight, and leadership. The ideal candidate has deep experience in AI and cloud infrastructure, excels at cross-functional collaboration, and can translate complex technologies into compelling rack-scale solutions built on Astera Labs’ Intelligent Connectivity Platform. 

This position is based in Astera Labs’ Shanghai office and requires an in-person presence, with regular travel across the Asia region. 

Key Responsibilities  

• Define compelling product and solution positioning and messaging that differentiates our products in the market and resonates with our target partners and customers in the Asia region 

• Drive technology roadmap alignment with key CPU, GPU, and XPU ecosystem partners to ensure tight integration and long-term platform relevance 

• Collaborate with partners and internal teams to jointly create compelling rack-scale solutions built on Astera Labs’ Intelligent Connectivity Platform, increasing customer value and accelerating adoption 

• Drive competitive analysis and gather partner and customer insights to identify market trends, unmet needs, and opportunities for innovation 

• Act as the Voice of the Customer (VoC) for assigned strategic accounts, influencing product direction, platform strategy, and go-to-market execution 

• Collaborate closely with cross-functional teams including product line management, engineering, sales, field applications engineering and corporate marketing to align on product roadmap, features, and customer facing deliverables 

• Leverage, translate and customize high-impact marketing collateral including presentations, blogs, whitepapers, and case studies to support product sales and adoption in the Asia region 

• Develop engaging cross-product sales enablement collateral, perform regular training sessions with customer-facing teams and support strategic sales activities 

• Serve as a product evangelist internally and externally, representing our products at industry events, conferences, press/analyst presentations and customer engagements 
• Track and analyze key performance metrics to measure the effectiveness of product marketing initiatives and drive continuous improvement 

Qualifications  

• Bachelor’s degree in Engineering, or related field; MBA preferred 

• 7+ years of experience in product-focused, customer-facing roles within the semiconductor industry 

• Understanding of PCIe, CXL, Ethernet, and/or UALink technologies and their applications in AI and cloud infrastructure 

• Network of contacts in AI and cloud infrastructure industry in China 

• Previous experience in Business Development, Product Marketing, Product Management, Ecosystems Partnerships or similar roles  

• Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable product and account strategies 

• Excellent communication and presentation skills, with the ability to articulate complex technical concepts in a clear and compelling manner 

• Proven ability to collaborate effectively with cross-functional teams and drive consensus in a fast-paced, dynamic environment 

• Results-oriented mindset with a focus on driving measurable impact and achieving business objectives 

• Experience working with customers and partners to understand their needs and drive product adoption 

• Experience with customer negotiation, influencing successful pricing strategies, and executing agreements 

• Willingness to travel up to approximately 25% for partner/customer meetings, company training, industry events, and conferences 

Role Overview

Astera Labs is seeking an Events Marketing Manager to join our Marketing team in San Jose, CA. In this highly visible role, you will own the strategy and execution of our events program—from premier industry tradeshows to customer engagements—that showcase Astera Labs' leadership in AI infrastructure connectivity.

As a key driver of our brand presence, you will design and deliver repeatable, high-impact marketing programs that connect our innovative connectivity solutions with hyperscalers, enterprises, and system builders worldwide. You will partner cross-functionally with marketing, product, and sales teams to ensure every event delivers measurable business value and reinforces Astera Labs' position at the forefront of the AI revolution.

This is an exciting opportunity for a creative, detail-oriented events professional who thrives in fast-paced environments and wants to make a tangible impact on a hypergrowth company transforming the future of data center connectivity.

Key Responsibilities

• Event Strategy & Program Management

  • Design and execute repeatable marketing and events programs that drive brand awareness, customer engagement, and pipeline generation
  • Develop and implement comprehensive event plans, identifying objectives, key deliverables, detailed timelines, and budgets
  • Lead pre and post-event briefings with stakeholders to measure success of marketing initiatives and develop responsive recommendations for future campaigns

• Event Execution & Logistics

  • Coordinate all event logistics including contract management, space reservation, booth layout and services, signage, set-up and tear-down, shipping, staffing, booth activations, and meeting scheduling
  • Serve as primary onsite contact at all events, ensuring flawless execution and rapid problem-solving
  • Manage vendors including creative firms, booth builders, printing services, A/V providers, shipping services, and catering services

• Brand & Creative Excellence

  • Ensure impactful and consistent brand representation at all events, maintaining brand guidelines in booth design, signage, collateral, and promotional materials
  • Partner with marketing, product, and sales teams on event branding, collateral, and product demos
  • Drive best practices for attendee and customer experiences, promotion, and environmental design

• Budget Management & Analysis

  • Develop and manage event budgets, including negotiating fees and pricing to ensure cost-effectiveness and optimal resource allocation
  • Manage timelines and deliverables, ensuring critical deadlines are communicated, tracked, and met
  • Drive post-event recaps with analysis on objectives met, ROI, and recommended improvements

• Digital & Social Engagement

  • Drive social media strategy and execution for each event to maximize reach and engagement
  • Leverage digital event platforms and technologies to enhance attendee experiences

Basic Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field
• 5+ years of corporate events and tradeshow experience in the technology industry
• Strong project management skills with the ability to prioritize and manage multiple tasks and deadlines simultaneously
• Excellent written and verbal communication skills
• Proven vendor management and contract negotiation experience
• Proficiency with business applications (Microsoft Office, Google Apps) and event technologies (registration platforms, event apps)
• Ability to travel for events as needed

Preferred Qualifications

• Experience in semiconductor, hardware, or AI/data center industries
• Background working with technical audiences including engineers and C-level executives
• Experience with digital and hybrid event platforms
• Creative approach to customer engagement and experiential marketing
• Track record of delivering events for hypergrowth technology companies
• CMP (Certified Meeting Professional) or similar certification

Salary range is $125,000 to $155,000 depending on experience, level, and business need. This role is eligible for discretionary bonus, incentives and benefits.