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Paid Media Senior Performance Analyst
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Who We Are:
We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
***Proficiency in spoken and written English at an advanced level is required for this role.
A day in the life:
The Paid Advertising Senior Performance Analyst is responsible for owning the execution, performance, and growth of their marketing service within their book of business. They service the most complex, enterprise-level accounts and are highly regarded for their mastery over paid advertising. In addition to their account responsibilities, they are actively involved in developing the paid advertising team through training, escalation support, auditing existing accounts, and upleveling the product. The Senior Performance Analyst supports leadership in owning and improving one core pillar of the department’s business. The Senior Performance Analyst is exceptional at working under pressure and navigating probing client questions, difficult conversations, roadblocks, and account issues. In addition to their paid advertising knowledge, the Senior Performance Analyst has an understanding of cross-channel strategy, how their service impacts the broader media mix, and general business acumen.
Key Responsibilities:
- Lead paid advertising strategy and performance marketing for key accounts, ensuring strong execution and achievement of client goals.
- Demonstrate expert-level proficiency in at least two major advertising channels (Google/Bing, Meta, TikTok, LinkedIn, Pinterest, YouTube, Snapchat, etc.).
- Serve as the primary escalation point for key accounts, resolving roadblocks and driving performance.
- Apply advanced cross-channel and technical expertise (attribution, incrementality, advanced measurement) to deliver impactful client results.
- Oversee high-quality campaign execution, including thorough QA to prevent revenue-impacting errors.
- Ensure accurate budget pacing and advise on budget changes.
- Maintain excellent communication with clients and internal teams, leading strategic conversations and performance discussions.
- Mentor and elevate team talent through coaching, training, and support; identify department knowledge gaps and partner with leadership to implement solutions.
- Conduct training sessions on platforms, tools, industry trends, and best practices to strengthen team capability.
- Collaborate on new business pitches and audits, contributing strategic insights and industry perspective.
- Demonstrate full knowledge of the Power Circuit, executing on all recommendations from the solutions roadmap.
- Leverage AI technologies to optimize workflows, insights, and performance; model best practices for team adoption.
Role Requirements:
- 5-6 years of digital marketing experience; 4+ years in an agency setting
- Minimum 3 years of hands-on experience with Search Engine Marketing
- Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development on large, enterprise-level accounts
- Significant campaign management experience in 3 or more of the following additional campaign types:
- Performance Max
- Standard Shopping
- YouTube Ads
- Display Advertising
- Local campaigns
- Bing Ads
- Minimum 3 years of hands-on experience with Meta ads direct response campaigns
- Additional platforms a plus (TikTok Ads, LinkedIn Ads, Pinterest Ads, etc.)
- Lead Gen and B2B experience
- Proficiency in Google/Microsoft Office Suite(s)
- Proficiency in Google Analytics
- Expert knowledge of funnel marketing and paid advertising in the marketing funnel
- Strong ability to formulate meaningful insights from marketing data, going beyond the stats and telling the story
- Other skills required:
- Strong written and verbal communication skills
- Strong organizational and project management skills
- Self-motivated individual with a strong desire to succeed
- Excellent interpersonal skills
- Confident with client-facing presentations and communication
- Strong work ethic and ability to learn quickly and independently
- Interested in a long-lasting relationship with a growing company
Key Performance Indicators (KPIs)
- Client Book Revenue per Employee: $30k
- Client Retention (bi-annual): 90%
- Team Retention (of DRs if applicable): 95%
Most Important Things (MITs)
- Owns or supports the Associate Director who owns one of Power’s 5 pillars
- Audits and supports on strategy across 8-10 existing accounts within the department to ensure the gold standard each quarter
- Plays an active role in team-member development within the department
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.
Ready to apply?
Apply to Power Digital
Paid Advertising Strategist
Share this job
Who We Are:
We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
***Proficiency in spoken and written English at an advanced level is required for this role.
A day in the life:
- As the Paid Advertising Strategist, you are responsible for owning the execution, performance, and growth of campaigns within your book of business. You are oriented towards the clients’ business success, tying your efforts to the greater business goals. You are self-started and autonomously own your responsibilities. You work hand-in-hand with account leadership to ideate and evolve the strategy of your service within the broader media mix. You are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. As the Strategist, you are excellent at providing insights and forward-thinking strategy to clients on an ongoing basis, and have a strong understanding of your service’s strategy and the levers to pull to drive performance
Responsibilities:
- Full ownership and execution of performance marketing via paid social & paid media native platforms
- Meta Ads, LinkedIn Ads, Google Ads, Youtube Ads, Bing Ads
- Effectively executing builds and production A-Z with redundancy across channels; facilitating production with Specialists on teams where applicable
- Lead execution of optimizations with regards to performance improvements relative to goals
- Manage all client budgets and/or advise on budget changes based on your expertise
- Effectively own strategic communication internally for client teams
- Proactive internal communication with team on performance, strategy, recommendations, deliverables, and action items; facilitating tactical needs with Specialist where applicable
- Weekly client progress recaps, outlining performance insights and future recommendations
- Excellent marketing and business strategy acumen
- Complete understanding of the marketing funnel and how to execute via paid social and paid media
- Full understanding of the eCommerce model and lead gen strategies
- Ability to navigate roadblocks and adapt strategy to changes in landscape to achieve desired results
- Ownership of performance reporting and strategy communication
- Execute performance reporting A-Z with excellent presentation creation capabilities
- Ability to leverage data to tell a story and articulate results to clients and key stakeholders with clear next steps
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Role Requirements:
- 2-3 years of digital marketing experience. 1-2 years in agency setting
- Minimum 2 years of experience with Direct Response marketing; specifically in E-Commerce, Lead Gen or B2B
- Minimum 2 years of experience with Meta Ads for direct response campaigns
- Minimum 2 years of hands-on experience with Search Engine Marketing
- Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, and ad copy development
- Significant campaign management experience in one or more of the following additional campaign types: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns & Bing Ads
- Proficiency in Google/Microsoft Office Suite(s)
- Proficiency in Google Analytics
- Strong understanding of full-funnel marketing and paid media’s place in the funnel
Other skills required:
- Strong written and verbal communication skills
- Strong organizational and project management skills
- Self-motivated individual with a strong desire to succeed
- Excellent interpersonal skills
- Strong work ethic and ability to learn quickly and independently
- Interested in a long-lasting relationship with a growing company
Key Performance Indicators (KPIs):
- $9.5k team-member EBITDA
- Maintain below 10% Client Churn Rate
- 5-7 Accounts
Most Important Things (MITs):
- Excellence in channel production and account performance
- Cross-channel collaboration
- Internal communication
Benefits & Perks:
- Base salary + commission opportunities
- Medical Bonus
- 15 paid vacation days (PTO) per year
- Fully flex work environment: full-remote, in-office, or hybrid
- Employee Assistance Program (EAP)
- 17 observed Colombian national holidays + 2 mental health recharge days per year
- Legal benefits like Prima, Cesantias
- Paid Social Security
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.
Ready to apply?
Apply to Power Digital
Paid Media Strategist
Share this job
Who We Are:
We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
***Proficiency in spoken and written English at an advanced level is required for this role.
A day in the life:
The Paid Media Strategist is responsible for owning the execution, performance, and growth of Paid Media advertising campaigns within their book of business. They are oriented towards the clients’ business success, tying their efforts to the greater business goals. They are self-starters and autonomously own their responsibilities. The Strategist works hand-in-hand with account leadership to ideate and evolve the strategy of their service within the broader media mix. They are responsible for owning reporting, optimizations, client communication, and execution of keyword research, ad copy development, bid optimizations, and routine campaign management, sometimes with the support of a Specialist. The Strategist is excellent at providing insights and forward thinking strategy to clients on an ongoing basis, and has a strong understanding of their service’s strategy and the levers to pull to drive performance.
Responsibilities:
- Manage paid search campaigns across clients of various business types, sizes, and industries, including daily optimizations and high-level strategy changes
- Provide intelligent analysis, interpretation, and action plans based on campaign performance data and data from client-specific source of truth (e.g. GA, Shopify, etc.)
- Participate and engage in weekly department scrums and training sessions to further channel knowledge
- Continuously seek to improve campaign performance against client goals
- Maintain frequent and excellent communication both on internal agency teams and externally with assigned clients
- Seek to utilize available AI and outsource resources to assist in their workflow wherever possible
- Participate in the development process for new department training materials
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
Requirements:
- 2-3 years of digital marketing experience. 1+ years in an agency setting
- Minimum 2 years of hands-on experience with Search Engine Marketing
- Specifically having experience with campaign development and optimization processes such as bid optimization, keyword research, ad copy development
- Significant campaign management experience in one or more of the following additional campaign types:
- Performance Max
- Standard Shopping
- YouTube Ads
- Display Advertising
- Local campaigns
- Bing Ads
- Proficiency in Google/Microsoft Office Suite(s)
- Proficiency in Google Analytics
- Strong understanding of full-funnel marketing and paid media’s place in the funnel
- Other skills required:
- Strong written and verbal communication skills.
- Strong organizational and project management skills.
- Self-motivated individual with a strong desire to succeed.
- Excellent interpersonal skills.
- Strong work ethic and ability to learn quickly and independently
- Interested in a long-lasting relationship with a growing company
Key Performance Indicators (KPIs):
- $9.5k team-member EBITDA
- Maintain below 10% Client Churn Rate
- 5-6 Accounts
Most Important Things (MITs):
- Excellence in channel production and account performance
- Cross-channel collaboration
- Internal communication
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.
Ready to apply?
Apply to Power Digital