About the Role

We’re looking for a digital-first marketer who knows how to take bold brand stories and make sure they actually get seen. As Knak’s Senior Demand Gen Manager, you’ll own the channels that amplify our content - paid media, SEO, retargeting, and distribution mechanics - and make sure every campaign reaches the right buyers in the right places.

You won’t be starting from scratch. You’ll collaborate closely with our new Director of Brand & Content to bring campaign narratives to life, and you’ll manage our SEO and Paid consultants to execute with precision. Your superpower is knowing how to translate a creative idea into performance - connecting storytelling with measurable growth.

This is not a “post and pray” digital role. It’s about amplification, targeting, and optimization - ensuring Knak’s content and campaigns cut through the noise and drive real impact.

What You’ll Do

Demand Generation Strategy & Execution

• Drive Knak’s demand generation strategy across the full funnel, executing programs that generate qualified pipeline, revenue growth, and efficient customer acquisition.
• Define and run integrated campaigns across paid media (LinkedIn, Google, retargeting, ABM platforms), lifecycle/email, content syndication, webinars, and events.
• Translate revenue goals into clear demand gen plans that improve conversion at every stage, reduce CAC, and accelerate pipeline velocity.
• Manage and optimize Knak’s web and digital touchpoints, ensuring prospects have a seamless journey from ad to landing page to conversion.
• Manage day-to-day work of SEO and paid consultants, ensuring alignment with brand campaigns and ICP targeting (enterprise marketing teams using Marketo, Pardot, SFMC, Eloqua).

Amplification & Distribution

• Build distribution strategies that extend the reach of benchmark reports, product launches, POVs, and customer stories across digital channels.
• Partner with the Content Pod to translate campaign narratives into channel-ready plans and repurpose assets (blogs, videos, POVs) into high-performing digital formats.
• Collaborate with lifecycle email SME to ensure nurture programs move users from awareness through activation, expansion, and retention.
• Monitor competitive digital strategies and test emerging formats and channels to keep Knak differentiated in a crowded space.

Cross-Functional Partnership

• Partner closely with Sales and RevOps to align on ICPs, targeting, funnel definitions, lead management, and pipeline goals.
• Work with Product Marketing to translate value propositions, use cases, and launches into compelling demand programs.
• Build feedback loops so creative ideas and campaign strategies are continuously informed by performance data and customer insights.

Measurement & Optimization

• Lead demand gen forecasting, budgeting, and performance reporting, translating digital performance into business outcomes: pipeline creation, influenced revenue, and market share.
• Run experiments on targeting, channels, creative, and formats to continuously improve conversion rates and ROI.
• Leverage attribution modeling, incrementality testing, and A/B testing to optimize spend and inform future investments.
• Recommend budget allocations and optimize across campaigns for maximum efficiency.

About You

• 6–10+ years of experience in demand generation, growth marketing, or performance marketing within a B2B SaaS environment.
• Proven track record building and scaling demand programs that drive measurable pipeline and revenue impact.
• Deep understanding of full-funnel marketing, SaaS metrics (CAC, LTV, payback, activation, retention), and experimentation frameworks.
• Fluency in LinkedIn Ads, Google Ads, ABM platforms, and SEO strategy, with hands-on experience managing significant budgets.
• Strong analytical mindset; comfortable using data to diagnose performance, prioritize opportunities, and guide decision-making.
• Experience partnering cross-functionally with Sales, Product Marketing, RevOps, and Product teams.
• Hands-on experience with marketing automation tools and lifecycle marketing programs.
• Experience managing agencies, consultants, or freelancers, and knowing how to get quality work out of partners.
• A high degree of agency: bias for action, strong follow-through, and excellent operational discipline.

Bonus Points If You...

• Have experience marketing to Marketing Ops or technical SaaS buyers.
• Have worked in partnership with brand/content teams, not just demand gen.
• Can get hands-on in platforms (Google Analytics, LinkedIn Ads Manager, SEO tools).
• Have tested creative formats like short-form video, meme-led ads, or interactive campaigns.

The Impact You’ll Make

• You’ll own the demand engine that turns Knak’s brand into measurable pipeline and revenue, bridging the gap between creative storytelling and performance outcomes.
• You’ll have ownership of budget, channels, and consultants, with a creative partner in the Content Pod and cross-functional allies across Sales, RevOps, and Product Marketing.
• You’ll build the systems, experiments, and programs that help Knak show up where our buyers spend their time, and convert them when they do.
• You’ll join a high-trust, low-ego team that’s serious about doing great work.

The Role: Director, Product Design

As Director of Product Design, you'll set the strategic design vision for our organization while building and leading a high-performing design team, with an initial focus on strengthening our Product Design capabilities at Knak. 

You'll champion design excellence across all product teams, drive organizational design maturity, and ensure user-centric thinking is embedded throughout the company. 

This strategic leadership role requires exceptional design judgment, strong business acumen, and the ability to influence and inspire teams at all levels.

What You’ll Do

Define and drive Knak’s design vision and UX strategy
- Partner with executive and product leadership to align design direction with business goals, user needs, and emerging opportunities in AI

Explore and guide AI-driven product experiences
- Help define how AI enhances our platform and lead the design approach for intelligent, user-centered features

Champion AI adoption in the design process

- Drive the team to integrate AI-native tools like Claude Code, Cursor, and Lovable into everyday design workflows — from ideation through prototyping

Lead, mentor, and grow the product design team
- Build a high-performing, inclusive team by developing talent, supporting growth, and fostering a culture of creativity and accountability

Oversee execution of design across product teams
- Ensure consistent, high-quality output through critiques, reviews, and alignment with design systems and accessibility standards

Partner deeply with engineering
-Establish shared workflows and regular collaboration rhythms with engineering to ensure design intent translates cleanly into the shipped product

Establish and evolve Knak’s design system
- Drive scalable component development and close collaboration with engineering to improve speed and consistency

Set and maintain a high bar for visual and interaction design
- Own the standard for UI polish, visual consistency, and attention to detail across every product surface

Champion user research and usability testing
- Integrate qualitative and quantitative insights into the design process to validate decisions and improve outcomes

Advocate for design across the organization
- Represent design at the leadership table and influence product strategy through a strong, credible point of view

Lead cross-functional collaboration and alignment
-Facilitate workshops, design reviews, and working sessions that bring product, engineering, and marketing together to solve problems and drive clarity=

Champion design maturity across the organization
- Embed user-centric practices and design thinking across departments, fostering cultural change at every level

What You Bring

• 8+ years of experience in product design, including 3+ years leading and developing designers
• Proven people leadership with a track record of growing and mentoring high-performing teams
• Strong strategic thinking—able to connect design decisions to business outcomes and influence product roadmaps
• Experience designing enterprise B2B or SaaS products, with an understanding of complex workflows
• AI fluency—comfortable shaping design approaches for AI-powered features and understanding their impact on user experience
• Experience using AI-native prototyping tools like Claude Code (preferred), Lovable, Figma Make or Cursor to go from design concept to working prototype
• Expertise with traditional design tools such as Figma
• Deep knowledge of UX best practices, accessibility, and modern product development
• A strong portfolio demonstrating visual design excellence — you sweat the details and it shows in pixel-level polish and craft
• Experience establishing user research practices and integrating qualitative and quantitative insights into product decisions
• Expertise with Figma and prototyping workflows
• Experience defining design operations — including workflows, tooling, and resource allocation — to help a team deliver high-quality work consistently
• Strong cross-functional collaboration skills and credibility with product, engineering, and go-to-market teams
• Excellent communication skills, with the ability to advocate for design without creating friction

Bonus Points If You Have

• Experience building or scaling a design system
• Background in marketing technology, email marketing, or creative production tools
• Experience with rapid growth or scaling organizations
• Experience scaling a design team through periods of rapid organizational growth

The Role

The Director, Brand and Communications will shape and execute Versaterm’s global brand and external communications strategy, strengthening the company’s position as an innovator and trusted partner in public safety technology. This leader will drive a unified market narrative and brand voice that showcases Versaterm’s vision, thought leadership and differentiated value in empowering public safety agencies through modern, connected solutions. 

The role oversees all aspects of external brand and communications, including media relations, analyst relations, executive visibility, brand storytelling, and strategic product and customer narratives. Working cross-functionally with Executive leadership, Product, Sales and People teams, the Director will ensure that Versaterm’s communications reflect its culture of innovation and integrity. 

A key focus will be advancing programs that deepen engagement with employees and partners, reinforce Versaterm’s mission and values, and ensure that communications resonate across audiences. This leader will develop integrated strategies that align brand, communications, and go-to-market priorities to drive market awareness, credibility and growth. This job posting is being used to fill an existing vacancy.

What You'll Do 

Corporate and External Communications

• Lead the development and execution of Versaterm’s communications strategy across media relations, corporate reputation and brand storytelling.
• Drive proactive and reactive media engagement to strengthen Versaterm’s position as an industry leader, including thought leadership, issues management and executive visibility.
• Manage global PR agency partnerships and external communications partners, ensuring consistency of message and excellence in execution.
• Oversee corporate announcements, product launches and strategic narratives that highlight Versaterm’s innovation, customer impact and growth momentum
• Partner with industry analysts, conference organizers and associations to secure earned visibility for Versaterm and its executives.

Executive Communications

• Develop strategic communications for senior leaders, including keynote speeches, op-eds, thought leadership articles and investor presentations.
• Support internal and external presentations that articulate Versaterm’s mission, strategy and performance with clarity and impact.

Content Strategy & Thought Leadership

• Develop and lead a content strategy focused on thought leadership, industry insights and SEO-driven content to increase visibility and authority.
• Oversee the creation of high-quality content, including blogs, articles, reports and executive bylines that position Versaterm as a leader in public safety technology.
• Partner with subject matter experts and leadership to translate complex topics into compelling, accessible narratives.
• Ensure content is optimized for search and aligned to key audience needs, trends, and industry topics.
• Shape communications that connect employees to the company’s vision, values and priorities, building alignment and engagement across teams.

Brand & Creative

• Define and evolve Versaterm’s brand positioning, messaging and voice across all external channels.
• Establish and maintain brand guidelines, ensuring consistency across all communications, campaigns and touchpoints.
• Lead creative direction and oversee the development of visual assets, including digital, social, events and campaign materials.
• Manage internal and external creative resources, including designers, agencies and freelancers.
• Ensure all brand expressions reflect Versaterm’s market positioning and differentiation  

Integrated Strategy & Cross-Functional Collaboration

• Collaborate closely with Product, Sales and People to align messaging and ensure storytelling consistency across all channels.
• Lead crisis and reputation management planning, ensuring readiness and coordinated response across functions.

What You’ll Bring

• Bachelor’s degree in Communications, Public Relations, Marketing or a related field.
• 10-15+ years of experience in corporate communications, public relations or related fields, ideally in public safety or technology, with 5 years leadership experience.
• Proven track record of developing and executing global communications programs that drive visibility and influence.
• Strong media relations expertise, with established relationships across technology, business and industry trade media.
• Experience managing and collaborating with global PR and communications agencies.
• Exceptional storytelling, writing and executive communication skills.
• Ability to translate complex technology and business strategies into compelling, human-centered narratives.
• Strategic mindset with hands-on execution ability; comfortable operating both at a high strategic level and in day-to-day delivery.
• Experience leading internal communications or culture initiatives.

Due to the nature of our work with public safety agencies, this position requires compliance with the FBI's Criminal Justice Information Services (CJIS) Security Policy. Candidates must successfully pass a comprehensive, fingerprint-based background check. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on CJIS security requirements, please visit the FBI's CJIS Security Policy Resource Center.

Versaterm is committed to fair and equitable compensation that is competitive, consistent, and aligned with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors, such as the successful candidate’s skills, experience, education, training as well as internal equity, market data, and business needs. In addition to base salary and our comprehensive benefits offering, some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses. 

The Role

The Director, Brand and Communications will shape and execute Versaterm’s global brand and external communications strategy, strengthening the company’s position as an innovator and trusted partner in public safety technology. This leader will drive a unified market narrative and brand voice that showcases Versaterm’s vision, thought leadership and differentiated value in empowering public safety agencies through modern, connected solutions. 

The role oversees all aspects of external brand and communications, including media relations, analyst relations, executive visibility, brand storytelling, and strategic product and customer narratives. Working cross-functionally with Executive leadership, Product, Sales and People teams, the Director will ensure that Versaterm’s communications reflect its culture of innovation and integrity. 

A key focus will be advancing programs that deepen engagement with employees and partners, reinforce Versaterm’s mission and values, and ensure that communications resonate across audiences. This leader will develop integrated strategies that align brand, communications, and go-to-market priorities to drive market awareness, credibility and growth. This job posting is being used to fill an existing vacancy.

What You'll Do 

Corporate and External Communications

• Lead the development and execution of Versaterm’s communications strategy across media relations, corporate reputation and brand storytelling.
• Drive proactive and reactive media engagement to strengthen Versaterm’s position as an industry leader, including thought leadership, issues management and executive visibility.
• Manage global PR agency partnerships and external communications partners, ensuring consistency of message and excellence in execution.
• Oversee corporate announcements, product launches and strategic narratives that highlight Versaterm’s innovation, customer impact and growth momentum
• Partner with industry analysts, conference organizers and associations to secure earned visibility for Versaterm and its executives.

Executive Communications

• Develop strategic communications for senior leaders, including keynote speeches, op-eds, thought leadership articles and investor presentations.
• Support internal and external presentations that articulate Versaterm’s mission, strategy and performance with clarity and impact.

Content Strategy & Thought Leadership

• Develop and lead a content strategy focused on thought leadership, industry insights and SEO-driven content to increase visibility and authority.
• Oversee the creation of high-quality content, including blogs, articles, reports and executive bylines that position Versaterm as a leader in public safety technology.
• Partner with subject matter experts and leadership to translate complex topics into compelling, accessible narratives.
• Ensure content is optimized for search and aligned to key audience needs, trends, and industry topics.
• Shape communications that connect employees to the company’s vision, values and priorities, building alignment and engagement across teams.

Brand & Creative

• Define and evolve Versaterm’s brand positioning, messaging and voice across all external channels.
• Establish and maintain brand guidelines, ensuring consistency across all communications, campaigns and touchpoints.
• Lead creative direction and oversee the development of visual assets, including digital, social, events and campaign materials.
• Manage internal and external creative resources, including designers, agencies and freelancers.
• Ensure all brand expressions reflect Versaterm’s market positioning and differentiation  

Integrated Strategy & Cross-Functional Collaboration

• Collaborate closely with Product, Sales and People to align messaging and ensure storytelling consistency across all channels.
• Lead crisis and reputation management planning, ensuring readiness and coordinated response across functions.

What You’ll Bring

• Bachelor’s degree in Communications, Public Relations, Marketing or a related field.
• 10-15+ years of experience in corporate communications, public relations or related fields, ideally in public safety or technology, with 5 years leadership experience.
• Proven track record of developing and executing global communications programs that drive visibility and influence.
• Strong media relations expertise, with established relationships across technology, business and industry trade media.
• Experience managing and collaborating with global PR and communications agencies.
• Exceptional storytelling, writing and executive communication skills.
• Ability to translate complex technology and business strategies into compelling, human-centered narratives.
• Strategic mindset with hands-on execution ability; comfortable operating both at a high strategic level and in day-to-day delivery.
• Experience leading internal communications or culture initiatives.

This position requires a security clearance from the Government of Canada. Candidates must be legally authorized to work in Canada and must successfully obtain and maintain a Reliability security clearance. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on the Government of Canada's security screening process, please visit Public Services and Procurement Canada. 

Versaterm is committed to fair and equitable compensation that is competitive, consistent, and aligned with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors, such as the successful candidate’s skills, experience, education, training as well as internal equity, market data, and business needs. In addition to base salary and our comprehensive benefits offering, some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses. 

The Role

The Director, Brand and Communications will shape and execute Versaterm’s global brand and external communications strategy, strengthening the company’s position as an innovator and trusted partner in public safety technology. This leader will drive a unified market narrative and brand voice that showcases Versaterm’s vision, thought leadership and differentiated value in empowering public safety agencies through modern, connected solutions. 

The role oversees all aspects of external brand and communications, including media relations, analyst relations, executive visibility, brand storytelling, and strategic product and customer narratives. Working cross-functionally with Executive leadership, Product, Sales and People teams, the Director will ensure that Versaterm’s communications reflect its culture of innovation and integrity. 

A key focus will be advancing programs that deepen engagement with employees and partners, reinforce Versaterm’s mission and values, and ensure that communications resonate across audiences. This leader will develop integrated strategies that align brand, communications, and go-to-market priorities to drive market awareness, credibility and growth. This job posting is being used to fill an existing vacancy.

What You'll Do 

Corporate and External Communications

• Lead the development and execution of Versaterm’s communications strategy across media relations, corporate reputation and brand storytelling.
• Drive proactive and reactive media engagement to strengthen Versaterm’s position as an industry leader, including thought leadership, issues management and executive visibility.
• Manage global PR agency partnerships and external communications partners, ensuring consistency of message and excellence in execution.
• Oversee corporate announcements, product launches and strategic narratives that highlight Versaterm’s innovation, customer impact and growth momentum
• Partner with industry analysts, conference organizers and associations to secure earned visibility for Versaterm and its executives.

Executive Communications

• Develop strategic communications for senior leaders, including keynote speeches, op-eds, thought leadership articles and investor presentations.
• Support internal and external presentations that articulate Versaterm’s mission, strategy and performance with clarity and impact.

Content Strategy & Thought Leadership

• Develop and lead a content strategy focused on thought leadership, industry insights and SEO-driven content to increase visibility and authority.
• Oversee the creation of high-quality content, including blogs, articles, reports and executive bylines that position Versaterm as a leader in public safety technology.
• Partner with subject matter experts and leadership to translate complex topics into compelling, accessible narratives.
• Ensure content is optimized for search and aligned to key audience needs, trends, and industry topics.
• Shape communications that connect employees to the company’s vision, values and priorities, building alignment and engagement across teams.

Brand & Creative

• Define and evolve Versaterm’s brand positioning, messaging and voice across all external channels.
• Establish and maintain brand guidelines, ensuring consistency across all communications, campaigns and touchpoints.
• Lead creative direction and oversee the development of visual assets, including digital, social, events and campaign materials.
• Manage internal and external creative resources, including designers, agencies and freelancers.
• Ensure all brand expressions reflect Versaterm’s market positioning and differentiation  

Integrated Strategy & Cross-Functional Collaboration

• Collaborate closely with Product, Sales and People to align messaging and ensure storytelling consistency across all channels.
• Lead crisis and reputation management planning, ensuring readiness and coordinated response across functions.

What You’ll Bring

• Bachelor’s degree in Communications, Public Relations, Marketing or a related field.
• 10-15+ years of experience in corporate communications, public relations or related fields, ideally in public safety or technology, with 5 years leadership experience.
• Proven track record of developing and executing global communications programs that drive visibility and influence.
• Strong media relations expertise, with established relationships across technology, business and industry trade media.
• Experience managing and collaborating with global PR and communications agencies.
• Exceptional storytelling, writing and executive communication skills.
• Ability to translate complex technology and business strategies into compelling, human-centered narratives.
• Strategic mindset with hands-on execution ability; comfortable operating both at a high strategic level and in day-to-day delivery.
• Experience leading internal communications or culture initiatives.

This position requires a security clearance from the Government of Canada. Candidates must be legally authorized to work in Canada and must successfully obtain and maintain a Reliability security clearance. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on the Government of Canada's security screening process, please visit Public Services and Procurement Canada. 

Versaterm is committed to fair and equitable compensation that is competitive, consistent, and aligned with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors, such as the successful candidate’s skills, experience, education, training as well as internal equity, market data, and business needs. In addition to base salary and our comprehensive benefits offering, some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses. 

The Role

The Director, Brand and Communications will shape and execute Versaterm’s global brand and external communications strategy, strengthening the company’s position as an innovator and trusted partner in public safety technology. This leader will drive a unified market narrative and brand voice that showcases Versaterm’s vision, thought leadership and differentiated value in empowering public safety agencies through modern, connected solutions. 

The role oversees all aspects of external brand and communications, including media relations, analyst relations, executive visibility, brand storytelling, and strategic product and customer narratives. Working cross-functionally with Executive leadership, Product, Sales and People teams, the Director will ensure that Versaterm’s communications reflect its culture of innovation and integrity. 

A key focus will be advancing programs that deepen engagement with employees and partners, reinforce Versaterm’s mission and values, and ensure that communications resonate across audiences. This leader will develop integrated strategies that align brand, communications, and go-to-market priorities to drive market awareness, credibility and growth. This job posting is being used to fill an existing vacancy.

What You'll Do 

Corporate and External Communications

• Lead the development and execution of Versaterm’s communications strategy across media relations, corporate reputation and brand storytelling.
• Drive proactive and reactive media engagement to strengthen Versaterm’s position as an industry leader, including thought leadership, issues management and executive visibility.
• Manage global PR agency partnerships and external communications partners, ensuring consistency of message and excellence in execution.
• Oversee corporate announcements, product launches and strategic narratives that highlight Versaterm’s innovation, customer impact and growth momentum
• Partner with industry analysts, conference organizers and associations to secure earned visibility for Versaterm and its executives.

Executive Communications

• Develop strategic communications for senior leaders, including keynote speeches, op-eds, thought leadership articles and investor presentations.
• Support internal and external presentations that articulate Versaterm’s mission, strategy and performance with clarity and impact.

Content Strategy & Thought Leadership

• Develop and lead a content strategy focused on thought leadership, industry insights and SEO-driven content to increase visibility and authority.
• Oversee the creation of high-quality content, including blogs, articles, reports and executive bylines that position Versaterm as a leader in public safety technology.
• Partner with subject matter experts and leadership to translate complex topics into compelling, accessible narratives.
• Ensure content is optimized for search and aligned to key audience needs, trends, and industry topics.
• Shape communications that connect employees to the company’s vision, values and priorities, building alignment and engagement across teams.

Brand & Creative

• Define and evolve Versaterm’s brand positioning, messaging and voice across all external channels.
• Establish and maintain brand guidelines, ensuring consistency across all communications, campaigns and touchpoints.
• Lead creative direction and oversee the development of visual assets, including digital, social, events and campaign materials.
• Manage internal and external creative resources, including designers, agencies and freelancers.
• Ensure all brand expressions reflect Versaterm’s market positioning and differentiation  

Integrated Strategy & Cross-Functional Collaboration

• Collaborate closely with Product, Sales and People to align messaging and ensure storytelling consistency across all channels.
• Lead crisis and reputation management planning, ensuring readiness and coordinated response across functions.

What You’ll Bring

• Bachelor’s degree in Communications, Public Relations, Marketing or a related field.
• 10-15+ years of experience in corporate communications, public relations or related fields, ideally in public safety or technology, with 5 years leadership experience.
• Proven track record of developing and executing global communications programs that drive visibility and influence.
• Strong media relations expertise, with established relationships across technology, business and industry trade media.
• Experience managing and collaborating with global PR and communications agencies.
• Exceptional storytelling, writing and executive communication skills.
• Ability to translate complex technology and business strategies into compelling, human-centered narratives.
• Strategic mindset with hands-on execution ability; comfortable operating both at a high strategic level and in day-to-day delivery.
• Experience leading internal communications or culture initiatives.

This position requires a security clearance from the Government of Canada. Candidates must be legally authorized to work in Canada and must successfully obtain and maintain a Reliability security clearance. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on the Government of Canada's security screening process, please visit Public Services and Procurement Canada. 

Versaterm is committed to fair and equitable compensation that is competitive, consistent, and aligned with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors, such as the successful candidate’s skills, experience, education, training as well as internal equity, market data, and business needs. In addition to base salary and our comprehensive benefits offering, some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses. 

The Role

The Director, Brand and Communications will shape and execute Versaterm’s global brand and external communications strategy, strengthening the company’s position as an innovator and trusted partner in public safety technology. This leader will drive a unified market narrative and brand voice that showcases Versaterm’s vision, thought leadership and differentiated value in empowering public safety agencies through modern, connected solutions. 

The role oversees all aspects of external brand and communications, including media relations, analyst relations, executive visibility, brand storytelling, and strategic product and customer narratives. Working cross-functionally with Executive leadership, Product, Sales and People teams, the Director will ensure that Versaterm’s communications reflect its culture of innovation and integrity. 

A key focus will be advancing programs that deepen engagement with employees and partners, reinforce Versaterm’s mission and values, and ensure that communications resonate across audiences. This leader will develop integrated strategies that align brand, communications, and go-to-market priorities to drive market awareness, credibility and growth. This job posting is being used to fill an existing vacancy.

What You'll Do 

Corporate and External Communications

• Lead the development and execution of Versaterm’s communications strategy across media relations, corporate reputation and brand storytelling.
• Drive proactive and reactive media engagement to strengthen Versaterm’s position as an industry leader, including thought leadership, issues management and executive visibility.
• Manage global PR agency partnerships and external communications partners, ensuring consistency of message and excellence in execution.
• Oversee corporate announcements, product launches and strategic narratives that highlight Versaterm’s innovation, customer impact and growth momentum
• Partner with industry analysts, conference organizers and associations to secure earned visibility for Versaterm and its executives.

Executive Communications

• Develop strategic communications for senior leaders, including keynote speeches, op-eds, thought leadership articles and investor presentations.
• Support internal and external presentations that articulate Versaterm’s mission, strategy and performance with clarity and impact.

Content Strategy & Thought Leadership

• Develop and lead a content strategy focused on thought leadership, industry insights and SEO-driven content to increase visibility and authority.
• Oversee the creation of high-quality content, including blogs, articles, reports and executive bylines that position Versaterm as a leader in public safety technology.
• Partner with subject matter experts and leadership to translate complex topics into compelling, accessible narratives.
• Ensure content is optimized for search and aligned to key audience needs, trends, and industry topics.
• Shape communications that connect employees to the company’s vision, values and priorities, building alignment and engagement across teams.

Brand & Creative

• Define and evolve Versaterm’s brand positioning, messaging and voice across all external channels.
• Establish and maintain brand guidelines, ensuring consistency across all communications, campaigns and touchpoints.
• Lead creative direction and oversee the development of visual assets, including digital, social, events and campaign materials.
• Manage internal and external creative resources, including designers, agencies and freelancers.
• Ensure all brand expressions reflect Versaterm’s market positioning and differentiation  

Integrated Strategy & Cross-Functional Collaboration

• Collaborate closely with Product, Sales and People to align messaging and ensure storytelling consistency across all channels.
• Lead crisis and reputation management planning, ensuring readiness and coordinated response across functions.

What You’ll Bring

• Bachelor’s degree in Communications, Public Relations, Marketing or a related field.
• 10-15+ years of experience in corporate communications, public relations or related fields, ideally in public safety or technology, with 5 years leadership experience.
• Proven track record of developing and executing global communications programs that drive visibility and influence.
• Strong media relations expertise, with established relationships across technology, business and industry trade media.
• Experience managing and collaborating with global PR and communications agencies.
• Exceptional storytelling, writing and executive communication skills.
• Ability to translate complex technology and business strategies into compelling, human-centered narratives.
• Strategic mindset with hands-on execution ability; comfortable operating both at a high strategic level and in day-to-day delivery.
• Experience leading internal communications or culture initiatives.

Due to the nature of our work with public safety agencies, this position requires compliance with the FBI's Criminal Justice Information Services (CJIS) Security Policy. Candidates must successfully pass a comprehensive, fingerprint-based background check. Please note that specific customer contracts may impose additional security verification requirements. Obtaining and maintaining all required security clearances is a condition of employment. For more information on CJIS security requirements, please visit the FBI's CJIS Security Policy Resource Center.

Versaterm is committed to fair and equitable compensation that is competitive, consistent, and aligned with the value each role contributes to our organization. The starting salary for this position will be dependent upon many factors, such as the successful candidate’s skills, experience, education, training as well as internal equity, market data, and business needs. In addition to base salary and our comprehensive benefits offering, some roles may also be eligible for variable compensation such as incentive plans or discretionary performance bonuses.