A LITTLE BIT ABOUT THE ROLE:  

Join us, where we’re building the next generation of brand creativity - powered by Pencil Pro, our in-house GenAI platform. As AI Creative Lead, you’ll be part of a lean global AI team that shapes how creative work is generated, tested, and deployed across some of the world’s most iconic brands. 

This is a hands-on, highly visual and experimental role, working with advanced generative tools like VEO 3.1, ChatGPT 5.2, Gemini 3 Pro and new Models as they merge within a structured sandbox environment. You’ll co-design new creative formats, run pilots, and support creative teams in applying these technologies confidently. 

We’re not looking for a classic art director. We’re looking for someone with creative instinct and systems thinking, who can bridge ideas with execution — and help others do the same.

WHAT YOU WILL BE DOING:

Creative AI Innovation & Prototyping 

• Build and evolve creative GenAI assets — from static visuals to image generation agents 
• Develop and document creative prompt systems, reusable templates, and agentic creative flows 
• Translate ambiguous requests into actionable creative directions and outputs 

Studio Enablement & Creative Support 

• Work directly inside our Pencil Pro ecosystem, building and testing prompt systems, templates, and image agents 
• Partner with studios across markets to bring GenAI creative capabilities into everyday workflows 
• Guide teams through image generation, format development, visual troubleshooting, and creative use of AI 
• Lead hands-on training, champion sessions, and co-creation demos with local and global creatives 
• Support enablement through asset packs, prompt kits, and layout systems designed for scaling 

Creative AI Innovation & Prototyping 

• Design and evolve generative creative outputs for POSM, social, packaging, and eCommerce 
• Build structured prompts, visual templates, and creative logic using Pencil and AI Sandbox 
• Develop new asset formats (e.g. I2V key visuals, image-to-layout systems, I2V, VO, Sound and Music generation) 

Client-Facing Creative Exploration 

• Co-develop and present pilots, proof-of-concepts and creative experiments with Head of AI 
• Help stakeholders understand the potential of AI — and how to brief, prompt, and judge GenAI work 
• Contribute to strategic propositions that showcase creative speed, scale, and visual performance 

Creative Workflow Troubleshooting 

• Act as an escalation point for AI visual quality or misalignment issues across studios 
• Help resolve prompt inconsistency, style mismatch, or fidelity breakdowns across creative tools 
• Support structured feedback loops and help maintain creative QA within Pencil Pro 

Tool & Model Exploration 

• Work with emerging model capabilities (e.g. VEO 3.1, GPT-5.2, Gemini 3 Pro Thinking) in coordination with the platform team 
• Share learnings from pilot formats to guide tooling and interface development 
• Feed future-facing concepts into the global AI roadmap 

WHAT YOU WILL NEED TO BE GREAT IN THE ROLE 

AI Creative Skills 

• Confident working hands-on inside structured GenAI platforms like Pencil Pro 
• Experience designing for image and video agents, key visual generation, and I2V pipelines etc. 
• Understanding of how to prompt and troubleshoot within systems like VEO, ChatGPT, and Gemini 
• Strong visual sensibility – comfortable iterating visual assets, scoping image prompts, and briefing creative direction 
• Bonus: Familiarity with structured layout design, modular templates, or agent-style thinking 

Strategic & Operational Mindset 

• Able to bring clarity to creative ambiguity — and structure to iterative work 
• Comfortable collaborating with operations, strategy, tech, and production 
• Strong communicator — visually and verbally — in explaining AI creative workflows 
• Confident presenting work-in-progress to clients, peers, and partners 

Personal Attributes 

• Proactive, resilient, and self-starting 
• Energised by experimentation and co-creation 
• Detail-focused, visually literate, and highly collaborative 
• Comfortable working in beta environments and helping build new ways of working 

Req ID - 16524

#LI-PG1 #BTG+

Role: Creative Director (Art)

Location: Mumbai, India

About the role:  

The Creative Director will oversee and direct conceptual and design projects, and will ultimately be responsible for the quality of ideas and the end-to-end design execution of jobs, from brief through to implementation and delivery. The Creative Director will have responsibility for overseeing multiple simultaneous live projects.  

The overall objective is to direct, inspire, lead and support all levels of design and creative talent across the account, defining and advancing a positive and highly productive design culture for OLIVER.  

It is the Creative Director's job:  

• To champion creativity and excellent customer centricity.  
• To creatively direct concept designers/graphic designers/artworkers/brand journalists/copywriters harnessing their development and performance, in a manner that assures maximum efficiency and creativity.  
• To upskill both design and copy teams to ensure their output is best in class compared to any other competing agency  
• To manage, supervise, review and audit the work of designers, artworkers and copywriters to ensure the creative level expected of OLIVER is being met.  
• To help drive maximum efficiency, productivity and the maintenance of the highest quality of creative concept, design and artwork.  
• To oversee, manage and review new creative concepts for both new and existing clients.  
• To undertake the design of digital collateral, to the client’s brief and exacting standards and within agreed timeframes.  
• To act as brand guardian to ensure all design collateral produced is faithful to the client’s brand guidelines.  
• To work actively with all internal and external stakeholders to ensure the delivery of the highest level of client service from OLIVER.  
• To collaborate closely with the Leaders to organise and prioritise workload, especially around deadlines.  
• Be flexible to respond to increases in workload/tight deadlines.  
• To build on our strong client relationships and to be the equal creative partner of the Group Account Director to drive new business forward with existing and new clients.  
• Attend company meetings and social events both with OLIVER and with the client.  
• To work with and support the OLIVER team in order to deliver excellent consumer experiences.  
• Some working outside of normal office hours might be required to meet deadlines and strategic objectives.  
• To inspire the team and help them think about innovative and ground breaking creative campaigns for brands across the biz.  

What you will be doing:  

• To work with the GAD and BD to define and implement the creative strategy for the studio.  
• To motivate and influence the creative team to constantly strive for excellence in performance.  
• To proactively monitor the quality of copy & design projects being produced and submitted by leading internal review sessions and seeking feedback from both internal and external stakeholders.  
• To oversee and manage the timely delivery of all jobs / projects going through the studio, always taking into consideration the clients’ requirements and expectations.  
• To investigate, propose and implement innovative ways of delivering creative services to maximise efficiency and productivity.  
• To actively oversee and manage team meetings, forward scheduling meetings and work review meetings.  
• To manage, oversee and coordinate the sharing of knowledge and the facilitation of learning within the team and all other employees to improve business practices, refine processes, aid and promote the development of creative ideas and introduce new services.  
• To organise monthly work / successes / learnings presentations to the wider SMT team to showcase work from the studio/team managed.  
• Attend client meetings, present work, discuss needs and identify opportunities.  
• To assign creative leads and develop accounts and creative teams.  
• To work actively with the workflow / studio manager in coordinating the effective allocation of design resource, facilitating information from colleagues, business managers and staff. In order to provide effective resource support to meet client demands and to cover flexible working, holiday and sick leave requirements in the most economical manner.  
• To act as brand guardian to ensure all design collateral produced by the creative team is faithful to the client’s brand guidelines.  
• To ensure all Unilever digital guidelines, and other mandatory processes and guidelines are always followed by the creative team and to be the final gatekeeper for all creative work before delivery.  
• To work actively with all internal and external stakeholders to ensure the delivery of the highest level of client service from all creative team members.  
• To manage, train and mentor staff and oversee their professional development through the setting of SMART objectives and PDPs, offering knowledge, motivation, support and experience as required, including but not limited to their creative and technical skill, so as to increase productivity, staff retention and enhanced staff morale.  
• With the assistance of Design Team Leaders, ensure all staff members accurately record timesheets and show positive billable utilisation rates within their timesheets..  
• Other ad-hoc duties as and when required.  

What you need to be great in this role:  

The Creative Director will combine first-class design expertise, creativity and thought leadership with commercial acumen and leadership gravitas.  

The Creative Director will:  

• Be hands on with a strong focus on digital.  
• Be experienced in directing complex, commercial, design projects involving senior stakeholders and interdisciplinary creative teams with strong experience across FMCG category.  
• Be highly creative with the ability to generate ideas and practically contribute to copy and design details, demonstrating exceptional pure graphic design and typography skills.  
• Have deep technical design skills in one or more discipline, e.g. Design for Digital, Brand Immersion, Events, User Experience, etc.  
• Have a proven ability to communicate and liaise with all levels in the business.  
• Have a proven ability to influence stakeholders at all levels, including outside the design team.  
• Have a proven ability to effectively manage creative teams.  
• Have Director level written and verbal communication skills, including public speaking.  
• Be proficient in Adobe CC, Microsoft Office and other related software.  
• Be a driven, proactive, helpful, and enthusiastic team player.  
• Have excellent customer relationship skills.  
• Passion for and inquisitive about AI and new technologies  
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical. 

Req ID: 17501

#LI-SP1 #LI-Onsite

About the Role

NICE is seeking a talented AI Engineer to accelerate innovation across the APAC region by leading AI-centric Proof of Concepts (POCs) and Pilots alongside our extended solution and sales engineering teams. This role sits at the intersection of cutting-edge AI development and customer-facing technical delivery, with a special focus on Agentic AI solutions that push the boundaries of what is possible with intelligent automation and large language models.

The AI Engineer will work hands-on to design, build, and demonstrate AI-powered solutions, translating complex technical capabilities into tangible business value for customers across APAC.

How will you make an impact?

Agentic AI POCs & Pilots

• Design and build Agentic AI proofs of concept

     Architect and develop end-to-end Agentic AI solutions demonstrating autonomous decision-making, multi-step reasoning, and task orchestration across APAC customer engagements.

• Prototype rapidly

     Build lightweight, demonstrable prototypes using LLMs, agent frameworks, and NICE /Cognigy platform APIs to showcase the art of the possible.

Development & Engineering

• Develop and integrate APIs, webhooks, and microservices connecting LLMs and AI models to enterprise platforms and CX workflows.
• Build and maintain reusable AI accelerator assets, code templates, and demo environments for the extended APAC team.
• Implement prompt engineering strategies, RAG pipelines, and agent orchestration frameworks LLM & AI Model Expertise
• Apply knowledge of large language models (GPT-4, Claude, Gemini, Llama, etc.) to design appropriate solutions for customer use cases.
• Evaluate and select the right model, fine-tuning approach, or retrieval strategy for each POC based on accuracy, latency, and cost requirements.
• Stay current with the rapidly evolving LLM ecosystem including model releases, agent frameworks, and emerging AI tooling.

Collaboration & Knowledge Sharing

• Contribute to internal playbooks, documentation, and demo libraries to uplift the broader team’s AI capabilities.
• Engage with customers directly to understand requirements and translate them into practical AI solution designs.

Have you got what it takes?

• Bachelor’s degree in computer science, Software Engineering, or a related field or equivalent experience.
• 4-8 years of software development experience in developing high performance, highly available and scalable enterprise-grade software products that can perform, scale, and integrate into a broad enterprise ecosystem.

Programming proficiency:

.

• Experience with REST APIs, JSON, cloud SDKs
• Familiarity with data processing, vector databases and embedding pipelines for RAG architecture.
• Ability to debug, iterate quickly, and deliver working demos under tight timelines.

AI & Machine Learning Understanding

• Solid conceptual and practical understanding of machine learning fundamentals, NLP/NLU, and generative AI.
• Experience designing or building Agentic AI systems — including tool use, memory, planning, and multi-agent coordination.
• Understanding of responsible AI practices, hallucination mitigation, and evaluation methodologies for LLM outputs.

LLM Usage & Prompt Engineering

• Proficient with LLM APIs     including OpenAI, Anthropic Claude, Google Gemini, Azure OpenAI, and open-source models via Hugging Face or Ollama.
• Strong prompt engineering skills: few-shot prompting, chain-of-thought, structured outputs, and system prompt design.

Version Control & Collaboration Tools

• GitHub / Git proficiency:

     Comfortable with branching strategies, pull requests, code reviews, and collaborative development workflows.

• Ability to manage, share, and version AI demo assets and code in shared repositories accessible to the extended team.
• Experience with CI/CD basics and familiarity with tools such as GitHub Actions, or similar pipelines, is advantageous.

.

You will have an advantage if you also have:

• Experience with NICE CXone, Cognigy (conversational AI & agent orchestration platform), or similar CCaaS / conversational AI platforms.
• Knowledge of the APAC technology landscape and experience working with enterprise customers in the region.
• Background in contact centre, CX, or enterprise SaaS environments.
• Exposure to voice AI, speech-to-text/text-to-speech pipelines, or real-time AI in contact Centre contexts.

What’s in it for You?

Join an ever-growing, market-disrupting, global company where teams — comprised of the best of the best — work in a fast-paced, collaborative, and creative environment. As the market leader, every day at NICE is a chance to learn and grow, and there are endless internal career opportunities across multiple roles, disciplines, domains, and locations. If you are passionate about AI, innovative at heart, and excited to constantly raise the bar on what intelligent technology can do, you may just be our next NICEr!

Enjoy NICE-FLEX!

At NICE, we work according to the NICE-FLEX hybrid model, which enables maximum flexibility: 2 days working from the office and 3 days of remote work, each week. Naturally, office days focus on face-to-face meetings, where teamwork and collaborative thinking generate innovation, new ideas, and a vibrant, interactive atmosphere.

Requisition ID: 10692                

Reporting into: Director,Solution Engineering

Role: GenAI Creative Director 
Location: Remote working until further notice 

A little bit about the role: 

Awareness and adoption of GenAI technology has transformed advertising, creating entirely new opportunities, and challenges for creative teams. We’re looking for a GenAI Creative Director to lead a team of GenAI Art Directors and Creators. You will be trained on our AI platform, Pencil, and will be using Pencil along with a full range of other AI tools to ensure you and the team deliver high-performing, innovative ads. Looking for someone who has global beauty brand exposure.

You’ll be the go-to leader for creative problem-solving, guiding your team to push the boundaries of GenAI’s potential, overcoming current limitations, and constantly evolving our creative approach as the technology advances. 

We need a multi-skilled CD who will direct, inspire, and uplift creative talent at every level, while driving a culture of innovation, positivity, and excellence in GenAI-powered advertising for Brandtech+. 

What you'll be doing: 

• Lead GenAI-Driven creative excellence. 

• Set the standard for quality and originality in GenAI-powered advertising, personally guiding the creative process from brief to delivery. 

• Oversee the end-to-end creation of GenAI content - providing direction on concept, copy, design, image/video generation, and final assembly - ensuring all work meets the highest creative and client standards. 

• Foster a culture of experimentation and learning, keeping the team informed and inspired by emerging GenAI trends and best practices. 

Inspire, Mentor, and Develop Teams 

• Lead, support, and elevate a team of GenAI Art Directors and Creators by offering mentorship and technical insight. 

• Champion knowledge sharing, facilitate regular reviews, and drive growth at every level, ensuring a positive, collaborative culture. 

• Conduct ongoing evaluations to identify development needs, boost staff morale, and enhance creative capabilities across the team. 

Client Partnership & Business Impact 

• Collaborate with Account teams to interpret client briefs, present GenAI-driven solutions, and manage expectations, educating stakeholders on GenAI’s potential and current limitations. 

• Showcase BRANDTECH+ expertise through clear process transparency and successful case presentations to clients and the wider business. 

• Contribute to business growth by sharing GenAI’s creative potential with clients and identifying opportunities for expanded engagement. 

Shape Workflow & Brand Integrity 

• Work closely with resourcing teams to allocate resources efficiently, ensuring the right expertise is applied to each project and deadlines are met. 

• Uphold client brand standards across all creative output, acting as a vigilant brand guardian and maintaining consistency at every touchpoint. 

Drive Continuous Innovation 

• Where needed, collaborate with Product and Training teams to explore, pilot, and refine new GenAI tools, workflows, and features. 

• Provide actionable feedback, champion responsible GenAI deployment, and support the roll-out of new techniques and innovations across the team and business. 

What you'll need: 

• Experience working with Global Beauty or personal care brand.
• Be highly creative with a strong background in traditional (non AI) advertising.  
• Track record of delivering real-world digital advertising. 
• Proven expertise and hands-on experience with GenAI tools (e.g., ChatGPT, Midjourney, Adobe Firefly etc). 
• Deep knowledge of GenAI techniques: prompting, model selection, multi-stage workflow integration, and creative fine-tuning. 
• A critical eye for detail - able to analyse GenAI-generated outputs, quickly spot subtle errors or inconsistencies, and correct them via prompt refinement or additional editing tools to achieve polished results. 
• Strong judgment in evaluating briefs and strategically identifying where and how GenAI can be integrated into the creative workflow for maximum efficiency and impact. 
• Passion for AI and new technology 
• Proficiency in Adobe Creative Cloud and related creative software. 
• Outstanding leadership and team-management skills; ability to motivate, influence, and develop multidisciplinary teams. 
• Prior agency experience preferred; comfortable directing complex, cross-functional creative projects. 
• Excellent written and spoken English, with public speaking, presentation, and client-facing communication abilities. 
• Collaborative, solution-oriented mindset with a positive attitude towards GenAI’s creative potential. 
• Strong commercial acumen; able to balance creative ambition with business objectives. 
• Up-to-date understanding of the ethical and legal implications of GenAI in advertising to ensure responsible usage and outputs. 
• Willingness to be hands-on and detail-oriented while also operating at a strategic level. 
• Competency in Microsoft Office and other business tools. 

Req ID - 17022

#BTG+ #LI-PG1

Role: Creative Director - Generative AI & Design | Beauty AI Studio

Location: Mumbai, India 

Work Timings: 6:30am to 3:30pm   

About the role: 

This is an opportunity to join Beauty AI Studio (BAIS), OLIVER's creative solution designed specifically for Unilever's Beauty & Wellbeing portfolio, as Creative Director — setting the creative standard for Gen AI-powered beauty content across multiple markets and some of the world's most iconic beauty brands, including Dove, TRESemmé, Pond's, and Simple, to name a few. 

Based in the BAIS Maker Hub in India with a hybrid working arrangement, you'll be the creative authority at the heart of the Hub — ensuring every asset produced meets the premium beauty aesthetic that Unilever's brands demand, regardless of the market it's made for. You'll interface directly with in-market brand teams, BAIS client service leads, project managers, and Comms Strategists — translating brand vision and market insight into creative direction that the Hub's production teams can execute with precision, consistency, and craft. 

We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process. 

The Creative Director is the creative conscience of the BAIS Maker Hub — accountable for the quality, consistency, and beauty aesthetic of all Gen AI-assisted creative output produced for Unilever Beauty & Wellbeing across multiple markets. This is a director-level role that combines daily programme management and team guidance with senior creative authority: setting the standard, defending it rigorously, and building the capability of the team around you to meet it every time. 

You'll provide strategic creative direction across the Maker Hub's output — from social-first content and hero campaign films to retail and e-commerce assets — ensuring Gen AI tools are used with intention, human creative oversight is never compromised, and the visual language of each Unilever brand is upheld across every deliverable. With deep expertise spanning copywriting, art direction, design, print, advertising, and broadcast creative, you'll lead these disciplines across the organisation as required — designing creative solutions that meet Unilever's business needs at a strategic level, not just a production one. You'll work closely with in-market brand teams and BAIS client service, project management, and Comms Strategy functions to ensure creative direction is grounded in brand strategy, market insight, and platform relevance — and that the Hub's output reflects the highest standards of beauty aesthetics across skincare, haircare, and wellness categories. 

What you will be doing: 

The role combines senior creative direction with daily programme management: setting quality benchmarks for AI-assisted production, leading creative reviews across all active workstreams, and ensuring Gen AI tools are used with rigorous human oversight. The Director also serves as the most senior creative point of contact on key accounts, presenting work with authority to senior Unilever stakeholders and building trust in AI-assisted creative production at the highest level. 

The role requires deep beauty sector expertise — specifically across skincare, haircare, and wellness — alongside advanced proficiency in Gen AI image, motion, and design tools, and broad creative leadership across copywriting, art direction, design, print, advertising, and broadcast. The successful candidate will interface with in-market brand teams across multiple markets, partner with client service, project management, and Comms Strategy functions, and mentor the Hub's creative and production talent. This is a senior leadership position that demands both aesthetic precision and operational clarity — the ability to hold a premium creative standard at scale, drive Gen AI innovation across the programme, and develop the team and frameworks that make consistent, high-quality beauty content possible. 

Creative & Technical Leadership:  

• Set and own the creative standard for all Gen AI-assisted output produced by the BAIS Maker Hub — holding quality across social, digital, e-commerce, print, advertising, broadcast, and campaign assets for Unilever Beauty & Wellbeing brands across multiple markets. 
• Provide strategic creative direction to the Maker Hub's production teams — translating brand briefs, market insight, and beauty aesthetic principles into clear, actionable creative direction that teams can execute consistently at scale. 
• Lead creative reviews across all active workstreams — evaluating output against brand standards, beauty aesthetic benchmarks, and platform requirements before delivery to in-market teams or clients. 
• Establish and maintain creative quality benchmarks for Gen AI-assisted production — defining what premium beauty looks like across skin texture, colour grading, light quality, product rendering, and brand tone for each Unilever brand. 
• Lead creative insight development and creative input to toolkits as required — ensuring the Hub's creative frameworks and assets are strategically grounded and practically usable across markets. 
• Design creative solutions to meet client business needs at a strategic level — applying knowledge across copywriting, art direction, design, concept development, print, advertising, and broadcast creative. 
• Identify and resolve creative quality issues proactively — providing clear, constructive direction that elevates output without disrupting delivery momentum. 
• Oversee the creative development of all collateral material produced by the Hub — from origination and concepting through to final execution. 

Programme Management & Account Leadership:

• Provide daily programme management and team member guidance across the Maker Hub — ensuring creative workstreams are well-directed, priorities are clear, and production teams are supported to deliver to the required standard. 
• Oversee multiple accounts or the largest, most complex client accounts within the BAIS programme — and serve as the most senior creative point of oversight on certain accounts where required. 
• Act as a significant communicator and creative lead for large strategic client accounts — presenting work with authority, building trust with senior Unilever stakeholders, and representing the creative quality of the Hub at the highest level. 
• Manage the creative health of accounts proactively — identifying risks to quality, consistency, or client confidence early and resolving them decisively. 

Gen AI Creative Direction:

• Direct the Maker Hub's use of Gen AI tools within the creative process — establishing best practices, prompting frameworks, and quality control processes for AI-assisted content production across beauty categories. 
• Evaluate and integrate emerging Gen AI tools and techniques into the Hub's creative workflows — assessing their impact on output quality, production efficiency, and brand integrity. 
• Set clear parameters for where Gen AI enhances creative output and where human craft and oversight must lead — ensuring the team applies rigorous judgement to every AI-assisted deliverable. 
• Drive innovation in Gen AI creative approaches across the BAIS programme — sharing best practice, leading knowledge sessions, and continuously raising the capability of the Hub's creative and production teams. 

Cross-functional Collaboration 

• Interface with in-market brand teams across BAIS markets to understand local beauty culture, brand priorities, and market-specific creative requirements — ensuring Hub output is culturally relevant and brand-consistent in every market it serves. 
• Partner with BAIS client service leads, project managers, and Comms Strategists to align creative direction with strategic intent, delivery timelines, and client expectations. 
• Collaborate with Comms Strategists on campaign and content development — ensuring creative execution reflects the strategic platform and resonates with target audiences across each market. 
• Build trust with Unilever brand stakeholders in Gen AI creative applications — presenting work with authority, explaining creative decisions clearly, and demonstrating the value of AI-assisted production without compromising brand equity.

Team Development & Studio Leadership 

• Mentor and develop the creative and production talent within the BAIS Maker Hub — building capability in Gen AI tools, beauty aesthetics, and creative craft across the team. 
• Foster a culture of creative rigour, continuous learning, and responsible AI adoption across the Hub. 
• Contribute to the hiring and onboarding of creative talent within the Maker Hub — helping to build a team with the skills, mindset, and aesthetic sensibility the programme requires. 
• Oversee studio-level creative governance — ensuring consistent application of brand guidelines, quality standards, and AI usage protocols across all active workstreams. 
• Lead the organisation's practice in print design, advertising creative, and broadcast creative — setting standards and sharing expertise across the wider OLIVER network as required.

What you need to be great in this role: 

Creative Leadership and Beauty Craft 

• A portfolio that demonstrates senior creative leadership on premium beauty brands — a sophisticated, proven understanding of beauty aesthetics across skincare, haircare, and wellness categories is essential for this role. 
• Proven ability to set and hold a high creative standard across a production team — with experience leading creative reviews, elevating output quality, and defending creative decisions to senior beauty brand stakeholders. 
• Deep sensitivity to beauty aesthetics: colour grading, skin and texture rendering, light quality, product photography, and the visual language of premium beauty across digital, social, and e-commerce formats. 
• Extensive experience across print design, advertising creative, and broadcast creative within the beauty sector — with the authority to lead these disciplines across the organisation as required. 
• Strong working knowledge of copywriting, art direction, design, and concept evaluation — able to lead and judge creative work across disciplines, not just within a single specialism. 
• Experience leading creative insight development and contributing creative input to beauty brand toolkits and strategic frameworks. 
• Experience translating beauty brand strategy and market insight into creative direction and creative solutions that address client business needs at a strategic level. 
• Confidence presenting and defending creative decisions to senior client and brand stakeholders, including cross-market teams. 

Programme Management and Account Leadership 

• Proven experience providing daily programme management and team guidance within a studio or in-house environment — with the organisational clarity to manage multiple accounts or the largest client accounts simultaneously. 
• Experience serving as the most senior creative point of oversight on complex, large-scale accounts — and acting as a significant communicator with senior client stakeholders. 
• A track record of managing client relationships on large strategic accounts: building trust, managing expectations, and sustaining creative confidence at the most senior level. 

Gen AI and Technical Expertise 

• Strategic integration of Gen AI tools across studio projects and creative operations — with a track record of improving output quality, production efficiency, and creative innovation. 
• Experience setting Gen AI governance, quality standards, and prompting frameworks at studio or programme level. 
• Advanced knowledge of Gen AI motion, image, and design tools — including text-to-video, image-to-video, AI-assisted compositing, and upscaling workflows. 
• Proficiency in Adobe Creative Suite and equivalent design and production applications. 
• Strong critical evaluation of AI outputs — understanding where AI genuinely enhances craft and where it introduces errors, inconsistency, or brand risk. 

Cross-functional and Stakeholder Leadership 

• Experience working across client service, project management, and strategy functions within an in-house studio or agency environment — with the ability to align creative direction to strategic, operational, and commercial requirements simultaneously. 
• Experience interfacing with in-market brand teams across multiple markets — understanding how to adapt creative direction to local cultural and market contexts without losing brand consistency. 
• Strong written and verbal communication skills — able to articulate creative vision clearly to diverse audiences across functions and markets. 

Experience:

• Senior creative leadership experience within the beauty sector is a requirement for this role — candidates without beauty brand experience will not be considered. 
• Experience leading creative output across multiple markets simultaneously — with an understanding of how beauty aesthetics and platform requirements vary across markets. 
• Experience managing or directing Gen AI-assisted creative production within a studio or in-house environment. 
• Familiarity with social, digital, e-commerce, retail, print, advertising, and broadcast media platforms and the content requirements specific to each. 

Gen AI & Agentic Thinking 

• Strategic integration of Gen AI across studio projects and operations — with experience setting AI governance and quality standards at studio or programme level. 
• Experience driving AI innovation across a creative team — sharing best practice, running knowledge sessions, and building collective capability in Gen AI tools and prompting practices. 
• Agentic leadership for complex creative and operational challenges: a systematic, goal-oriented approach to breaking down problems, identifying optimal creative paths, and delivering with consistency and precision. 
• Thought leadership on AI's role in beauty creative — able to articulate its value, limitations, and future direction to clients, brand teams, and internal stakeholders with authority. 
• Strong understanding of responsible AI adoption — ensuring human creative oversight, brand integrity, and ethical application are maintained across all Gen AI-assisted output. 

Formal qualifications are welcome. Equivalent experience counts. Experience can be gained through work, study, volunteering, or self-directed learning. 

If you're excited about this role but don't meet every requirement, we encourage you to apply. 

Ready to define what premium beauty looks like in the age of AI — and build the team and standards that make it happen? Apply to the role with your CV & your portfolio and let's talk. 

Req ID: 17066

#LI-RO1 #LI-Hybrid

Role: Art Director 

Location: Mumbai, India

About the role:

The Digital Art Director will be managing projects for key global brands across multiple platforms and channels. Together with the Lead Creator, you will develop digital concepts, art direction and assets that demonstrate exemplary standards in craft, whilst adhering to the client’s brand guidelines. Experience in Adobe After Effects / basic motion graphics required. 

What you will be doing: 

• Art direct and produce high standards in craft and innovative work across platforms 
• Be accountable for the full creative process from concept to execution 
• Work closely with Lead Creator to create strong concepts from the initial briefing 
• Assist the Lead Creator in pitching creative solutions in response to client’s marketing strategies 
• Manage the preparation of all finished artwork files that will comply with the correct output specifications 
• Ensure all design work is aligned with the latest digital requirements and social trends 

What you need to be great in this role: 

• Strong in ideation and concepting from big ideas to digital and social campaigns 
• Strong art direction and visualisation skills from static to motion 
• Good understanding of the digital landscape and social assets development 
• Strong typographic skills 
• A highly creative integrated designer that can positively influence client briefs with your innovative ideas 
• Confident in bringing your own ideas and creativity to projects whilst working within a broad range of design guidelines across a variety of artwork collateral 
• Understanding of design principles and an awareness of UX, UI and Responsive Design trends 
• Effectively organising and prioritising workload to manage timely client delivery 
• Excellent Adobe CS skills. Experience in Adobe After Effects / basic motion graphics required 
• Ability to take ownership of projects from concept through to completion 
• Attention to detail and able to work under own initiative 
• Excellent project management skills 
• Excellent experience working closely with clients during kick-off 
• Confident in presenting work to internal teams and to clients 
• Believes in making this world a better place though meaningful work 
• Enjoys working in a fast-paced, changing client environment 
• A passionate, driven and enthusiastic creative 
• Never settling for good and constantly strives to deliver the best 
• Self-motivated, working with high accountability and little supervision 
• Collaborative team player with an open mind 
• Possess the aptitude to learn new software effectively 
• Passion for and inquisitive about AI and new technologies 
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical 

Req ID: 16234

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