In the Media Buyer/ Account Manager role, you’ll be partnering closely with client teams to manage digital media campaigns end-to-end. In this role, you will take full ownership of multi-platform digital campaigns, spanning Google, Social, and Programmatic -  for a portfolio of clients across multiple markets.

You will be expected to own account delivery, bring strategic thinking to client conversations, and execute with precision. You will be the go-to person for your accounts - owning output quality, platform decisions, and cross-team communication.

What you’ll do:

Campaign Execution & Performance

• Develop, launch, and manage multi-platform digital campaigns across Google Ads (SEM, PMax, Demand Gen, etc.), Social (Meta, TikTok, Reddit, LinkedIn, etc.), and Programmatic (DV360).
• Own end-to-end campaign setup on the platforms, ensuring zero errors, from trafficking creatives to pre-launch QA.
• Continuously monitor, analyze, and optimize campaigns -  pacing, performance, and budget management across all active platforms.
• Manage multichannel programmatic campaigns (desktop, mobile, video); troubleshoot delivery and performance issues proactively.
• Lead A/B testing across ad creative, placement, landing page, and post-conversion touchpoints.
• Meticulous attention to detail - campaigns trafficking correctly, pacing data accurately, QAs thorough before every launch. 
• Proactive problem solver - use platform knowledge to propose solutions at every stage of campaign execution.

Reporting, Insights & Strategy

• Conduct full campaign analysis - performance, optimisations, issues -  and translate data into clear, actionable recommendations for clients.
• Deliver structured weekly, monthly, and ad-hoc reports: top-level metrics first, breakdowns second, observations and strategic recommendations always included.
• Build data visualisations and reporting frameworks that help clients make faster, better-informed decisions.
• Define and track KPIs, success metrics, and investment recommendations in alignment with client objectives.
• Clear, technical understanding of KPIs, formulas, and the interrelations between performance factors, able to explain any metric to any audience.
• Analyse large datasets, extract meaningful insights, and present data in a way that drives client decision-making. Understand what story the data is telling and extrapolate quantitative findings into valuable, client-ready learnings.
• Think strategically about complex, multi-platform issues - formulate recommendations that drive measurable ROI.

Client & Team Collaboration

• Partner with onshore client teams to deliver media recommendations and optimisation strategies aligned with client objectives.
• Lead and contribute to client-facing and internal calls - presenting data clearly, handling questions confidently, and driving next steps.
• Exceptional presentation and communication skills - fluent in English, professional and concise in all written and verbal communication.
• Maintain up-to-date knowledge of media technology, buying platforms, and analytic tools.

What We Need:

• 5+ years of hands-on paid media experience across Google Ads, Social, and Programmatic, with strong platform proficiency across SEM, PMax, Demand Gen, Meta, DV360, TikTok, Reddit, and LinkedIn.
• Familiarity with ad servers (CM360) is a plus.
• Fluency in English is a must-have
• Exceptional presentation skills, comfortable speaking about and presenting data to clients
• Collaborate effectively within a dynamic team and confidently present data insights to clients.
• Think strategically about complex issues, formulating recommendations that drive high ROI.
• Be proactive, disciplined, organized, and highly motivated to excel.
• Bachelor's degree preferred, with strong analytical skills and a demonstrably successful track record.

#LI-SC1

Role 

We are looking for an experienced Manager, Field Marketing to join our team. This is a hybrid role based in Bangalore, India, reporting to the Director Marketing, India within the Marketing department. You’ll collaborate with diverse, creative people around the globe to hone the Zscaler brand, increase awareness and demand, and drive home big wins for the world’s cloud security leader and our customers worldwide.

What you’ll do (Role Expectations)

• Develop marketing strategy in sync with local business and global priorities by partnering with sales, SDRs, and cross-functional teams
• Run quarterly field marketing activities from awareness to demand generation to hit KPIs including pipe progression and marketing-sourced pipeline
• Deploy always-on digital marketing for top-funnel coverage and run account-centric programs for deeper penetration into larger accounts
• Manage the field marketing budget and co-op funds while driving measurable results against goals for MQLs and meetings
• Partner with CoE teams to scale marketing execution in India across communications, customer advocacy, and CXO programs

Who You Are (Success Profile)

• You thrive in ambiguity. You're comfortable building the path as you walk it. You thrive in a dynamic environment, seeing ambiguity not as a hindrance, but as the raw material to build something meaningful.
• You act like an owner. Your passion for the mission fuels your bias for action. You operate with integrity because you genuinely care about the outcome. True ownership involves leveraging dynamic range: the ability to navigate seamlessly between high-level strategy and hands-on execution.
• You are a problem-solver. You love running towards the challenges because you are laser-focused on finding the solution, knowing that solving the hard problems delivers the biggest impact.
• You are a high-trust collaborator. You are ambitious for the team, not just yourself. You embrace our challenge culture by giving and receiving ongoing feedback—knowing that candor delivered with clarity and respect is the truest form of teamwork and the fastest way to earn trust.
• You are a learner. You have a true growth mindset and are obsessed with your own development, actively seeking feedback to become a better partner and a stronger teammate. You love what you do and you do it with purpose.

What We’re Looking for (Minimum Qualifications)

• 6–12 years of in-country field marketing experience across both direct and partner-led channels with proven results in pipeline growth
• Demonstrated experience in digital and omni-channel marketing including ABM, social, SEM, and community marketing
• Analytical mindset with the ability to derive actionable business insights from data to drive smart decision-making
• Proficiency in Salesforce, Google Suite, and AI productivity tools

What Will Make You Stand Out (Preferred Qualifications)

• Bachelor’s degree in Marketing or Technology; MBA preferred
• Previous experience working within a high-growth SaaS or cybersecurity vendor environment
• Proven track record of utilizing AI tools for field marketing executions such as personalization, lead generation, and workflow automation

#LI-Hybrid 

#LI-SP4

BOLD is seeking a senior professional to implement and run Testing and Quality Assurance specifically designed for AI-driven products and Data Science workflows. In this role, you will bridge the gap between traditional software testing and modern machine learning evaluation. You have a great team management and organizational skills. You’ll have a broad mastery of capabilities, techniques, technologies and tools in the Testing and QA domains. You’ll be handling QA teams of various sizes and expertise.

ABOUT THIS TEAM

The Data Science department at BOLD is responsible for discovering patterns and trends in datasets to get insights, creating predictive algorithms and data models, improving the quality of data or product offerings by utilizing machine learning techniques, distributing suggestions to other teams and top management, and using data tools such as Python and SQL.

The Data Science team actively collaborates with other vertical teams such as Engineering, Portals, BI, Product, Legal. Most of the projects are focused around problems that require a mix of natural language processing and machine learning. Some of the active projects are resume parsing, ranking, summary generation, data quality and scoring, content generation, job recommendations, and conversion analysis. Apart from the business initiatives, the team also explores state of the art methods and keeps them up to to date with technology.

WHAT YOU’LL DO 

• Develop and own the QA strategy for AI-driven features, focusing on model accuracy, data drift, and performance metrics (Precision, Recall, F1-score).
• Implement state-of-the-art AI tools (e.g., GitHub Copilot, or custom LLM agents) to automate test case generation, code analysis, and synthetic data creation.
• Oversee the testing of Generative AI outputs, implementing "LLM-as-a-judge" frameworks to evaluate hallucination rates, toxicity, and prompt adherence.
• Develop and own BOLD’s quality framework from product development through to production
• Should be able to drive the initiatives (both Business and QA) in his area along with needed smooth coordination across the board to ensure a timely achievement of goal.
• Take part in Requirement Analysis, Sprint planning, Bug triage meetings.
• Liaise with product, development, and infrastructure teams to collaborate on delivery of high quality, high performance, and high availability applications
• Develop quality scripts with needed coverage to ensure defect free releases.
• Manage and mentor team members to maximize output and efficiency and promote a team culture of quality and fun
• Motivate, Encourage, Guide Teams maintaining equilibrium and satisfaction level.
• Give technical/logical solutions to problems faced by the teams and remove hurdles blocking releases.
• Evaluate and suggest new tools and technologies

WHAT YOU’LL NEED

• Solid understanding of the Machine Learning lifecycle (EDA, Training, Evaluation, Deployment).
• Experience using LLMs (GPT, Claude, Llama) and AI-coding assistants to accelerate the testing lifecycle.
• Experience in a high volume, high throughput web/ecommerce environment.
• Hands-on experience with UI/API automation (Selenium, Playwright, or Cypress) integrated with AI-driven healing capabilities.
• Experience with web service technology like XML, REST, SOAP
• Knowledge on any of the query language like SQL, JQL etc.
• Experience in testing complex web and mobile apps.
• Strong application architecture and technical knowledge
• Strong knowledge of web concepts, including web performance infrastructure.
• Able to play the role of a scrum master, with strong coordination skills
• Knowhow of basic UX standards, SEO/ SEM concepts and key tracking matrices
• Strong communication skills 

EXPERIENCE- 

• Module Lead, QA (AI/ML & Automation)- 5 years+

Position Summary

We are currently seeking an Associate Group Head / Group Head – Addressable Strategy & Activation to oversee and develop our Programmatic & MarTech service offering and to help, develop, execute, and optimize Interactive Avenues most challenging Programmatic strategies for desktop, mobile, voice search, YouTube. This role includes direct management of Programmatic team members, serving as internal analyst to maintain portfolios of the partners. This is an exceptional opportunity to build your career and work with some of the largest brands in an amazing agency environment.

Account Management

• Develop the strategy & manage the day-to-day relationships to ensure revenue growth for your portfolio of programmatic partners.
• Monitor & analyse daily activities to identify opportunities to increase revenue and challenges affecting spend or delivery.
• Help maximize revenue opportunity with all existing programmatic partners
• Understand partners’ needs and develop custom commercial & technical offers where necessary.
• Work with internal marketing team to develop marketing materials & BI team to pull together relevant trends.
• Conduct Quarterly Business Reviews for a portfolio of partners.
• Generate and manage business plans to define strategies and tactics for long-term sustained success.

Key Responsibility Areas

• Translating client campaign objectives into programmatic activation strategies; including defining and building target audiences and sourcing relevant inventory opportunities
• Provide Data Driven, Supply, AI /ML Multi – DSP / platform solutions to planning or Client teams.
• Managing campaigns, including ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs
• Provide Mid / Post campaign analysis to clients 
• Overseeing the execution of operational tasks including budget management, billing and campaign creative trafficking
• Developing strong working relationships and with planning, investment, operations and analytics team.
• Creating and enforcing workflow processes to ensure deliverables are completed accurately and on time
• Training, supporting and managing the day to day responsibilities and QAing work of more junior team members
• Conducting regular and ad hoc analysis to identify opportunities to improve performance within and across campaigns
• Keeping key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings
• Contributing to the development of best practices to improve the quality or efficiency of work within an account or broader agency programmatic team
• Team Handling (TAT, Monthly Revenues, quality check, new findings).

Skills

• Proactive and highly organised, with strong time management and planning skills
• Able to meet tight deadlines and remain calm under pressure
• Good at absorbing large amounts of information, with a general hunger for learning
• Credible, confident and articulate, with good communication and presentation skills
• Innovative and creative, with a concise, precise and effective approach to problem solving
• Excellent command on English language (Spoken and Written)
• Passion for excellence with high attention to details

Team Leadership & Development

• Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
• Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectives
• Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioural correction
• Mentor and develop his/her team, including goals/KRAs setting, collaboration, training, feedback reviews and other career development opportunities

Qualifications

Education:

• A Graduate with a management degree from an institute of reputation
• Experience with working on industry-leading DMPs, organizing 1st, 2nd, 3rd party data, segments and campaign setup
• Well versed with ad technology tools including SEM bid management tools, DSPs, planning tools
• Proficient knowledge of ad serving tools (ex: DV360, DCM)

What You Can Expect From Interactive Avenues

Interactive Avenue’s  vision is to make advertising more insightful to the brands. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

Position Summary

This role involves leadership and management and is a key contributor to the SEM and social media advertising efforts, requiring a deep understanding of digital marketing strategies and their applications, and people management. You will be responsible for leading a team of Associates and Sr. Associates focusing on campaign execution, reporting and optimization, while also mentoring and supporting junior team members in learning and improving digital marketing capabilities and career growth.

Key Responsibilities

• People Management.
• Stakeholder & Client Management. 
• Account Management.
• Account audit for several accounts. 
• Coach and train junior members.
• Review and sign-off of team output – activation setup, plans, optimizations, reports.
• Continuously test and optimize campaigns for better performance (e.g., A/B testing, audience segmentation).
• Utilize data-driven insights to optimize campaign performance and enhance customer engagement throughout the sales funnel to grow sales pipeline and revenue closure.
• Formulate Digital strategy for client’s business and ensure that recommendations and decisions are consistent with client’s objectives and strategies.
• Thought leadership in Digital new age / landscape, tools & tech know-how. 
• Lead and collaborate in coaching, managing, and educating team members.
• Oversee escalation management. 
• Attend client meetings, as needed 

Desired Skills & Experience

• Graduate in any field with 5-10 years of experience in campaign creation and knowledge in various digital media buying platforms
• Must be in Leadership role with atleast a year's experience in managing small teams of size 5+.
• Profound knowledge across multiple search/social platforms - able to understand how the platform works as well as the core and optimization concepts with the ability to apply and communicate learnings effectively and efficiently. 
• Able to execute digital campaigns and report on the learnings 
• Knowledge of KPIs and formulation for cost ranges 
• Strategic planning across multiple digital channels 
• Strong communications and interpersonal skills 
• Detail-oriented, highly organized with the ability to multi-task 
• Creativity and a keen eye for detail 
• Advanced knowledge of Excel and PowerPointBe passionate about advertising, relentless in your efforts, focused in achieving results. 
• Embrace challenges and inspire new ways of thinking. 

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

About IPG Mediabrands 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.  

Business Overview 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com. 

Position Summary

In this role, you will work closely with members of the Programmatic Team to successfully execute, manage, report and optimize programmatic campaigns on multiple platforms across the global Mediabrands.

Responsibilities

Campaign Implementation

• Manage the end-to-end process from brief through to set up, tagging and optimization to ensure report metrics are fully captured 
• Strategize and execute campaigns on our platform and ensure optimal delivery and performance 
• Analyze campaign data to develop insights and strategies for campaign optimization 
• Provide in-depth campaign insights and optimization recommendations for campaign improvement 
• Provide guidance to junior members of the team 
• Be creative: develop and share test and learn campaign optimization strategies to drive learnings and better campaign performance 
• Become a trusted advisor and expert within the programmatic trading field 
• Take an active role in developing broader programmatic strategic recommendations and best practices 
• Get the programmatic newest develop trends in global and local market to build new product and service package for local business 
• Be responsible for the client service and campaign management/operation to achieve the successful programmatic campaign delivery within KPI 
• Maintain good relationship with the partners including Media partners, DSP, Data partner, AD verification 

Strategy 

• Provide recommendations to your Client Services team for use in brief responses. 
• Present industry updates and campaign optimizations to 
• Working with Senior Campaign Manager and Programmatic to execute tests within the DSPs. 
• Update the industry benchmarks according to the Media Plans received. 

Required Skills & Experience

• 8 years professional experience in a related field with hands on end-to-end Programmatic ecosystem/campaign lifecycle and optimization experience along with Team handling capabilities
• Hands on experience and knowledge in programmatic trading • Deep understanding of DSPs/SSPs, RTB, ad exchanges, DMPs, audience targeting, Ad Verification Partners 
• Experience in campaign implementation, optimization and reporting, experience with response driven/demand generation campaigns 
• Understanding of the digital media ecosystem and technology including ad tagging and site analytics 
• Knowledge and passion for overall digital marketing crafts: digital display, digital branding, digital direct response, SEM, video & mobile 
• Must be able to work in a fast-paced environment - harvest vast amounts of information, news, data, and research and distil the most important/relevant information for your agency team and their clients 
• Well organized and capable of managing your time effectively 
• A good communicator with great listening and interpersonal skills 
• Motivated by working in a fast-paced environment where you are constantly learning and will have a career path in talent acquisition

We See You  

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community.  

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.   

We See You at IPG Mediabrands. 

About IPG Mediabrands 

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.  

Company Overview:

Blink Health is a healthcare technology company that builds products to make prescriptions accessible and affordable to everybody.  Our two primary products – BlinkRx and Quick Save – remove traditional roadblocks within the current prescription supply chain, resulting in better access to critical medications and improved health outcomes for patients. 

BlinkRx is the world’s first pharma-to-patient cloud that offers a digital concierge service for patients who are prescribed branded medications. Patients benefit from transparent low prices, free home delivery, and world-class support on this first-of-its-kind centralized platform. With BlinkRx, never again will a patient show up at the pharmacy only to discover that they can’t afford their medication, their doctor needs to fill out a form for them, or the pharmacy doesn’t have the medication in stock. 

We are a highly collaborative team of builders and operators who invent new ways of working in an industry that historically has resisted innovation. Join us!

Why This Role

This is a rare opportunity to own meaningful marketing scope on a global team, not execute against someone else's playbook. You will report directly to the VP of Customer Growth and work as a core member of a small, nimble team of marketers, engineers, and product managers who move fast and have real influence over how millions of patients access their medications. You will have a front-row seat to modern AI-enabled marketing at scale, with the ability to experiment, ship, and see impact quickly. This role sits within a globally distributed team, which means you will collaborate closely with US-based counterparts and leadership, including regular evening availability to align across time zones.

About the Role

Blink is seeking a strategic, hands-on Online Marketing Manager Growth & Lifecycle Marketing Manager to lead omnichannel lifecycle and performance marketing programs that improve patient outcomes and accelerate business growth. This role will own strategy, execution, and optimization across email, SMS, push, in-app, voice, paid search, paid social, display, and emerging digital channels. The ideal candidate blends strong marketing fundamentals with analytical rigor and practical use of AI to improve personalization, segmentation, creative velocity, and operational efficiency. You will work cross-functionally with sales, client development, product, analytics, data science, engineering, and compliance to deliver measurable impact while maintaining a high bar for patient experience, privacy, and brand integrity. This is a globally distributed team. You will work closely with US-based leadership and peers and should be comfortable with regular evening availability to support real-time collaboration across time zones.

Responsibilities

• Develop and lead an integrated online marketing and lifecycle strategy that supports patient outcomes while driving acquisition, activation, retention, adherence, and re-engagement goals.
• Own CRM and lifecycle programs across email, SMS, push, in-app messaging, and voice, including journey design, trigger strategy, audience selection, content planning, and performance optimization.
• Apply AI-enabled approaches to audience segmentation, personalization, send-time optimization, churn-risk identification, propensity modeling, and next-best-action recommendations.
• Partner with data science and analytics to operationalize predictive models and evaluate whether AI-driven interventions improve engagement, conversion, refill behavior, retention, lifetime value, and ROI.
• Design and execute a rigorous experimentation roadmap across lifecycle and paid channels, including A/B, holdout, and multivariate tests; measure incrementality and causal impact wherever possible.
• Lead paid digital marketing efforts across SEM, PLA or shopping, paid social, display, retargeting, and partner channels, optimizing toward CAC, ROAS, conversion rate, and long-term value.
• Own marketing measurement frameworks, attribution methodologies, and executive reporting; translate campaign and channel performance into actionable recommendations for leadership.
• Improve campaign development workflows through AI-assisted copy ideation, creative testing, QA support, and audience operations, with human review and clear brand and compliance guardrails.
• Collaborate with product and engineering to improve martech infrastructure, conversion tracking, event instrumentation, data quality, and campaign orchestration across the patient journey.
• Build and maintain scalable segmentation logic and first-party data strategies within CRM, CDP, and analytics environments to increase relevance and efficiency across channels.
• Ensure responsible use of AI and patient data in partnership with legal and compliance teams, with attention to privacy, consent, bias mitigation, explainability, and healthcare marketing requirements. Partner with legal and compliance teams to ensure AI tools and patient data are used responsibly, with attention to privacy, consent, and bias mitigation. You will have guardrails and support, not sole ownership of this domain.
• Stay current on digital marketing trends, platform changes, privacy shifts, healthcare engagement best practices, and emerging AI capabilities; translate relevant developments into pragmatic pilots and scaled programs.
• Mentor junior team members and agency partners, and help raise the team standard for testing discipline, measurement rigor, and modern marketing operations.

Qualifications

• 5+ years of experience in online, lifecycle, CRM, growth, or performance marketing, with meaningful ownership of patient or customer engagement programs.
• Bachelor's degree in marketing, statistics, business, communications, or a related field, or equivalent practical experience.
• Demonstrated experience working with or within US-based companies, including comfort navigating US business culture, cross-timezone collaboration, and US consumer marketing standards.
• Demonstrated success managing omnichannel campaigns across owned and paid channels, with accountability for measurable business outcomes.
• Hands-on experience applying AI, automation, predictive analytics, or generative AI tools to marketing workflows, audience strategy, experimentation, or content operations.
• Strong AI aptitude, including curiosity, sound judgment, and practical experience using AI tools to accelerate research, content development, campaign optimization, analysis, and day-to-day marketing workflows.
• Strong analytical and technical skills, including expertise in SQL and experience with BI and visualization tools such as Tableau, Looker, or similar platforms.
• Experience with CRM and marketing automation platforms such as Braze, Iterable, Salesforce Marketing Cloud, or similar tools.
• Experience with digital advertising platforms such as Google Ads, Meta, paid social, display, and retargeting platforms.
• Deep understanding of segmentation, funnel analysis, attribution, incrementality measurement, and test design.
• Excellent project management and cross-functional collaboration skills, with the ability to manage multiple priorities in a fast-moving environment.
• Strong written and verbal communication skills, with the ability to present clearly to technical and non-technical stakeholders.
• Self-starter with a strong work ethic and a track record of delivering results while working with distributed or remote teams.
• Comfortable with regular evening availability to collaborate with US-based team members and leadership in real time.

Preferred Qualifications

• Experience in healthcare technology, digital health, pharmacy, or another regulated consumer industry.
• Experience partnering with data science, product, and engineering teams to bring new measurement, modeling, or personalization capabilities into production.
• Familiarity with CDPs, data warehousing, reverse ETL, or modern marketing data stacks.
• Experience evaluating AI vendors, prompts, copilots, or marketing automation tools for quality, risk, and business impact.
• MBA or other advanced degree is a plus. MBA strongly preferred.

If you are a strategic marketer with strong analytical instincts and a practical approach to AI-enabled growth, we encourage you to apply. If you are a curious, fast-moving marketer who thrives in a high-ownership environment, is energized by AI-enabled growth, and wants to do your best work on a global team, we would love to hear from you.

ABOUT THE JOB

The Digital Marketing Specialist is a key member of the Marketing + Communications team at The MJ Companies. This role is responsible for executing and optimizing our digital marketing efforts across all channels to drive awareness, engagement, and conversions. The digital marketing specialist will collaborate across teams to ensure our digital presence supports our brand strategy, engages our audiences, and drives measurable results.

ESSENTIAL FUNCTIONS

Digital Campaign Management:

+ Plan, execute, and optimize digital advertising campaigns across Google Ads, social media platforms, and other paid digital channels to drive lead generation and conversion.

+ Manage SEO and SEM strategies to improve visibility, drive qualified traffic, and increase conversions.

+ Execute and analyze email marketing campaigns, including audience segmentation, A/B testing, automation workflows, and performance tracking.

+ Develop, schedule, and publish engaging content for social media channels; monitor performance and engagement.

Website & Conversion Optimization:

+ Optimize website performance; conduct landing page testing and implement conversion rate optimization (CRO) best practices.

+ Manage, update, and optimize website content for performance and user experience.

Analytics & Reporting:

+ Track and analyze performance across all digital channels using Google Analytics, SEMrush, and other measurement tools.

+ Develop dashboards and regular reports highlighting KPIs, ROI, and campaign performance.

+ Leverage data to make recommendations that improve campaign performance and marketing effectiveness.

Content & Brand Alignment:

+ Ensure all digital touchpoints reflect consistent brand voice, messaging, and visual identity.

+ Contribute to broader marketing initiatives, including integrated campaign planning and execution.

EDUCATION

+ Bachelor’s degree in marketing, communications, business, or a related field.

KNOWLEDGE & EXPERIENCE

+ 3-5 years of relevant experience in digital marketing, preferably in a B2B or professional services environment.

+ Demonstrable ability to analyze performance data, derive insights, and optimize campaigns accordingly.

+ Exceptional written and verbal communication skills, with strong attention to detail.

+ Ability to effectively prioritize tasks and employ critical thinking in problem solving.

+ Ability to meet deadlines in a fast-paced, quickly changing environment.

TECHNICAL FUNCTIONS

+ Proficiency with digital tools and platforms including Google Ads, Google Analytics, SEO/SEM tools (e.g. SEMrush), and social media ad managers.

+ Proficiency with marketing automation and CRM platforms (e.g. HubSpot, Marketo), including campaign setup, lead nurturing workflows, and reporting.

More about the role:

Burson is looking for a Manger– Digital Marketing, who will be responsible for determining the digital strategy for the firm’s marketing initiatives and shall take full responsibility for all online content, posted from the official company owned channels. The individual will lead digital evangelization initiatives with the leadership of the firm. 

The purpose of this role is to have an impact on the Burson Group India brand through progressive online marketing strategies across all digital media. He/she will be responsible for getting visibility through the use of social media, as well as select online media opportunities, while promoting Burson Group India’s online branding at partnership and sponsorship events. 

What you'll do:

• Plan and execute all web, SEO/SEM, social media and advertising communication campaigns, in consultation with the Head - Marketing Communications. 
• Design, build and maintain the company’s social media presence 
• Updates on events, news, posts, pictures, videos, thought leadership on various social media platforms for Burson Group India. 
• Identify opportunities to harness digital channels to deliver increased traffic to Burson Group India’s owned media channels 
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) 
• Identify and implement new digital and social media trends.  
• Identify trends and insights, and optimize spend and performance based on the insight
• Ensure Compliance
• Manage the internal network of content authors to ensure that our website and social media presences meet high editorial, usability and effectiveness standards. 
• Maintain understanding of the latest digital opportunities and trends in consumer interaction with digital technology and inspire the organization with those possibilities.

Experience that contributes to success:

• 4+ years of experience in digital marketing or marketing communications, with a strong understanding of identifying target audiences.
  
• Highly organized, with excellent time-management skills and attention to detail.
  
• Strong communication and interpersonal skills, both written and verbal.
• Persuasive, enthusiastic, and tenacious, with a proactive approach to challenges. 

About WIN 🌎

WIN is the #1 ranked company in our industry in the US and also the fastest growing. We work with both consumers and businesses, giving you exposure across the full spectrum of marketing: SEO, social, paid ads, content, and more.

Do you find yourself diving into analytics dashboards for fun, wondering how to boost conversion rates, or testing which ad headline gets more clicks? Then you might be exactly who we’re looking for.

We’re seeking a Digital Marketing Specialist who’s passionate about growth, experimentation, and continuous learning. Whether your strengths lie in SEO, paid ads, email marketing, or analytics you’ll have the freedom and support to expand your skills across all areas of digital marketing.

If you have 3+ years of hands-on experience and a genuine curiosity about how digital channels drive business results, this is your chance to make an impact.

What You’ll Do 🚀

• SEO & SEM: Optimize website visibility through on-page and off-page SEO best practices. Manage and refine Google Ads campaigns to attract high-quality leads.
• Local SEO: Execute local SEO initiatives by optimizing Google Business Profiles, updating business details, adding posts and photos, and improving visibility in local search and map results.
• Local Listings Management: Maintain NAP (Name, Address, Phone) consistency across directories, submit new listings, monitor reviews, and ensure business information is accurate and up-to-date across all platforms.
• Campaign Management: Plan, launch, and optimize digital campaigns across paid, organic, and email channels.
• Performance & Analytics: Track KPIs (CTR, CPC, conversion rate, ROI) using tools like Google Analytics, HubSpot, or similar platforms—and turn data into action.
• Marketing Automation: Build and maintain email workflows and nurture sequences that drive engagement and conversions.
• Landing Pages & CRO: Collaborate with design and web teams to create and A/B test landing pages for optimal performance.
• Content Strategy Support: Partner with content creators to ensure consistent messaging and brand tone across all campaigns.
• Budget Management: Monitor spend, analyze ROI, and ensure campaigns deliver maximum value.
• Continuous Learning: Stay on top of the latest marketing trends, tools, and competitor activity.

What We Value Most ❤️

• Curiosity: You love testing, learning, and finding new ways to improve performance.
• Collaboration: You work well with designers, content creators, and sales teams to hit shared goals.
• Communication: You can clearly explain insights and ideas, both in writing and conversation.
• Accountability: You take ownership of your projects and see them through to success.
• Positivity: You bring enthusiasm and humor to your work—and to your team.

Bonus Points If You Have ✨

• Experience with tools like Google Ads, Meta Business Suite, HubSpot, SEMrush, or Ahrefs
• Hands-on experience running paid ad campaigns or optimizing SEO
• Knowledge of local SEO tools and platforms such as BrightLocal, Yext, or Moz Local
• A strong grasp of campaign performance metrics and data storytelling

Compensation & Benefits 💼

• Competitive salary and benefits package
• 100% remote work flexibility
• Opportunities to learn from experienced marketers and grow your expertise across multiple channels
• A collaborative culture that rewards creativity, curiosity, and results

Why You’ll Love Working Here 🌟

• Be part of a high-performing, supportive team that values innovation and fun
• Make a visible impact on brand engagement and digital growth
• Learn continuously, experiment often, and see your ideas come to life
• Work with a company that combines long-term success with a fresh, start-up spirit

About WIN 🌎

WIN is the #1 ranked company in our industry in the US and also the fastest growing. We work with both consumers and businesses, giving you exposure across the full spectrum of marketing: SEO, social, paid ads, content, and more.

Do you find yourself diving into analytics dashboards for fun, wondering how to boost conversion rates, or testing which ad headline gets more clicks? Then you might be exactly who we’re looking for.

We’re seeking a Digital Marketing Specialist who’s passionate about growth, experimentation, and continuous learning. Whether your strengths lie in SEO, paid ads, email marketing, or analytics you’ll have the freedom and support to expand your skills across all areas of digital marketing.

If you have 3+ years of hands-on experience and a genuine curiosity about how digital channels drive business results, this is your chance to make an impact.

What You’ll Do 🚀

• SEO & SEM: Optimize website visibility through on-page and off-page SEO best practices. Manage and refine Google Ads campaigns to attract high-quality leads.
• Local SEO: Execute local SEO initiatives by optimizing Google Business Profiles, updating business details, adding posts and photos, and improving visibility in local search and map results.
• Local Listings Management: Maintain NAP (Name, Address, Phone) consistency across directories, submit new listings, monitor reviews, and ensure business information is accurate and up-to-date across all platforms.
• Campaign Management: Plan, launch, and optimize digital campaigns across paid, organic, and email channels.
• Performance & Analytics: Track KPIs (CTR, CPC, conversion rate, ROI) using tools like Google Analytics, HubSpot, or similar platforms—and turn data into action.
• Marketing Automation: Build and maintain email workflows and nurture sequences that drive engagement and conversions.
• Landing Pages & CRO: Collaborate with design and web teams to create and A/B test landing pages for optimal performance.
• Content Strategy Support: Partner with content creators to ensure consistent messaging and brand tone across all campaigns.
• Budget Management: Monitor spend, analyze ROI, and ensure campaigns deliver maximum value.
• Continuous Learning: Stay on top of the latest marketing trends, tools, and competitor activity.

What We Value Most ❤️

• Curiosity: You love testing, learning, and finding new ways to improve performance.
• Collaboration: You work well with designers, content creators, and sales teams to hit shared goals.
• Communication: You can clearly explain insights and ideas, both in writing and conversation.
• Accountability: You take ownership of your projects and see them through to success.
• Positivity: You bring enthusiasm and humor to your work—and to your team.

Bonus Points If You Have ✨

• Experience with tools like Google Ads, Meta Business Suite, HubSpot, SEMrush, or Ahrefs
• Hands-on experience running paid ad campaigns or optimizing SEO
• Knowledge of local SEO tools and platforms such as BrightLocal, Yext, or Moz Local
• A strong grasp of campaign performance metrics and data storytelling

Compensation & Benefits 💼

• Competitive salary and benefits package
• 100% remote work flexibility
• Opportunities to learn from experienced marketers and grow your expertise across multiple channels
• A collaborative culture that rewards creativity, curiosity, and results

Why You’ll Love Working Here 🌟

• Be part of a high-performing, supportive team that values innovation and fun
• Make a visible impact on brand engagement and digital growth
• Learn continuously, experiment often, and see your ideas come to life
• Work with a company that combines long-term success with a fresh, start-up spirit

About Subskribe

Subskribe is a cutting-edge AI-native CPQ (Configure, Price, Quote) platform specifically designed for fast-growing SaaS companies with enterprise needs. Recognized as the #1 customer-rated CPQ, billing, and revenue recognition platform on G2 for seven consecutive quarters, Subskribe unifies the entire quote-to-revenue process in a single, intuitive system. The platform features DealDesk AI, an intelligent solution that eliminates deal friction and accelerates time-to-close through AI-powered guided selling, smart summarization, and conversational support. Trusted by industry leaders like Zip, Beamery, and Chainguard, Subskribe enables businesses to create complex quotes in seconds, streamline approvals, automate subscription management, and close deals faster—all while providing powerful analytics that fuel growth. With implementation timelines measured in weeks rather than years, Subskribe is revolutionizing how modern revenue teams operate in the subscription economy.RetryClaude can make mistakes. Please double-check responses.

Position Overview

We are seeking a versatile Marketing Specialist based in India to join our team. This role will work directly with Subskribe's leadership to conceptualize, develop, and execute marketing initiatives across multiple channels. This is an exciting opportunity for a marketing professional who wants broad exposure and hands-on experience in a fast-paced startup environment.

This job requires working late - you'll need to be prepared to work until 11am California time (PST/PDT) every day of the week.

Key Responsibilities

• Collaborate closely with leadership to develop marketing strategies aligned with company goals
• Execute multi-channel marketing campaigns from concept to completion
• Create and manage content for social media, email, blog, and other platforms
• Analyze campaign performance and provide data-driven recommendations
• Assist with event planning and coordination
• Help build and maintain the company's brand identity across all touchpoints
• Support lead generation efforts through various marketing activities
• Stay current with industry trends and competitor activities

Qualifications

• 2-4 years of experience in marketing, preferably in B2B SaaS or technology
• Bachelor's degree in Marketing, Communications, Engineering, or related field, or an MBA
• Ability to deeply understand a complex enterprise software product 
• Strong written and verbal communication skills in English
• Experience with digital marketing tools and analytics platforms
• Ability to work independently and manage multiple projects simultaneously
• Creative thinking with a data-driven mindset
• Adaptable and comfortable working in a fast-paced environment

Preferred Skills

• Experience with marketing automation tools (HubSpot, Marketo, etc.)
• Basic graphic design abilities (Canva, Adobe Creative Suite)
• Familiarity with SEO/SEM principles
• Content marketing experience
• CRM experience

What We Offer

• Opportunity to shape marketing function in a growing startup
• Direct exposure to leadership team and strategic decision-making
• Competitive compensation package
• Flexible work arrangements
• Professional development opportunities
• A collaborative, innovative work culture

Location

This position is based in India with flexible work options.

If you're a self-starter who enjoys wearing multiple hats and wants to make a meaningful contribution to a growing company, we'd love to hear from you!