Role 

We are looking for an experienced Manager, Field Marketing to join our team. This is a hybrid role based in Bangalore, India, reporting to the Director Marketing, India within the Marketing department. You’ll collaborate with diverse, creative people around the globe to hone the Zscaler brand, increase awareness and demand, and drive home big wins for the world’s cloud security leader and our customers worldwide.

What you’ll do (Role Expectations)

• Develop marketing strategy in sync with local business and global priorities by partnering with sales, SDRs, and cross-functional teams
• Run quarterly field marketing activities from awareness to demand generation to hit KPIs including pipe progression and marketing-sourced pipeline
• Deploy always-on digital marketing for top-funnel coverage and run account-centric programs for deeper penetration into larger accounts
• Manage the field marketing budget and co-op funds while driving measurable results against goals for MQLs and meetings
• Partner with CoE teams to scale marketing execution in India across communications, customer advocacy, and CXO programs

Who You Are (Success Profile)

• You thrive in ambiguity. You're comfortable building the path as you walk it. You thrive in a dynamic environment, seeing ambiguity not as a hindrance, but as the raw material to build something meaningful.
• You act like an owner. Your passion for the mission fuels your bias for action. You operate with integrity because you genuinely care about the outcome. True ownership involves leveraging dynamic range: the ability to navigate seamlessly between high-level strategy and hands-on execution.
• You are a problem-solver. You love running towards the challenges because you are laser-focused on finding the solution, knowing that solving the hard problems delivers the biggest impact.
• You are a high-trust collaborator. You are ambitious for the team, not just yourself. You embrace our challenge culture by giving and receiving ongoing feedback—knowing that candor delivered with clarity and respect is the truest form of teamwork and the fastest way to earn trust.
• You are a learner. You have a true growth mindset and are obsessed with your own development, actively seeking feedback to become a better partner and a stronger teammate. You love what you do and you do it with purpose.

What We’re Looking for (Minimum Qualifications)

• 6–12 years of in-country field marketing experience across both direct and partner-led channels with proven results in pipeline growth
• Demonstrated experience in digital and omni-channel marketing including ABM, social, SEM, and community marketing
• Analytical mindset with the ability to derive actionable business insights from data to drive smart decision-making
• Proficiency in Salesforce, Google Suite, and AI productivity tools

What Will Make You Stand Out (Preferred Qualifications)

• Bachelor’s degree in Marketing or Technology; MBA preferred
• Previous experience working within a high-growth SaaS or cybersecurity vendor environment
• Proven track record of utilizing AI tools for field marketing executions such as personalization, lead generation, and workflow automation

#LI-Hybrid 

#LI-SP4

Position Summary

We are currently seeking an Associate Group Head / Group Head – Addressable Strategy & Activation to oversee and develop our Programmatic & MarTech service offering and to help, develop, execute, and optimize Interactive Avenues most challenging Programmatic strategies for desktop, mobile, voice search, YouTube. This role includes direct management of Programmatic team members, serving as internal analyst to maintain portfolios of the partners. This is an exceptional opportunity to build your career and work with some of the largest brands in an amazing agency environment.

Account Management

• Develop the strategy & manage the day-to-day relationships to ensure revenue growth for your portfolio of programmatic partners.
• Monitor & analyse daily activities to identify opportunities to increase revenue and challenges affecting spend or delivery.
• Help maximize revenue opportunity with all existing programmatic partners
• Understand partners’ needs and develop custom commercial & technical offers where necessary.
• Work with internal marketing team to develop marketing materials & BI team to pull together relevant trends.
• Conduct Quarterly Business Reviews for a portfolio of partners.
• Generate and manage business plans to define strategies and tactics for long-term sustained success.

Key Responsibility Areas

• Translating client campaign objectives into programmatic activation strategies; including defining and building target audiences and sourcing relevant inventory opportunities
• Provide Data Driven, Supply, AI /ML Multi – DSP / platform solutions to planning or Client teams.
• Managing campaigns, including ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs
• Provide Mid / Post campaign analysis to clients 
• Overseeing the execution of operational tasks including budget management, billing and campaign creative trafficking
• Developing strong working relationships and with planning, investment, operations and analytics team.
• Creating and enforcing workflow processes to ensure deliverables are completed accurately and on time
• Training, supporting and managing the day to day responsibilities and QAing work of more junior team members
• Conducting regular and ad hoc analysis to identify opportunities to improve performance within and across campaigns
• Keeping key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings
• Contributing to the development of best practices to improve the quality or efficiency of work within an account or broader agency programmatic team
• Team Handling (TAT, Monthly Revenues, quality check, new findings).

Skills

• Proactive and highly organised, with strong time management and planning skills
• Able to meet tight deadlines and remain calm under pressure
• Good at absorbing large amounts of information, with a general hunger for learning
• Credible, confident and articulate, with good communication and presentation skills
• Innovative and creative, with a concise, precise and effective approach to problem solving
• Excellent command on English language (Spoken and Written)
• Passion for excellence with high attention to details

Team Leadership & Development

• Embraces and encourages a culture based on team work, collaboration, and intellectual curiosity
• Motivates, leads, and manages internal teams, working collaboratively to drive programs that meet our clients’ performance and business objectives
• Drives adoption of stated account management best practices through example setting, positive reinforcement and behavioural correction
• Mentor and develop his/her team, including goals/KRAs setting, collaboration, training, feedback reviews and other career development opportunities

Qualifications

Education:

• A Graduate with a management degree from an institute of reputation
• Experience with working on industry-leading DMPs, organizing 1st, 2nd, 3rd party data, segments and campaign setup
• Well versed with ad technology tools including SEM bid management tools, DSPs, planning tools
• Proficient knowledge of ad serving tools (ex: DV360, DCM)

What You Can Expect From Interactive Avenues

Interactive Avenue’s  vision is to make advertising more insightful to the brands. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. It’s important that we hire people whose values reflect those of our own: genuine, results-focused, daring and insightful. As an Interactive Avenues employee, we promise you a workplace that invests in your career, cares for you and is fun and engaging. We believe these factors create a workplace where you can be yourself and do amazing work.

InMobi Advertising is a global technology leader helping marketers win the moments that matter. Our advertising platform reaches over 2 billion people across 150+ countries and turns real-time context into business outcomes, delivering results grounded in privacy-first principles. Trusted by 30,000+ brands and leading publishers, InMobi is where intelligence, creativity, and accountability converge. By combining lock screens, apps, TVs, and the open web with AI and machine learning, we deliver receptive attention, precise personalization, and measurable impact.

Through Glance AI, we are shaping AI Commerce, reimagining the future of e-commerce with inspiration-led discovery and shopping. Designed to seamlessly integrate into everyday consumer technology, Glance AI transforms every screen into a gateway for instant, personal, and joyful discovery.  Spanning diverse categories such as fashion, beauty, travel, accessories, home décor, pets, and beyond, Glance AI delivers deeply personalized shopping experiences. With rich first-party data and unparalleled consumer access, it harnesses InMobi’s global scale, insights, and targeting capabilities to create high impact, performance driven shopping journeys for brands worldwide.

Recognized as a Great Place to Work, and by MIT Technology Review, Fast Company’s Top 10 Innovators, and more, InMobi is a workplace where bold ideas create global impact. Backed by investors including SoftBank, Kleiner Perkins, and Sherpalo Ventures, InMobi has offices across San Mateo, New York, London, Singapore, Tokyo, Seoul, Jakarta, Bengaluru and beyond.

At InMobi Advertising, you’ll have the opportunity to shape how billions of users connect with content, commerce, and brands worldwide. To learn more, visit www.inmobi.com

Who are we and What do we do?

InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies.

What’s the InMobi family like?

Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun-loving, take ownership and are results-focused. We invite you to free yourself, dream big and chase your passion.

What do we promise?

We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work.

What will you be doing?

Striking a perfect balance between creativity and analytical thinking, the content marketing team for APAC ensures to bring forth InMobi’s voice to advertisers and marketers in the region with thoughtful marketing campaigns. The team works with other units for planning and strategy, design and video production, and digital marketing.

What We’re Looking For

• A bachelor’s degree in Business, Journalism, English, Communications, or any related field 
• 3-5 years' experience writing B2B2C marketing content with knowledge of advertising, branding, and ad tech. Should be able to think with a consumer-out approach. Please note that if you have fewer years of experience and match the skillset, we would still be happy to hear from you.
• Must be skilled in long-form and short-form content creation that is derived from and supported by a strong SEO/SEM optimization and PPC strategy
• Ability to consider multiple sources of input for development and refinement of content (including AI tools); comfortable taking constructive input and using it to iterate and improve the finished product
• Track record of clear, successful communications on complex topics (portfolio required)
• Excellent writing, editing, and research skills

Additional Skills We Would Love to Have 

• Great presentation skills with a flair for narration and storytelling
• Strong research and analytical skills 

Roles and Responsibilities

• Communicate product messaging through pointed, accurate, and compelling content across blogs, case studies, web pages, emails, ads, reports, search descriptions, and other collateral
• Lead content projects for events and reports end-to-end
• Implement SEO best practices to drive organic traffic to the brand
• Conduct research to understand and stay abreast of industry trends
• Stay up-to-date on latest content writing and marketing trends
• Develop product knowledge and understand the nuances of communicating for a fast-growing technology brand
• Repurpose content into multiple assets for various channels to maximize reach
• Monitor performance and consistently improvise on existing formats and channels
• Propose, implement, or lead improvements in the content marketing strategy, plan, and process
• Take complete ownership and collaborate with multiple teams such as sales, client services/solutions, design, digital, and product marketing

This Role is Perfect for You If

• You are a great listener, and you have a knack for asking the right questions to frame the right story.
• You are optimistic, easy to work with, and good at setting the right expectations and boundaries.
• You are good at prioritizing, planning, and taking ownership of tasks.
• You have experience working on essential content and AI tools.
• You have written high-performing blogs, articles, or ads previously. 
• You love storytelling, words are how you frame your thoughts, and you are obsessed with punctuation and grammar.
• You have a knack to deliver compelling stories, build relevant narratives, and drive real connections with content.
  
  

  Since 2007, InMobi has built the extraordinary. Beyond just technology. It has built a way of working. 

  Across 16 offices globally, through every pivot and breakthrough, one thing has remained constant: we are Builders, Dreamers, Doers. We are fluid enough to move fast, grounded enough to own outcomes, and human enough to care deeply about the work and about one another.

  Culture is at the core of that ethos. It has been co-created by the people who built this company and by those continuing to shape it every day. It lives in how we work, how decisions are made, how teams show up for one another, and how seriously we take the responsibility to build the best.

  This is a place where ambition and belonging occupy the same space. Where the bar is high and the support is real. Where freedom comes with trust, and trust comes with accountability. Where you are valued not only for what you do, but for the perspective, judgment, and humanity you bring to the work. Where you will be challenged by the work and supported by the communities, passions and experiences that shape who you are beyond your role.

   When people show up fully, we do more than build meaningful work. We build something extraordinary together.

   If this sounds like the place you have been looking for, join us. 

   Find out more here: InMobi Culture