About the Role

Verkada prides itself on maintaining a high hiring bar while bringing in diverse and unconventional backgrounds of driven individuals obsessed with their craft. As a Business Value Manager, you will have a direct impact on Verkada’s Enterprise sales motion, bridging the gap between complex technologies and tangible financial and operational outcomes.

Reporting to the Chief of Staff to the CRO, you will partner with Enterprise Sales Leaders to architect a value selling framework to scale to the Enterprise Sales organization, building the infrastructure to reference key customer outcomes and win stories, as well as partnering with Product Marketing and Enablement to develop assets and enablement programs. In addition to pioneering the Business Value Selling program at Verkada, you will serve as the Strategic Deal Architect behind our most complex, multi-million-dollar deals, transforming technical capabilities into compelling financial and operational narratives. In this high-visibility role, you will move beyond feature-selling, working at the intersection of finance, product, and sales to quantify the operational and financial impact of our platform, directly influencing the investment decisions of C-suite executives at the world’s leading enterprises.

Please note: this role is remote - with 50% of travel required.

What You'll Do

• Program Development: Partner with Product Marketing to create and refine standardized value frameworks, templates, and "talk tracks" to scale business value services across the global enterprise sales organization.
• Value Realization Tracking and Database: Monitor and analyze data from current customers post-implementation to validate that the promised value was delivered, partnering with Product Marketing to maintain a database of relevant data, and creating "real-world" success stories for future sales.
• Sales Enablement: Coach sales teams on value-selling methodologies, including referencing of relevant customer data,  and provide the tooling/content for self-service business justifications.
• Value Discovery: Partner with account executives to lead discovery sessions with CxOs to identify pain points and desired outcomes.
• Financial Modeling: Develop ROI (Return on Investment) and TCO (Total Cost of Ownership) value models to quantify the business impact of solutions.
• Business Case Development: Draft data-backed business cases for strategic opportunities, ensuring every claim is anchored in measurable customer impact.
• Executive Storytelling: Craft and deliver executive-level business cases that align technical solutions with broad corporate objectives.
• Commercial Objection Handling: partnering with Sales to dismantle financial objections in real-time.

What You Bring

• Strategic Consulting: 5–9+ years of experience in management consulting, business transformation, or enterprise software sales.
• Financial Intelligence: Proficiency in building complex financial models and the ability to navigate financial documents like 10-Ks and earnings transcripts.
• Analytical Power: Proficiency in data visualization and manipulation tools such as Looker and advanced Google Sheets.
• Executive Presence: Exceptional presentation and communication skills, with a proven ability to influence C-suite decision-makers.
• Technical & Market Acumen: Deep understanding of SaaS sales motions, industry trends (e.g., AI/ML acceleration), and how IT functions like operations and security drive value.

Analytical Rigor: Ability to derive meaningful insights from large, complex data sets to build compelling business cases.

US Employee Benefits

Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Wellness/fitness benefits
• Healthy lunches provided daily
• Commuter benefits

Work Period: June 2026 to August 2026 

Location & Schedule: This is a full-time, 40-hour-per-week position with a minimum of 3 days per week onsite either in Miami, FL or in Needham, MA. There is no relocation or housing assistance for this position. 

Join the SharkNinja Early Edge Experience: Built for early career talent. Geared toward impact. Driven by speed. Whether you're in a co-op or internship, our early talent program is designed to provide valuable exposure to the industry and a fast-paced professional environment. You'll dive into meaningful projects and tasks that sharpen your skills and deepen your knowledge. Along the way, you'll benefit from professional development opportunities, community events, and connections that make your experience well-rounded and enriching. Your time with us will culminate in an opportunity to showcase your contributions and learnings to SharkNinja leaders because this is a program for those ready to shape what's next — fast. 

This role: As an Applied AI & Analytics Intern, you'll be at the heart of driving company-wide AI transformation and working on high-impact, cross-functional business problems. 

You'll partner closely with other members of the team to utilize AI to turn data into insights that inform decisions across the company. This role sits at the intersection of SharkNinja's Jailbreak AI initiative, a company-wide movement backed by $1M in innovation awards, giving you direct exposure to real AI deployments, not sandbox exercises. 

The internship is built for builders who want to learn by doing, moving fast, and seeing their work in production, not in a slide deck at the end of the summer. We have a strong preference for those who bring full-stack or data analytics experience and are ready to apply it in a real business environment from day one.  

Here are some of the EXCITING things you'll get to do: 

• Support the scoping and analysis of business questions by gathering and organizing relevant data
• Write AI prompts and assist in data cleaning and preparation
• Design and iterate on AI prompts to extract actionable insights from business data
• Help build dashboards, reports, or simple models used by internal teams through the use of AI tools
• Assist in identifying trends, patterns, and insights within datasets through AI
• Use AI tools to improve efficiency and support analytical workflows
• Contribute to agentic workflow prototypes that automate manual, high-friction business processes
• Contribute to materials that communicate findings to stakeholders
• Help identify data gaps or inconsistencies and flag opportunities for improvement 

Our ideal builders will have the following attributes & skills:

• Education: Must be currently enrolled in a bachelor's or master's program
• Must be able to work a full-time, 40-hour-per-week schedule with a minimum of 3 days per week onsite in either Miami, FL or Needham, MA
• Experience with data visualization tools (Tableau, Power BI, Looker, or similar)
• Experience actively building with AI tools (LLMs, automation workflows, or agent frameworks), not just using them
• Experience working with real-world or messy datasets
• Working knowledge of SQL, Python, or similar tools through coursework or projects
• Ability to approach problems in a structured and logical way
• Interest in consumer products, retail, or e-commerce
• Embodies SharkNinja's Success Drivers:
  • Rarely Satisfied – Adopt a 'no delays' mentality in delivering against market needs/timing
  • Progress over Perfection – Make quick, daily progress and continuously adapt to achieve results rather than requiring perfect planning
  • Details Make the Difference – Brings rigor to data preparation, model assumptions, and analytical outputs; understands that the quality of an AI output is only as good as the quality of the input
  • Winning is a Team Sport – Ability to develop strong cross-functional relationships
  • Communicate for Impact – Strong communication skills; ability to deliver effective presentations to all levels of management 

Please note that, due to the high volume of applications for early talent roles, response times may vary depending on the specific role and timeline. Our team appreciates your patience! 

Applied AI & Analytics Associate, Office of the CEO

Miami, FL | Office of the CEO — Data, Analytics & AI

You Don't Wait to Be Asked. Neither Do We.

At SharkNinja, we've built a culture around one simple belief: the best answer wins. Not the loudest opinion. Not the most senior voice in the room. The best answer — backed by data, delivered with clarity, and executed with urgency.

We're hiring an Applied AI & Analytics Associate to sit inside the Office of the CEO. This is not a support role. This is not a reporting role. This is a problem-solving role — one where you'll work directly alongside the VP, Chief of Staff to the CEO and senior leaders across the company to crack open the problems that matter most and turn them into decisions that drive the business forward.

If you thrive in ambiguity, build before you're told to, move fast across functions, and believe that a clean insight delivered fast beats a perfect deck delivered late — read on.

What You'll Actually Do

You will be an analytics and AI professional embedded in the Office of the CEO, contributing to high-impact analytical work across the company and contributing to how SharkNinja uses data and AI to make better decisions.

This is not a single-team support role. You'll move across functions — working with product, operations, finance, supply chain, marketing — on whatever problems matter most to the business right now.

On any given week, you might:

• Partner with the VP and Chief of Staff on analytical questions that require structured problem-framing, data modeling, or clear recommendations
• Contribute to multi-week analytical initiatives from scoping through delivery, working with senior stakeholders on managing expectations and timelines
• Build and maintain dashboards, decision-support tools, and analytical models that help senior leaders operate more effectively
• Use LLMs, AI automation, or machine learning to accelerate your own analysis and help other teams do the same
• Identify gaps in how the company tracks performance and propose practical improvements in collaboration with finance, operations, and product teams
• Work with teams to adopt analytical approaches or tools, contributing to broader adoption and impact
• Introduce better analytical methods and tools to raise the quality and consistency of output across teams
• Communicate findings clearly to senior stakeholders — translating complex analysis into straightforward recommendations that connect to business outcomes
• Connect the dots between data from multiple functions to surface insights no single team could see on their own
• Help support and review work from junior analysts or co-ops, contributing to their development

This is a hands-on role based in our Miami office with real ownership over analytical delivery and measurable business impact. You will work on complex problems with appropriate support from senior stakeholders and produce high-quality work.

What It Takes to Win Here

Must Have:

• 2+ years of experience in analytics, data science, or consulting with a demonstrated track record of analytical delivery
• Hands-on experience deploying or building with LLMs, generative AI, or automation tools — not just familiarity, but practical usage in real work
• Strong working command of SQL and Python — you pull and manipulate data directly and can build scalable analytical solutions
• Proficiency building dashboards and analytical tools (Tableau, Power BI, Looker, or similar)
• Clear communication skills — you can present findings to senior stakeholders and explain complex analysis in plain language
• Demonstrated ability to take an ambiguous business question and structure a complete analytical approach
• Experience managing multiple workstreams and delivering against timelines with limited oversight
• Previous project or program management experience — managing scope, timelines, and cross-functional coordination
• Understanding of impact orientation — you connect your analytical work to business results and can articulate what changed because of your analysis
• Experience contributing to adoption — you've worked on building or improving a tool, process, or approach that a team has used; you're learning what it takes to drive change

Even Better If You Have:

• Background in consumer products, retail, or e-commerce — you understand margin dynamics, go-to-market, and how these businesses scale
• Experience with advanced statistical methods — experimentation, time-series analysis, or applied ML
• Hands-on experience with large-scale data infrastructure — designing data pipelines, working with modern cloud platforms (Snowflake, BigQuery, Databricks)
• Prior exposure to working alongside executive or senior leadership teams
• Experience identifying and solving systemic problems — moving beyond answering a single question to fixing how a team or function operates

Tools & Stack

• Languages: SQL, Python (strong proficiency); R, Scala, or equivalent a plus
• BI & Visualization: Tableau, Power BI, Looker, or similar — deep proficiency in at least one platform
• Data Platforms: Hands-on experience with modern cloud data platforms (Snowflake, BigQuery, Databricks)
• AI & Automation: Production experience with LLMs, generative AI, or automation tools — not just familiarity, but deployed solutions
• Collaboration Tools: Slack, Jira, Asana, or similar for cross-functional coordination

Why This Role, Why Now

SharkNinja is one of the fastest-growing consumer product companies in the world. We operate with the intensity of a startup and the scale of a global brand — and the Office of the CEO is where the most important, cross-cutting work gets done.

This role gives you direct exposure to how a company at this scale makes decisions, solves hard problems, and keeps moving. You will not be on the sidelines. You will be in the room. You will work across the entire company, not in service of a single function.

If you want a role where you can see the impact of your work — where you're not just producing output but driving outcomes — and where you're building capability that others actually use, this is it.

Summary
Overview: Detail-oriented, bilingual (Spanish-English) professional responsible for data management, access control, data alignment, reporting, licensing partner enablement, licensing contract interpretation, and process improvement within Brand Comply (Octane5).

Responsibilities:

• Reconcile licensee sales submissions with Brand Comply reports and resolve data    discrepancies.
  • Interpret licensing contracts; verify contracts and add PPTC data to Brand Comply.
  • Manage user access and onboard new licensing/licensee team members
  • Add and maintain contracts/rights (channels, products, territories) with accurate metadata.
  • Excel-powered data management and reporting; create dashboards (Looker/Tableau-like) and monthly management reports.
  • Host partner training; assist partners with upload issues and ensure smooth data submissions.
  • Drive process improvements and ensure compliance; document processes for internal teams and partners.

Skills & Qualifications

• Bilingual (Spanish and English) spoken communication skills are mandatory.
  • Data verification and rights management
  • Experience with data visualization, reporting, and onboarding/training
  • Understanding of licensing business models or licensing contract interpretation
  • Experience granting user access and managing entitlements
  • Advanced Excel skills (formatting, formulas, PivotTables); familiarity with Looker/Tableau or similar tools
  • Detail-oriented with strong problem-solving, communication skills, openness to learn and leverage AI functionalities

Experience

• 1+ years in licensing operations, licensing software use or related field
  • Familiarity with licensing contracts across multiple product categories, territories, and channels preferred

Performance Metrics
• Accuracy/timeliness of PPTC updates and contract verifications
• Reconciliation accuracy for licensee sales data
• Quality of monthly management reports and dashboards
• Effectiveness of partner training and issue resolution
• Impact of process improvements and system updates

Product Marketing Lead
Growth Marketing

Location: Miami, Toronto

About Opendoor

Opendoor’s mission is to tilt the world in favor of homeowners and those working hard to become homeowners, by making homeownership simpler, faster, and fairer for everyone. Since 2014, Opendoor has provided people across the U.S. with a simple and certain way to buy and sell a home. We believe buying or selling a home should be simple, certain, and transparent — and we’re rebuilding the experience from the ground up. Our brand and product are two sides of the same promise: giving people confidence and control in one of life’s biggest moments.

The Role

Opendoor is seeking a strategic, data-driven Product Marketing professional to own go-to-market strategy, positioning, and competitive intelligence for our real estate technology products and consumer experiences. You’ll be the source of truth for all PMM assets, partnering closely with Product, Brand, Sales and Customer Success to drive revenue, adoption, and market leadership. You’ll lead an AI-assisted approach to market and competitive insights, translating them into actionable messaging, enablement, and launch plans that align with Opendoor’s mission: power life’s progress, one move at a time.

What you’ll do

• Go-To-Market Strategy and Execution

  • Own end-to-end GTM planning for new products and major releases (e.g., app improvements, mortgage/financing features, valuation tools, title/escrow enhancements), including objectives, ICPs, positioning, pricing/packaging, launch sequencing, channels, and success metrics.

  • Develop scalable launch playbooks, asset requirements, timelines, risk management, and post-launch optimization.

  • Ensure GTM plans are aligned with Opendoor’s objectives and coordinated across Product, Growth, Sales, and CS.

• Positioning, Messaging, and Value Propositions

  • Define differentiated positioning and compelling messaging that resonates with homeowners, buyers, sellers, and investors, delivering clear business outcomes.

  • Create core content (value propositions, messaging frameworks, one-pagers, battle cards) and enablement assets for sales, partners, and the broader go-to-market ecosystem.

  • Maintain a consistent brand voice and market-facing narratives across channels and regions.

• Competitive Intelligence (AI-Assisted)

  • Build and lead an AI-assisted competitive intelligence program that continuously monitors proptech and consumer marketplace landscapes.

  • Deliver regular analyses, feature comparisons, pricing benchmarks, and market signals; translate into actionable guidance for Product, Sales, and Marketing.

  • Create and maintain battle cards, win/loss analyses, and intelligence briefings; validate AI-driven insights with human judgment.

• Product Marketing as Source of Truth

  • Maintain the single source of truth for PMM assets: positioning matrices, personas, messaging frameworks, playbooks, and enablement content.

  • Govern PMM assets with version control, clear ownership, and up-to-date documentation in wikis, dashboards, and content repositories.

  • Establish PMM standards and processes to ensure scalable, repeatable execution at Opendoor’s scale.

• Cross-Functional Collaboration

  • Partner with Product Management to translate roadmaps and customer needs into compelling market offerings.

  • Collaborate with Sales to drive pipeline: enablement training, tools, and assets to improve win rates and shorten sales cycles.

  • Work with Growth and Demand Gen to map campaigns to GTM plans, measure impact, and optimize funnel performance.

  • Coordinate with Analytics to define and track success metrics (pipeline influence, win rate, time-to-revenue, feature adoption).

• Enablement, Messaging, and Content

  • Develop ongoing enablement programs, training sessions, and updates to keep front-line teams informed and effective.

  • Produce and curate content assets (launch briefs, case studies, white papers, product briefs, FAQs) aligned to buyer journeys.

• Market Insights and Voice of the Customer

  • Lead market research to identify trends, unmet needs, and growth opportunities in the real estate tech and consumer marketplace space.

  • Capture customer insights and success stories to refine positioning and messaging; feed insights into product prioritization and roadmap where appropriate.

• Budget, Leadership, and Process Improvement

  • Own the PMM budget; manage vendors, contractors, and internal resources.

  • Mentor and develop PMM team members; drive process improvements to shorten cycles and increase impact.

What success looks like

• Clear, differentiated GTM plans that drive revenue and align with product roadmaps.

• Consistent, compelling messaging and collateral that improve win rates and accelerate time-to-revenue.

• A credible, AI-augmented competitive intelligence program that informs product and marketing decisions.

• A trusted source of truth for all PMM assets, with measurable improvements in pipeline influence, win rate, and product adoption.

• Scalable playbooks and enablement that enable fast, cross-functional execution as Opendoor grows.

Qualifications

• 8+ years of product marketing or related experience in B2B technology, SaaS, or relevant real estate tech domains; people leadership experience preferred.

• Proven track record launching successful GTM programs and driving revenue growth through strong positioning and cross-functional collaboration.

• Demonstrated ability to build and maintain a robust competitive intelligence program, including AI-assisted research methods and tools.

• Exceptional written and verbal communication; ability to translate complex product features into clear customer value propositions.

• Strong cross-functional influencing skills; comfortable operating in a fast-paced, ambiguous environment.

• Data-driven mindset; experience with CRM/Marketing Automation (e.g., Salesforce, HubSpot), analytics (Looker, Tableau), and AI-enabled research tools.

• Experience creating scalable playbooks, enablement content, and governance around PMM assets.

• Preferred: experience in consumer marketplaces, proptech, or real estate tech with complex product ecosystems.

• Experience with AI-enabled content generation and governance/compliance considerations.

• Familiarity with multi-region go-to-market programs across verticals.

• Knowledge of pricing strategy and packaging in consumer-facing or enterprise contexts.

Product Marketing Lead
Growth Marketing

Location: Miami, Toronto

About Opendoor

Opendoor’s mission is to tilt the world in favor of homeowners and those working hard to become homeowners, by making homeownership simpler, faster, and fairer for everyone. Since 2014, Opendoor has provided people across the U.S. with a simple and certain way to buy and sell a home. We believe buying or selling a home should be simple, certain, and transparent — and we’re rebuilding the experience from the ground up. Our brand and product are two sides of the same promise: giving people confidence and control in one of life’s biggest moments.

The Role

Opendoor is seeking a strategic, data-driven Product Marketing professional to own go-to-market strategy, positioning, and competitive intelligence for our real estate technology products and consumer experiences. You’ll be the source of truth for all PMM assets, partnering closely with Product, Brand, Sales and Customer Success to drive revenue, adoption, and market leadership. You’ll lead an AI-assisted approach to market and competitive insights, translating them into actionable messaging, enablement, and launch plans that align with Opendoor’s mission: power life’s progress, one move at a time.

What you’ll do

• Go-To-Market Strategy and Execution

  • Own end-to-end GTM planning for new products and major releases (e.g., app improvements, mortgage/financing features, valuation tools, title/escrow enhancements), including objectives, ICPs, positioning, pricing/packaging, launch sequencing, channels, and success metrics.

  • Develop scalable launch playbooks, asset requirements, timelines, risk management, and post-launch optimization.

  • Ensure GTM plans are aligned with Opendoor’s objectives and coordinated across Product, Growth, Sales, and CS.

• Positioning, Messaging, and Value Propositions

  • Define differentiated positioning and compelling messaging that resonates with homeowners, buyers, sellers, and investors, delivering clear business outcomes.

  • Create core content (value propositions, messaging frameworks, one-pagers, battle cards) and enablement assets for sales, partners, and the broader go-to-market ecosystem.

  • Maintain a consistent brand voice and market-facing narratives across channels and regions.

• Competitive Intelligence (AI-Assisted)

  • Build and lead an AI-assisted competitive intelligence program that continuously monitors proptech and consumer marketplace landscapes.

  • Deliver regular analyses, feature comparisons, pricing benchmarks, and market signals; translate into actionable guidance for Product, Sales, and Marketing.

  • Create and maintain battle cards, win/loss analyses, and intelligence briefings; validate AI-driven insights with human judgment.

• Product Marketing as Source of Truth

  • Maintain the single source of truth for PMM assets: positioning matrices, personas, messaging frameworks, playbooks, and enablement content.

  • Govern PMM assets with version control, clear ownership, and up-to-date documentation in wikis, dashboards, and content repositories.

  • Establish PMM standards and processes to ensure scalable, repeatable execution at Opendoor’s scale.

• Cross-Functional Collaboration

  • Partner with Product Management to translate roadmaps and customer needs into compelling market offerings.

  • Collaborate with Sales to drive pipeline: enablement training, tools, and assets to improve win rates and shorten sales cycles.

  • Work with Growth and Demand Gen to map campaigns to GTM plans, measure impact, and optimize funnel performance.

  • Coordinate with Analytics to define and track success metrics (pipeline influence, win rate, time-to-revenue, feature adoption).

• Enablement, Messaging, and Content

  • Develop ongoing enablement programs, training sessions, and updates to keep front-line teams informed and effective.

  • Produce and curate content assets (launch briefs, case studies, white papers, product briefs, FAQs) aligned to buyer journeys.

• Market Insights and Voice of the Customer

  • Lead market research to identify trends, unmet needs, and growth opportunities in the real estate tech and consumer marketplace space.

  • Capture customer insights and success stories to refine positioning and messaging; feed insights into product prioritization and roadmap where appropriate.

• Budget, Leadership, and Process Improvement

  • Own the PMM budget; manage vendors, contractors, and internal resources.

  • Mentor and develop PMM team members; drive process improvements to shorten cycles and increase impact.

What success looks like

• Clear, differentiated GTM plans that drive revenue and align with product roadmaps.

• Consistent, compelling messaging and collateral that improve win rates and accelerate time-to-revenue.

• A credible, AI-augmented competitive intelligence program that informs product and marketing decisions.

• A trusted source of truth for all PMM assets, with measurable improvements in pipeline influence, win rate, and product adoption.

• Scalable playbooks and enablement that enable fast, cross-functional execution as Opendoor grows.

Qualifications

• 8+ years of product marketing or related experience in B2B technology, SaaS, or relevant real estate tech domains; people leadership experience preferred.

• Proven track record launching successful GTM programs and driving revenue growth through strong positioning and cross-functional collaboration.

• Demonstrated ability to build and maintain a robust competitive intelligence program, including AI-assisted research methods and tools.

• Exceptional written and verbal communication; ability to translate complex product features into clear customer value propositions.

• Strong cross-functional influencing skills; comfortable operating in a fast-paced, ambiguous environment.

• Data-driven mindset; experience with CRM/Marketing Automation (e.g., Salesforce, HubSpot), analytics (Looker, Tableau), and AI-enabled research tools.

• Experience creating scalable playbooks, enablement content, and governance around PMM assets.

• Preferred: experience in consumer marketplaces, proptech, or real estate tech with complex product ecosystems.

• Experience with AI-enabled content generation and governance/compliance considerations.

• Familiarity with multi-region go-to-market programs across verticals.

• Knowledge of pricing strategy and packaging in consumer-facing or enterprise contexts.

About the Role

You own our marketing technology stack — lifecycle infrastructure that powers email and SMS programs, and tracking systems that keep paid media attribution honest.

You'll design and maintain the systems that let a lean, AI-powered marketing team move fast and measure accurately. That means Iterable journeys and CDP audiences that run lifecycle programs on autopilot, a conversion tracking layer that stays clean across every ad platform, and automation that eliminates manual work from campaign launches to performance monitoring. You'll also drive cross-functional initiatives with Engineering, Product, and Growth Science to get critical tracking and infrastructure work prioritized. Senior IC role, no direct reports.

What You'll Do

1. Lifecycle Platform & Campaign Infrastructure

• Own Iterable end-to-end: configuration, journey architecture, lifecycle triggers, and audience management for welcome, nurture, and re-engagement programs.
• Manage our CDP (Segment Personas): define audience segments, maintain governance and naming conventions, and work with Engineering to ensure data flows to Iterable cleanly.
• Build AI-powered email and SMS template systems — modular, dynamic, and populated by AI at scale — so our lifecycle team can ship programs without relying on agencies or one-off builds.
• Train the team on platform capabilities and self-serve campaign creation so the lifecycle lead can focus on strategy, not production.

2. Conversion Tracking & Attribution

• Own Google Tag Manager and our Segment event taxonomy. Partner with Engineering on event tracking implementation, maintain event taxonomy documentation, and troubleshoot conversion data gaps across ad platforms.
• Partner with Engineering to implement and verify CAPI, enhanced conversions, and server-side tracking setups. You drive requirements, validate implementation, and own ongoing QA — Engineering builds it.
• Escalate and drive Engineering/Product prioritization when tracking infrastructure needs investment.

3. Automation, Tooling & Experimentation

• Build automated budget pacing alerts, performance anomaly detection, and campaign QA workflows (broken links, UTM validation, tracking checks) for both paid and lifecycle programs.
• Use Claude, Python, Gumloop and AI tools to build self-serve workflows that eliminate manual operational work across the team. Train team members on AI tools for content generation, analysis, and self-serve campaign creation.
• Partner with Growth Science on budget allocation analysis, channel decisions, measurement planning, and incrementality testing.

What You'll Need

Technical Skills:

• Expert in Iterable, Braze, or comparable ESP at enterprise scale (millions of sends)
• Strong HTML/CSS for responsive email templates; comfortable reading JavaScript
• Experienced with CDP platforms (Segment Personas or similar)
• Working knowledge of GTM, CAPI, enhanced conversions, and server-side tracking
• Proficient with Python scripting and no-code automation tools (Gumloop, Make, Zapier)
• Expert with AI tools (Claude, Cursor) for generating code, templates, and analysis
• Proficient in SQL for campaign analysis and troubleshooting

Experience:

• 5–7+ years in marketing operations, with primary depth in lifecycle/email platform ownership at scale
• Track record building infrastructure — not running campaigns — that measurably increases team velocity
• Proven ability to drive data infrastructure through Engineering and Product without direct authority
• Comfortable spanning acquisition and lifecycle — you understand how performance marketing and lifecycle programs interact

Mindset:

• Infrastructure builder: you design systems that eliminate entire categories of manual work
• AI-native: you use AI tools daily — for coding, content, analysis, and problem-solving
• High-agency IC: you architect solutions, prototype independently, and build them yourself

Bonus Points

• High-consideration, high-value transactional businesses (real estate, automotive, financial services)
• Amplitude or Optimizely experimentation platform experience
• Figma for prototyping templates
• Analytics engineering or data visualization (Looker, Mode, Tableau)
• Segment CDP, mobile push, or in-app messaging experience

Compensation

Our compensation plan consists of a base salary, Opendoor equity and a comprehensive package of benefits including paid time off, paid holidays, medical/dental/vision insurance, basic life insurance, and 401(k) to eligible employees.  All compensation parameters are based on experience.

The Digital Marketing Manager, Paid Search plays a critical role in driving pipeline and revenue growth through the strategy, execution, and optimization of ConnectWise’s paid search programs. Reporting to the Team Lead of Digital Marketing, this role owns day-to-day management of paid advertising across Google, Microsoft (Bing), and YouTube, ensuring campaigns are optimized to drive qualified traffic, conversions, and measurable ROI. This position requires deep platform expertise, strong analytical capabilities, and a hands-on approach to in-platform execution. The ideal candidate thrives in a performance driven environment, proactively identifies optimization opportunities, and translates business objectives into scalable paid search strategies that support ConnectWise’s growth goals.

Essential Job Duties & Responsibilities

• Owns the end-to-end strategy, execution, and optimization of paid search campaigns across Google Ads, Microsoft Ads, and YouTube.
• Manages campaigns directly in platform on a daily basis, including keyword strategy, bid management, audience targeting, ad copy testing, and budget allocation.
• Develops and executes full-funnel paid search strategies aligned to marketing priorities, product focus areas, and pipeline targets.
• Continuously monitors and optimizes campaign performance to improve key metrics including CPL, CTR, CVR, impression share, ROAS, and pipeline contribution.
• Conducts ongoing keyword research, competitive analysis, and search query mining to identify growth opportunities and eliminate inefficiencies.
• Partners closely with Demand Generation, Product Marketing, and Creative teams to align messaging, offers, and landing pages to campaign objectives.
• Collaborates with Marketing Operations and Web teams to ensure accurate tracking, attribution, and conversion rate optimization.
• Manages in-platform budgets to ensure accurate pacing and efficient allocation of spend across campaigns, products, and markets.
• Leads testing strategies across ad copy, landing pages, bidding strategies, and audience segmentation to drive continuous performance improvement.
• Provides regular reporting and performance insights to stakeholders and translates campaign data into actionable recommendations.
• Evaluates and tests emerging search and AI-driven advertising formats, including new placements within generative and AI-powered search experiences, and makes recommendations on scalable opportunities.
• Stays current on platform updates, automation advancements, and search best practices, proactively recommends innovation opportunities, and supports additional digital marketing initiatives as needed.

Knowledge, Skills, and/or Abilities Required

• Deep expertise in paid search strategy and execution across Google Ads and Microsoft Ads, with strong working knowledge of YouTube advertising.
• Proven experience managing and optimizing performance-driven paid search budgets in a B2B environment.
• Strong analytical skills with the ability to interpret performance data and optimize toward pipeline, revenue, and return on investment goals.
• Advanced knowledge of keyword strategy, match types, bidding strategies, quality score optimization, and audience layering.
• Experience with conversion tracking, offline conversion imports, and multi-touch attribution models.
• Proficiency in A/B testing methodologies and landing page optimization best practices.
• Ability to translate business objectives into scalable paid search programs.
• Strong communication skills with the ability to present performance insights clearly to cross-functional stakeholders.
• Highly organized with the ability to manage multiple campaigns, priorities, and deadlines simultaneously.
• Experience with tools such as Google Analytics, Looker Studio, SEMrush, and Salesforce reporting is preferred.

Previous Experience Recommendations

• 5+ years of hands-on experience managing paid search campaigns in a B2B technology environment.
• Demonstrated success driving measurable pipeline and revenue impact through paid search programs.
• Experience working cross-functionally with demand generation, marketing operations, and sales teams.

Working Conditions

• Onsite, hybrid, or remote depending on location.
• 0–10% travel may be required.

COMPANY OVERVIEW

ThreatLocker® is a leader in endpoint protection technologies, providing enterprise-level cybersecurity tools to improve the security of servers and endpoints. The ThreatLocker® platform with Application Allowlisting, Ringfencing™, Storage Control, Elevation Control, Endpoint Network Control, Configuration Management, and Operational Alert solutions are leading the cybersecurity market toward a more secure approach of blocking the exploits of application vulnerabilities.

POSITION OVERVIEW

ThreatLocker is seeking a highly analytical and proactive Data Analyst to transform agent telemetry and platform data into actionable intelligence. This role will focus on analyzing ThreatLocker agent logs, identifying trends and anomalies, detecting potential issues before customers report them, and delivering insights to both the Development and Solutions Engineering teams.

This is not a passive reporting role. We are looking for someone who actively uncovers patterns, predicts problems, and influences product and customer outcomes through data.

The role will be based in Orlando, FL and is an in-office position.

JOB SCOPE: 

Data Analysis & Reporting

• Run recurring and ad-hoc reports on ThreatLocker agent performance, telemetry, and system data.
• Analyze large datasets from agent logs to identify patterns, anomalies, and emerging trends.
• Develop dashboards and reporting frameworks that provide visibility into product health and usage trends.
• Automate data extraction and reporting processes where possible.

Proactive Issue Detection

• Identify potential product issues before they are reported by customers.
• Detect abnormal behavior patterns across environments, versions, or configurations.
• Monitor adoption, performance, and stability trends across the ThreatLocker ecosystem.
• Escalate critical findings with clear, data-backed summaries.

Development Team Support

• Provide actionable insights to the Dev team on:

• Performance degradation trends
• Agent-related anomalies
• Feature usage data
• Environment-specific issues

• Work closely with Engineering to validate hypotheses and investigate root causes.
• Assist in defining KPIs for product stability and performance.

Solutions Engineering (SE) Support

• Analyze customer usage patterns and identify optimization opportunities.
• Recommend configuration or deployment changes that can improve customer outcomes.
• Provide data-driven guidance to help SE teams support enterprise clients.
• Create insights that enable proactive outreach to at-risk or under-optimized customers.

Trend & Insight Communication

• Present findings clearly to technical stakeholders.
• Produce concise executive-level summaries when needed.
• Translate raw telemetry data into business-impact insights.

REQUIRED QUALIFICATIONS 

• 2 – 5 years of experience in a Data Analyst or similar analytical role.
• Strong SQL skills (preferred).
• Experience working with large datasets and log-based data.
• Proficiency in data visualization tools (Power BI, Tableau, Looker, or similar).
• Strong Excel skills.
• Experience working with structured and semi-structured data (JSON, log files, etc.).
• Ability to identify patterns and anomalies in complex systems.
• Strong analytical and problem-solving skills.
• Excellent communication skills with the ability to explain technical findings clearly. 

Preferred Qualifications 

• Experience in cybersecurity, endpoint security, SaaS, or IT systems.
• Familiarity with telemetry analysis or agent-based platforms.
• Experience with Python, R, or similar tools for data analysis.
• Experience building automated alerting or anomaly detection models.
• Understanding of both the product and product analytics and customer health metrics.

WORKING CONDITIONS: 

The duties described below are representative of those encountered while performing the essential functions of this position. If necessary, reasonable accommodation may be requested and will be evaluated for its relationship to the essential functions that must be performed. 

• Job will generally be performed in an office environment but may require travel to visit company offices and/or property locations.
• While performing duties of this job, would occasionally require to stand, walk, sit, reach with hands and arms, climb or balance, stoop or kneel, talk and hear, and use fingers and hands to feel objects and tools.
• Must occasionally lift and/or move up to 25 pounds.
• Specific vision abilities required include close vision, distance vision, depth perceptions, and the ability to adjust focus.