About Fellow

At Fellow, we’re on a mission to help people brew ridiculously good coffee at home. But we’re more than just beautifully designed kettles and grinders—we’re a brand built on innovation, community, and culture. We believe great coffee isn’t just about the final cup; it’s about the experience, the ritual, and the people who make it all happen.

We’re looking for a VP of Software to own the entire software ecosystem—spanning Embedded Firmware, Control Systems, Mobile Apps, and Cloud Backend.

Your mission is to build the "machine that builds the machine." We are looking for a systems thinker obsessed with operational leverage–someone who ensures that as our product line expands from kettles and grinders to complex brewing ecosystems, our engineering velocity accelerates, and system reliability improves at scale.

This role is based in our San Francisco, CA office and requires regular in-office presence in accordance with company policy. 

Who You Are

You’re an experienced engineering leader who has built and led multidisciplinary teams across software, hardware, product, and design. You know how to align functions around a shared roadmap, make clear tradeoffs, and create accountability without friction. As products grow more complex, you understand how to structure teams, processes, and architecture to scale. You foster a culture of ownership, close collaboration, and open communication.

You care deeply about how software is built. You’ve implemented automated CI/CD pipelines and strong testing practices that support complex products, reducing manual work and improving reliability. You use metrics to understand delivery performance and team health, pairing data with sound judgment. You’re pragmatic, curious, and motivated to build products that are both technically rigorous and thoughtfully designed. You’re motivated by raising the bar, not maintaining the status quo.

What You’ll Do

• Scale the Engineering Organization: Design the team structure, process, and operating systems that allow us to ship high-quality firmware, mobile, and cloud services with extreme efficiency.
• Set the Technical Direction: Lead the technical roadmap for our embedded systems, control logic, mobile interfaces, and cloud services. You’ll ensure the "brain" of our hardware is as elegant as its exterior.
• Raise the Bar on Engineering Quality: Establish best practices for CI/CD, automated testing, code review, and release management—especially for complex hardware-software integrations where reliability is critical.
• Consolidate & Modularize: Drive the evolution of our codebase architecture. You will lead the effort to consolidate repositories into a modular, reusable architecture that speeds up development for future product launches.
• Lead Cross-Functional Execution: You will bridge the gap between technical constraints and user delight, ensuring our digital experiences are as intuitive as a manual pour-over.
• Increase Development Velocity: Identify and remove bottlenecks in the development lifecycle. Invest in tooling, automation, and modern workflows (including AI-assisted development where appropriate) to optimize the engineering “inner loop”—improving cycle time and release confidence.
• Own Delivery & Reliability: Be accountable for predictable execution, system performance, and post-launch stability across our connected products.
• Hire and Develop Exceptional Talent: Recruit, mentor, and retain a high-performing engineering team. Create a culture of ownership, transparency, and continuous improvement.
• Strategic Leadership: Work closely with the CEO and hardware teams on major architectural and "build vs. buy" decisions, helping define the long-term future of connected specialty coffee.

Qualifications

• 12+ years of experience in software engineering, with deep hands-on experience in both "hard" embedded systems engineering (C/C++, RTOS, Control systems) and "soft" engineering (Cloud-native, Mobile, UX).
• Proven track record of scaling an engineering organization from early stage to high-growth, including building and leading teams across multiple disciplines.
• Demonstrated success delivering connected products where hardware and software are tightly integrated, with ownership across architecture, reliability, and lifecycle management.
• Deep expertise in IoT ecosystems, including OTA (Over-the-Air) updates, fleet management, and sensor fusion.
• Experience establishing modern development practices, including CI/CD, automated testing, release management, and metrics-driven delivery.
• A portfolio of shipped products where software and hardware interact seamlessly.
• Strong technical judgment across modern applications and embedded stacks (i.e.React, Node.js, AWS, C/C++), with the ability to evaluate tradeoffs and evolve architectural decisions as the company scales.
• Strong executive communication skills, with experience partnering closely with CEO-level leadership and presenting technical strategy to senior stakeholders or boards.

Why You’ll Love This Role

• A creative, fast-moving environment where ideas turn into action.
• Competitive compensation including employee equity plan
• Generous paid time off plan
• 401k with company contribution after 6 months of employment
• Medical/dental/vision insurance
• Better Yourself Wellness credit & Better Your Community donation matching
• Monthly Fitness Stipend
• Summer Fridays
• Paid Parental Leave
• Generous discount on Fellow products
• Best coffee anywhere

Salary Range: $240k - $280k plus bonus & generous equity package

Our highest goal at Fellow is creating a safe, inclusive, and rewarding environment where everyone can bring their whole selves to work and thrive. We are committed to building diverse teams and strongly encourage people from underrepresented groups, including but not limited to women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. 

Fellow is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity, gender expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.

About the Role

As a Robotics Hardware Engineer at Applied Intuition, you will serve as the primary technical link between hardware design, GNC, and software teams to deliver integrated, flight-ready systems. You will lead the critical hardware-software bring-up process, driving initial validation of flight systems from the bench to the airfield while defining seamless communication interfaces across flight controllers and ground stations. In this role, you will architect repeatable verification workflows and high-fidelity simulation environments, including Hardware-in-the-Loop (HIL) and Software-in-the-Loop (SIL), to enable rapid iteration and reduce development cycle times. By setting standards for hardware abstraction and building custom real-time monitoring tools, you will ensure the delivery of robust, scalable, and maintainable flight software for next-generation autonomous machines

At Applied Intuition, you will:

• Lead the hardware-software bring-up process, driving initial integration and validation of flight systems from the bench to the airfield.
• Deliver integrated, flight-ready systems by bridging the gap between autopilot firmware, onboard compute, and peripheral vehicle hardware.
• Define and control system interfaces across flight controllers, payloads, and ground stations to ensure seamless communication and data integrity.
• Make critical system-level tradeoffs between embedded software performance, autonomy requirements, and physical hardware constraints.
• Design and scale automated test frameworks, including high-fidelity Hardware-in-the-Loop (HIL) and Software-in-the-Loop (SIL) environments with realistic sensor and vehicle simulation.
• Architect repeatable verification workflows that enable rapid iteration and reduce the cycle time from code change to validated flight behavior.
• Build custom tooling for real-time monitoring and post-flight analysis to convert complex test data into actionable system improvements.
• Serve as the technical authority for integration and verification, acting as the primary link between hardware design, GNC, and software teams.
• Support flight test campaigns as a hands-on technical lead, troubleshooting integration issues and ensuring mission success.
• Set the standards for design patterns and hardware abstraction to ensure robust, scalable, and maintainable flight software.

We're looking for someone who has:

• Degree: Bachelor’s or Master’s degree in Electrical Engineering, Computer Engineering, or a related technical field.
• 5+ years of experience in robotics hardware integration, embedded systems, or aerospace engineering.
• Deep expertise in vehicle electronics integration, specifically bridging autopilot firmware (e.g., PX4, ArduPilot) with onboard compute (e.g., NVIDIA Jetson, Raspberry Pi) and peripheral sensors.
• Strong proficiency in C++ and Python, with experience writing hardware abstraction layers or drivers for real-time systems.
• Hands-on experience with communication protocols such as CAN, UART, I2C, SPI, and MAVLink.
• Proven track record of building and scaling simulation environments, specifically Hardware-in-the-Loop (HIL) testing for autonomous vehicles or drones.
• Demonstrated ability to lead system-level bring-up, moving complex robotics platforms from initial bench-top prototyping to successful field or flight operations.
• Excellent troubleshooting skills and a collaborative mindset, with the ability to act as the technical "glue" between GNC, software, and mechanical teams.

Security Requirements:

• Must be a U.S. Citizen
• Must hold or be eligible for a U.S. Secret security clearance

For more information about U.S. security clearances: click here.

Nice to have:

• • FAA Part 107 Remote Pilot Certificate.
  • Hands-on experience with R/C systems, drone assembly, or flight operations.

Compensation at Applied Intuition for eligible roles includes base salary, equity, and benefits. Base salary is a single component of the total compensation package, which may also include equity in the form of options and/or restricted stock units, comprehensive health, dental, vision, life and disability insurance coverage, 401k retirement benefits with employer match, learning and wellness stipends, and paid time off. Note that benefits are subject to change and may vary based on jurisdiction of employment.

Applied Intuition pay ranges reflect the minimum and maximum intended target base salary for new hire salaries for the position. The actual base salary offered to a successful candidate will additionally be influenced by a variety of factors including experience, credentials & certifications, educational attainment, skill level requirements, interview performance, and the level and scope of the position.

Please reference the job posting subtitle for where this position will be located. For pay transparency purposes, the base salary range for this full-time position in the location listed is: $100,000 to $150,000 USD annually.

Work Arrangement

This is an onsite position in Tampa, FL, Huntsville , or Northern, VA.

Job Overview

The Systems Engineer 3 will contribute to the development, integration, and testing of Unmanned Aerial Systems (UAS). This upper-level role requires a hands-on approach to support subsystem integration and execute test plans to meet aerospace standards under the guidance of senior engineers.

Essential Functions

• Design and implement integration plans for UAS subsystems, ensuring compatibility across mechanical, electrical, and software components.
• Support circuit board design, including schematic capture and PCB layout, using tools such as Altium or Eagle, under senior engineer supervision.
• Conduct benchtop electrical tests, such as power distribution and signal integrity checks, using oscilloscopes, multimeters, and other test equipment.
• Own propulsion system requirements, interfaces, and verification plans for jet and RATO-equipped UAS platforms
• Perform RF testing, including antenna performance and signal propagation, to support communication and telemetry system integration.
• Execute test plans for environmental, functional, and stress testing, following established procedures to meet aerospace standards (e.g., MIL-STD, DO-160).
• Identify and resolve integration issues related to electrical systems & mechanical systems, collaborating with cross-functional teams.
• Prepare technical documentation, including test procedures and reports, to support system validation and certification.
• Support ground test, hot-fire, integration, and flight test planning and execution
• Define propulsion system architectures, including engines, RATO units, ignition systems, fuel delivery, and controls
• Manage propulsion interfaces with airframe, avionics, power, controls, and safety systems
• Coordinate with suppliers and partners on propulsion components and qualification
• Support certification, compliance, and range safety requirements as applicable
• Work on multi-discipline teams with systems engineers, software developers, electrical engineers, and mechanical engineers to support cohesive system design and performance.
• Follow regulations and safety standards during integration and testing activities.
• Perform other duties as required.

Standard Essential Functions

• Regular and reliable attendance on a full time basis [or in accordance with posted schedule].
• Responsible for exhibiting professional behavior with both internal and external business associates that reflects positively on the company and is consistent with the company's policies and practices.
• Embodies AEVEX’s cultural values and aligns daily actions with department goals and company culture.

Qualifications

• Excellent at hands on building of mechanical assemblies for support of testing activities, fit checks, etc.
• Proficiency in electrical design tools (e.g., Altium Designer, Eagle) and data analysis tools.
• Familiarity with test equipment (e.g., oscilloscopes, multimeters, signal generators).
• Strong understanding of electrical systems (power management, analog/digital circuits).
• Familiarity of RF principles (signal modulation, antenna performance) is a plus.
• Familiarity of Mechanical Design Software (SolidWorks, Fusion360) is a plus.
• Familiarity with aerospace/MIL standards.
• Strong problem-solving, communication, and teamwork skills
• Proficient knowledge of embedded systems or firmware development.
• Strong written and verbal communication skills, with the ability to clearly convey complex technical information to multidisciplinary teams, program management, and external stakeholders.

Education / Certifications

• Bachelor's Degree in Electrical Engineering, Mechanical Engineering, Aerospace Engineering, Systems Engineering, or a related field.
• Master’s degree in Electrical Engineering, Mechanical Engineering, Aerospace Engineering, Systems Engineering, or a related field desirable.

Experience

• 6+ years of relevant engineering experience supporting defense, aerospace, or related technical programs.
• Hands-on experience with circuit board design and/or benchtop electrical testing.
• Experience with UAS or drone systems through projects.
• Experience with integration and testing of subsystems into aerospace vehicles.
• Experience working with electrical systems, including circuit board design, benchtop electrical testing, and RF work

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties the employee is:

• Frequently required to sit, and to reach to use computers and other office equipment
• Occasionally required repetitive movements of wrists, hands, and/or fingers

For the purpose of this summary, occasionally is used to represent up to 1/3 of the time given to the work day, frequently represents 1/3 to 2/3 of the time and constantly represents 2/3 or more of the time.

Security Clearance

• Ability to obtain/maintain a Top Secret DoD clearance, U.S. Citizenship required.

Work Arrangement

This is an onsite position in Tampa, FL, Huntsville , or Northern, VA.

Job Overview

The Electrical Engineer 2 will support designing, developing, and maintaining electrical systems and components across multiple R&D efforts and production lines. This key player will combine technical expertise and problem-solving skills to design, implement, and maintain a broad range of electrical systems in various domains including embedded systems (simulation, schematic capture, PCB layout, firmware development), power electronics, radio frequency (RF) devices and antennas, battery and associated management systems.

Essential Functions

• Design, develop and test electrical systems and equipment for military, industrial, commercial, and consumer use related to Unmanned Systems (UAVs, UGVs, USVs) of various types.
• Support the development and maintenance of electrical system documentation including wiring diagrams and schematics through an organized release process utilizing modern distributed version control technologies such as GIT.
• Assist with the design, test, and review new and existing PCB designs.
• Analyze and interpret technical data, such as specifications, blueprints, and schematics, to ensure compliance with applicable codes and regulations. Familiarity with military standards related to reliability and safety is preferred.
• Collaborate with other engineers, technicians, and clients to identify and resolve technical issues and improve system performance.
• Support the installation, operation, maintenance, and repair of electrical systems and equipment.
• Troubleshoot electrical problems and provide technical support to production staff as needed
• Develop and implement automated programming and testing apparatuses to aid in production and quality assurance of circuit boards and subassemblies.
• Support rapid prototyping, system bring-up, and hardware-in-the-loop (HIL) testing
• Contribute to internal R&D efforts and aid in the transition of these efforts into production
• Perform other duties as assigned.

Standard Essential Functions

• Regular and reliable attendance on a full time basis [or in accordance with posted schedule].
• Responsible for exhibiting professional behavior with both internal and external business associates that reflects positively on the company and is consistent with the company's policies and practices.
• Embodies AEVEX’s cultural values and aligns daily actions with department goals and company culture.

Qualifications            

• Knowledge of electrical design software for schematic capture and PCB layout (Altium (Preferred), Eagle PCB, Autodesk Fusion360, KICAD, etc...)
• Knowledge of electrical simulation tools such as LTspice
• Knowledge of Radio Frequency (RF) simulation tools such as ANSYS HFSS or CST Microwave Studio is beneficial.
• Limited MCAD skills with Autodesk Fusion360 and/or SolidWorks are beneficial.
• Knowledge of common industry protocols (LVDS, I2C, HDMI, UART, SPI, CAN, USB, MIPI)
• Familiarity with battery-powered Unmanned Aerial Vehicles (UAVs) and associated avionics and electronics such as IMUs, AHRS, BLDC motors, etc...
• Knowledge of embedded processors such as ARM, and basic embedded programming skills therein with C/C++
• Knowledge of test and debug abilities with common lab equipment including DMMs, Oscilloscopes, Spectrum Analyzers, Vector Network Analyzers, Logic Analyzers, etc...
• Strong soldering skills required
• Strong problem-solving and analytical skills
• Ability to work independently and as part of a team
• Excellent verbal and written communication skills

Education / Certifications

• Bachelor's degree in electrical engineering or a related field
• Professional certification, such as Professional Engineer (PE), is preferred but not required.

Experience

• 3+ years of electrical engineering experience.

Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties the employee is:

• Frequently required to sit, and to reach to use computers and other office equipment
• Frequently required repetitive movements of wrists, hands, and/or fingers
• Occasionally required to stand for extended periods of time

For the purpose of this summary, occasionally is used to represent up to 1/3 of the time given to the work day, frequently represents 1/3 to 2/3 of the time and constantly represents 2/3 or more of the time.

Security Clearance

• Ability to obtain/maintain a Top Secret DoD clearance, U.S. Citizenship required.

About Fellow

We believe that the act of making should be meaningful and fulfilling, done with intention and precision. Fellow makes beautifully functional tools for any kitchen, designed in San Francisco and used around the world. When the simple motions of life become small moments of joy, that's Everyday Magic.™

We’re looking for a Firmware Engineer to design, develop, and maintain robust and scalable UX and communication firmware for our IoT platform. 

This role is based in our office in San Francisco, CA and is required to have an in office presence. 

Who You Are

We are a small, agile team passionate about delivering high-quality experiences across on-device firmware, backend systems, and mobile apps. These experiences enable our customers to interact with Fellow’s connected products. 

You will be responsible for the development, maintenance, and optimization of our backend systems and IoT infrastructure. Your role will be critical in ensuring seamless connectivity between our hardware devices, mobile app, and cloud backend.

What You’ll Do

• UX: Design and maintain a scalable IoT UX platform by building a reusable LVGL-based UX architecture and component library, ensuring responsive and reliable user interactions. Integrating closely with firmware through a robust communication layer (Brista) that supports both internal system coordination and external connectivity (serial for prototyping, Wi-Fi for production).
• Analytics: Own analytics for user interactions, on-device Business Intelligence, and stability analysis. Proactively address issues at staging before they go into production.
• Collaboration: Work closely with the software development, product management, and QA teams to ensure that the entire development and release process is smooth and efficient. 
• Identify potential risks in software development and create strategies to mitigate them, ensuring the safety and efficacy of our appliances.
• Integration of AI: 
• Heavily involved in defining and implementing AI workflow
• Design and implementation: Leverage AI to improve efficiency to convert Figma Design to real implementation.
• Code Review: help integrate AI for code review, and other activities on GitHub

Qualifications

• 5+ years of experience in firmware engineering, with experience in real-time operating systems (RTOS); C/C++
• Some experience with End-to-End testing on a connected device, which is connected to a mobile app and AWS backend.
• Strong understanding of what analytics can help improve user experience and provide product insights in the field.
• Hands-on experience with development and debugging using devkit and real devices. 
• Bachelor’s degree in Computer Science, Engineering, or a related field, or equivalent experience.

Preferred Qualifications:

• Experience with MQTT or other IoT communication protocols.
• Familiarity with testing and debugging for IoT hardware devices.
• Experience with mobile app integration.
• Familiarity with OTA partitions.
• Familiarity with hardware interfaces and programming for flashing firmware to embedded devices.
• System Architecture, memory architecture and performance benchmarking.

Why You’ll Love This Role

• Creative, fast-moving environment where ideas turn into action.
• Competitive compensation including employee equity plan
• Generous paid time off plan
• 401k with company contribution after 6 months of employment
• Medical/dental/vision insurance
• Better Yourself Wellness credit & Better Your Community donation matching
• Monthly Fitness Stipend
• Summer Fridays
• Paid Parental Leave
• Generous discount on Fellow products
• Best coffee anywhere

Salary Range: $180,000-200,000 

Our highest goal at Fellow is creating a safe, inclusive, and rewarding environment where everyone can bring their whole selves to work and thrive. We are committed to building diverse teams and strongly encourage people from underrepresented groups, including but not limited to women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. 

Fellow is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity, gender expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.

About Fellow

At Fellow, we’re on a mission to help people brew ridiculously good coffee at home. But we’re more than just beautifully designed kettles and grinders—we’re a brand built on innovation, community, and culture. We believe great coffee isn’t just about the final cup; it’s about the experience, the ritual, and the people who make it all happen.

We’re looking for an Automation Engineer (CI/CD, Firmware, Mobile, Backend) to support hardware product development and testing. 

This role is based in our office in San Francisco, CA and is required to be in-office 4 days per week. 

Who You Are

We are seeking a highly skilled Automation Engineer to design, build, and maintain end-to-end CI/CD pipelines that automate testing, deployment, and release workflows across software, firmware, mobile applications, and AWS-based backend services. This role requires deep experience in test automation, hardware-integrated testing, and the ability to work with system logs and external measurement devices. You will also play a key role in enabling intelligent debugging by integrating test outputs with AI-based analysis tools.

What You’ll Do

CI/CD & Automation Frameworks

• Design and implement scalable CI/CD pipelines to automate build, test, deployment, and release processes for:
• Embedded firmware
• Mobile applications
• Cloud-based backend services (AWS)
• Maintain and optimize automation frameworks to support continuous integration and delivery across multiple platforms.
• Firmware Automation
• Implement automated workflows to:
• Enforce coding style and static analysis checks
• Execute unit tests
• Compile firmware codebases from GitHub
• Flash firmware onto physical devices
• Run automated functional and integration test cases
• Collect, normalize, and forward device logs and test results to AI agents for debugging and root-cause analysis

Mobile Application Automation

• Build automated pipelines to:
• Perform coding style and lint checks
• Run unit tests
• Deploy builds from GitHub to test environments
• Install applications on physical test phones
• Execute automated UI and functional test cases
• Aggregate logs and test artifacts and pass them to AI agents for debugging

Backend Automation (AWS)

• Develop automation to:
• Enforce coding standards and static analysis
• Run unit and integration tests
• Deploy services from GitHub to test environments
• Execute automated backend test suites
• Capture logs, metrics, and traces and forward them to AI agents for intelligent analysis

Hardware & Data Integration

• Design and maintain automated tests that integrate:
• Hardware device logs
• Data from external measurement devices such as sensors, scales, or other instrumentation
• Ensure reliable data capture, synchronization, and validation across hardware and software systems.

Qualifications

• Bachelor’s degree in Computer Engineering, Electrical Engineering, Computer Science, or a related field (or equivalent practical experience)
• 7+ years of experience in test automation, CI/CD, or automation engineering roles
• Proficiency in automation scripting (Python or similar)
• Hands-on experience with hardware-integrated automation testing
• Strong experience designing and maintaining CI/CD pipelines (e.g., GitHub Actions, GitLab CI, Jenkins, CircleCI)
• Strong debugging and problem-solving skills in complex, multi-system environments
• Proven experience with hardware automation, including tests that integrate machine logs and data from external measurement devices such as sensors and scales
• Familiarity with Git-based workflows and version control best practices
• Ability to design robust, repeatable, and scalable test automation systems
• Expertise in log collection, processing, and analysis

Preferred Skills & Experience

• Demonstrated experience working across firmware, mobile, and backend systems
• Familiarity with embedded systems, RTOS, or low-level firmware development
• Experience with mobile automation frameworks (e.g., Appium, XCTest, Espresso)
• Experience with cloud-native testing, observability, and monitoring tools
• Knowledge of containerization and orchestration (Docker, Kubernetes)
• Experience working in IoT, consumer electronics, or hardware-software integrated products
• Experience integrating automation outputs with AI or ML-based debugging/analysis tools
• Experience with firmware build systems, flashing tools, and device communication
• Hands-on experience automating mobile application testing on real devices
• Strong understanding of AWS-based backend services and deployment workflows
• Experience with test frameworks for unit, integration, and system testing

Salary Range: $165,000- $185,000

Our highest goal at Fellow is creating a safe, inclusive, and rewarding environment where everyone can bring their whole selves to work and thrive. We are committed to building diverse teams and strongly encourage people from underrepresented groups, including but not limited to women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. 

Fellow is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity, gender expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.

About Fellow

At Fellow, we’re on a mission to help people brew ridiculously good coffee at home. But we’re more than just beautifully designed kettles and grinders—we’re a brand built on innovation, community, and culture. We believe great coffee isn’t just about the final cup; it’s about the experience, the ritual, and the people who make it all happen.

We’re looking for a Principal Product Manager to focus on and own our brewing category through future accessories and platform extensions. You’ll act as the “mini-CEO” of the category, owning the product vision, roadmap, and commercial outcomes across DTC, retail, and global markets.

This role is based in our San Francisco, CA office and requires regular in-office presence in accordance with company policy. 

Who You Are

You thrive in highly cross-functional environments, operating at the intersection of coffee excellence, engineering, design, and business. You have translated customer insights and market trends into a clear product strategy, and you’re comfortable making courageous tradeoffs between cost, features, and timelines. You excel at driving alignment from early concept through launch and post-launch optimization.

As a senior individual contributor,  you’re confident in influencing decisions at the highest levels of the organization. You’re comfortable presenting to executives and board members, and you have collaborated with leaders across Product Engineering, R&D, Marketing, and Commercial teams. 

What You’ll Do

• Product Vision & Strategy - Brewing
  • Own the end-to-end product vision and long-term roadmap for Fellow’s brewing platform (machines, accessories, and ecosystem features).
  • Define what “Fellow-level brewing” means across performance, reliability, experience, and aesthetics—and translate that into clear product requirements.
  • Build and maintain a deep understanding of the brewing landscape (home and prosumer), competitive set, and emerging technologies.
• Customer & Market Insight
  • Drive qualitative and quantitative research with home baristas, prosumers, cafes, and partners to uncover needs, pain points, and opportunities.
  • Synthesize insights into clear problem statements and prioritized opportunities, balancing enthusiast feature asks with broad-market needs and price sensitivity.
• Roadmap, Requirements & Tradeoffs
  • Own PRDs and requirements from early concept through launch, working closely with R&D and Product Engineering.
  • Make explicit tradeoffs between cost, complexity, performance, and schedule; be the final decision-maker on feature set vs. price point for your product line.
  • Partner with Finance and Commercial teams to build and pressure test business cases, including forecast, margin, and portfolio positioning.
• Cross-Functional Leadership (IC, not people manager)
  • Lead cross-functional pods across R&D, Product Engineering, Firmware/Software, UX, Industrial Design, Operations, Marketing, CX, and Sales to deliver on roadmap goals.
  • Build tight partnerships with R&D on early concept development and coffee performance, with Product Engineering on execution, validation, and reliability, and with Software PM & UX on connected experiences.
  • Drive clarity, documentation, and decision-making so teams move quickly and stay aligned.
• Go-to-Market & Lifecycle Ownership
  • Own key elements of go-to-market strategy in partnership with Marketing, Sales, and CX (positioning, messaging, pricing, launch sequencing).
  • Define success metrics (adoption, NPS, margin, attach rates, field quality) and run post-launch reviews.
  • Steward the full lifecycle of the brewing portfolio, including derivative SKUs, line extensions, and end-of-life decisions.
• Platform & Portfolio Thinking
  • Ensure brewing roadmap fits within Fellow’s broader ecosystem strategy (grinders, brewers, kettles, analog, software).
  • Look for platform and component re-use opportunities to reduce complexity and cost without compromising experience.

Qualifications

• 8–10+ years of Product Management experience, including significant time as a senior IC working on complex, cross-functional products.
• Proven track record of shipping successful consumer hardware products; experience in coffee, kitchen appliances, or prosumer devices is a strong plus.
• Demonstrated ability to own a product line P&L-level view (pricing, margin, mix) and make tradeoffs between features, cost, and schedule.
• Strong technical fluency working with hardware, firmware, and software teams.
• Experience working closely with brand and marketing teams on positioning, messaging, and go-to-market strategy for premium consumer products.
• Exceptional communication skills—able to create crisp narratives for executive and board-level audiences.
• Deep customer empathy and passion for elevating everyday rituals—ideally, you’re a coffee enthusiast who cares about brewing quality and experience.
• Comfortable operating in a fast-paced, high-growth environment with evolving structure and processes.

Why You’ll Love This Role

• A creative, fast-moving environment where ideas turn into action.
• Competitive compensation including employee equity plan
• Generous paid time off plan
• 401k with company contribution after 6 months of employment
• Medical/dental/vision insurance
• Better Yourself Wellness credit & Better Your Community donation matching
• Monthly Fitness Stipend
• Summer Fridays
• Paid Parental Leave
• Generous discount on Fellow products
• Best coffee anywhere

Salary range: $190,000 - $220,000 based on experience.  Plus, bonus and equity package.

Our highest goal at Fellow is creating a safe, inclusive, and rewarding environment where everyone can bring their whole selves to work and thrive. We are committed to building diverse teams and strongly encourage people from underrepresented groups, including but not limited to women, people of color, LGBTQIA+ individuals, people with disabilities, members of ethnic minorities, foreign-born residents, and veterans to apply. 

Fellow is an equal opportunity employer. Applicants will not be discriminated against because of race, color, creed, sex, sexual orientation, gender identity, gender expression, age, religion, national origin, citizenship status, disability, ancestry, marital status, veteran status, medical condition or any protected category prohibited by local, state or federal laws.