Position Summary

The Instructional Designer is a key member of IEM's Talent Development function, responsible for designing, developing, and continuously improving engaging and effective learning experiences that support organizational goals and drive measurable performance outcomes across our operations.

Working in close partnership with subject matter experts (SMEs), Production, Engineering, Quality, and operational leadership, the Instructional Designer translates complex technical and operational content into high-quality learning solutions — including e-learning modules, instructor-led training materials, job aids, assessments, and multimedia content — delivered across online, in-person, and hybrid formats.

The ideal candidate brings a strong foundation in instructional design methodology, hands-on experience with modern authoring and multimedia tools, and the ability to manage multiple projects simultaneously in a fast-paced manufacturing environment. This individual is a creative problem-solver who is passionate about learner experience, data-driven improvement, and building a world-class TD function at IEM.

Key Responsibilities

Conduct Learning Needs Analysis Partner with the Learning Program Managers, SMEs, and operational stakeholders to identify performance gaps, assess training needs, and define clear, measurable learning objectives. Lead SME intake calls and discovery sessions to gather the technical and operational content required to develop accurate, relevant training solutions.

Design Instructional Strategies Apply proven instructional design methodologies — including ADDIE, SAM, and Bloom's Taxonomy — to develop learner-centered instructional strategies that address specific learning objectives and align with IEM's business goals. Design for multiple modalities including instructor-led, e-learning, and blended learning formats.

Develop Engaging Learning Content Create high-quality, multimedia learning experiences using industry-standard authoring and production tools, including Articulate 360, Synthesia, DeepHow, and MS Office. Develop a full range of learning materials including e-learning modules, facilitator guides, participant handouts, job aids, competency assessments, and video-based learning content. Utilize audio-visual equipment (camera, gimbal, noise-canceling microphone, iPad) to produce professional-grade video demonstrations and recordings.

Facilitate Train-the-Trainer Sessions Design and deliver Train-the-Trainer programs to equip TD Training Specialists and subject matter experts with the skills, materials, and confidence needed to deliver training effectively and consistently across all facilities.

Evaluate & Continuously Improve Learning Solutions Implement robust evaluation strategies — including knowledge checks, skills assessments, and performance metrics — to measure learning outcomes and program effectiveness. Leverage learner feedback, quality data, and business performance indicators to continuously refine and improve content and delivery methods.

Manage LMS & Learning Technology Utilize the Learning Management System (LMS) to build, deploy, track, and report on training programs. Maintain accurate course libraries, learner records, and completion data in support of operational and audit requirements.

Lead Project Management & Cross-Functional Collaboration Manage multiple instructional design projects simultaneously, ensuring on-time delivery, quality standards, and alignment with organizational priorities. Collaborate with cross-functional teams across U.S. and Canadian facilities to ensure learning solutions are consistent, scalable, and operationally relevant.

Supervision of Personnel

• This role will not be responsible for supervision/management of other people.

Qualifications

Required

• Bachelors level degree or equivalent in Instructional Design, Educational Technology, Adult Education, Communications, or a related field — or equivalent combination of formal training and professional experience.
• 2+ years of experience in instructional design, curriculum development, or a related L&D role.
• Demonstrated proficiency with e-learning authoring tools such as Articulate 360, DeepHow, Synthesia, or equivalent platforms.
• Working knowledge of instructional design models and frameworks including ADDIE, SAM, and Bloom's Taxonomy.
• Experience developing a range of learning materials including e-learning modules, facilitator guides, job aids, and competency assessments.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).
• Strong verbal and written communication skills in English, with the ability to present and explain instructional design concepts clearly to SMEs, stakeholders, and operational leaders.
• Ability to manage multiple projects and deadlines simultaneously in a fast-paced environment.
• Ability to work on-site, with travel as required.

Preferred

• 3+ years of experience in instructional design, with a portfolio demonstrating a range of learning solutions across multiple modalities.
• Experience in a manufacturing or industrial environment.
• Proficiency in graphic design and multimedia production tools such as Adobe Creative Suite, Canva, or Vyond.
• Experience operating audio-visual production equipment including cameras, gimbals, and professional microphones.
• Familiarity with LMS platforms for course deployment, learner tracking, and reporting.
• Knowledge of adult learning principles and learner experience (LX) design best practices.
• Professional certification in instructional design or L&D (e.g., ATD CPTD, IDOL Academy, or equivalent).

Physical Demands

• Primarily required to sit for extended periods of desk-based work including instructional design, content development, and LMS administration (estimated 70–80% of working time).
• Regularly required to stand, walk, and move throughout office and production floor environments during SME sessions, video production, and training observations (estimated 20–30% of working time).
• Occasionally required to set up, operate, and transport audio-visual production equipment including cameras, tripods, gimbals, and related accessories.
• Must be able to occasionally lift, carry, or move equipment or training materials weighing up to 25 lbs. (approx. 11 kg).
• Requires prolonged close visual acuity for extended periods, including screen-based content development, video editing, and detailed review of training materials.
• Must be able to wear required personal protective equipment (PPE) when present on the production floor, including safety glasses, hearing protection, and safety footwear.

Location

• The position is fully onsite role in our Surrey, British Columbia facilities; but may require up to 10% travel to IEM facilities and occasional international travel to the United States.
• This position is not available for California residents.

Compensation: The hourly pay range for this position is C$ 39.00 - 50.00 

About Clutch:

We’re on a mission to reinvent the way people buy, sell, and own cars. Are you game?

Clutch is Canada’s largest online used car retailer, delivering a seamless, hassle-free car-buying experience to drivers everywhere. Customers can browse hundreds of cars from the comfort of their home, get the right one delivered to their door, and enjoy peace of mind with our 10-Day Money-Back Guarantee… and that’s just the beginning.

Named five years in a row to the Globe & Mail’s list of the Top Growing Companies in Canada and also awarded spots on Deloitte’s Technology Fast 50™ and Fast 500™ lists, we’re looking to add curious, hard-working, and driven individuals to our growing team.

Headquartered in Toronto, Clutch was founded in 2017 and currently services Ontario, New Brunswick, Nova Scotia, British Columbia, and Prince Edward Island. Clutch is backed by a number of world-class investors, including D1 Capital, Canaan, Real Ventures, BrandProject, and Upper90. To learn more, visit clutch.ca.

About the role: 

We’re looking for a superstar Motion Designer & Videographer to join our in-house Creative team. The creative you produce doesn’t just support the business — it shapes how millions of Canadians experience Clutch for the first time.

This is a true 50/50 role. Half your time will be spent on the ground, capturing video, photography, and content across our facilities. The other half will be spent editing, animating, and building motion graphics that elevate everything we put out. You’ll shoot and edit customer testimonials, create motion graphic ads, animate brand elements, capture facility and process photography, and help define how Clutch looks and feels in motion.

This role is ideal for someone who’s equally comfortable behind a camera and inside After Effects — a hybrid creative who can shoot a testimonial in the morning and animate a logo reveal in the afternoon. Because this work is highly collaborative and hands-on, it’s based in a fully onsite environment, five days a week, working closely with our Creative, Marketing, and Operations teams.

What you'll do: 

• Shoot video and photography on-site at Clutch facilities, customer testimonials, process documentation, facility imagery, and team/culture content
• Capture content with professional camera gear and iPhone depending on the context and platform
• Edit video end-to-end, from rough cuts to final delivery with colour grading, sound, and graphics
• Create motion graphics and text animations in After Effects for digital ads, social content, and brand campaigns
• Produce logo animations, kinetic typography, transitions, and other motion design elements that strengthen the Clutch brand
• Mine and re-edit legacy footage from past shoots into fresh, usable content
• Support social media content creation with short-form video and motion assets when needed
• Collaborate with the Creative Director and the broader Creative team to develop visual storytelling that connects with our audience
• Manage and organize video and motion assets, maintaining a clean and accessible file structure

What you bring: 

• 2–4 years of experience in videography, video editing, and motion design
• Strong proficiency in Premiere Pro for video editing and After Effects for motion graphics and animation
• Real cinematography and videography skills — you understand composition, lighting, lens selection, and how to get great footage in imperfect conditions
• Photography skills with an eye for compelling imagery in documentary/editorial contexts
• Ability to shoot confidently with both professional camera setups and an iPhone
• A solid understanding of text animation, kinetic typography, and motion graphic design principles
• Colour grading and basic audio mixing/sound design capabilities
• Strong storytelling instincts, you know how to structure a narrative, not just make things look good
• Highly organized with the ability to manage multiple projects and deadlines in a fast-paced environment
• A portfolio or reel that demonstrates both production (shooting) and post-production (editing, animation) work

Nice to have: 

• Experience with 3D motion graphics using Cinema 4D, Blender, or similar tools
• Logo animation and brand identity motion work in your portfolio
• Experience shooting in industrial, automotive, or retail environments
• Understanding of social media formats, specs, and best practices for short-form video
• Experience working in a fast-paced startup or agency environment

Employment Type:

• New, Permanent Full-Time

Why Clutch 

• A true hybrid role, you won't be stuck in just one lane
• The chance to define what video and motion look like at one of Canada's fastest-growing companies
• Direct collaboration with a Creative Director who's building an in-house agency model
• Competitive compensation, benefits, and a team that invests in your growth

Compensation & Benefits:

• Annual Salary: $75,000 - $85,000
• Benefits: Comprehensive healthcare, dental, vision, prescription, life insurance, and dependent coverage starting day one
• Pay decisions reflect objective criteria: skills, performance, market benchmarking, responsibilities, and working conditions

Clutch is committed to fostering an inclusive workplace where all individuals have an opportunity to succeed. If you require accommodation at any stage of the interview process, please email talent@clutch.ca