About this Social Media Manager (R-19616) role at Dnb
The Social Media Manager is responsible for managing and optimizing the company’s organic social media presence across priority platforms, driving engagement, brand visibility, and alignment with corporate communications and marketing objectives.
This role owns day-to-day channel management and campaign delivery, while contributing to social media planning, content strategy, and performance optimization. The position translates business and corporate messaging into compelling social content, ensuring consistency in voice, tone, and brand standards.
Working cross-functionally with Corporate Communications, Marketing, Product, and Sales teams, this role helps shape social media initiatives, using data and insights to continuously improve content effectiveness and audience engagement.
Essential Key Responsibilities
Own day-to-day management of social media channels, ensuring consistent publishing aligned with content calendars
Develop and refine social media content, including campaign posts, thought leadership, and corporate communications
Coach Social Media Analysts, providing day-to-day direction, feedback, and professional growth opportunities to ensure high-quality execution and continuous improvement.
Adapt content effectively across platforms to maximize engagement and audience reach
Ensure all social media output aligns with brand voice, tone, and editorial standards
Execute integrated social media campaigns in collaboration with Corporate Communications and Marketing teams
Contribute to content planning and campaign ideation, bringing forward creative ideas and storytelling approaches
Support delivery of key initiatives such as product launches, campaigns, and corporate announcements
Partner with internal stakeholders to gather content inputs and align on messaging priorities
Work with external agencies or vendors to support content production and delivery
Provide guidance to internal teams on social media best practices and platform requirements
Monitor social media performance and track key metrics such as engagement, reach, and impressions
Analyze campaign and channel performance to generate actionable insights
Optimize content, timing, and format based on performance data and audience behavior
Support development of performance reports and dashboards
Monitor social media channels for comments, mentions, and emerging conversations
Apply social media tools and best practices to enhance efficiency and effectiveness
Essential Skills and/or Certifications
Bachelor’s degree in communications, marketing, journalism, or a related field.
5+ years of experience in social media, corporate communications, marketing, or public relations, preferably in a global, B2B, technology, or data-driven environment.
Experience managing social media channels and executing multi-platform campaigns
Strong writing, editing, and storytelling skills tailored to different audiences and platforms
Working knowledge of social media analytics and performance optimization
Experience using social media management tools (e.g., Sprinklr, Hootsuite, Sprout)
Ability to translate business and corporate messaging into engaging social content
Strong collaboration and stakeholder management skills
Ability to manage multiple priorities and deliver high-quality outputs within deadlines
Proficiency in Microsoft Office Suite skills.
Show an ownership mindset in everything you do; be a problem solver, be curious and be inspired to take action, be proactive, seek ways to collaborate and connect with people and teams in support of driving success.
Continuous growth mindset, keep learning through social experiences and relationships with stakeholders, experts, colleagues and mentors as well as widen and broaden your competencies through structural courses and programs.
