About this Senior Manager (DT), DTC Growth role at SharkNinja
About Us
SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world.
AI at SharkNinja
At SharkNinja, we’re building an AI-native culture. We’re not waiting for the future; we’re creating it. Our people are expected to experiment boldly, adopt new tools, and continuously raise what’s possible to create meaningful impact for our consumers. If you believe the best way to do your job hasn’t been invented yet, you’ll fit right in.
Senior Manager (DT), DTC Growth
Department: Information Technology | Reports To: Global VP, DTC Product | Location: Needham, MA or London, UK
ABOUT THE ROLE
SharkNinja is expanding its Direct-to-Consumer digital footprint at a global scale. The Senior Manager, DTC Growth will serve as the product and technology owner for our TikTok Shop global expansion and emerging regional marketplace integrations. Sitting within the IT organization and reporting directly to the Global VP of DTC Product, this role bridges commerce strategy and technical execution — owning the roadmap, integrations, and platform capabilities that power SharkNinja's next phase of DTC growth.
KEY RESPONSIBILITIES
TikTok Shop Global Expansion
- Own the end-to-end product roadmap for TikTok Shop across all active and planned global markets (US, UK, EU, SEA, and beyond).
- Partner with regional commercial leads and TikTok's partner teams to identify market-specific requirements, compliance needs, and go-to-market timing.
- Drive onboarding, configuration, and ongoing optimization of TikTok Shop storefronts including product catalog management, promotions, and fulfillment flows.
- Define and track KPIs for TikTok Shop performance and feed insights back into product and technology decisions.
Regional Marketplace Strategy & Expansion
- Identify and prioritize additional regional marketplace opportunities (e.g., Lazada, Shopee, Tmall, Allegro, MercadoLibre) based on market size, feasibility, and strategic fit.
- Lead scoping, technical discovery, and implementation planning for each new marketplace integration in partnership with IT engineering and third-party middleware providers.
- Maintain a unified view of marketplace integrations across regions, ensuring consistent data standards, inventory accuracy, and customer experience.
Product Management & Roadmap Ownership
- Define and maintain the DTC marketplace product roadmap, balancing global scalability with regional flexibility.
- Write clear product requirements, user stories, and acceptance criteria for IT development teams.
- Lead sprint reviews, backlog grooming, and release planning in collaboration with engineering, QA, and business stakeholders.
- Evaluate and manage relationships with third-party platform vendors, integration partners, and technology solutions.
Cross-Functional Leadership
- Act as the primary point of contact between IT and commercial/marketing teams for all marketplace and TikTok Shop initiatives.
- Collaborate with Supply Chain, Finance, and Legal to ensure marketplace operations meet compliance, tax, and logistics requirements across regions.
- Present roadmap updates, business cases, and post-launch performance reviews to senior leadership including the Global VP of DTC Product.
QUALIFICATIONS
Required
- 7+ years of experience in product management, IT program management, or e-commerce technology, with at least 3 years in a DTC or marketplace-focused role.
- Hands-on experience with TikTok Shop (seller central, live commerce, Aftership, or affiliate program) in at least one market.
- Demonstrated track record managing multi-region e-commerce or marketplace rollouts.
- Strong understanding of marketplace integration architecture including catalog feeds, order management, inventory sync, and payment flows.
- Experience writing product requirements and managing agile development cycles.
- Proven ability to influence without authority across global, cross-functional teams.
- Excellent communication skills — able to translate technical complexity for business audiences and commercial goals for technical teams.
Preferred
- Experience with middleware/integration platforms such as Aftership, ChannelAdvisor, Pipe17, Linnworks, or similar.
- Familiarity with Salesforce Commerce Cloud, OIC or comparable ERP/OMS platforms.
- Exposure to additional social commerce platforms (Instagram Shopping, YouTube Shopping, Pinterest).
- Knowledge of regional marketplace ecosystems in Southeast Asia, Europe, or Latin America.
- Background in consumer electronics or hard goods categories a plus.
CORE COMPETENCIES
Strategic Thinking: Connects platform capabilities to long-term DTC growth goals.
Technical Acumen: Understands integration architecture and can engage meaningfully with engineering teams.
Bias for Action: Moves quickly, makes sound decisions with incomplete information, and iterates.
Global Mindset: Navigates regional nuances in consumer behavior, regulation, and market dynamics.
Stakeholder Management: Builds trust with internal and external partners across functions and geographies.
SharkNinja is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate.
The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more.
Our Culture
At SharkNinja, we don’t just raise the bar—we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you’ll be right at home.
What We Offer
We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what’s possible. When you join, you’re not just part of a company—you’re part of an outrageously extraordinary community. Together, we won’t just launch products—we’ll disrupt entire markets.
At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
Learn more about us:
Life At SharkNinja
Outrageously Extraordinary
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
