This role is for one of the Weekday's clients

Min Experience: 7+ years

Location: Bengaluru, Mumbai

JobType: full-time

Requirements

Key Responsibilities

· Lead the design, architecture, and development of Salesforce Marketing Cloud Next (Growth/Advanced) solutions.

· Develop omnichannel customer journeys across Email, SMS, Push, WhatsApp, and Mobile channels.

· Integrate Salesforce Marketing Cloud with Salesforce Data Cloud to enable real-time, event-driven marketing.

· Design and implement insurance-specific campaigns including onboarding, renewals, claims communication, cross-sell, and upsell journeys.

· Configure advanced automation using Journey Builder, Automation Studio, and APIs.

· Leverage Einstein AI capabilities for predictive engagement, segmentation, and personalization.

· Collaborate with Data, CRM, Analytics, and AI teams to enable Customer 360 use cases.

· Ensure compliance with insurance regulatory requirements (consent, privacy, preference management).

· Provide technical leadership, code reviews, mentoring, and delivery governance.

· Engage with stakeholders and clients to translate business requirements into technical solutions.

Mandatory Skills & Experience

· 7+ years of experience in Salesforce Marketing Cloud development and solution design.

· Hands-on experience with Marketing Cloud Next / Growth capabilities.

· Strong expertise in Flow Builder, Campaigns, Email, Mobile, Contact & Segments.

· Solid understanding of Salesforce Data Cloud including data ingestion, identity resolution, segmentation, and activation.

· Experience integrating Marketing Cloud Advanced with Pega CRM, Sales Cloud, Service Cloud, and external insurance systems.

· Strong HTML, CSS,SQL, AMPscript, SSJS, REST/SOAP API knowledge.

· Proven experience working in the Insurance domain (Life, Health, P&C) with industry-specific use cases.

· Understanding of insurance customer lifecycle, policy management, renewals, claims, and compliance.

· Experience with consent management, GDPR, and data privacy regulations.

Good to Have Skills

· Salesforce Marketing Cloud Consultant or Advanced Specialist certification.

· Salesforce Data Cloud certification or hands-on implementation experience.

· Experience with Salesforce Personalization or Interaction Studio.

· Exposure to AI-driven marketing, predictive analytics, and Next Best Action use cases.

· Experience in large-scale enterprise or consulting environments.

Key Competencies

· Leadership & stakeholder management

· Solution architecture & problem-solving

· Client-facing communication skills

· Marketing technology strategy

· Agile delivery and DevOps mindset

Must-have skills

Salesforce developer, Marketing Cloud