• Plan, launch, and optimize paid campaigns across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, YouTube, and other digital platforms.
• Manage campaign budgets to maximize ROI and ROAS.
• Monitor campaign performance and make data-driven optimizations to improve results.
• Analyze campaign data and prepare regular performance reports.
• Run A/B tests on ads, audiences, and landing pages to improve conversion rates.
• Work closely with the Creative, Sales, and Product teams to improve lead quality and customer acquisition.
• Manage tracking and reporting using Google Analytics 4 (GA4), Google Tag Manager (GTM), and other analytics tools.
• Support the development and execution of performance marketing strategies for both B2C and B2B audiences.
• Stay up to date with the latest digital marketing trends, tools, and best practices.
• Mentor and support junior team members when needed and collaborate effectively across teams.

Requirements

Experience

• 4–6 years of experience in Performance Marketing or Digital Marketing.
• Proven experience managing paid media campaigns across multiple digital channels.
• Experience in both B2C and B2B marketing is preferred.
• Experience in EdTech, SaaS, or a fast-growing company is a plus.

Technical Skills

• Google Ads
• Meta Ads Manager
• TikTok Ads Manager
• LinkedIn Campaign Manager
• Google Analytics 4 (GA4)
• Google Tag Manager (GTM)
• Conversion Rate Optimization (CRO)
• Marketing analytics and reporting
• Budget management