Paid Acquisition Strategy

• Develop and execute paid media strategies across:

• Meta
• Google
• YouTube
• TikTok
• programmatic
• display
• affiliate-supported media buys

• Optimize acquisition funnels and paid media efficiency.

Budget & Performance Management

• Manage large-scale media budgets and pacing.
• Monitor:
• CAC
• ROAS
• Conversion rates
• player quality
• Retention contribution

• Continuously optimize campaign economics.

Creative Testing & Optimization

• Coordinate closely with creative and growth teams.
• Execute creative testing frameworks and performance iteration cycles.
• Analyze ad fatigue, creative performance, and audience behaviour.

Attribution & Analytics Coordination

• Partner with analytics teams on attribution modelling and reporting.
• Interpret platform data and identify optimization opportunities.

Agency & Platform Management

• Manage media agencies, platform representatives, and advertising vendors.
• Ensure compliance with platform and regulatory advertising policies.

Requirements

• 5–10+ years in paid media, digital acquisition, performance marketing, or media buying.
• 3 years of people management experience.
• Experience in gaming, fintech, e-commerce, high-scale consumer platforms, or leading media agencies preferred.
• Proven track record managing significant digital media budgets.
• Strong platform expertise and analytical capability.