The President provides strategic and operational leadership for the business unit by working closely with the CEO, COO, and Big Senior Executive Team (BigSET) to establish the vision, direction, and priorities necessary to grow the business into a market leader. This role is responsible for developing and executing business strategies that drive revenue growth, profitability, and long-term success while building a culture of accountability, innovation, and collaboration.

The President works with Crest's executive leadership team to develop new market opportunities, strengthen customer relationships, and ensure the business unit consistently delivers exceptional value to customers. This position also provides leadership to the management team by aligning people, processes, and resources to achieve strategic objectives while developing future leaders within the organization.

RESPONSIBILITIES

• Develops, reviews, and executes the business unit's strategic plan to achieve sustainable growth and strengthen market position.
• Drives profitable revenue growth by identifying new business opportunities, expanding capabilities, and supporting organic growth and acquisition opportunities.
• Partners with Sales, Marketing, and business unit leadership to strengthen customer relationships and identify new markets and strategic partnerships.
• Leads the business unit with clear priorities, measurable objectives, and accountability for results.
• Builds and develops a high-performing leadership team by coaching, challenging, and empowering leaders throughout the organization.
• Fosters a culture of continuous improvement, innovation, ownership, and collaboration.
• Oversees the financial performance of the business unit, including operating plans, capital investments, forecasting, budgeting, and Profit & Loss performance.
• Uses financial and operational data to evaluate business performance, identify trends, and make informed business decisions.
• Works collaboratively with company Vice Presidents and functional leaders to establish pricing strategies, review business performance, and improve profitability.
• Maintains a strong understanding of market trends, customer needs, and competitive activity to identify opportunities that support long-term growth.
• Ensures the business unit has the organizational structure, talent, and processes needed to support future growth.
• Serves as the primary representative of the business unit internally and externally while maintaining strong relationships with the CEO, COO, BigSET, customers, suppliers, and key business partners.

LEADERSHIP ATTRIBUTES

• Strategic thinker with the ability to translate vision into action.
• Confident decision-maker who is comfortable leading through change.
• Results-oriented with a strong sense of ownership and accountability.
• Builds trust while holding high standards for performance.
• Balances big-picture thinking with disciplined execution.
• Develops people and builds strong leadership teams.
• Comfortable making decisions with imperfect information while using data to guide business strategy.
• Naturally curious and committed to continuous improvement.

QUALIFICATIONS

• Bachelor’s degree in Engineering, Business, Management, Operations, or a related field is required.
• Ten plus years of experience in a related field in a management level position is required; VP level is highly preferred.
• Strategic mindset with the ability to communicate vision into action is required; excellent communication skills, both written and verbal, is required.

PREFERRED

• Product knowledge

• Distribution experience
• MSS Product; database ERP experience (Eclipse, Solar experience is preferred)
• Strongly goal oriented, self-driven, inspiring to others
• Self-disciplined, organized, detailed