About this Marketing Strategist Intern — Content Creator/Influencer Background Welcome role at Acds
Acds · Hybrid · Bentonville, AR
Apprenticely is working with our company partner, LyraConnect, to add a Marketing Strategist Intern to their team in Bentonville, Arkansas!
Our Apprenticely Internship Program is a three-month program that places selected candidates with employers across Arkansas in IT positions to gain experience under the guidance of a professional mentor/IT support team. Internships are designed as an on-ramp to an IT career and can roll into full-time positions based on employer demand.
About LyraConnect:
LyraConnect is an AI-native marketing intelligence and media activation platform purpose-built for CPG brands and retailers. Our platform is architected around three pillars: Sense, Strategize, Activate; connecting upstream AI demand simulation to downstream media activation and measurable purchase outcomes. We work with leading CPG organizations to help them understand and win visibility in an AI-driven shopping landscape, then translate that intelligence into activated media campaigns. We're a small, fast-moving team building category-defining technology, and this role offers rare exposure to both client-facing strategy work and the inner workings of building a marketing intelligence company from the ground up.
About the Role
LyraConnect is looking for a Marketing Strategist Intern to join as a full-time project coordinator supporting our GM of Product & Marketing and our CEO. This is a hybrid role:
● Client/Product side (75%): Supporting campaign proposal builds and post-campaign reporting for LyraConnect's CPG clients
● Company marketing side (25%): Supporting LyraConnect's own brand, content, and PR efforts
You'll report primarily to Rachel Robertson, GM of Product & Marketing, with a secondary reporting line to Heather Nichols (CEO) for company marketing and content initiatives. Priorities will shift with client fluidity and event opportunities, so adaptability and comfort with a dynamic workload are essential.
What You'll Do
Supporting Rachel Robertson (~75% of time):
● Coordinate and help build client campaign proposals: pulling data, drafting slides, and organizing supporting materials
● Support post-campaign reporting, including compiling performance data and helping translate results into clear, client-ready narratives
● Help manage timelines and deliverables across multiple concurrent client engagements
● Support LyraConnect's own marketing and PR efforts as directed by Rachel; this may include event coordination, press opportunities, or campaign materials as priorities arise
● Stay closely looped into client and project status so you can flex quickly as needs shift
Supporting the CEO (~25% of time):
● Help produce content for LyraConnect's newsletter and social media channels
● Draft and package business content (industry insights, company milestones, thought leadership) into publish-ready formats
● Support ad hoc content needs tied to executive visibility (speaking engagements, industry commentary, etc.)
What Success Looks Like
● Proposal and reporting materials are accurate, on-brand, and delivered on time, freeing Rachel to focus on GTM strategy and product development.
● LyraConnect's newsletter and social channels publish consistently with high-quality, on-brand content
● You can move fluidly between client-facing deliverables and internal company marketing without dropping either
Who You Are
● Currently pursuing or recently completed a degree in Marketing, Communications, Business, or a related field
● Strong written communication skills; you can turn data and rough notes into clear, polished narrative
● Comfortable working with company AI workflow and tools (Google, Notion, Slack, etc.)
● Organized and detail-oriented, with the ability to manage multiple projects and shifting priorities at once
● Curious about AI, marketing technology, or the CPG/retail industry. No expertise required, but genuine interest matters
● Comfortable in a small-team, early-stage environment where roles and priorities evolve quickly
● Self-starter who is pro-active and asks good questions, working both independently and collaboratively
LyraConnect is an early-stage, high-growth company. This role will evolve as the company grows, flexibility and a builder's mindset are core to success here.
Additional Details:
Our Must Haves:
How does the interview process work? Apprenticely will conduct an initial phone interview and assessment. Apprenticely will send selected resumes to companies that match the candidate’s skills and interests. Our employer partners will decide who to interview and select the final candidates for the internship program.
Meet the Apprenticely team and join our upcoming virtual webinars via zoom; dates and details are on our events page.
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