· Develop a marketing annual plan and yearly calendar aligning with the Company’s strategy and objectives, and focusing on sales targets.

· Agree upon the annual Marketing budget in coordination with the CCO.

· Draft a detailed brief of marketing and advertising activities that include digital, outdoor, and event-based.

· Develop and oversee the implementation of customer care policies and procedures to improve customer satisfaction and eventually customer experience. rates.

· Contribute to setting branding & marketing strategy for new products and projects · Manage overall marketing activities that include market research, analysis of sales and marketing trends, and advertising and marketing promotional events.

· Formulate, organize, and develop marketing activities by identifying the current leads, opportunities, and new market opportunities.

· Keep in touch with Market trends and review/amend plans accordingly in line with the evolving market conditions.

· Analyze competitors’ performance by monitoring their marketing activities, collecting & analyzing all the data related to their sales, and defining the competitors’ recent selling status.

· Supervise all the communication & Digital activities including, corporate website, CSR events, social media activities and insights, loyalty programs, all editorial materials, etc.

Requirements

Education:

Bachelor's degree in Marketing or any relevant major.

Minimum 10+ years of experience in the same field.

Fashion or luxury brand experience is a MUST

Computer Skills:

Excellent at Microsoft Office (word-PowerPoint-Excel)