We are seeking an experienced and dynamic Marketing Manager to lead our marketing initiatives and drive brand growth in the competitive food and beverage landscape. The ideal candidate will have a proven track. record in developing and executing successful marketing strategies that enhance brand visibility and customer engagement.

Key Responsibilities:

• Develop and implement comprehensive marketing strategies for our international brand and fast-food brand to achieve business goals and targets.
• Conduct market research to identify trends, customer preferences, and competitive landscape to inform marketing decisions.
• Manage and optimize the marketing budget, ensuring effective allocation of resources across various marketing channels.
• Oversee the creation of engaging marketing content, including digital marketing campaigns, social media, print materials, and advertising.
• Collaborate with cross-functional teams, including sales, product development, and operations, to ensure brand consistency and alignment with business objectives.
• Analyze and report on the performance of marketing campaigns, using insights to refine strategies and improve ROI.
• Lead initiatives to enhance customer engagement and loyalty, including promotions, events, and partnerships.
• Stay updated on industry trends, emerging technologies, and best practices in the food and beverage sector.

Requirements

• Bachelor’s degree in Marketing, Business Administration, or a related field. A Master’s degree is a plus.
• Minimum of 5 years of experience in marketing, preferably in the food and beverage industry.
• Strong understanding of digital marketing, social media, and traditional marketing channels.
• Proven experience in developing and executing successful marketing campaigns.
• Excellent analytical skills with the ability to interpret data and make informed decisions.
• Strong leadership and team management skills, with the ability to inspire and motivate others.
• Excellent communication and interpersonal skills.