Creative Leadership & Execution

• Lead design execution from brief through final delivery across all formats and channels: including social, email, digital ads, print and in-studio signage, website, activation materials, and presentation decks

• Own and evolve the [solidcore] visual identity, serving as the internal authority on brand standards, creative guidelines, and design systems following the "Stronger for it" brand platform launch

• Execute design work, maintaining brand consistency and quality across all materials

• In partnership with the Coordinator, drive and execute the creative vision for campaigns, programs and key brand moments 

• Develop and maintain a scalable design process and system that enables speed and brand consistency across all channels and teams

Content Strategy & Planning

• In partnership with the Director, support the creative content strategy and roadmap across the [solidcore] brand ecosystem: ensuring design and visual assets fuel a cohesive, omnichannel client experience across paid, owned and earned channels

• Support in development of integrated content matrices in partnership with the Director and channel leads, identifying all content creation needs and translating brand strategy into clear design direction

• Act as a thought leader within the Content team, sharing learnings and optimizations and conducting competitive landscape research to identify emerging content formats, consumer behaviors, and visual trends, communicating findings 

• Establish and socialize best practices for creative content production, including briefing standards, approval workflows, and output requirements by channel

• Audit creative output against content objectives and channel performance; iterate and optimize the production process accordingly

Creative Process & Ops Systems

• Build and manage briefing, intake, and project management systems that create clarity and prioritization across the team and organization

• Lead the management of creative requests from across the business - tracking, prioritizing, setting deadlines, and communicating proactively with cross-functional partners

• Serve as the embedded design partner for cross-functional teams

• In partnership with Brand Marketing, lead creative reviews with senior stakeholders, presenting work confidently and incorporating feedback constructively

Team Leadership

• Directly manage and mentor the Coordinator, Creative & Design - providing creative direction, ongoing feedback, and a growth structure built to scale as creative needs expand

• In partnership with the Director, proactively identify and explore new technology solutions, including AI tools, to accelerate design and creative output and keep the team at the leading edge

• Champion a culture of craft, speed, and continuous improvement within the creative function

Required

• 6-9 years of design experience, with at least 2 years in a senior or lead role on an in-house brand or content team

• Demonstrated experience owning brand identity and creative direction across multiple channels simultaneously

• Proven ability to operate at the intersection of creative and content strategy — not just executing against a brief, but helping define what needs to exist and why

• Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects) and Figma

• Strong motion design and video editing skills — able to independently produce short-form social and paid media content

• Experience managing creative operations: briefing systems, content calendars, project intake, asset management, and cross-functional workflows

• Proven ability to manage up and influence without authority — comfortable presenting to senior leaders and navigating stakeholder feedback

• Data-aware mindset: comfortable using performance insights to inform and evolve creative strategy

Preferred

• BFA or equivalent in Graphic Design, Visual Communication, or related field

• Experience in a consumer brand, retail, fitness, or lifestyle company

• Experience managing or mentoring junior talent

• Familiarity with Canva for template creation and field team enablement

• Experience working with or exploring AI tools for design and content acceleration