As the Local Marketing Manager, you will be embedded within the Currys retail marketing team, working closely with ITG to develop and execute local marketing strategies that enhance brand presence and drive customer engagement across their store estate. While the focus is on local execution, the initiatives must be scalable to ensure consistency and effectiveness across the store estate.

Key Responsibilities:

• Collaborate with Currys and internal ITG teams to design and implement local marketing campaigns that align with overall business objectives.
• Develop and manage localised marketing initiatives that effectively engage target audiences and enhance brand visibility within specific regions.
• Ensure that local marketing strategies are scalable and can be adapted for broader application across various locations.
• Monitor and analyse campaign performance, using data-driven insights to refine strategies and optimize results.
• Build and maintain strong relationships with local store managers and other key stakeholders to ensure alignment and successful execution of marketing activities.
• Coordinate with external vendors and partners to deliver high-quality marketing materials and services.
• Stay informed about industry trends, competitive landscape, and emerging marketing technologies to continuously improve and innovate marketing efforts.

Requirements

• Proven experience in local marketing management, preferably within a retail environment.
• Strong project management skills with the ability to lead multiple initiatives simultaneously.
• Excellent communication and interpersonal skills to effectively collaborate with internal and external stakeholders.
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Creative thinking and problem-solving skills to develop innovative marketing solutions.
• Familiarity with digital marketing tools and platforms is a plus.
• Confident working with strategists and creative teams.
• Confident building close relationships with store managers and able to travel nationally.

Benefits

Work’s a treat!

Perks at ITG — alongside a competitive salary, here's what you can look forward to:

• Time off that works for you — 25 days' holiday + bank holidays, a paid Wellbeing Day, flexible bank holidays to honour cultural or religious observances, and the option to buy or carry over up to 5 extra days.
• Flexibility & lifestyle — Smart Working with up to 40% from home, and after 12 months, the option to work from abroad for up to 90 days a year.
• Family & life milestones — Enhanced family friendly leave, 3 extra days for your wedding/honeymoon, and an Employee Assistance Programme whenever you need support.
• Financial perks — Pension scheme, Corporate Medical Cash Plan, electric car salary sacrifice scheme, and tax-efficient payroll giving to your favourite charities.
• Growth & recognition — Funding for professional qualifications, monthly Employee of the Month awards (£250 bonus), and referral bonuses of up to £1,500.
• Community & wellbeing — Regular Wellbeing Workshops, 30+ Wellbeing Champions, a paid Volunteer Day, and an online perks platform with discounts on top brands, days out, and gym memberships.

What next? Like what you see? Drop us your application and someone from our team will be in touch.

We Value Diversity

We champion and welcome diversity in our workforce and ensure all job applicants receive equal and fair treatment, regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality.

We are not only committed to increasing the visibility and recognition of talent from under-represented groups within our organisation, but the wider industry too.

At the end of the day, we make sure we take time to look after ourselves, each other, and the planet, because we’re always stronger together.

ITG have a number of community groups available to employees and exist to offer a safe space for like-minded colleagues, with shared interests to connect, socialise and check in with each other.

What next?
If you found yourself interested in knowing more, drop us your application and someone from our team will be in touch.

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