About this Head of Performance Partnerships role at HubSpot
POS-14245
Role Summary
Our mission at HubSpot is to help millions of organizations grow better.
As the Head of Performance Partnerships, you'll help shape how buyers discover, evaluate, and trust HubSpot in an AI-first internet.
This role leads HubSpot's global affiliate, AEO/citation, nano/micro creator, and forum-growth ecosystem, driving efficient ARR growth while expanding HubSpot's visibility across emerging discovery channels including AI search, Reddit, nano/micro creators, review platforms, and third-party recommendation ecosystems.
You'll partner closely with Growth, Product, PMM, Brand, and Paid Media leaders to build scalable, experimentation-driven partnership strategies that connect discovery to measurable business outcomes.
This is a strategic, hands-on leadership role for someone excited about defining the future of performance marketing in the AI era.
What You'll Do
- Lead HubSpot's global Performance Partnerships strategy across affiliate marketing, AI-native discovery, nano/micro creator partnerships, forum growth, and emerging acquisition channels.
- Scale affiliate and publisher ecosystems that drive efficient customer acquisition and ARR growth across key products and go-to-market motions.
- Build AI-first partnership strategies that increase HubSpot visibility across LLMs, Reddit, review platforms, nano/micro creator ecosystems, and third-party recommendation surfaces.
- Design and operationalize experimentation programs across affiliate models, nano/micro creator partnerships, indirect demand measurement, and emerging growth channels.
- Own partner investment strategy, commission frameworks, attribution models, and portfolio optimization across a multi-million-dollar investment portfolio.
- Lead, coach, and develop a high-performing global team spanning affiliate partnerships, optimization, AI visibility initiatives, and forum growth programs.
- Partner cross-functionally with Paid Media, Product, Product Marketing, Brand, Community, Finance, Analytics, and Growth teams to integrate partnership-led discovery into HubSpot's broader go-to-market strategy.
- Develop reporting frameworks and executive-ready narratives that connect partnership activity to ARR growth, demand generation, and AI visibility outcomes.
- Identify emerging discovery trends and translate ambiguous market signals into scalable growth opportunities.
- Champion data-driven decision-making while balancing experimentation, operational rigor, and long-term strategic impact.
What You'll Bring
Required Qualifications
- 7+ years of experience in affiliate marketing, partnerships, growth marketing, performance marketing, or related go-to-market functions.
- Experience building and scaling affiliate or partner ecosystems tied to measurable revenue outcomes.
- Strong understanding of modern discovery behaviors, including AI search, Reddit, creators, review platforms, and emerging acquisition channels.
- Experience managing significant marketing investments and optimizing toward revenue and efficiency metrics.
- Strong analytical and experimentation mindset with the ability to translate ambiguous signals into scalable growth programs.
- Experience leading cross-functional initiatives across Product, Marketing, Growth, Analytics, and external partners.
- Experience managing and developing high-performing teams in fast-paced environments.
- Excellent executive communication, stakeholder management, and strategic storytelling skills.
- Ability to balance strategic thinking with operational execution and experimentation.
- Familiarity with AI-enabled marketing workflows and evolving discovery ecosystems.
Nice-to-Have Qualifications
- Experience with AEO, SEO, AI visibility, or LLM citation strategies.
- Experience with creator partnerships, influencer ecosystems, or community-led growth.
- Familiarity with attribution, incrementality, or indirect demand measurement frameworks.
- Experience working in B2B SaaS and/or product-led growth environments.
- Experience scaling emerging acquisition programs from experimentation to operational maturity.
Where You'll Work
- Location: USA
- Work Location Preference: Remote
- Travel Requirements: No travel required.
Application Requirements
- Applications must be submitted by: Sunday, July 26 at 11pm ET
- Applications must be submitted in English.
- Cover Letter: Optional.
Pay & Benefits
The cash compensation below includes base salary, on-target commission for employees in eligible roles, and annual bonus targets under HubSpot’s bonus plan for eligible roles. In addition to cash compensation, some roles are eligible to participate in HubSpot’s equity plan to receive restricted stock units (RSUs). Some roles may also be eligible for overtime pay. Individual compensation packages are tailored to your skills, experience, qualifications, and other job-related reasons.
This resource will help guide how we recommend thinking about the range you see. Learn more about HubSpot’s compensation philosophy.
Benefits are also an important piece of your total compensation package. Explore the benefits and perks HubSpot offers to help employees grow better.
At HubSpot, fair compensation practices aren’t just about checking off the box for legal compliance. It’s about living out our value of transparency with our employees, candidates, and community.
We know the confidence gap and impostor syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.
If you need accommodations or assistance due to a disability, please reach out to us using this form.
At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee or work from the Office, we want you to start your journey here by building strong connections with your team and peers. If you are joining our Engineering team, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events, such as your Product Group Summit and other gatherings, to continue building on those connections.
If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements
Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.
India Applicants: link to HubSpot India's equal opportunity policy here.
About HubSpot
HubSpot (NYSE: HUBS) is an AI-powered customer platform with all the software, integrations, and resources customers need to connect marketing, sales, and service. HubSpot's connected platform enables businesses to grow faster by focusing on what matters most: customers.
At HubSpot, bold is our baseline. Our employees around the globe move fast, stay customer-obsessed, and win together. Our culture is grounded in four commitments: Solve for the Customer, Be Bold, Learn Fast, Align, Adapt & Go!, and Deliver with HEART. These commitments shape how we work, lead, and grow.
We’re building a company where people can do their best work. We focus on brilliant work, not badge swipes. By combining clarity, ownership, and trust, we create space for big thinking and meaningful progress. And we know that when our employees grow, our customers do too.
Recognized globally for our award-winning culture by Comparably, Glassdoor, Fortune, and more, HubSpot is headquartered in Cambridge, MA, with employees and offices around the world.
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