Email Strategy and Program Architecture 

• Own Cloudforce’s email marketing strategy and annual email program plan, aligned to demand generation goals, buying committee personas, campaign priorities, and customer lifecycle stages.  

• Design the email program architecture, including nurture tracks, trigger sequences, campaign sends, post-event follow-up, webinar follow-up, re-engagement, and customer communications.  

• Maintain the email calendar to coordinate outbound activity across campaigns and audiences, balancing consistent engagement with audience fatigue prevention.  

• Define how email works with LinkedIn campaigns, sponsored webinars, content syndication, events, and sales outreach to create a coordinated multi-channel buyer experience.  

• Own list segmentation strategy so emails reach the right audience, at the right stage, with the right message.  

HubSpot Email Program Management 

• Own email execution in HubSpot Marketing Hub, including email build, list management, workflow configuration, send scheduling, QA, and performance reporting.  

• Build and maintain nurture workflows organized by persona, buying role, institution type, campaign, and engagement history.  

• Build trigger-based workflows, including MQA notifications, content download follow-up, post-webinar nurture, demo request confirmation and prep, post-event follow-up, and dormant-contact re-engagement.  

• Manage the HubSpot email template library, ensuring templates are on-brand, mobile-optimized, and easy for the marketing team to use.  

• Coordinate with RevOps and Marketing Operations on segmentation, workflow logic, lead routing, attribution, and reporting.  

• Own email compliance, including CAN-SPAM, GDPR, suppression management, unsubscribe processing, and opt-in documentation.  

Persona-Specific Nurture Programs 

• Cloudforce sells to buying committees that includes numerous stakeholders. The Email Marketing Manager will translate that complexity into a manageable, scalable nurture program.  

• Build and maintain persona-specific nurture tracks for key buying committee roles.  

• Adapt nurture content by buying stage, ensuring early-stage education differs from evaluation, consensus-building, and procurement-stage communications.  

• Develop institution-type or market-specific variants where needed, including higher education, healthcare, and state and local government audiences.  

• Ensure nurture programs reflect Cloudforce’s approved messaging, brand voice, and market positioning.  

Campaign Email Execution 

• Own end-to-end execution of campaign emails, from brief through copy, build, approval, testing, send, and post-send reporting.  

• Write and optimize subject lines, preview text, body copy, and calls to action in Cloudforce’s brand voice.  

• Build segmented post-event and post-webinar sequences based on engagement level, persona, institution type, and buying stage.  

• Coordinate timing with paid social, webinar, event, and content campaigns so email reinforces the broader demand generation motion.  

Performance Optimization and Reporting 

• Own email performance reporting, including open rates, click-through rates, unsubscribe rates, conversion rates, deliverability, and pipeline influence.  

• Build and manage a structured A/B testing program across subject lines, preview text, send times, content formats, offers, and CTAs.  

• Monitor deliverability, sender reputation, bounce rates, and inbox placement in partnership with RevOps and Marketing Operations.  

• Use performance data to identify what is working, what is underperforming, and what should change.  

• Contribute email insights to the broader marketing dashboard and campaign performance reviews.  

Content Collaboration 

• Partner with content, product marketing, and demand generation teams to develop email-specific content, nurture assets, and campaign offers.  

• Use AI-assisted content development tools where appropriate to generate first drafts, test variants, and nurture copy — while applying strong editorial judgment to ensure accuracy, brand fit, and conversion quality.  

• Share email performance insights with the content team to inform future content priorities, topics, proof points, and formats. 

• Experience supporting account-based marketing or buying committee motions with multiple stakeholders at the same account. 

• Familiarity with higher education, healthcare, state and local government, or other regulated markets. 

• Experience with HubSpot ABM tools, account-level engagement scoring, buying role assignment, or account-based reporting. 

• Experience using generative AI or content development agents to support email production, testing, or optimization. 

• Experience managing email deliverability, sender reputation, bounce rates, and inbox placement.