About this Data Scientist (Intelligent Media Planning) role at Satori Analytics
Are you passionate about AI? π€
At Satori Analytics, we aim to change the world one algorithm at a time by bringing clarity to global brands through Data & AI. From cloud-based ecosystems for fintech to predictive models for airlines, our cutting-edge solutions cover the entire data lifecycleβfrom ingestion to AI applications.
As a fast-growing scale-up, our team of 100+ tech specialistsβincluding Data Engineers, Data Scientists, and moreβdelivers innovative analytics solutions across industries like FMCG, retail, manufacturing and FSI. Join us as we lead the data revolution in South-Eastern Europe and beyond!
Satori Analytics is looking for a Data Scientist to join our Data Science team and take a leading hands-on role in our Intelligent Media Planning workstream β building customer segmentation, competitive benchmarking, and media budget planning solutions on top of large-scale payment transaction data. You'll turn raw transactional signals into segments, narratives, and monthly media plans that clients actually act on.
What Your Day Might Look Like:
- Design and build customer segmentation solutions on payment transaction data, from feature engineering through clustering to business-ready segment narratives
- Engineer behavioural features at scale β multi-window RFM, spend trajectory, recency decay, and time spine construction on transactional datasets
- Validate and stress-test clusters using silhouette scores, stability testing, and β most importantly β business interpretability
- Explain your models using SHAP, translating feature importance into plain-English segment stories for non-technical stakeholders
- Calculate and interpret competitive metrics such as Spend Index (issuer view) and Wallet Share (merchant view), including a correct treatment of network coverage limitations
- Build media planning logic β temporal disaggregation of coarse budgets into monthly plans (Denton-Cholette or equivalent), heuristic channel splits, and MMO response curve integration
- Handle data filtering with rigour β BIN/ICA logic for issuer data, merchant_parent_name logic for merchant data
- Document your work β methodology docs, assumption logs, and structured write-ups that others can pick up and run with
Requirements
Your Superpowersπ:
- Strong Python β production-quality, clean, reproducible code (pandas, NumPy, scikit-learn)
- Solid SQL β joins, window functions, and aggregations at scale
- Applied statistics β distributions, regression, hypothesis testing, and model evaluation
- Segmentation depth β K-Means, GMM, DBSCAN; you know the maths behind the algorithms, not just the API calls
- Cluster validation instincts β silhouette score, stability testing, and an eye for whether a segmentation makes business sense
- Feature engineering craft on transaction data β multi-window RFM, spend trajectories, recency decay
- Explainability skills β comfortable with SHAP and able to turn feature importance into narratives clients understand
- Git / version control as a matter of habit
- Clear written communication β you document methodology and assumptions without being asked
- Independence β you work from a defined brief, manage your own progress, and are proactive when blocked
- AI awareness β you follow the space and know when (and when not) to reach for AI tooling
Bonus Points for:
- Card network or payment transaction data experience β familiarity with the quirks of issuer and merchant data
- LLM API integration for persona and narrative generation (OpenAI, Anthropic)
- UMAP / t-SNE for cluster visualisation
- Spark or Dask for large-scale data processing
- Prior work in financial services, retail, or loyalty analytics
Benefits
Perks on Perks:
- Competitive salary and hybrid work model β come hang out in our Athens office or work remotely from anywhere in European economic Area (EU, Switzerland etc.) or UK (up to 6 weeks per year).
- Training budget to level up your skills from the top tech partners in the market (Microsoft, AWS, Salesforce, Databricks etc.) β whether itβs certifications or courses, weβve got you covered.
- Private insurance, top-tier tech gear, and the chance to work with a stellar crew.
Ready to create some data magic with us? Hit that apply button and letβs get started.