About this Configuration Analyst (Freelance) role at AKQA

AKQA · Onsite · Gurgaon

At AKQA we are working with a leading global car manufacturer. We are building a new team which will be bringing new vehicle models and annual updates to market through the client's digital vehicle configuration platform. We are hiring meticulous and analytical Config Analysts, to drive the critical function of data transformation and validation within this process.

The Configuration Analyst plays a central role in transforming raw product data into configurator-ready formats. This position ensures the accurate representation of vehicle specifications and market-specific content, from initial data ingestion and master build creation through to market localisation, rigorous quality assurance, and seamless handover to other parties. The Config Analyst manages complex datasets, applies intricate business rules, and collaborates across various internal and external stakeholders to deliver a flawless configurator experience.

ROLE REQUIREMENTS

Inputs and Master Build Creation:

Collect and process diverse data files from various client stakeholders / product teams, including:

Product Specifications (Options Master): A complex Excel file detailing full specifications, standard/optional features, and initial business rules.
Add-ons / Accessories: Data on retailer-fit add-on parts, including availability and applicability rules.
Pricing: Priced specification versions containing list prices for products and all optional features for specific markets.
Technical Data: Technical Data Sheets from client engineering teams, listing technical specifications by variant.
Other Data: Briefs for "Curated Choices" and "Key Features," translation/copy decks, and digital/creative asset requirements.

Supplement and manipulate raw input data to optimize for the front-end application.
Create and maintain a master "International" build using a proprietary configuration tool, capturing the full superset (150%) specification across all possible variants, features, and options for all markets
Quality assurance testing of the master build in the configurator UI.

Market Localisation, Quality Assurance, and Handover:

Tailor the master build for individual markets by applying market-specific applicability rules (Standard, Optional, Not Available) based on the relevant section of the specifications master.
Integrate market-specific pricing by loading pricing files to apply local currency and prices.
Implement localised technical data and copy, including footer caveats and translations.
Apply any unique local business rules that are specific to a market, such as tax calculations or legal disclaimers.
Perform comprehensive Quality Assurance (QA) using the automated QA tool and manual checks to validate feature applicability, business rules, and overall accuracy.
Facilitate market-specific configurator reviews with relevant client regional teams / market stakeholders, incorporating feedback and securing final sign-off.
Manage continuous collaboration and data handover to the technical partner using a JIRA ticketing system, capturing all briefs, amends, build history, and approvals for auditing purposes.
Provide structured data files to the technical partner, including core Excel workbooks (data models), common files (shared rules, specs, copy), pricing files, and detailed amended templates.

Required Skills:

Exceptional attention to detail, meticulous and precise in handling complex data to ensure absolute accuracy in the final product.
Strong data management skills, with proven ability to work with large, multi-tab spreadsheets and complex datasets.
Analytical and problem-solving mindset, able to understand, interpret, and model complex business rules and data relationships.
Capable of managing QA cycles, tracking feedback, and ensuring all validation steps are completed efficiently.
Highly organised and capable of managing tasks with a structured project life cycle.
Comfortable learning and using various software and platforms, including JIRA and proprietary data management tools.
Able to work effectively with cross-functional teams, technical partners, and client stakeholders.
Experience in the automotive industry.
Familiarity with product configurators.
Previous experience using JIRA in a project management or operational capability.

QUALITIES & CHARACTERISTICS

A proactive and methodical approach to problem-solving and data validation.
Driven by a commitment to accuracy and high-quality deliverables.
Excellent communication skills, capable of explaining complex data issues to diverse audiences.
A continuous improvement mindset, always seeking ways to enhance processes and efficiency.
Resilient and adaptable, capable of managing tight deadlines within a prescribed cycle of time.

We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach including required in-office days. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

AKQA is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

About WPP

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About AKQA

CORE VALUES

Our founding values guide our work and the philosophy of our firm:

Innovation – pioneering ideas combined with the application of technology, to achieve lasting improvements in performance for our clients.

Service – outstanding service to our clients and colleagues, so we retain exceptional people and create trust-based relationships with clients.

Quality – adhere to the highest professional standards and superior quality.

Thought – recommending the best solutions through the most rigorous thinking process.

TEAMWORK

AKQA provides the highest quality ideas and innovation services to clients around the world. Our consistent track-record of results achieved for clients have set our firm apart. Through our focus on our core values, thought-leadership, rigorous delivery, and industry initiatives, AKQA is today one of the world’s most influential companies. Our goal is to become a high-performance environment where the most talented people flourish. With our perfectionist approach, people join AKQA for the opportunity to do the best work of their careers.

We create digital products, services and immersive experiences that are useful, usable, delightful and enjoyed by millions. We employ a rapid ideation and prototyping process that focuses on getting pilots into market quickly, helping clients make a sustained impact, increase their relevance and expand their connection. By embracing a pioneering approach that continues to lead and define the industry, we deliver cohesive blueprints that fulfil audience needs and surpass business goals.

LONG-TERM COMMITMENT

AKQA is committed to helping our team develop into the best possible practitioners and to providing them with an unparalleled foundation for their career. We help develop well-rounded professionals acquire leadership skills more quickly than at other organisations. Our employees benefit from the trusted long-term nature of our client relationships as well as the cultural alignment between the client and our own organisation, creating an optimum environment to deliver the work without any compromises.

ORGANISED TO SUCCEED

The core motivation at AKQA is product excellence. Although we are part of WPP, AKQA operates as an independent firm. Organically grown, our team works as a single firm, without geographic division. This means we can bring the best resources from our network to provide solutions for our clients.

In addition to our own Future Lions initiative, we have formed partnerships with many of the world’s leading universities so we can hire their best graduates. We combine youth and energy with maturity and experience to form a community that has a unique diversity of knowledge and exceptional professional judgement.

DEVELOPMENT

In addition to on-the-job training, AKQA offers a menu of training through the AKQA Academy and WPP Professional Development. This comprehensive curriculum of formal training is designed to equip our team with the substantive creative, engineering, business acumen, communications, management and analytical skills required to have professionally rewarding careers. AKQA Academy and WPP Professional Development courses are taught by leaders in their fields including AKQA’s own senior team and respected external experts.

To maintain the continuous focus on our core values, and provide a clear career path for our team, all of our Managing Directors and Executive Partners are promoted from within AKQA.

All AKQA employees and clients are invited to participate in the AKQA Insight and AKQA Tech.Insight thought leadership programmes. These comprise a series of informative lectures and Q&A sessions with authors, artists, athletes, scientists, engineers and entrepreneurs who are recognised leaders in their respective disciplines.

DIVERSITY

We believe that diversity is vital to AKQA’s ability to provide our clients with the best recommendations and are committed to fostering a varied and inclusive work environment. We provide our employees with the canvas, tools and confidence to help them advance their careers in a way that best suits them.

SUSTAINABILITY

At AKQA we believe everything a company does should be about taking the responsibility to be respectful towards the community and the environment. We consider community and pro-bono work to be an important commitment of our employees. We encourage our team to devote their skills to a broad range of pro-bono and community activities, working with myriad charitable and not-for-profit organisations. AKQA is part of WPP’s Sustainability initiatives. WPP is ranked no. 49 in an annual round-up of the World’s Greenest Companies.

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