Ko wai mātou – About us

Liquorland is a nationally recognised retail brand with more than 175 stores serving communities across Aotearoa.  We combine the strength of a national brand with the entrepreneurial spirit of local franchise owners.

As consumer expectations evolve and the retail landscape continues to change, we're focused on delivering great customer experiences, growing franchisee success, and strengthening our position as New Zealand's most trusted and responsible liquor retailer.

Te Tūranga – About the role

This is more than a CEO role.

It's an opportunity to lead a complex end-to-end business operating across retail, franchise, category, merchandise, customer, supplier and commercial performance.

As CEO, you'll lead the strategic direction and growth of Liquorland, working alongside franchisees, suppliers, industry partners and regulators to strengthen our customer proposition and drive sustainable commercial success.

Success in this role won't come from hierarchy or title.  It will come from your ability to build trust, create alignment and lead through influence.  You'll bring people together around a shared vision while balancing commercial outcomes with community responsibility.

He kōrero mōu – About you

You’re an accomplished commercial leader with experience operating at scale. 

Whether your experience has been gained as a CEO, Managing Director, General Manager or senior enterprise leader, you'll have a proven track record of delivering results, building high-performing teams and leading through complexity.

You're commercially astute, people-focused and think like an owner.  You treat every dollar as if it's your own, build strong relationships, and lead through credibility, influence and trust.

You'll bring:

•    Proven success in retail, FMCG, liquor, franchise or customer-led businesses.
•    Strong commercial and P&L leadership capability.
•    Experience across category, merchandise and customer strategy.
•    A track record of building productive supplier and strategic partnerships.
•    The ability to navigate complex stakeholder environments and align diverse groups behind a common goal.
•    Courage to challenge convention, make decisions and drive meaningful change.
•    A passion for developing high-performing teams and future leaders.

If you're looking for a CEO opportunity with scale, complexity, influence and the chance to leave a lasting mark on a well-loved New Zealand brand, we'd love to hear from you.

Applications close Monday 20th July

We’re proud to have a focus on Diversity & Inclusion here at Foodies and welcome courageous behaviour, encourage togetherness, inspire our people to be their best selves in our Foodies whānau.  We encourage you to apply with all your awesomeness and welcome your diverse background, including any disability, additional health and mental health needs, and/or neurodiversity. 

If you require accessibility support to ensure you can fairly access our recruitment process, please reach out to Recruitment.Foodstuffs@foodstuffs.co.nz.   Accessibility support could include, interview location, sign language interpreter, assistive technology.