Lyst is a global fashion shopping platform founded in London in 2010, catering to over 160M shoppers per year. We curate pieces from 27,000 of the world's leading brands and stores. In 2025, Lyst joined forces with Zozo, operators of Zozotown (Japan’s leading fashion e-commerce platform). This partnership marks a bold new era for Lyst as we accelerate our ambition to redefine the future of fashion shopping through AI, personalisation, and cutting-edge technology.

This is a new role and a key hire as we develop our marketing strategy in new and established markets. Reporting directly into the VP Marketing, the role works collaboratively across the business, with stakeholders of all levels.

Responsibilities:

• Ownership of awareness and consideration campaign briefs across multiple touchpoints (primarily paid digital, creator and owned). 
• Development and delivery of the brief for internal creative teams, in order for them to generate big campaign ideas which can come to life across the above channels. 
• Briefing of media agency and internal media teams, to set overall budgets and clear KPIs for them (acquisition, traffic and member volume, customer activation and retention), enabling them to optimise at a channel level.   
• Working collaboratively with the PR, Influencer and social teams to bring the campaign idea to life for their channels 
• Liaison and alignment with the Product Managers across CRM, Discovery and Checkout to support full-funnel customer journeys 
• Project management of marketing campaigns from ideation to delivery 
• Reporting of campaign activity, with a clear view of how that contributes towards overall business goals 
• Detailed campaign budget management

Requirements

• Experience managing digitally-led marketing campaigns 
• Experience with app and web focused full funnel campaign activations 
• The ability to be ‘hands on’ when required, alongside delivering and developing strategic work 
• A knowledge of the US and UK premium fashion markets 
• The ability to manage budgets across media, media management, agency fees and creative output.

Benefits

• Flexible Working: Our flexible working approach offers a high degree of freedom and autonomy. Individuals are provided with the discretion to work remotely on a regular basis, with an expectation that a reasonable proportion of time is spent in the office to enhance in-person collaboration. If due to unique circumstances this doesn’t quite work, we are open to listening to what will.
• Time Off: In addition to the 8 statutory bank holidays, you will receive 29 holidays per year. Lyst’s holiday year runs from 1 April to 31 March.
• Competitive Family Leave Package: This includes Enhanced Family Leave for those eligible, paid Time off for Dependents and Support for Fertility Treatment & Loss.
• Clothing Benefit: We want you to enjoy using the Lyst app and site as much as our customers, so we provide you with a clothing allowance to use on Lyst every year. This starts at £250 when you join and increases up to £1,000 with your length of service.
• Private Healthcare: Our healthcare provider is Vitality. Your health is important to us which is why we offer all employees a comprehensive healthcare scheme from the day you start.
• Training Allowance: We’re big on continuous learning and growth, so all employees are currently entitled to an annual training allowance of £1,000. This can be used to attend conferences, industry events, training courses and to purchase resources.
• Pension Scheme: Our pension provider is The People’s Pension. We offer a minimum employee contribution of 5% and 3% employer contribution.
• Eye Tests and Vouchers: Employees can make a saving on their eye test and glasses through our chosen provider. You’ll receive a free eye test every year and a discount towards glasses.
• Cycle-to-Work Scheme: Lyst will purchase a bicycle from your chosen retailer, you will then receive a voucher to pick up your bicycle from them.
• Transport Season Ticket Loan: Employees can apply for an interest free season ticket loan to support your travel to work.
• Social Events: Frequent company wide social events including Christmas & summer parties, sports days, themed drinks, quizzes and smaller team socials. We also have plenty of interest based groups such as football, running club, book club, culinary and more.

We want to build a world where fashion works for everyone, and we want teams that are just as inclusive. Diversity and inclusion is an integral part of our culture at Lyst. We recognise and celebrate the value and impact diversity brings to our company and are committed to ensuring this is a consistent focus, for which we are held to account. We are committed to treating all applicants fairly and equally, and encourage candidates from all backgrounds to apply for this role. We are happy to talk about flexible working arrangements.

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At Lyst we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.