About this Associate - Affiliate Marketing (Social PR) role at Paytm
Paytm · Onsite · Noida, Uttar Pradesh
Roles & Responsibilities:
Build a Creator-Led Affiliate Model
• Identify and shortlist regional content creators, micro-influencers, YouTubers and Instagram creators to participate in an affiliate program where we pay the creator on every new user acquisition.
• Research creators through the internet, social media platforms, YouTube, Instagram and local content pages.
• Build creator lists by language, city, category, audience type and performance potential.
• Reach out to creators through email, WhatsApp, Instagram DM and calls.
• Coordinate with creators for briefs, timelines, content posting, tracking links and performance reports.
• Maintain and update creator data in Excel or Google Sheets, including status updates and campaign reports.
• Track creator-wise daily performance across views, clicks, installs, payments and cost per acquired user.
• Recommend creators based on business impact, not just follower count.
• Share weekly updates on creator outreach, onboarding, content posted and results delivered.
What We Are Looking For:
• Fluency in the assigned language.
• Good understanding of regional content, creators and local culture.
• An existing creator network is useful, but not mandatory.
• Ability to research creators independently on the internet.
• Comfort with email, WhatsApp, Excel, Google Sheets and basic reporting.
• Experience is not mandatory. Freshers can also apply.
• A quick learner who is self-driven and able to deliver monthly targets.
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