About this Analytics and Tag Manager Implementation Specialist role at Paytm
Paytm · Onsite · Noida, Uttar Pradesh
We are looking for an Analytics and Tag Manager Implementation Specialist to join our digital marketing team. The ideal candidate will be passionate about web analytics, an expert in Google Tag Manager and possess strong Javascript skills. This professional will play a crucial role in improving our digital marketing strategies, ensuring the correct implementation of measurement and analytics tools.
Responsibilities:
1. Implement and maintain data tracking solutions using Google Tag Manager to ensure accurate
and complete data collection.
2. Collaborate closely with the marketing team to understand specific tracking objectives and
requirements.
3. Develop and maintain JavaScript scripts to customize and enhance data collection.
4. Set up and manage Google Analytics 4 to analyze campaign performance and user behavior.
5. Perform regular audits to ensure data integrity and troubleshoot tracking issues.
6. Collaborate with other teams to integrate analytics data into marketing reports and dashboards.
Requirements:
1. Demonstrated experience implementing and managing Google Tag Manager.
2. Advanced Javascript skills for tracking customization and troubleshooting.
3. Hands-on experience with Google Analytics 4, including event and goal configuration.
4. Deep understanding of digital marketing principles and the importance of analytics in digital
strategies.
5. Strong analytical skills and ability to translate data into actionable recommendations.
6. Excellent communication skills and ability to work in a team environment.
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