Jobs Companies Crown Equipment Aftermarket Sales Representative

About this Aftermarket Sales Representative role at Crown Equipment

Crown Equipment · Broadmeadows, Victoria, Australia

We’re looking for a driven Aftermarket Sales Representative to grow service and parts sales across an assigned territory. This is a hands‑on, customer‑facing role where you’ll build strong relationships, identify new opportunities, and convert leads into long‑term partnerships.

If you enjoy autonomy, variety, and working with customers who rely on your technical and commercial expertise, this role offers genuine career growth with an established industry leader in material handling.

Requirements

What you’ll do:

  • Grow service and parts revenue across your territory
  • Win new business through lead follow‑up, cold calls, and site visits
  • Sell Preventive Maintenance Programs (PMPs)
  • Secure repair and service work across core and non‑core products
  • Upsell repairs, rentals, batteries, and training solutions
  • Maintain accurate CRM records and manage your sales pipeline

What we’re looking for:

  • Sales experience in industrial, capital equipment, or similar environments
  • Proven ability to meet or exceed targets
  • Strong communication and negotiation skills
  • Organised, self‑motivated, and customer‑focused
  • CRM and Microsoft Office experience
  • Certificate III in Business Administration or Management (preferred).

Whats on Offer:

  • Sales experience in industrial, capital equipment, or similar environments
  • Proven ability to meet or exceed targets
  • Strong communication and negotiation skills
  • Organised, self‑motivated, and customer‑focused
  • CRM and Microsoft Office experience

Benefits

What sets us apart?

Crown’s history began when two brothers founded the Company in New Bremen, Ohio (USA) in 1945. Today, the fourth generation of the very same family continues to lead Crown in all of its operations across the globe. Being a family-owned and run business is evidenced by more than 200 employees reaching service milestones in our 20, 25, 30, 35, 40, 45 and 50 year categories in Australia alone, with more than 2,000 employees reaching a 25 year service milestone globally. 

As a Company we want to continue to support our employees to be the best versions of themselves and that’s why, as a Crown employee you get to enjoy:

  • A benefits program which gives you access to discounts and cashback from over 400+ retailers nation wide.
  • Access to a health and wellbeing platform which supports your Mental, Physical and Financial goals.
  • Corporate Rates for Private Health Insurance.
  • An inclusive working environment.
  • An Employee Assistance Program for confidential counselling with chat, phone and face to face counselling options.

The Company

Crown Equipment is a well-respected global Materials Handling Equipment company which has enjoyed 50 years of success in the Australian market. The Company has operations in all Australian States and territories as well as many regional locations. The Company Brand is well known and respected in the marketplace and is supported by a customer value proposition based on highly skilled staff, quality products, strong service and parts back-up and leading-edge technology. 

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About Crown Equipment

Crown Equipment is one of the world’s largest material handling companies. Crown’s award-winning line of forklifts maintains a reputation for advanced product design, engineering and technology, and integrated manufacturing processes. Offering a broad range of forklifts and warehouse solutions, as well as automation and fleet management technologies, Crown provides customers with forward thinking and innovative products designed to improve performance and lower operating costs. Crown’s global service and distribution network offers Government-accredited Registered Training programs throughout Australia. With its Head Office in New Bremen, Ohio, and regional headquarters in Australia, China, Germany and Singapore, Crown’s ideas help global customers advance the productivity of their operations and accomplish more.

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