About this Integrated Marketing Lead role at Whoop
At WHOOP, we’re on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives, delivering personalized insights that drive meaningful behavior change. As WHOOP continues to scale globally, building a distinctive, culturally relevant brand is critical to driving engagement, retention, and long-term growth.
WHOOP is hiring an Integrated Marketing Lead – someone who lives inside the positioning and can protect the integrity of the brand as campaigns move from strategy into execution.
You are the person who translates WHOOP's positioning, member insights, and product priorities into the briefs that set creative work in motion — and you hold that thread from brief through launch. You bring that brand depth to integrated campaign work, ensuring every channel expression is strategically grounded and advances our objectives.
As a partner to Creative, PMM, Marketing Strategy & Ops, and agency relationships, you operate with both strategic clarity and executional accountability.
We will consider candidates based out of our Boston HQ. The successful candidate must be prepared to work out of our Boston HQ.
RESPONSIBILITIES:
Define and track brand health metrics in partnership with Analytics, and surface insights to inform future strategy
Be a true steward of the WHOOP brand. Deeply understand the positioning, voice, and identity, and act as the quality layer between strategy and execution across all campaigns and touchpoints
Develop insight-driven creative briefs that translate WHOOP's brand positioning, product priorities, and member insights into clear creative direction with defined objectives, guardrails, and success metrics. Partner with Product Marketing to incorporate member insights, ensuring each brief reflects both brand ambition and product truth.
Lead the planning and orchestration of integrated brand campaigns, ensuring alignment with business priorities, audience insight, and brand positioning
Own end-to-end integration across paid, owned, and earned channels — ensuring consistency of message while adapting execution to channel and funnel best practices
Act as the bridge between creative and commercial teams, ensuring campaigns are both creatively strong and grounded in business impact
Work closely with Marketing Operations to ensure timelines, workflows, and outputs support successful delivery, treating Ops as a core partner across all campaigns
Support and lead brand and creative agency relationships, setting scope, expectations, day-to-day workflow, managing feedback loops and performance standards to ensure high-quality, on-strategy execution
Be a steward of the WHOOP brand — deeply understand the positioning, voice, and identity, and act as the quality layer between strategy and execution across campaigns and touchpoints
Drive disciplined planning and prioritization across campaigns of varying scale — staying close to execution, proactively identifying risks, and removing blockers to maintain momentum
Partner with cross-functional teams including PMM, Sports & Talent, Social, Wholesale, and Product to understand channel and partner needs and ensure experiences deliver against business objectives
Collaborate with Analytics to define campaign objectives, establish measurement frameworks, and surface post-campaign learnings that inform future briefs and strategy
Balance brand-building and performance-driving objectives to deliver work that is both distinctive and commercially effective
QUALIFICATIONS:
5–8 years of experience in brand marketing, integrated marketing, or campaign-focused roles at a consumer brand
Deep brand sensibility. A genuine POV on what great integrated marketing looks like and a track record of protecting brand integrity through execution
Demonstrated brief writing ability — can translate positioning and member insights into clear, inspiring creative direction
Experience supporting creative agency or cross-functional creative team relationships in fast-paced environments
Strong strategic thinking and communication skills with the ability to influence cross-functional stakeholders
Ability to understand channel dynamics without losing the brand thread
Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions
