YunTuo Brand Home Business Manager

About us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.

Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.

Join us and play your part in making life’s moments mean a little more.

Join our Marketing Team

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.

Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

About this role

As a key member of the YunTuo team, you will lead the strategic, commercial and operational development of the YunTuo Brand Home, establishing it as a world-class premium Chinese single malt whisky destination and a distinctive growth platform for the brand.

Working closely with Brand Lead and cross function team, you will translate the strategic ambition and approved business case into an integrated business plan, take full ownership of the Brand Home P&L, and lead the team to deliver a competitive consumer offering, sustainable commercial growth and exceptional visitor experience.

You will be responsible for:

Strategy, Business Planning and P&L Ownership

• Partner with the Brand Lead to define the strategic role of the Brand Home in building YunTuo’s brand equity, consumer recruitment, advocacy and premium credentials.

• Translate the Brand Home strategy and approved business case into clear annual priorities, commercial objectives and operational plans.

• Take full accountability for Brand Home P&L, delivering the revenue, operating cost, A&P investment and profitability commitments established in the approved business case.

• Own brand home A&P budgeting, forecasting and financial planning processes, ensuring resources are allocated effectively to support business priorities.

• Monitor performance against the business case, and implement timely actions to protect long-term business value and profitability.

Commercial Growth and In-Market Competitiveness

• Own commercial performance across ticketing, retail, food and beverage, events, partnerships and other relevant revenue streams.

• Take responsibility for ticket sales across direct and third-party channels, including the Brand Home mini-program, OTA platforms and tourism partners.

• Partner with Brand Lead and Finance to regularly review visitor traffic, ticket conversion, yield, channel performance, spend per visitor and overall revenue delivery.

• Maintain a strong understanding of competitor destinations, tourism trends and changing consumer expectations, and translate these insights into a differentiated and competitive Brand Home offering.

• Develop and implement actions across pricing, visitor packages, promotions, channel mix and strategic partnerships to drive sustainable commercial growth.

Operational Leadership, Team Management and Visitor Experience

• Lead pre-opening readiness and the end-to-end operation of the Brand Home, including visitor reception, tours, tastings, retail, food and beverage, events, facilities and third-party service delivery.

• Own the overall visitor experience, ensuring every touchpoint consistently reflects YunTuo’s premium positioning, brand story and hospitality standards.

• Lead, develop and manage the Brand Home team and service partners, establishing clear roles, service standards, performance expectations and a consumer-first culture.

• Leverage real-time booking data, visitor feedback, operational insights and commercial performance to optimize staffing, visitor flow, resource allocation and daily execution.

• Continuously improve operating procedures, service standards and management controls to enhance guest satisfaction, productivity, cost efficiency and operational consistency.

• Ensure effective governance across budget management, inventory, cash handling, compliance, safety, facilities and site operations.

External Partnerships, Stakeholder Management and Brand Representation

• Build and maintain strategic relationships with local government authorities, tourism organizations, destination marketing bodies, premium hotels, OTA platforms, travel trade partners and other relevant stakeholders to strengthen YunTuo’s visibility and drive qualified visits.

• Lead engagement with key external partners to develop collaborative programs, tourism initiatives and commercial opportunities that support Brand Home objectives.

• Oversee VIP visits, trade engagements, cask owner visits, consumer experiences and high-profile brand events, ensuring flawless execution and strong stakeholder relationships.

• Act as the primary representative of the Brand Home internally and externally, promoting YunTuo’s reputation and ensuring alignment with broader brand and business priorities.

• Serve as a trusted ambassador for YunTuo within the local community, tourism ecosystem and industry network.

About you:

Experience and Strategic Leadership

•Proven and progressive leadership experience in hospitality, tourism, premium visitor attractions, destination management, retail or other consumer-facing businesses.

• Proven experience leading a business unit, venue or comparable operation with accountability for commercial performance and financial results.

• Demonstrated ability to develop and execute business strategies that deliver sustainable growth and long-term value creation.

• Experience launching, scaling or transforming a premium consumer destination, hospitality venue or visitor experience is strongly preferred.

• Strong understanding of how immersive consumer experiences contribute to brand building, recruitment, advocacy and commercial growth.

Commercial and Operational Excellence

• Strong commercial acumen with experience balancing revenue growth, consumer experience and financial performance.

• Comfortable using financial, operational and consumer insights to drive decisions, prioritize opportunities and improve business results.

• Strong understanding of market dynamics, tourism trends and evolving consumer expectations.

• Proven ability to build and optimize operating models, service standards, governance processes and high-performing teams.

• A strategic yet hands-on leader who can move confidently between long-term planning and day-to-day execution in a fast-paced environment.

Leadership and Communication

• Proven ability to lead, coach and develop teams while fostering a high performance and consumer-first culture.

• Strong stakeholder management skills, with the ability to influence and align diverse internal and external partners.

• Confident engaging with senior business leaders, government authorities, tourism organizations, commercial partners and other key stakeholders.

• Excellent communication and presentation skills in both Mandarin and English.

Essential Qualifications

• Business fluency in both Mandarin and English.

• Experience in pre-opening projects, new site launches or customer-facing operations is highly desirable.

• Experience managing third-party service providers and complex site operations.

• Knowledge of whisky, premium spirits, luxury hospitality or the beverage alcohol industry would be an advantage.

Working with Us

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.

We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.

Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Ready to bring your best? This could be your opportunity.

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Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.