Description -

The Worldwide Integrated Marketing Manager is responsible for driving the execution of marketing communications strategies within the assigned business area, adhering to established policies, standards, and direction. The role leads the development of insights-led new product introduction campaigns and ensures alignment with business objectives. Additionally, the role involves overseeing the definition and execution of customer-facing value propositions, adopting innovative marketing techniques, executing global marketing strategies, conducting market research, and fostering productive relationships while providing guidance to lower-level employees.

Integrated Marketing Plan Development & Execution

• Build and execute global marketing plans that align to strategic business priorities and launches
• Define objectives, audience strategy, messaging, and channel mix across paid, owned, and earned media
• Drive coordination across content, digital, social, events, and partner teams to deliver cohesive campaigns
• Manage timelines, execution plans, and measurement frameworks to ensure on-time and high-impact delivery

Content & Messaging Strategy

• Translate complex product and solution value propositions into compelling marketing narratives
• Ensure messaging consistency across all touchpoints, including internal and external channels

Social & Partner Activation

• Amplify across various Z social platforms
• Identify and integrate third-party platforms, influencers, or co-marketing opportunities to extend campaign reach
• Collaborate with key software and channel partners on joint messaging and activation plans when relevant

Cross-Functional Collaboration

• Serve as the marketing lead across strategic initiatives, collaborating with product marketing, market marketing teams, category, comms etc.
• Track performance and optimize initiatives for pipeline impact
• Oversee agency and vendor teams to support execution and creative development

Education & Experience

• 6+ years of experience in B2B marketing, with a focus on integrated marketing plan development and execution
• Proven ability to manage multi-channel initiatives tied to business priorities and measurable outcomes
• Strong project management and collaboration skills across global, cross-functional teams
• Excellent communicator and storyteller with experience translating technical value into customer-centric messaging
• Background in technology, SaaS, or solutions marketing preferred
  

Preferred Certifications
NA

Knowledge & Skills
• Analytics
• Brand Management
• Brand Marketing
• Brand Strategy
• Branding
• Customer Relationship Management
• Data Analysis
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Strategies
• New Product Development
• Product Marketing
• Project Management
• Selling Techniques
• Social Media
• Thought Leadership

Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope
• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

Complexity

Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

Disclaimer
This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Compensation and Benefits

The pay range for this role is $106,050.00 - 140,000.00 USD annually with additional opportunities for pay in the form of bonus and/or equity (applies to United States of America candidates only). Pay varies by work location, job-related knowledge, skills, and experience.

Benefits:

HP offers a comprehensive benefits package for this position, including:

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave (US benefits overview)

The compensation and benefits information is accurate as of the date of this posting. The Company reserves the right to modify this information at any time, with or without notice, subject to applicable law.

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Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"