Adprime, SSP Manager – Programmatic Advertising (Ads.txt / Supply Path Optimization)

Adprime is the largest digital Healthcare publishing platform and programmatic provider that offers solutions for reaching healthcare professionals (HCP) and direct-to-consumer (DTC) brands. 

About the Role

Adprime is looking for an experienced SSP Manager to join the growing programmatic team. This role is ideal for someone with a strong understanding of the SSP platform, programmatic advertising, supply path optimization, and ads.txt/app-ads.txt implementation. You will work closely with publishers, SSPs, DSPs, and internal teams to onboard partners, optimize supply quality, increase revenue, and ensure transparency across the supply chain.

Key Responsibilities

• Manage and grow relationships with SSPs, publishers, and strategic supply partners.
• Drive implementation and adoption of ads.txt and app-ads.txt across publisher inventory.
• Validate and troubleshoot ads.txt, app-ads.txt, sellers.json, and SupplyChain (schain) implementation.
• Monitor and improve ads.txt compliance rates, supply quality, and inventory transparency.
• Analyze programmatic performance metrics including bid requests, win rates, fill rates, CPMs, render rates, and revenue.
• Collaborate with Demand, Ad Operations, and tech teams to resolve technical issues and optimize integrations.
• Identify opportunities to improve supply path efficiency and maximize monetization.
• Support onboarding of new publishers and SSP integrations.
• Prepare performance reports and provide optimization recommendations.
• Stay current with IAB standards and evolving programmatic best practices.

Required Qualifications

• 3+ years of experience in programmatic advertising, preferably within an SSP, exchange, or publisher environment.
• Strong knowledge of:
  • Ads.txt & App-ads.txt
  • Sellers.json
  • SupplyChain Object (schain)
  • OpenRTB
  • Supply Path Optimization (SPO)
• Experience working with SSPs, DSPs, publishers, and programmatic exchanges.
• Strong analytical skills with the ability to interpret large datasets and identify optimization opportunities.
• Experience using Excel/Google Sheets and reporting tools.
• Excellent communication and relationship management skills.
• Ability to manage multiple partner relationships in a fast-paced environment.

Preferred Qualifications

• Experience with CTV, In-App, Mobile, and Display inventory.
• Familiarity with IVT verification providers such as DoubleVerify, HUMAN, or Pixalate.
• Experience working with GAM, Prebid, Beezwax, or header bidding environments.
• Understanding of identity solutions and privacy regulations.

Salary range: Up to $150,000 commensurate with experience