Payjoy · Hybride · Bogotá, Bogotá D.C.
About PayJoy
PayJoy, a Public Benefit Corporation, is a mission-first credit provider dedicated to helping under-served customers in emerging markets to achieve financial stability and success. Our patented technology for secured credit provides an on-ramp for new customers to enter the credit system. Through PayJoy’s point-of-sale financing and card offerings, customers gain access to a modern quality of life. PayJoy’s credit also allows our customers to seize opportunities as micro-entrepreneurs, and acts as insurance for tough times. Through our cutting-edge machine learning, data science, and anti-fraud AI, we have served over 18 million customers as of 2025 while achieving solid profitability for sustainable growth.
This role
The Senior Retail Marketing Manager in Colombia will be responsible for driving PayJoy’s growth at the point of sale across our retail partner network in Colombia.
This role owns the in-store marketing strategy and its execution, including consumer journey, visibility, trade activations and partner co-marketing, to increase customer acquisition and sell-out efficiency.
Leading a small team and working closely with Sales, Partnerships, Risk and Regional Marketing, the role turns regional strategy into local results while keeping strict control of budget, compliance and brand standards.
Key responsibilities
Retail marketing strategy and plan: Build and own the annual and quarterly retail marketing plan for Colombia, aligned with regional strategy and commercial targets. Use market, partner and channel insights to prioritize where and how to invest, so that every peso spent is tied to acquisition and sell-out goals.
Point-of-sale execution and visibility: Roll out POS materials, merchandising standards and in-store experience across retail partners and store aligned with the regional strategy. Run this through clear guidelines, store audits and agency or vendor management, so that PayJoy is visible, understood and consistently presented where the purchase decision happens.
Trade activations and partner co-marketing: Design, negotiate and execute promotions, campaigns and joint marketing plans with retail partners and OEMs, together with the Sales Team. Strengthen partner relationships and drive incremental volume through shared investment.
Performance measurement and budget control: Manage POS KPIs create dashboards and post-campaign analysis. Manage the local budget, purchase orders and vendor payments according to company controls, so that investment decisions are data-driven and fully auditable.
Team leadership and stakeholder management: Act as the main marketing point of contact in Colombia for Sales, Risk, Legal/Compliance, Finance and Regional Marketing, ensuring alignment, brand consistency and regulatory compliance in all materials.
Qualifications
Software/tools: Google Workspace. Experience with dashboards or BI tools is preferred. Familiarity with project management tools such as Asana, Jira or Monday is a plus.
Specific knowledge: Proven experience in retail, trade or shopper marketing in Colombia, ideally in consumer electronics, telecom, consumer finance/fintech or mass-market consumer goods. Strong knowledge of the Colombian retail landscape, including big-box chains, telco and carrier stores, and independent/traditional channels. Experience managing POS programs, agencies.
Expected results: Achievement of acquisition and sell-out targets in the retail channel, efficient cost per acquisition, high POS execution and compliance standards across stores, measurable ROI on activations and co-marketing investment, and a well-run, engaged team.
Skills: Strategic thinking with strong hands-on execution, analytical mindset and comfort with numbers, negotiation and influence with external partners and internal stakeholders, people leadership, structured planning and budget discipline, and the ability to operate in a fast-paced, high-growth environment.
Desirable, not essential: Experience in fintech, credit or financial services marketing and knowledge of related advertising regulations in Colombia; experience in a multinational or regional organization; experience with field marketing.
Dimensions
Education: Bachelor’s degree in Marketing, Business Administration, Communications or a related field. A postgraduate degree or specialization is a plus.
Language and level of proficiency: Native or fluent Spanish; advanced/fluent English.
Minimum years of experience: 6+ years in marketing, with at least 4 years in retail, trade or shopper marketing and 2+ years leading people.
Benefits:
100% Company-funded Health for employees and immediate family members.
Life Insurance Indefinite-term contract.
20 days of vacations, unlimited sick leave
$2,000 USD annual Co-working Travel perk
$2,000 USD annual Professional Development perk
Phone finance, headphone benefit, home office equipment allowance and wellness perks.
Catered lunches
PayJoy is proud to be an Equal Employment Opportunity employer and we welcome and encourage people of all backgrounds. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
Finance for the next billion * Ownership * Break Through Walls * Live Communication * Transparency & Directness * Focus on Scale * Work-Life Balance * Embrace Diversity * Speed * Active Listening
