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About the Role & Team

Are you passionate about using data to shape content strategy and drive audience growth? As our Senior Analyst, YouTube UK & EMEA, you'll play a key role in helping The Walt Disney Company optimise performance across our owned YouTube channels, reaching audiences across the UK and 32 EMEA markets.

Working closely with the UK & EMEA YouTube team, local market teams, Disney Consumer Products, Brand Franchise Management, global research teams and external partners, you'll turn complex performance data into clear, actionable insights that influence content, audience, creative and channel strategy. You'll be the go-to expert for YouTube analytics across the region, helping teams make informed decisions that maximise impact and engagement.

If selected for this role, you will report to the Senior Manager, Youtube, UK & EMEA.

This is a fixed-term contract expected to run until approximately September 2027. The role will be based in our London Hammersmith office, 4 days a week, with either a Monday or Friday working from home.

You'll join a team grounded in our Disney values: acting with Integrity, welcoming everyone through Inclusion, embracing boundless Creativity, working together through Collaboration, and caring deeply for our Community. These values shape how we work and how we support one another every day.

What You Will Do

• Analyse audience, channel and content performance across The Walt Disney Company's YouTube ecosystem throughout the UK and EMEA.

• Create post-campaign analyses, dashboards and regular reporting that communicate performance, progress, learnings and success.

• Define and maintain KPIs, benchmarks and growth metrics to measure channel health, campaign effectiveness and business impact.

• Evaluate the effectiveness of channel management, content strategies, creative approaches, campaign delivery, audience targeting and brand performance.

• Translate complex performance data and research into compelling narratives and actionable recommendations for channel managers and stakeholders.

• Advise on content types, creative formats, franchise content, presenter talent, creator activity, audience relevance, playlist strategy and scheduling approaches.

• Identify opportunities to improve performance and efficiency across both paid and organic YouTube activity.

• Lead the measurement and evaluation of tests, experiments and platform innovations, including YouTube alpha and beta initiatives.

• Act as the primary point of contact for YouTube insight and analytics across UK lines of business and EMEA markets, providing guidance, best practice and support.

• Partner with local market teams to ensure regional nuances are reflected in reporting, benchmarking, KPIs and content strategies.

• Collaborate with Disney Consumer Products, Brand Franchise Management and global research teams, representing the EMEA perspective in global projects and initiatives.

• Present strategic insights and recommendations to senior stakeholders and support agency briefs, commissioned research and project debriefs.

• Serve as a super-user for YouTube CMS and third-party analytics platforms, supporting vendor relationships, user administration and training across the region.

• Share platform developments, emerging trends and best-in-class examples that encourage innovation and continuous improvement.

• Provide insight on influencer and creator activity and support wider social media and social listening analysis when required.

• Help stakeholders confidently interpret and communicate performance by making complex analysis accessible and actionable.

Required Qualifications & Skills

• Proven experience using analytical techniques to evaluate performance on YouTube or a similar digital content platform.

• Strong experience working with YouTube CMS, YouTube analytics tools and content management systems.

• Experience reporting on and analysing paid and organic social media, content or digital marketing campaigns.

• Advanced Microsoft Excel skills and strong proficiency in Microsoft PowerPoint.

• Strong numerical, analytical and research skills, combined with exceptional attention to detail.

• Ability to transform complex data into clear insights, recommendations and strategic narratives.

• Experience presenting findings, recommendations and performance insights to senior stakeholders.

• Strong stakeholder management skills with experience collaborating across multiple functions and teams.

• Excellent communication, interpersonal, influencing and relationship-building skills.

• Strong organisational and project management skills, with the ability to balance priorities in a fast-paced matrix environment.

• Good understanding of social media, digital marketing, content platforms, creator ecosystems and the streaming landscape.

• Collaborative and people-oriented approach, with the ability to build trust and gain stakeholder buy-in.

• Resourceful, proactive and solutions-focused mindset with a creative approach to problem solving.

• Curiosity for emerging trends, technologies and formats, paired with a test-and-learn mentality.

• Adaptable and resilient, with the ability to work independently while contributing positively as part of a team.

• Results-focused, with a high degree of integrity and a commitment to delivering against agreed objectives.

Preferred Qualifications

• Experience supporting international teams or working across multiple geographic markets.

• Experience managing relationships with third-party analytics providers, research partners or agencies.

• Familiarity with influencer marketing, creator performance analysis and social listening methodologies.

• Experience within the media, entertainment, streaming or consumer brand sectors.

Additional Information

• This role is UK-based and works closely with colleagues across EMEA and the United States.

• Occasional flexibility will be required to accommodate meetings across multiple time zones.

• The successful candidate will work across a broad range of Disney brands, franchises and lines of business, supporting one of the world's most recognised entertainment companies.

The Perks

• 25 days annual leave

• Private medical insurance & dental care

• Complimentary admission to eligible Disney Theme Parks, giving you the opportunity to experience the magic we create and make memories of your own. Admission is subject to availability, capacity restrictions, applicable rules, block-out dates, and eligibility requirements.

• Access to a wide range of Disney discounts on Disney merchandise, Disney Food & Beverage, Disney Resort Hotels, Disney Cruise Line, Adventures by Disney, National Geographic Expeditions, and more. Offerings are subject to availability and may be seasonal, and subject to applicable rules, restrictions, and eligibility requirements.

• Excellent parental and guardian leave

• Employee Resource Groups – WOMEN @ Disney, Disney Mosaic, Disney PRIDE, our disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to creating a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions and access the benefits and privileges of employment. Please contact us if you require accommodation at any stage of the process.

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