What's happening 

Over 50% of Google searches now end without a click. ChatGPT has 2.5 billion daily users. The brands that LLMs learn to recommend early are becoming the default choices. This isn't a future scenario. It's now.

At WPP ES, our Discoverability team works at the intersection of traditional search and generative AI. We help enterprise clients end to end: from visibility audits and competitive benchmarking, through priority page optimization and entity architecture, to fully embedded GEO operating models with governance, training, and real-time performance dashboards. 

We run these for enterprise clients across FMCG, consumer electronics, healthcare, sports nutrition, and financial services. 

We need a senior consultant who can lead the SEO side of this with authority, act as a strategic sparring partner for our clients, and grow into GEO with curiosity and pace. 

What you'll do 

This is a senior consultant role. You don't just execute SEO - you steer clients toward the right strategy, challenge their assumptions when needed, and help them get there. 

• Own the client relationship on discoverability. You're the strategic sparring partner for marketing leads and digital directors. You advise, align, and drive decisions.  
• Lead end-to-end SEO and GEO strategies for enterprise clients: from audit and roadmap through implementation, content optimization, technical fixes, and ongoing performance management.  
• Drive measurable results. You don't stop at the recommendation. You own the path from insight to implementation to impact, whether that's restructuring priority pages, improving entity coverage, or building a GEO dashboard.  
• Turn data into direction. GA4, GSC, Ahrefs, Semrush, Screaming Frog are your daily tools. But the value is in the recommendation, not the report.  
• Coach and develop medior and junior specialists. On craft, on client skills, on quality standards.  
• Shape our GEO proposition. This discipline is young. You'll help define how we audit, optimize, and measure brand visibility in AI search.  
• Collaborate internationally across WPP ES’ 55+ market network.  

Who you are 

• A senior consultant, not just a specialist. You've led complex SEO engagements and advised stakeholders at director level. You understand technical SEO, content strategy, and how both connect to commercial outcomes.  
• Someone clients trust to steer them. You communicate with confidence, ground your advice in evidence, and don't shy away from a difficult recommendation.  
• Curious about what comes next. GEO is new. You're energized by that. You read, experiment, and form your own opinions on how AI is reshaping discoverability.  
• A multiplier. You make the people around you better at their work, not just better at following yours.  

What you'll need 

• 7+ years of hands-on SEO experience, both technical and strategic, on complex multi-market websites  
• Tooling fluency: Screaming Frog, Ahrefs, Semrush, Google Search Console, GA4  
• Proven consultancy skills. You've advised clients at senior level and steered strategic direction, not just delivered reports  
• Mentoring experience. You've helped others grow, formally or informally  
• Fluent in English. Dutch is highly desirable  
• Currently residing in the Netherlands and with a current right to work if applicable 
• GEO experience is a plus, not a prerequisite. Deeply curious and ready to pioneer counts  

The team 

You'll be part of the SEO/GEO team of 10 specialists within WPP ES' Commerce Performance practice. The team shapes how brands get found in traditional search and in AI-generated answers. 

What we offer 

Our compensation: 

• A salary of 4,800.- to 5,400.- gross/month, based on experience. 
• An additional gross annual 8% holiday allowance pay. 
• A mobility package to suit your commuting needs. 
• Competitive pension benefits. 
• A choice of a Mac or Windows laptop. 

Our culture: 

• A flexible hybrid schedule that puts your work-life balance first. 
• A culture of trust, with a feel-at-home vibe and an international environment. 
• Mental health: Complimentary membership EAP (Employee Assistant Programme) counseling services. 
• Wellness pack: access to in-building yoga/ pilates classes (when available), our own in-house chair masseuse, bootcamp initiatives, etc. 
• Working with a renowned international customer base, B2B and B2C customers. 
• End of the week drinks, team events and parties. 

The real draw: you'll work on a discipline that is defining the next decade of digital marketing. Real clients, real complexity, and the space to shape something new. 

About WPP ES 

Part of WPP, 26,000 people, 55+ markets. Clients include AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestle, The Coca-Cola Company, and Wendy's. Recognized by Forrester as a Leader across marketing, commerce, and digital experience services.