Job Summary: The Senior Sales Manager is responsible for increasing hotel revenue by generating new business through personal sales calls, networking, and relationship-building with third-party planners, corporate accounts, and other markets. This role implements sales strategies and marketing initiatives to drive growth while maintaining strong client relationships and ensuring repeat business. 

Essential Functions and Duties: 

• Provide professional and courteous customer service at all times. 

• Conduct personal sales calls to generate new business and strengthen client relationships. 

• Implement approved sales plans and action plans to meet revenue goals. 

• Identify and develop potential markets for the hotel through proactive research and outreach. 

• Create and execute innovative sales and marketing techniques to increase revenue. 

• Distribute in-house advertising and promotional campaigns to target key markets. 

• Maintain competitive analysis and track statistical information to guide sales strategies. 

• Manage accounts, prepare reports, and maintain an organized filing system. 

• Foster relationships with in-house meeting planners and local civic groups to promote goodwill and generate repeat business. 

• Prepare and present sales call reports, internal sales reports, and other required documentation. 

• Attend weekly sales and staff meetings to ensure alignment with hotel goals. 

• Complete projects as assigned by the Director of Sales and Marketing or the Area Director of Sales. 

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential duties. 

Required Experience, Education, and Skills: 

• Over 2 years of experience in sales, preferably with background in hospitality or convention center operations. 

• Strong knowledge of sales principles, market development, and revenue management. 

• Proven ability to build and maintain strong client relationships. 

• Experience in developing and executing sales and marketing techniques to meet revenue goals. 

• Excellent communication skills for interacting with clients and team members, both verbally and in writing. 

• Proficiency in Microsoft Office and CRM systems for managing accounts and generating reports. 

• Ability to organize tasks efficiently and manage time to meet sales targets and deadlines. 

Work Environment: 

• Primarily indoor office work with occasional travel for sales calls, client meetings, and events. 

• Frequent interaction with clients, team members, and local organizations, requiring flexibility in communication and scheduling. 

• Must be available to work evenings, weekends, and holidays to meet business and client needs. 

Other Duties:  

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the team member for this job. Duties, responsibilities, and activities may change at any time with or without notice.