Release & Launch Execution: Run an evolving monthly release motion end to end — scoping the narrative and bill of materials, coordinating cross-functional contributors, producing the assets, and landing the launch internally and externally.

Product-Led Growth: Support our self-service trial experience as a pipeline engine. Shape the packaging, in-product messaging, and conversion paths that turn self-serve users into qualified enterprise opportunities, and run rapid experiments to improve them.

Positioning & Messaging: Develop clear, compelling positioning and value propositions for our flagship platform products, grounded in real customer pain points and business objectives. Translate product functionality and technical detail into user benefits — both for individual capabilities and for their role in the broader platform narrative.

Go-to-Market Strategy: Build differentiated GTM strategies covering pricing and packaging, customer evidence, product requirements, and content, tailored to the segments and functional audiences we sell into.

Asset Ownership: Own the development and maintenance of the product marketing assets for the products in your scope, from web and demo content to decks and one-pagers, keeping it accurate as the products evolve.

Cross-Functional Collaboration: Operate as the connective tissue across Product & Engineering, Sales, Customer Success, and the wider Marketing org — driving alignment and momentum in a matrixed environment without waiting to be handed a plan.

Sales Enablement: Help train and equip the field so sellers can position and sell the platform confidently to the product-qualified leads created by the trial experiences.

Market Research: Track a fast-moving category — competitors, analysts, customers, and our own sellers — and feed what you learn back into roadmap input and GTM execution.

Product Analysis: Monitor product-line health and commercial success metrics to find the gaps worth closing and the growth worth chasing.

5+ years of B2B SaaS marketing experience, with at least 3 years in a product marketing seat.

A proven track record of bringing new products to market and executing releases and launches on a repeating cadence.

Hands-on product-led growth or product-led sales experience, including pricing and packaging decisions and self-service conversion.

Demonstrated, day-to-day use of AI tools in your own PMM work — we'll want concrete examples of how they change how you operate, not a passing familiarity.

Strong project management instincts: the ability to navigate matrixed cross-functional teams, hold multiple products and programs at once, and catalyze rapid experimentation.

Broad market research and analytical skills to inform and validate positioning, scoping, and product strategy.

Native-level fluency in English and Hebrew.

Ability to independently collaborate across teams and juggle shifting priorities

Experience marketing within a multi-product platform.

MBA or consulting, investment banking, or venture capital background.

Prior growth marketing, solutions/sales engineering, or product management experience.